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This is Beyond Confidence with your host, Divya Parikh. Do
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you want to live a more fulfilling life? Do you
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want to live your legacy and achieve your personal, professional,
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and financial goals? Well, coming up on Divya Parikh's Beyond Confidence,
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you will hear real stories of leaders, entrepreneurs, and achievers
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who have stepped into discomfort, shattered their status quo, and
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are living the life they want. You will learn how
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relationships are the key to achieving your aspirations and financial goals.
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Moving your career or business forward does not have to
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happen at the expense of your personal or family life,
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or vice versa. Learn more at www.diviapark.com and you can
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connect with Divya at contact at divyapark.com. This is Beyond Confidence,
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and now here's your host, Divya Park.
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Good morning, listeners. So wonderful to be here with you.
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Of course, I love to be with you. Tuesday morning.
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And what I wanted to share today was just a
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couple of weeks back, I spoke to a group of
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executives and one of them asked, how much do I
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need to know? How much do I need to learn
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before I can implement artificial intelligence? And here's what I
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can tell you is that You don't need to know
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everything before you implement AI. And if you're caught in
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that conundrum, if you're experiencing that AI slop, if you're
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experiencing problems that's arising because of AI, if you're not
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sure which direction to take, then the AI agency is
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for you because that's going to tell you and guide
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you through ever-changing, rapidly, that shifts like every 30 seconds,
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so it seems like, It will guide you through how
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to social proof, how to future proof your career and
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your business. So thank you for those who have got
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our books because part of our proceeds go to kiwa.org.
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So go get that, the AI agency and open up
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new opportunities. Well, let's get going and bring in our guest.
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Welcome, Deidre. Good morning, Divya. How are you?
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Well, good to have you.
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Looking forward to our conversation. So we.
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Get started usually with a question. Do you recall a
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moment or a person in your life that left an
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indelible positivity in your life that you can still remember today?
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You know, I can.
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It's quite easy for me because that question defaults immediately
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to my mother. She is no longer with us, but
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a person that had a profession of being a social worker.
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And while we think that dictates the type of person
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that you are, I think we all learn through experience
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in life, just because you have a title doesn't mean
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you operate in the manner in which you would normally
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think that that.
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Title should operate.
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But my mother was absolutely born to do what she
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did in her profession was to serve other people and
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to take care of them. And watching her not only
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do that because of her need to take care of
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vulnerable children across our state of Arkansas, which is where
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I grew up, and watch her do what she needed
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to do to make sure children were in safer environments
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and prevent them from experiencing harm and danger. I also
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saw her be the same person with her friends and family.
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And she was always that person who was looking for
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how she could make someone's day just a little bit
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brighter or make their load just a little bit lighter.
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So I would say immediately that has left an indelible
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mark on my life, but also shaped the person that
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I have become.
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So beautiful.
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How could you make somebody's life lighter and brighter? That
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is so powerful. And to have a role model like that,
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it's wonderful to have that. So as a young girl,
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did you have any aspirations that, you know, I want
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to become this when I grow up?
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I did. I had a traditional thought process that I was.
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Going to become a medical physician. And it is all
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that drove me when I was growing up. I did
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great in school. I was good in science and math
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and all the things that you thought were the prerequisites
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for it.
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And then I attended Spelman College.
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And I have an undergraduate degree in biology with a
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pre-med sequence. So I went through all the grueling process
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to go that route. But also college.
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Is a wonderful place where you identify yourself.
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Yourself and what your real proclivities are and the things
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that you enjoy. I had grown up in my small
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town in Pine Bluff, Arkansas with my parents who were
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both my mother's social worker, my father, who's an Army veteran,
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a veteran from the Vietnam War, who also owned his
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own restaurant and worked as a civilian worker for the
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federal government. And in watching my dad be this entrepreneur,
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it kind of sparked an interest in me of really
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managing and growing businesses My mother's role as a social
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worker shaped me and wanted to be in service to
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people and give back in some way. And for some reason,
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I thought that this job as a physician was going
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to be the perfect fit for me. And then I
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hit college and I really started identifying the type.
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Of person I was.
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Yes, I would have been probably great at being a physician,
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but I identified that I love systems. I love business
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and entrepreneur more than I liked being at the bedside.
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And so I took a deviation from going to medical
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school and going to school.
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Healthcare management.
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And I got a master's in health services administration because
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I realized I wanted to run the hospital.
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I didn't necessarily want to be at the bedside.
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And so in identifying that, you know, it helped me
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to really start shaping that my goal and interest was
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more so to create environments where other people succeed. And
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so as a hospital administrator, I realized I was able
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to create an environment where the physicians, the nurses, you know,
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the technicians, all of the people who really desired to
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be at the bedside could be their best. And that
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is where I found my perfect place of service.
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And so, yes, I grew up thinking I wanted to
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be a doctor.
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But ultimately.
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Well, the key is you found your purpose. You found
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where you could excel and help others excel because creating
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those environments is so important for people to step into
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their highest potential they can achieve. So what would you say,
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because so many people are not familiar with the healthcare
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systems and all that. And I've had a few clients
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from healthcare area, and especially being an administrator can be
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so tough with the budgets and all that. So many
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times what happens is, oh, we don't have the budget
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for this, so we cannot give the patients for this.
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And sometimes you may not be able to create that
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space for your physicians and for your nurses. So tell
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us about a few problems that you experienced and how
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did you overcome those? Sure.
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My healthcare career gave me a lot of amazing opportunities
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to learn how to be in service. And I will
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tell you, you're right, Divya, there are constant competing priorities.
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We were a teaching medical college. And so we had
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not only the.
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Goal of practicing and providing healthcare services to the community,
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we had the task and the responsibility, a wonderful responsibility
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of teaching the next generation of healthcare executives and healthcare professionals.
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And so in that, we had a lot of things
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that come to mind when I think about ways in
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which I had a challenge to overcome. I'll tell you,
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I had the challenge of setting up a new department
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one time. And the department was one that I really
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was excited for. I finished my graduate degree. I was
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in my first, my healthcare management fellowship at the Medical
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College of Georgia.
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And that's in Augusta, Georgia.
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I was trying to create what was called a patient
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transport team. I had gone out to do some research
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in California and other places to learn how these transport
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teams were helpful to the care staff. Most of the time,
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back in the old days, and I'm not sure how
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every healthcare facility is located, it's established or set up
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right now.
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But I will tell you, our.
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Patients moved about because we had either whoever was available
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to move them down to x-ray to have an x-ray done.
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If it was the nurse or a tech or an
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LPN or someone, we decided to design a dedicated team
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that was responsible for all of the patient transport, all
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over the hospital. And in doing so, it was a
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pretty daunting task for us to get the hospital designed
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by its own, set up the technology, train the staff,
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recruit the team. But we were successful in it because
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it was one of those things that we saw that
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gave time back to our nurses and our other technical
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staff to stay in their places versus moving patients around
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the hospital, like, you know, even taxi cabs. And so
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that department, it was a bit of a challenge getting
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it in place. But I will tell you, the reward
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was so great to see the appreciation from the staff
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of having that support team now there to support them
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as they gave care. And also the patients for making
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sure they got to and from their ancillary services in
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a timely manner.
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And so those health care days gave me a.
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Lot of opportunity to see where we could be in
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service to our staff and make things better also for
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our patients for sure.
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Yeah, no, that is such a powerful thing. And what
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stood out for me was that you looked at long-term
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gain versus at short-term cost. And so, so many organizations,
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what happens is that leaders are focused on short-term cost, that, oh,
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this is going to cost us too much. There's reporting
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and all that. Of course, you know, you have to
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answer to your boss. of directors and your leadership team
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but even with that pushing through it so there are
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times what happens is that leaders fail yes and employees
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stop trusting so how can leaders turn that around.
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You know um i will tell you um When you
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think about turning it around, I'll say it brings to
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mind an example of something I experienced in my career.
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It was not in my health care days.
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It was actually in my housing advocacy days.
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I often think sometimes leaders who command authority.
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Usually rely on the structure around them, their title, the
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organizational chart, and the consequences of someone not doing what
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they told them to do.
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And that works up until a point.
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But I think when we talk about loyalty and trust,
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they're earned through how you really show up. when it
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is not comfortable for you as a leader. And to
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answer your question, probably I think about when this thought
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process changed for me, if we were in the middle
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of the mortgage crisis, the early 2008 timeframe, 2010-ish. And
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I was serving as chief operating officer of the Neighborhood
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Assistance Corporation of America. We were the largest housing counseling
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agency in the United States. And I led that organization
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and I had about 500 staff members under my span
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of control. And we created what we call the Save
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the Dream events. And this is where we would take
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our organization and take hundreds of staff around the United
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States and we would set up in major convention centers
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in different places. And we would bring together all of
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the banks and lenders and struggling homeowners who were facing foreclosure.
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It was a really daunting task and these events were huge.
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We were met with no less than 25,000 people per
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city throughout the number of years that we traveled trying
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to help provide some service to families who were really
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facing dire situation. And one of the events I decided
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to stay after, our local offices usually had about three
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to five people in each one of them. And so
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when we were bringing several hundred staff to the city,
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we could process and triage and work through a lot
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of files at one time. But when that staff had
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to go back home, you know, to their normal location
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of work, it would leave a large book of business
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behind for the local team. I ended up deciding I
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was going to stay behind, just kind of help them see,
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you know, the aftermath, the fallout and what happened. I
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got there thinking I was going to just stay with
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that team for two or three days. And it ended
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up being two to three weeks because every morning we
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would come in to families who had been sleeping in
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their cars overnight and waiting to get into the office
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to give us a chance to help them.
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Stop their foreclosure.
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And it was a tremendous amount of work. And I
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thought about the fact that I just stayed. And by
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the time we finished and we had designed a triage system,
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we had put some remote office support help in place
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so our local teams did not feel the weight of
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those families who were lining up every morning for help.