Feb. 24, 2026

Is It Too Late to Build Something Big After 40? Is there an expiration date on ambition?

Is It Too Late to Build Something Big After 40? Is there an expiration date on ambition?
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Turning 40 often brings pressure to play it safe, but it can also be the most powerful decade to build something meaningful. In this episode, Divya talks with entrepreneur and marketing expert Lindsay Pinchuk about bootstrapping a profitable business, reaching millions of women, and growing without burnout. They share practical marketing strategies, the power of clarity over hustle, and why it’s never too late to pursue bigger ambitions.

Beyond Confidence is broadcast live Tuesdays at 10AM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Beyond Confidence TV Show is viewed on Talk 4 TV (www.talk4tv.com).

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WEBVTT

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The topics and opinions expressed on the following show are

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solely those of the hosts and their guests, and not

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those of W four WN Radio It's employees or affiliates.

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We make no recommendations or endorsement for radio show programs, services,

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Radio It's employees or affiliates. Any questions or common should

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be directed to those show hosts. Thank you for choosing

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W four WN Radio.

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This is Beyond Confidence with your host d W. Park.

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Do you want to live a more fulfilling life? Do

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you want to live your legacy and achieve your personal, professional,

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and financial goals? Well? Coming up on ZVO parks Beyond Confidence,

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you will hear real stories of leaders, entrepreneurs, and achievers

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who have stepped into discomfort, shattered their status quo, and

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are living the life they want. You will learn how

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relationships are the key to achieving your aspirations and financial goals.

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Moving your career business forward does not have to happen

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at the expense of your personal or family life or

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vice versa. Learn more at www Don't divpork dot com

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and you can connect with div ats, contact dants dvpark

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dot com. This is beyond confidence and now here's your host,

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div Park.

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Good morning, listeners, It's Tuesday morning and I'm here with

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you all super excited to be with you. And I'm

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sure that each and every one of you is hearing

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about AI because AI is everywhere. It is a disruption,

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just like we had with social media, with the advent

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of Internet, with the event of computers, and so many

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times what happens is that you're lost and you're scratching

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your head what is next. So if that's the case,

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the most of Weighted my book is here as you

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can see it in the bag the AI Agency. Hop

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onto Amazon, Bums and Noble anywhere where the books are

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available and get a copy and get ready for that

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next phase and talking about different phases of life. We

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have absent flows, ups and downs, and that's what today's

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guest is going to be sharing with us. Welcome, Lindsay,

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thank you so much for having me. It's an honor

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to be here.

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Oh I'm so looking forward to our conversation. So Lindsey,

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tell us if you recall.

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A moment from your childhood or youth, when there was

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a moment or a person or an event that left

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to post to mark on you.

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Oh my god, so many. That's that's a very big question. Huh.

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I would say a moment from my youth. I'm going

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to really go back to like my youth or Okay,

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So you know, my grandfather played a really big role

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in my life, a huge role. And I guess this

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wasn't my youth, but it was in my younger days

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and he he basically he encouraged me to do everything

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in anything that I wanted to do. And you know,

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he was a very soft spoken veteran and you would

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look at him and think he was, you know, this

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guy's guy, which I guess to some degree he was.

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But he had such a big heart and such a

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soft spot for all the women in his life, his wife,

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my mom, me, my aunt, my kids when they were born.

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They were so lucky that they got to meet him.

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And you know, I think I don't think there was

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necessarily one instance, but I want to just point this

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out because he was really the person who one pointed

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out that I could do anything, and two supported me

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and every single thing that I did, and really gave

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me the courage to go for what I believed in.

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And I think that in saying that out loud, a

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lot of I don't think a lot of people would

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necessarily say that about their grandfather, and it might a

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little unsuspecting. And you know, I really I owe a

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lot of what I've achieved to him and his encouragement.

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And even when he was like dying and I went

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to say goodbye to him, he was still asking me

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about my business, and he was asking me about what

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I have on tap and encouraging me to go for it.

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And so I you know, he is. He just played

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such a positive role in my life and left such

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a positive mark on everything that I do.

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That is beautiful. It just kind of refreshed his memory

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of my grandparents. I didn't have much time with to

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my grandfather.

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But they're so special, so special, so special, and you know,

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these are the moments, right, These are the these are

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the memories that live in.

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Our hard forever.

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And yeah, thank you for sharing that. So as he

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grew up, did you do you have any specific direction

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you wanted to take in life.

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You know, I wanted to be a journalist when I

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grew up, and I actually didn't realize that until I

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was in high school. I started writing. I took a

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journalism class in high school, and I ended up becoming

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the editor in chief of our high school news magazine.

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We didn't have like a like a flimsy newspaper. We

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actually had like a fifty page per month glossy news

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magazine at my high school. And I was really proud

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to have been the editor in chief of that magazine.

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And I won many awards for the writing that I

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contributed to that publication. And so I thought I wanted

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to be a journalist, but I ended up when I

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applied to college. I applied. I lived in Michigan, and

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I applied to Michigan and Michigan State, and Michigan State

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had the journalism program in Michigan didn't. But Michigan was

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really the school that I wanted to go to, and

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I ended up getting in and I ended up going.

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And you know, it's interesting because I always tell younger

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kids in high school and college and even after, like

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it doesn't really matter what you major in, right, And

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so I went to Michigan and I majored in first

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communications and then I which to sports, sports management and

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communications and you know, I really learned like the ins

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and outs of marketing and advertising and business as it

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pertained to sports. And when I left college. When I

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graduated college, I came to Chicago and I was I

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was supposed to work for an ad agency. It was

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the summer of two thousand and one. The economic downturn

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was upon us, and my job pushed back, and so

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I had to find a new job. And I ended

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up landing a job because of my major and because

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of my internships. I had interned at Cosmopolitan Magazine, I

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had interned at Fox News in Detroit, the affiliate in Detroit,

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other news outlets. I ended up landing a job in

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ad sales at Sports Illustrated for Kids, and it really

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opened my eyes to the business side of journalism. And

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I ended up working in publishing, magazine publishing, which I

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loved magazines for ten years. And so even though I

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wasn't necessarily being a journalist and I wasn't writing I do,

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I was working exactly where I wanted to work. I

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worked at Time Ink, and then I ended up moving

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over to Hearst Magazines, where I worked for read Book

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and Good Housekeeping. I was working for Women's publications. It

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was like a dream job, and it was far more

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lucrative than being a journalist, to be very honest with you,

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like I mean, I was really doing very well for myself.

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And it's interesting because I wanted to be a journalist

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so many years ago and today in a way I

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am like you, I'm sure we're going to get into

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a little bit more of my journey. But now I

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have a podcast where I interview the biggest female founders

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of our time, and in a way, that's journalism, that's

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sharing stories. I might not be breaking news, but I

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certainly am sharing the stories of other individuals. And it's

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kind of full circle because it's exactly what I wanted

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to be doing in high school. It just, I guess

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took a little bit of work to get.

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Here absolutely and where I sit. And of course, you know,

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people can have different definitions.

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To me.

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You define your life, you define what you want to

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do and work through it. You've got one life to

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live and why not make the most out of it.

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So why you were in the ad agency and you

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were doing the marketing and learning all the marketing side

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of the business. You said something that a lot of

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my young clients will say that that they.

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Want to have.

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Meaningful work along with lucrative compensation. So tell us a

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little bit about that, Like, you know, how did you

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find both, because you know, you definitely were, from what

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it sounds like, had a good compensation, But what was

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the meaning that you connected with in your job?

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You know, I don't know that the work I was doing,

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to be very honest, was so meaningful. However, however, I

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think it's really important to point out I really liked

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what I did, and what I was doing was based

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on relationships and connection. I mean, I was I was selling.

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I was selling a product that I believed in, So

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let's start there. You know, I think it would be

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very hard to sell advertising space for a publication or

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a website, or you know, for any entity that you

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don't believe in, and I was working for publications that

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I wholeheartedly believed in and ended up becoming readers of

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even you know, in my mid twenties, I was reading

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Good Housekeeping and I felt like it was like the

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best thing, the best magazine ever, because I knew what

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was going on behind the scenes. But what I was

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doing was really rooted in relationship and connections, and I

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loved the environment in which I worked, and so to me,

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it was it didn't always feel like work. It was

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fun to go the office every day. I had amazing

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friends in the office, I had amazing clients. I was

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traveling all over the country to put together strategies for

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my other clients because I had a lot of clients

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outside of the Chicago area where I live. And I

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was really happy, like I wasn't looking for anything else,

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to be very honest with you, and I also felt

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very lucky that I wasn't, you know, working from seven

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in the morning until ten at night. I was. I

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really had nine to five hours, and you know, a

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couple of times a week, I would entertain clients after work.

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But again, entertaining clients when you're in your twenties. I

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was taking them to concerts to dinners to get manicures,

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and the company was paying for it. So, I mean,

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it was really an incredible job, you know. So was

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the work very meaningful? I don't know about that. But

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I had a really awesome experience, and I really loved

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what I did, and I loved the people I was with,

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and really and truly that is so important and a

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lot of the people that I built connections with during

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those ten years are still in my life. There's still

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people that I reach out to, both personally and professionally.

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And you know, and I think it just goes back

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to relationships being the key to all of your success, truly.

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Absolutely, and from what you're sharing with me, I'm hearing

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that your work was rooted and anchored and meaningful relationships.

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You were challenged, you were traveling, so you've fond fulfillment.

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And that's beautiful because so many times what happens is

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that we get so caught up in woods versus saying, like,

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you know, are you enjoying? Are you energized by doing

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what you like? So having those relationships even now, that

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is such a meaningful connection itself, because it's people that

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end reach our lives. It's people and connections and relationships.

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That just you know, filled our cup.

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So as you moved forward, like you know, you mentioned

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that you did not continue with your journey completely, So.

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Tell us, like, you know, what changed. So what ended

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up happening was I was working in good housekeeping. I

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loved my job, and I ended up we were starting

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a family, my husband and I and we were living

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in Chicago, and I didn't have family here, and at

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the time, none of my friends were pregnant. I was

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the first one. Amongst my core group of friends. We

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all have ninth graders, so I was just the first,

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the first one. But I became pregnant, and I said

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to my husband, I like, I need to find a community.

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I need to find some people to connect with who

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are also pregnant. And there really was nothing. My friends

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were in New York and they were going to these

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events with this company, Big City Moms, who later became

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my comp They became my company's biggest competitor and also

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my friends. But and so, and I was like, I

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want that, Like I want to have a place to

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go where I can be pregnant and meet other pregnant women.

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And so I started hosting events for expectant moms. We

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started hosting prenatal workouts. We started hosting shopping nights. We

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started hosting educational dinners where I would bring in experts

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to teach us what we needed to know. And those

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things were all very important, but really at the root

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of it all was the community and was the people.

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And you have to remember this. It was in twenty ten.

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This was before Instagram, this was before you know, this

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was before social media really like Facebook had just kind

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of come off of being an education only platform or

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school based platform, and so you know, it was a

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very different world that we were living in and everything

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that we did. My company was called Bump Club and

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Beyond really was rooted in word of mouth marketing at first.

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And so I told people I was hosting events, and

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I said, if you have any pregnant friends, send them

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my way, and they did. I mean, the first event,

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I think we had fifty people that showed up. In

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the second we had seventy five. And then people started

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paying to come to my dinners. And really it was

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rooted in community. And I'm not one to, you know,

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to go halfway with anything that I do, I guess,

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and so you know, I was using my advertising relationships

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and my skills to get sponsorships and to have to

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reach out to brands to be a part of what

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I was building. I had a very engaged community of

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expectant moms, and brands and businesses really only have a

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six month window to capture those women because they're not

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publicly pregnant for the first three months, and so you know,

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I created this very engaged community that over the next

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decade became three million people per month. We were reaching

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we were working with brands like Nordstrum and Target and

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all of the baby brands and a lot of the CPGs,

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and we were hosting events in thirty cities across the country.

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I mean, eventually, obviously I grew the business. I had

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a team, and as social media became a thing, we

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became a player on social media and we started sharing

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content online. And so I grew the business to a

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seven figure entity. And you have to remember when I,

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as I'm explaining this to you, there was no product.

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The product was the community. And so really it followed

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the media model that I was so used to in magazines,

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and that was, you know, my subscribers were the people

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that were coming, and my advertisers were the sponsors. I

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did end up leaving my corporate career, and we can

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talk about that if you want to talk about that.

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But I did end up leaving my corporate career a

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year into starting Bump Club.

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So so many women are there right like the professionals,

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whether it's men or women, and sometimes they're in that

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machine you just keep on going one year after another. Okay,

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you get your promotion, you get your performance reviews, and

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you have done excellent. But the key is that, Okay,

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even if you have got exceeds expectations, the next year,

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not only you have to maintain that, but you have

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to exceed even that.

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And some people thrive on it.

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Because I have some clients who literally like enjoy doing that,

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and yet there are some who are questioning and saying,

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as you mentioned that working seven to seven or even

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sometimes you know, from the time they wake up to

295
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the time they go to sleep, they're completely working. So

296
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how did you make that decision? Or when people are

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making that decision, how can they go about it?

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You know, it's interesting because that decision I really wanted

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to do both. I really wanted to just host these

300
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events kind of on the side for me and for

301
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the community that I would building in Chicago. And it

302
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wasn't that decision wasn't necessarily made for me. I wasn't

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let go. But I had a female boss who was

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not a mother, and when I came back from maternity leave,

305
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she she actually was horrible to me, and she said,

306
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if I find out that you're working on this side,

307
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hustle that I hear you have. You know there's going

308
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to be repercussions. And it was kind of ironic because

309
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I worked at a company at the time. I worked

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at Hurst Magazines, and everyone at Hurst Magazines, even the

311
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highest of executives, had side hustles. They were writing books,

312
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they were using their their connections within the industry to

313
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host book parties. I mean, everyone was doing something else,

314
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and this boss of mine did not like that I

315
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had something else on the side. And you know what

316
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ended up happening was I said to my husband, you know,

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I think I think she's going to make my life miserable.

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I think that I should just get I should give

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this a try. What is the worst that happens? And

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can I live with that? And the worst that could

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have happened was the business didn't go anywhere, And could

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I live with having to go back and get another job?

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And the answer was yes, And so I ended up.

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I went back to work after maternity leave for maybe

325
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like three weeks, and then I gave my notice and

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I just I was really scared, to be honest, because,

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like I shared with you, I had a great job

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and I had very lucrative compensation, and you know, we

329
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were all of a sudden going to have to kind

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of just make some changes in our lifestyle. However, I

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also wanted to be present for my daughter, and so

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that was a very important thing for me as well.

333
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And really and truly my goal the first year was

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to pay the nanny, the part time nanny that I had,

335
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and I far I more than exceeded that goal. And

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you know, and I never looked back. Now, had it

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not worked out, I would have looked for another job.

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And actually I was called for about a year. I

339
00:18:59.079 --> 00:19:01.839
was called for a job in the ad industry after

340
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I left Bump Club, and then I think people realized, Okay,

341
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she's not coming back ever. But you know, it is

342
00:19:07.920 --> 00:19:11.519
a really hard decision. But I think that if you're

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able to do it, then it is worthwhile to explore.

344
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You know, I didn't just like cut the cord right

345
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when I started this company. I had income coming in.

346
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Was it the income that I was used to know,

347
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but it allowed by leaving. It allowed me to free

348
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up the time to get to a place where I

349
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was eventually paying myself a paycheck. And I like one

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of the things I like to share about Bump Club

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is that bum Club was a life stage business, not

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just for the millions of people that were involved, but

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it was a life stage business for me. And I

354
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was a young mom when I started it. And in

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addition to me paying myself, every single baby brand on

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the planet was sending me products. And so I never

357
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paid for anything for my children, not diapers, not formula,

358
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not car seats, nut strollers, not crib mattresses. Both of

359
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my kids had their had their nurseries done by professionals

360
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for you know, online content. We family photographs, I mean

361
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classes for my kids. You know, it was I wasn't

362
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I will say I was kind of like an influencer

363
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of that time in the parenting space. Influencers weren't a

364
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thing yet, but and and so you know, I was

365
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blogging about these experiences. And even though I wasn't necessarily

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creating the compensation for the monetary compensation for myself that

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I left, I was more than making up for it

368
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through this life stage business and I was it was

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allowing me to spend time with my daughter, which was

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very important for me.

371
00:20:44.359 --> 00:20:49.359
Yeah, now that's powerful. So definitely you talked about that.

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You know, you had done organic marketing before and then

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you also adapted to the event of social media. So,

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whether we are talking about marketing in the corporate foold

375
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or marketing for the entrepreneurs, what are some of the

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key elements that you would share are crucial for getting

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a brand out there.

378
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You know, it's interesting because this is what I teach

379
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in my mentorship and a lot of small business owners

380
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when they come to me, are so overwhelmed by just

381
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all the stuff that they see online that they should

382
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be doing or that they're supposed to be doing, and

383
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a lot of them when they come to me, are

384
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not doing the basics. And I always say to my clients,

385
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you cannot run ads, you cannot create funnels, you cannot

386
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do all of these fancy things unless you start with

387
00:21:43.160 --> 00:21:46.000
the basics, and you start with a foundation and you

388
00:21:46.119 --> 00:21:49.000
build upon that. And that's how I've built both of

389
00:21:49.039 --> 00:21:53.799
my businesses was really by laying a foundation for my

390
00:21:53.880 --> 00:21:57.640
business through really organic marketing. And when I say really

391
00:21:57.759 --> 00:22:00.799
organic marketing, I mean going back to the base when

392
00:22:01.960 --> 00:22:05.000
when I left bump Club. Eventually i sold bump Club

393
00:22:05.079 --> 00:22:08.119
and I started Dear Founder, which is my new company.

394
00:22:08.160 --> 00:22:10.359
And when I did that, I looked back on what

395
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I built a bump club, and I said, what was

396
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it that I did that made this so successful? And

397
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I ended up creating a framework that I now teach.

398
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It's called SWEEP and it stands for social media, website, emails, events, partnerships,

399
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and publicity. And it is about taking one message and

400
00:22:32.160 --> 00:22:36.319
sweeping it across all of those strategies in a very

401
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basic way. And it's interesting because a lot of people

402
00:22:40.720 --> 00:22:43.160
will come to me and be like, who's your marketing team?

403
00:22:43.279 --> 00:22:45.880
You know who is pulling the strings? And I'm like,

404
00:22:46.000 --> 00:22:48.319
you're looking at her like it's me. I have a

405
00:22:48.359 --> 00:22:51.920
couple of vas and it's really me. But I've created

406
00:22:52.000 --> 00:22:55.200
a system and a process where I know what I

407
00:22:55.279 --> 00:22:58.319
need to do to make it look like I am everywhere,

408
00:22:58.359 --> 00:23:02.160
and I am everywhere because of these processes that I've

409
00:23:02.200 --> 00:23:06.279
put in place. So to answer your question to get started,

410
00:23:06.559 --> 00:23:09.960
Number one, to show up is yourself, really and truly.

411
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I have built two businesses with my face on it

412
00:23:12.920 --> 00:23:16.160
by showing up and sharing and talking about my experiences.

413
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If you even think you're going to start a business,

414
00:23:19.000 --> 00:23:22.519
just start showing up and talking, start laying the groundwork.

415
00:23:23.240 --> 00:23:27.079
Number two, share your story once you start your business,

416
00:23:27.240 --> 00:23:29.839
share your story, Who are you, what do you do,

417
00:23:30.200 --> 00:23:31.880
how do you do it? And why? It is the

418
00:23:31.920 --> 00:23:35.200
most powerful piece of content that a small business owner

419
00:23:35.240 --> 00:23:39.599
can share and without fail. When I tell my clients

420
00:23:39.640 --> 00:23:42.359
to do that and they're like, very hesitantly, I don't know,

421
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I don't know if I want to put myself out

422
00:23:43.880 --> 00:23:46.599
there like that, they do and they come back to

423
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me and they say, oh my god, that was my

424
00:23:49.319 --> 00:23:52.799
most engaged piece of content that I've ever shared. So

425
00:23:52.880 --> 00:23:56.920
share your story. Number Three, be consistent and whatever it

426
00:23:56.960 --> 00:23:59.119
is that you're doing in your social media and your

427
00:23:59.119 --> 00:24:04.000
email marketing and your partnerships, be consistent, show up consistently,

428
00:24:04.079 --> 00:24:07.000
and be consistent in the message that you're sharing. It

429
00:24:07.079 --> 00:24:11.759
is very important that you really share the same messages

430
00:24:11.799 --> 00:24:14.960
over and over so you become known for something. People

431
00:24:15.119 --> 00:24:17.400
know me for saying share your story. What I just

432
00:24:17.440 --> 00:24:19.440
said to you. People stop me on the street and

433
00:24:19.480 --> 00:24:22.880
they say, I shared my story, and oh my god.

434
00:24:23.240 --> 00:24:27.359
So you want to be known for something, really and truly,

435
00:24:27.480 --> 00:24:30.359
those three or four things that I just said are

436
00:24:30.519 --> 00:24:33.759
the foundation of everything that you build on with your business.

437
00:24:34.079 --> 00:24:36.599
And I would say, if there's one tactic or one

438
00:24:36.680 --> 00:24:40.759
strategy to use to get yourself out there. It's partnerships.

439
00:24:41.920 --> 00:24:45.000
It's reaching out to your network and it's partnering with

440
00:24:45.039 --> 00:24:47.960
other entities. And I'm not talking about paid ads or

441
00:24:48.000 --> 00:24:51.640
sponsorships those kind of partnerships. I'm talking about reaching out

442
00:24:51.640 --> 00:24:56.200
to people who reach the same community as you and

443
00:24:56.359 --> 00:24:59.400
borrowing each other's communities. You can do it through content

444
00:24:59.519 --> 00:25:02.079
that you collec elaborate on. You can do it like

445
00:25:02.119 --> 00:25:04.680
on social media. You could do it through a workshop

446
00:25:04.759 --> 00:25:07.240
or a webinar. You could do it through a live event.

447
00:25:07.599 --> 00:25:09.920
You could do it through a giveaway. If you want

448
00:25:09.960 --> 00:25:12.720
to do a giveaway, you can do an email swap.

449
00:25:13.000 --> 00:25:15.799
There are so many different ways that you can partner

450
00:25:15.839 --> 00:25:19.720
with other entities to share each other's communities. And that's

451
00:25:19.759 --> 00:25:21.680
how I built bump Club, and that's really how I

452
00:25:21.720 --> 00:25:27.279
built your founder as well. That's very powerful. So you have.

453
00:25:28.920 --> 00:25:33.400
Basically designed and tested and tried it not only once,

454
00:25:33.440 --> 00:25:35.119
but a couple of times, well not.

455
00:25:35.079 --> 00:25:36.920
Even a couple of times. This is the framework I

456
00:25:37.000 --> 00:25:40.079
use with thousands of clients on a daily basis. So

457
00:25:40.680 --> 00:25:43.119
it's not just me who's benefited from it, it's you know,

458
00:25:43.200 --> 00:25:45.359
there are many small business owners who have as well.

459
00:25:46.200 --> 00:25:49.240
Absolutely, and it's good that you're sharing because it's helping them.

460
00:25:50.160 --> 00:25:53.359
So you mentioned something powerful that like you built a

461
00:25:53.400 --> 00:25:56.960
business and then you sold it. So there are a

462
00:25:56.960 --> 00:26:00.680
lot of business owners who maybe thinking that, oh, you know,

463
00:26:01.680 --> 00:26:03.519
I want to be successful and then I want to

464
00:26:03.519 --> 00:26:09.039
sustain that success. And yet what I'm hearing is about

465
00:26:09.039 --> 00:26:14.400
the exit strategy. Do the entrepreneurs or even small companies

466
00:26:14.400 --> 00:26:16.759
and I need to start thinking about exit strategy from

467
00:26:16.839 --> 00:26:17.880
the time they're building.

468
00:26:18.640 --> 00:26:23.599
And if yes, what does that look like? I you know,

469
00:26:23.680 --> 00:26:26.400
I can only speak to my own experience. Okay, So

470
00:26:26.640 --> 00:26:29.160
like you know, which I want a caveat, because I

471
00:26:29.200 --> 00:26:31.039
think there are a lot of different ways to build

472
00:26:31.079 --> 00:26:33.079
a business. There are a lot of different businesses to

473
00:26:33.119 --> 00:26:37.480
be built. My business was very unique in that it

474
00:26:37.559 --> 00:26:39.759
was a community and I was the face of it.

475
00:26:40.480 --> 00:26:42.720
And one of the things that I would say and

476
00:26:42.759 --> 00:26:46.160
I do say often to business owners, is you want

477
00:26:46.319 --> 00:26:50.720
to make your business and build your business in a

478
00:26:50.759 --> 00:26:54.799
way that it can function without you. And I didn't

479
00:26:54.839 --> 00:26:57.920
do that. That was like my biggest mistake. I was

480
00:26:58.000 --> 00:27:03.200
the business and you know, I think that it's it's

481
00:27:03.279 --> 00:27:05.720
really and when I left, when I when I sold

482
00:27:05.759 --> 00:27:08.200
the company and I said to the new company all right,

483
00:27:09.039 --> 00:27:12.440
now you need to get some other faces, some other moms,

484
00:27:12.559 --> 00:27:14.880
to really be the faces of this business. They didn't

485
00:27:14.960 --> 00:27:18.400
want to because I had built the trust and the

486
00:27:18.440 --> 00:27:21.960
equity with the millions of people who are now following us,

487
00:27:22.599 --> 00:27:25.599
and it was a very it became very hard to leave.

488
00:27:26.519 --> 00:27:29.119
And I mean it was very hard to leave, both

489
00:27:29.200 --> 00:27:32.480
personally and like I mean, from a personal standpoint, I

490
00:27:32.519 --> 00:27:34.400
didn't want to leave my team high and dry. I

491
00:27:34.400 --> 00:27:36.720
didn't want to leave my community high and dry. But

492
00:27:36.759 --> 00:27:39.359
I was also being corporately abused by these people who

493
00:27:39.359 --> 00:27:42.079
bought my company and did not we're not living up

494
00:27:42.079 --> 00:27:45.519
to their contractual obligations. And so it was a really

495
00:27:45.680 --> 00:27:49.920
tough situation. And so I would say, you always do

496
00:27:50.000 --> 00:27:52.680
want to think about what is this going to look

497
00:27:52.759 --> 00:27:56.279
like when you leave? And you know, for me now,

498
00:27:56.359 --> 00:27:58.920
like in terms of this second business of mine, like

499
00:27:58.960 --> 00:28:01.640
I don't have intention of leaving. I don't have intentions

500
00:28:01.680 --> 00:28:04.160
of selling, to be very honest with you, but you know,

501
00:28:04.359 --> 00:28:09.880
I split my time very evenly between consulting clients and

502
00:28:10.000 --> 00:28:13.880
between my mentorship clients, and I have built a community

503
00:28:13.880 --> 00:28:17.279
for small business owners that really and truly, if I

504
00:28:17.359 --> 00:28:20.319
wanted to turn it over to someone else tomorrow. The

505
00:28:20.400 --> 00:28:24.119
community piece of it, I absolutely could, and with my

506
00:28:24.200 --> 00:28:28.519
consulting clients, if I wanted to stop tomorrow, I absolutely could.

507
00:28:29.000 --> 00:28:31.720
And you know, I'm not necessarily indebted in a way

508
00:28:31.720 --> 00:28:34.720
that I was previously, and that is built by design.

509
00:28:35.079 --> 00:28:37.640
A lot of people ask me, now, are you going

510
00:28:37.720 --> 00:28:41.440
to hire employees? And I don't want employees. I don't

511
00:28:41.440 --> 00:28:44.039
want employees because I don't want to be indebted to

512
00:28:44.039 --> 00:28:46.000
those people. I mean, I am still very close with

513
00:28:46.079 --> 00:28:49.400
the employees of bump Club, the people who worked with me.

514
00:28:49.519 --> 00:28:52.599
Bump Club doesn't exist anymore, but we are all still

515
00:28:52.720 --> 00:28:56.400
very close. And yes, that was an amazing experience, but like,

516
00:28:56.480 --> 00:28:59.799
I don't want that again. I don't want to. I'm

517
00:29:00.039 --> 00:29:02.799
I'm the happiest I've been in a long long time

518
00:29:03.119 --> 00:29:05.880
with my current business and my current structure, because I

519
00:29:05.920 --> 00:29:08.160
have set it up in a way where like people

520
00:29:08.200 --> 00:29:11.440
are not like relying on me, and I'm not literally

521
00:29:11.599 --> 00:29:13.920
laying awake at night wondering how I'm going to pay

522
00:29:13.960 --> 00:29:16.880
people or how I'm going to meet obligations. And it's

523
00:29:16.960 --> 00:29:19.960
a very different level of pressure. It's more for me

524
00:29:20.039 --> 00:29:21.480
than it is for anyone.

525
00:29:21.640 --> 00:29:26.200
Yeah, and that is very critical because when we're in

526
00:29:26.279 --> 00:29:29.960
relationships doesn't matter. Like so, for example, I work with

527
00:29:30.160 --> 00:29:36.720
my website expert. It's been thirteen fourteen years so and

528
00:29:36.759 --> 00:29:39.680
there are a lot of people on my team that

529
00:29:39.720 --> 00:29:42.039
I've worked with and then they become family and when

530
00:29:42.039 --> 00:29:44.599
their family are not just going to abandon them. And

531
00:29:44.680 --> 00:29:47.680
it's important to have that structure and think about that

532
00:29:48.440 --> 00:29:52.799
as you're planning and growing your business because the exit

533
00:29:52.839 --> 00:29:55.839
strategy is going to come someday and why not think

534
00:29:55.839 --> 00:30:01.279
about it. So thank you for sharing your journey with us.

535
00:30:01.319 --> 00:30:04.839
And could you tell our audience if there was like,

536
00:30:04.880 --> 00:30:07.680
you know, one or two things that they could use

537
00:30:07.920 --> 00:30:12.119
from your experience. And you're helping out so many clients

538
00:30:12.599 --> 00:30:16.759
what they could get started with now in the marketing

539
00:30:16.839 --> 00:30:18.640
or mindset you know.

540
00:30:18.759 --> 00:30:21.880
Like I said earlier, I think it's very important that

541
00:30:21.960 --> 00:30:24.440
if you have an idea for a business, or if

542
00:30:24.480 --> 00:30:27.599
you think you want to start a business, start talking

543
00:30:27.720 --> 00:30:31.079
to your ideal customer online. That doesn't mean you have

544
00:30:31.160 --> 00:30:34.160
to be selling to them. That's literally you you building

545
00:30:34.200 --> 00:30:37.839
your authority, building your expertise. It doesn't have to be

546
00:30:37.839 --> 00:30:39.640
on social media. It could be it could be on

547
00:30:39.720 --> 00:30:42.920
Instagram or LinkedIn or TikTok or whatever. But you could

548
00:30:43.000 --> 00:30:46.519
also be writing a substack. You could also, you know,

549
00:30:46.599 --> 00:30:50.160
be sharing on a blog. There are so many different ways.

550
00:30:50.240 --> 00:30:53.640
Just start talking to them and start solving the problem

551
00:30:53.680 --> 00:30:58.839
for them. Eventually your idea will likely be shaped by

552
00:30:59.119 --> 00:31:02.119
the response is that you're getting from that content that

553
00:31:02.160 --> 00:31:04.480
you're putting out. And so that's what I would say

554
00:31:04.599 --> 00:31:06.839
number one in terms of getting started. In number two,

555
00:31:06.920 --> 00:31:10.160
I would say, don't hesitate. It's never going to be

556
00:31:10.200 --> 00:31:12.880
a right time. Everything's you know, there's never going to

557
00:31:12.920 --> 00:31:15.240
be like this perfect time where everything's aligned and you

558
00:31:15.279 --> 00:31:17.599
can just get started, and it's going to be messy,

559
00:31:17.960 --> 00:31:20.680
and that's okay. One of the things that I you

560
00:31:20.720 --> 00:31:23.480
know that I that I talk about a lot because

561
00:31:24.079 --> 00:31:27.039
my community is really for women business owners over forty

562
00:31:27.400 --> 00:31:29.119
and a lot of the women who come to this

563
00:31:29.160 --> 00:31:32.599
community are very hesitant, and they have imposter syndrome and

564
00:31:32.640 --> 00:31:35.680
they think they don't belong there, and and I don't

565
00:31:35.720 --> 00:31:38.480
know about all the technology, it doesn't matter, It really

566
00:31:38.519 --> 00:31:42.440
doesn't matter. What these women have is experience. So tap

567
00:31:42.480 --> 00:31:45.880
into your experience, no matter what it is, and use

568
00:31:45.960 --> 00:31:48.920
it to propel yourself forward. Don't look at it as

569
00:31:48.920 --> 00:31:51.519
a Hindrance. Yeah, very powerful.

570
00:31:52.359 --> 00:31:56.400
Don't hesitate, take that step, take that step towards the life.

571
00:31:57.720 --> 00:32:00.640
And where can they connect with you? Where can they

572
00:32:00.680 --> 00:32:03.400
find you? The best place to find me is on

573
00:32:03.440 --> 00:32:08.400
Instagram at Dear found Her or at www Dot dearfound

574
00:32:08.440 --> 00:32:11.400
her dot com and everything is linked there, my podcast,

575
00:32:11.440 --> 00:32:13.680
my newsletter, my email, et cetera.

576
00:32:15.359 --> 00:32:18.920
It was a lovely having you, Lindsey. Any last thoughts

577
00:32:18.920 --> 00:32:19.880
that you'd like to share.

578
00:32:20.119 --> 00:32:22.240
It was lovely being here, and I just one of

579
00:32:22.240 --> 00:32:23.480
the things that I want to share is I think

580
00:32:23.480 --> 00:32:27.000
it's so important that women support women and that women

581
00:32:27.079 --> 00:32:30.359
share each other's stories because we are better together. And

582
00:32:30.599 --> 00:32:33.079
that is something that you are doing obviously on a

583
00:32:33.119 --> 00:32:35.839
daily basis, and I am as well, and so I

584
00:32:35.880 --> 00:32:39.200
appreciate you having me here and helping to share my story.

585
00:32:40.200 --> 00:32:43.759
Oh absolutely, because we learned from each other's jonies, and

586
00:32:44.400 --> 00:32:48.559
think about it, we are compounding. So all the lessons

587
00:32:48.599 --> 00:32:52.119
you have learned and all the successes you have had,

588
00:32:52.200 --> 00:32:56.720
and now you're sharing you're helping other women or men.

589
00:32:57.480 --> 00:33:00.319
You're helping our audience to live a better life. And

590
00:33:00.359 --> 00:33:02.720
as a community, that's what our desire is and what

591
00:33:02.759 --> 00:33:05.119
our impact is. So thank you for sharing from your heart.

592
00:33:05.839 --> 00:33:09.519
It was a joy having you and thank you wonderful

593
00:33:09.559 --> 00:33:12.079
audience for being part of her show because without you,

594
00:33:12.400 --> 00:33:15.000
the show would not be possible. Reach out as you

595
00:33:15.039 --> 00:33:19.119
always do, let us know who we can bring, how

596
00:33:19.119 --> 00:33:23.079
can we support you to live the best life.

597
00:33:23.000 --> 00:33:24.799
You can and.

598
00:33:26.359 --> 00:33:29.759
Just let us know and thank you on for making

599
00:33:29.799 --> 00:33:33.759
the show technically possible. Be Valuni care until next time.

600
00:33:34.799 --> 00:33:37.200
Thank you for being part of Beyond Confidence with your

601
00:33:37.240 --> 00:33:39.559
host d v Park, we hope you have learned more

602
00:33:39.559 --> 00:33:42.240
about how to start living the life you want. Each

603
00:33:42.279 --> 00:33:45.200
week on Beyond Confidence, you hear stories of real people

604
00:33:45.279 --> 00:33:49.799
who've experienced growth by overcoming their fears and building meaningful relationships.

605
00:33:50.160 --> 00:33:53.559
During Beyond Confidence, Vpark shares what happened to her when

606
00:33:53.559 --> 00:33:56.000
she stepped out of her comfort zone to work directly

607
00:33:56.039 --> 00:33:59.079
with people across the globe. She not only coaches people

608
00:33:59.119 --> 00:34:02.599
how to form hert connections, but also transform relationships to

609
00:34:02.680 --> 00:34:06.039
mutually beneficial partnerships as they strive to live the life

610
00:34:06.119 --> 00:34:08.480
they want. If you are ready to live the life

611
00:34:08.480 --> 00:34:12.199
you want and leverage your strengths, learn more at www

612
00:34:12.320 --> 00:34:15.920
dot Wpark dot com and you can connect with WT

613
00:34:16.239 --> 00:34:19.840
contact at Dvpark dot com We look forward to you're

614
00:34:19.880 --> 00:34:21.000
joining us next week.