The .Com Trap: What Smart Companies Are Doing Instead

0:00 The topics and opinions expressed on the following show are solely those of the hosts and their guests, and not those of W four WN Radio It's employees or affiliates. We make no recommendations or endorsement for radio show programs, services, or products mentioned on air or on our web. No liability, explicit or implied shall be extended to W four WN Radio It's employees or affiliates. Any questions or common should be directed to those show hosts. Thank you for choosing W four WN Radio. This is Beyond Confidence with your host d W. Park. Do you want to live a more fulfilling life? Do you want to live your legacy and achieve your personal, professional, and financial goals? Well? Coming up on ZVO parks Beyond Confidence, you will hear real stories of leaders, entrepreneurs, and achievers who have stepped into discomfort, shattered their status quo, and are living the life they want. You will learn how relationships are the key to achieving your aspirations and financial goals.

0:52 Moving your career business forward does not have to happen at the expense of your personal or family life or vice versa. Learn more at www Don't divpork dot com and you can connect with div ants contact Dants divpark dot com. This is beyond confidence and now here's your host div pornk. Good morning listeners, And I got to share that my book The AI Agency is out and if you've non got your copy, we'd love your support because just recently one of my clients reached out to me and shared that when they had taken a couple of strategies from the book and I had shared with them how to use it in their interview, they did get a job.

1:41 So it's not only for that, it's also to help you understand what is the next phase in the artificial intelligence era, and it will help you figure out what to do next while being in control of your career, your leadership, your entrepreneurship. So do check it out. And without further ado, let's bring in our guest. Welcome. Joe, Hi, Diva, how are you today? Good? It's good to have you, Joe. Welcome. So usually we kind of like start out with a little personal question.

2:23 So when you were young or in your youth, was there a person or a moment that left a positive mark on you? Oh boy, Well, I guess I could say you know, I grew up in Chicago and near Chicago, nothing special. I always think I had pretty much pretty much an average youth, but we didn't have a lot. And one thing I can say is that I was always motivated to to be better at anything that I did, to do better because I had to try harder. But I was very fortunate as a young man to meet a man who mentored me in business and in selling and and you know, basically just how to conduct yourself in business.

3:16 And his name was mister Kelf. I always remember him. I can't forget him. And in those days, what we did is we sold cookware door to door and I did that for ten years under his mentorship and I was pretty successful at it. But anyway, from there, over the years I migrated. I was always involved in some kind of selling or business, eventually into cell phones and then very fortunately and something that I still do to this day of getting involved in the domain name industry. And that's where I am today and I still enjoy it very very much. Yeah, so we all alone dot com, we know dot ai, and there's so many Initially it used to be dot com, but now there are so many other extensions and all that, and that's kind of world. You know, at the most companies as well as entrepreneurs, what they do is you go to go daddy name cheap and of course dona dot like. I mean, there's quite a few of those around.

4:21 Like initially it used to be just one or two, and I think now it's almost like it has mushroomed. So tell us a little bit about what is this world of dot coms and the domains. Well, you know, it's very good that you start talking about dot coms because in the very early days of the Internet, when the domain name system was invented in the nineteen eighties. That there were very few choices for the suffix to the right of a domain name, so you could get dot com, dot net, dot org. Obviously there was gov and dot edu that many schools and colleges use, but that you know, there was about it.

5:06 There were just a few, and the schools and the government ones of course were limited to the same. But what happened in twenty twelve there were some in between. But in twenty twelve i CAN, which is the governing body of the domain name system pretty much the Internet, in my opinion, they opened up a ninety day window, and they basically made an announcement and they said, for this period of time, if you want to own your own top level domain, you can apply. There was a whole system. They had a three hundred and fifty page guidebook for this. You can own your own domain name and you could choose the ending. So people acquired dot xyz, dot Love, dot Club, and actually there were about two thousand applications. A good eight hundred of them were duplicates where many people applied for the same one. And ultimately what ended up happening is between twenty twelve and a couple of years it took to get it all into place, six hundred new endings were added to the system, so as it systs today there's about a total of one thousand, six hundred endings, of which a good six hundred of them are private. So companies like IBM Dot, IBM, Amazon got dot aws. They use it for their own business,

6:42 lots of com dot Google Google has their own ending too, but six hundred of them are available to the public. So today it's not you know, like you have to only you only can choose from dot com. I mean dot com is what we like to call mind, there's not much gold you know, for registration. You can get your name, you can get you know, you can get a business name or a product name whatever, but you really have to try hard. And the truth is that most people as they search for domain names, the first choice is rarely available under dot com. So all of this came about as the result of people complaining saying, hey, I can't get the name I want. Can we you know, and many people have you know, went to eye can and said, hey, can we do new endings? And so on twenty twelve they allowed it and as a result we have about six hundred possible endings to the right of the dot.

7:40 Very interesting because most of the people, including myself, don't know about this. So now you know there are six hundred endings. As far as companies are concerned, you know, they're startup companies as well as entrepreneurs. I know. For fact, like you know, dot a has become extremely popular. So how can like you know, somebody is going and getting their domain name which suffix to go for how can people make the right decisions? Okay, so you bring up a very important point about dot ai that is often overlooked. First to answer your question directly, though, I would always say, yes, you want to get a dot com domain first, if you're able to.

8:28 And when I say are you able to, well, you always try to go to go Daddy, go to Dina dot go to name Cheap, whatever registrar you like, and search you know, put in your company name, put in your personal name, put in your the interest you know, and try to get the dot com and see what happens. Now, a couple of things can happen. It'll either be available, not likely, but it's possible, so you always have to try. You'll be offered alternatives. You know, the registrars have learned that if the one you know, since most people's first search doesn't come available under dot com, the registrars often give you many alternatives, and they'll they'll offer you many of these other endings. So if you want to get you know, businesscalls dot com, they might, you know, send you a suggest that you get business dot call or something like that, you know, or they'll suggest other endings business calls dot net or so forth, and so on.

9:26 Many of us have experienced this now, so dot com is always your first choice and you should try to get a dot com. But that said, we do have a lot of choices today. The AI is an interesting case. Many people are not aware that AI officially is the country code for Anguilla. Okay, so yeah, the United States has a countrycode dot US, Great Britain or the United Kingdom has dot UK, Brazil dot BR and it goes on and on. There's about two hundred and fifty of these that have existed since the original you know, since the domain name system started. But what happened. What happened is, you know, when AI became a popular term, the Anguilla Registry basically had a windfall and maybe if you go back six years, there were about one thousand, maybe about fifteen, maybe ten or fifteen thousand dot ai domains registered. Today there are you know, I mean, they're close to a half a million domains registered. They're just being registered like crazy because people are excited about dot AI. But it had nothing to do with the country of Anguilla. But well, Anguila just capitalized on it. They went out and they and they you know, worked with registrars and they made it popularly available. A few funny things that have happened people don't know about. Back less than a year ago, the a I dot com domain was actually sold for

11:01 seventy million dollars to a very large investor. That was a dot com domain, not a dot ai domain. But well, let's say it's a combination of both of them. They had to add on the Super Bowl in fact. And the guy that bought it, he's the owner of crypto dot com, which was also a big dot com sale, but he's going to use it for AI agents and such. But anyway, things like this happen all the time, so country codes are kind of important. We're working with dot mu as an example, which is the country code for Mauritius, and they're going to make that the music a music domain, a domain for all musicians and for just people interested in music. And it's originally a country code, but it's being relaunched, I know. You see. So these kind of things go on in the domain name industry and a lot of people aren't aware of them. But dot ai is actually the country code for that little island of Anguilla.

12:01 So you mentioned that these are some really fun facts like because so many times what happens is that I have spent a lot of time figuring out, Okay, what's a domain? Dot com or like if the name is not available, like what can you do? And then of course those registrars are sending you emails, hey this is available, and sometimes it's four ten thousand. So sitting on popular wood domains can be very powerful, like and that can become an investment. And he thoughts on that, oh, yeah, this is a big thing. So a lot of this, you know, happened by accident. You know, people just registered. In the case of that ai dot com. The gentleman who registered it lit I forgot. I think it was from Indonesia or something like that. But what happened was his initials were AI and he just talked to his mom. He was a kid. He said, Mom, I want to get my initials dot com and his mom let him use his credit card and he registered it twenty five years ago.

13:03 Had no idea that one day it would become such a huge windfall for him. But a lot of people do buy and sell domain names for profit. Okay, So there is a cottage industry, and I would call it more than a cottage industry. It's millions and millions of dollars where people you know, there are brokers that you know that help people to acquire domain names. A lot of companies have a long name, and what happens is they want to get something shorter so that when they're you know, typing in email addresses every day, it's not this long email address I mean aggregately. That saves companies money.

13:43 It saves money and time and simplifies your business if you can have a three two or a three letter domain, or even a four character domain rather than some long name that represents your company. So in general, short domains that include just letters rather than letters and numbers are very valuable. Of course, in the dot com is your first choice. And now, speaking of the title of your show today, there's a caveat and there's something new that has to do with these new domains, which we'll talk about in a bit. But obviously dot com is the most popular, most well known, and you want to go with the stream. You kind of want to go with the flow if you can. But short, easy to remember domain names are the most important and the most valuable ones.

14:34 So you know the example of AI dot com is a real you know, that's an outlier that doesn't happen every day. Most domains, when you're offered those domains for several thousand dollars. Most domains sell in the range of two or three thousand dollars for the first year, but then they're the regular registration price thereafter fifteen dollars a year. So they can be really worthy investments, and they when you consider the fact that you're starting a business or a new product, it's probably worth it for you to invest a little more than the ten or fifteen dollars that it takes to register a domain name. Don't rule out the possibility to spend a little extra and buy something that is worth it, that's valuable, that you'll be able to use forever, that people will remember your company by.

15:25 So that's basically the story when it comes to choosing a domain name. Yeah, and that's powerful to know that shorter names are more memorable, and also that that the initial investment is expensive, but up thereafter it goes back to the routine pricing. So that is a very key nugget for any companies or entrepreneurs deciding what to go after. So now that said, you know, there's also like situations where people talk about domain authority a lot of people. Could you shed some light. On that, Yeah, So the main authority is very important, and it's basically how the public perceives you as a company depending on your name. And I would put this on two different levels. First, as I said earlier, dot com is probably the most authoritative. People know it, they're familiar with it, they trust it, so you know that's always going to be there. It's probably not going to change anytime soon. Obviously, it's similar with dot net or dot org. These are trusted long term extensions or suffixes.

16:34 But there is a new generation of people and young people, and you always need to think about the next generation that are becoming very familiar with the you know, dot m us, dot x y ZS, dot dot attorney, dot law, dot legal. I mean, they go on and on and on. There's just so many of them. Dot art is a huge one. By the way, a lot of people are buying dot art domain, so there's nothing wrong with them. They work the same. They are all backed up by i CAN. They are in what they are part of what we call the existing route. The existing route means that it's managed by i CAN. There are only one than six hundred, give or take of them in the whole world, which include the country codes, the new top level domains that we've been talking about, and all the original ones dot com, the dot net and the dot orgs and such. The root is what really the Internet works on this it's called the ian our route. The IANA is part of i CAN and that's really what the Internet consists of. So those are all trusted. But there's another level of something going on that is very exciting and it only happened in twenty twelve one time in the history of the Internet, and that is this year, in twenty twenty six, i CAN is reopening that window that they closed back in twenty twelve, and so what's going to happen is for ninety days, any large company or even smaller medium sized businesses will be able to

18:06 apply and get their own extension. Again, this is a brand new development. Well, it's been planned for years, but it's happening in twenty twenty six. The window will open at the end of April and it will close in August. I think it's one hundred and five days, is what they're planning. And this is an ongoing process that is being discussed by the way in India right now. The ICN meetings are occurring right now as we speak in Mumbai, and they're in the final stages of preparation. And this is a very exciting thing. So many companies who missed out last time, that didn't get to get their own company name, for example, their own brand names for example, they'll be able to apply in twenty twenty six. And when will that window open again. We don't know. I can's not saying yet, doesn't mean it never will. But it's only happened once in the history of the Internet, and it's been fourteen years since that. So twenty twenty six is a big year for brands and for businesses and even for you know, even for individuals that are you know, if you know, if they're well capitalized, then they want to own a little piece of the Internet.

19:15 It's possible. If I may just share one example of a smaller entrepreneur who has been quite successful, a gentleman that applied for dot buzz back in twenty twelve. His idea was to capitalize on news buzz and news hips and things like that, so he read, he applied for and acquired dot buzz. He was the only one that applied for it, by the way, so he had no competition no contention. I can didn't have to settle any you know, there weren't like eight guys that applied for dot buzz. He was the only one. And back then it cost one hundred and eighty five thousand dollars to apply for your own ending. By the way, owning a owning a top level domain is like a business. It's not like you know, buying or flipping domain names. It's it's a different level of business. But he applied for it, he acquired it, he was awarded dot buzz. You can go to GoDaddy or any of these registrars and buy it not buzz domain. A guy named by the name of Bill Dosher. I don't think he'll mind me mentioning his name. Just a regular, you know, entrepreneur that decided to do this. And what he did not count on is something that happens quite often. A domain can pop.

20:31 And what happened was marijuana became legal in many states around the country after twenty twelve, and so I think a lot of people were registering Probably more people were registering dot buzz for use in that industry than they were for news scoops and things like that. Who knew I don't think Bill knew, but anyway, those that's what happened with dot ai. These things happen all the time, and so you know again twenty twenty six, the window will open and it's it's an amazing opportunity for many companies and for many businesses. So technically, what you're saying is his domain name got the buzz from the buzz.

21:13 It got the buzz from the buzz exactly. He really, he really did well and he still runs it today. So since you've mentioned about this really powerful move in twenty twenty six, so, like you know, a couple of questions that come to my mind is where can people go to know this is going to open up? And then secondly, usually how does the process work? Okay, so that's a very good question. So there I can again, this is the organization that manages the Internet. It's I can dot org ic A n N dot org. That's where the information lies, and it's a little obscure. Truthfully, you do need help. That's helped that. My company offers it dot com if you don't mind me mentioning it. Yeah, and we did in twenty twelve. I actually worked personally with thirty out of the sixty applicants that applications that were put through my company at that time through our company, So it's a process that we're familiar with. Many of our employees and the people that work with it dot com today are people who were in the industry back then.

22:25 Some of them who worked with tests. She worked with GoDaddy, Sergei was he actually worked with a company that started their own top level domain back then. Anyway, we have people that are experienced so they can come to people like ourselves or some of our partners. We work with a company called TLDs with a Z. They provide consulting and you need help, but I can't just put out a guidebook. It's the Applicant Applicant Guidebook. It's about four hundred pages and it's like answering in RFP. There's about two hundred or so questions they're going to ask you. You're going to need to have, you know, the financial resources, you'll need to have the technical resources. But we provide that.

23:10 That's what I dot com does, where what they call a registry services provider, So we provide this back end. The back end does a couple of things. It connects you with the registrars like GoDaddy and name cheap and you know all those others. It also manages what's called the DNS. It's just an acronym for domain name system. But basically DNS is the back end that directs traffic so that when somebody types in your name dot whatever, it will work. It will be directed to the server where your content lies. We provide all of that stuff, and then, of course, you know there's always legal and accounting and business and all of the business side of things that you need to manage. But that's the kind of thing we provide at i dot com. And for those that you know, want to do everything themselves, they can go to I can and dig it up. You can go to i can events. That's the interesting thing that people don't know. I can is an open, bottoms up organization. It is managed by consensus. There's no even though they make the rules, and there is a board.

24:20 I think it's a seventeen person board. These people come from all over the world. They are nominated elected. They're usually very smart and successful people that know the Internet and know business, and those people basically vote and make decisions and those decisions stand. But the decisions come after a lot of discussion, years and years of discussion and debate and technical people involved in legal minds and government. They have a government committee. There's a whole people from all over the world attend I CAN meetings. Anyone can attend. It's free to attend. All you have to do is pay for a hotel and airfare and you can go to an ICM meeting, register and learn about the Internet, learn about domain It's amazing the knowledge that is shared in I CAN meetings. But yeah, that's that's where it all happens.

25:14 So let's if somebody wants to do it on their own. Then you said that, you know, reach out to ikn dot or be prepared for those two hundred plus questions. Yes and like so you also mentioned about having substantial resources financially, can you tell you usually like what are the ranges that yeah, those suffixes. Go for Yeah, okay, so here's how that works. And you know, I like to point out there's there's a lot of ways to make money on the Internet and and a lot of ways to make money with domain ames. Uh, your average listener can take some time learn about domains.

25:54 There are places like d and journal my friend, Ron Jackson runs DNJournal dot com and what dn journal does is it actually shows and catalogs and tell stories about how much our domain name is selling for today and ron inventory that goes back twenty years. There are several sites like that, but somebody can begin there as an example, and yeah, there's an industry. Your average listener can buy and sell domain names for registration costs or maybe a little bit of after market costs, invest in them, and sell them. So there's no costs, very little costs or barrier to entry to invest and buy and sell domain names.

26:39 But this is a different level. By the way, people are brokers, there's a lot of domain name brokers. If you're a good negotiator and you like business and you like bringing people together and making deals, the domain name brokerage is very exciting. And there's an organization called the ICA Internet Commerce Association. We are members of it. By the way, it dot com is a member and all the brokers gather every year once or twice a year, and you know that there's a fee of course for that. But the ICA is where brokers gather and talk about buying and selling domains. So that's another way an average person can make money. Getting your own top level domain is a different level though, it's kind of like buying a business. So to answer your question, I can this time is asking two hundred and twenty seven thousand dollars for you to apply to get your own top level domain.

27:34 When you consider that large corporations spend you know, many millions of dollars advertising every year, this is not a lot of money for a large corporation, and it's actually not a lot of money for a business if you want to run a business, if you're interested in the domain industry, which is very exciting and continues to grow through recessions and all kinds of things that happen during the Internet at bust, I think the year two thousand there was a little flattening. It went down a bit, but it continued to grow and has grown ever since. In twenty ten, when the real estate and mortgage bust happened, all businesses were affected. The Internet industry actually boomed, oh COVID.

28:16 During COVID, the Internet industry, domain names boomed. It was an amazing time for the domain name industry because everybody went online, they all went to Zoom, They relied on e commerce, rather than retail stores. So domain names are continuing to grow globally at about a two and a half percent rate. New top level domains, the ones that were brought out in twenty twelve, are growing in the twenty percent range. They're growing a lot faster than dot com. Why because you know, as I said earlier in the show, dot com is very well mined, so people are going to these alternatives. In fact, it dot com only exists because we sell subdomains under it dot com. So if you want to get you know, your name, and it's not available, we make your name dot it dot com available.

29:05 We're selling these two lots of IT people to Italians because it stands for Italy. We're selling it to the IT crowd. Anybody who thinks they're special or is special for whatever reason, you've got it. We sell it dot com domains to those people. But anyway, new top level domains are going to cost two hundred and twenty seven thousand dollars as an application fee. Now, if you go and you apply for something that becomes very that is or will become very popular, almost anything related to AI. You know this new economy that's going on. Now, you're going to have competition, and you're probably going to end up in an auction, and that auction can cost a lot more. In twenty twelve, auctions happened and domains new top level domains sold for millions. The most expensive one was web Dot Dot Web, I'm sorry, dot Web, which is still in contention. The high bid there was one hundred and if I recall, right, one hundred and twenty million dollars, believe it or not. So, but you know, if you do something like what Bill did, and you apply for a little bit more obscure but something that you're you know, attuned to, you may have no contention and you can leave there with that investment of two hundred and twenty seven thousand dollars plus your costs, I mean if you do some of it yourself, I mean less than probably three hundred thousand or you know, depending

30:38 on what you invest in the business on your own for marketing and overhead maybe staff. Those are the other the more fixed costs, but it can range. But the starting fee is two hundred and twenty seven thousand dollars. So you mentioned that, like you know, it's going to be no open applications and let's say several companies are applying for the same thing. Is going to be auctions. So how does that auction work? Is it in person? Is it online? Oh, it's actually a lot of fun. So what happened last time and things will be different this time. So when you apply for a top level domain, don't talk to anybody about it except for your close partners, and do it under a non disclosure agreement. Don't just go out and say, hey, well, there's a few people that are announcing their intentions. But in my opinion and from my experience, that's not a good way to do it, because if you announce your ideas, you are inviting more competition and I don't think that will help you in this process. So if you have a great idea and you don't think anybody else is thinking of it, we don't assume that somebody might be, but maybe not. What you should do is you should approach somebody like myself, it dot com or a consultant. There's others out there.

31:52 You can start it. I can to do your research if you want to, but what you'll want to do is keep it secret and uh share it only with your partners, maybe your attorney, whoever and you will apply. You're gonna you're gonna have to pay the fee. Uh. This is between April and August. You'll have to pay the I CAN fee. And what happened last time and it will happen this time is uh several months after you uh, after you at the window closes and all the applications have been received. People are estimating that maybe one thousand to two thousand, maybe more will be received by I CAN. What's gonna happen is I CAN. We'll go through a bit of an evaluation. They will consolidate the similar the same same ones, the similar ones. Uh, and then they'll have what's called a reveal day. Uh.

32:42 It's kind of funny. Last time it was right around Christmas. I mean they had Santa Claus there. It was in near Marina del Ray in Los Angeles here, by the way, is where they had it. It was an event. They held it at a hotel, but it was also online. They did it virtually. It was very public, very transparent. And what they do is they are not all of the applications and they put them into contention sets. It was a big party, by the way, and it was very exciting, and then they assigned them priority, which means how they're not going to release them all in one big batch. They're going to release them in smaller batches over a period of time. So they were last time, they released you know, anywhere from five to ten per month over a period of many years. But the revealed day was actually pretty exciting. It was a party and it was the day where all of the secrets were revealed.

33:32 How many people applied for this, how many people applied for that, and you got to know if you had competition or not. But what's going to happen this time it was a little different last time. Is if you have contention, if you have many people who applied for your idea or your what you thought was your idea, you'll go to You'll go through the process. There's many little steps along the way, but ultimately there is an auction and I CAN, we'll get the proceeds. I can, We'll use this money. They say it's nonprofit, and they say it's just to cover their costs, but in truth, I think it's going to be a lot more than their cost because of these these are very valuable and I CAN is going to get that money. But it'll be used to make the Internet stronger, because that's what I can't charter is I can is there to you know, help prevent fraud, to help coordinate, just basically make sure that the Internet works around the world, that it stays global, that is the resource that it is today, continues to be the resource for our children, that it is for our children and for their children. But that's how it's going to work. It's going to be ultimately at the end, will be an auction and the highest bidder's going to win.

34:46 So if you go and try to apply for something that is very popular right now in the world of AI, for example, be prepared, you know, to be in an auction and it could cost way more than the two hundred and twenty seven thousand dollars. And I'm sure our audience has a question like, Okay, you go, you bid it. The highest auction bidder gets the the dot com or whatever that suffix dot whatever, yes, dot whatever, Like what do you call that dot suffix? That suffix, well, you can suffix is an accurate word. You can call it. The technical word is top level domain. So top level domain they get that.

35:29 They call it al. They also call it a TLD for. Short okay, so t LD okay, so top level domain people get that. What happens to the rest of the people. Do they lose their application fee or do they get it back? That's a great question, very pertinent. So I can once the revealed day happens, I can will give you the opportunity to do one of a few things. All right. Part of the application process is what they call the alternate string or alternate uh TLD. When you apply, you're they're going to ask you to choose a second one, and it doesn't have to be related. It can be completely unrelated. And once the revealed day happens, they're gonna say, you're gonna you're gonna know if you're going to be in an auction or not, because it will happen or it won't. Uh you will have the option number one to stand up your second or your alternative top level domain, your alternative string. We call them strings often. So if you want, if you applied for dot everything, and many other people applied for Dot everything, you can lay down Dot everything and stand up Dot anything if you get what I mean, And if nobody else applied for it, there you go. You can go The rest of the process without competition. So that's your first choice or a choice that you'll have. The other choice is you can back out. You can say, okay, I didn't think i'd have this much competition. My alternative string also has competition.

37:02 We want our money back now I can. We'll issue you a sixty five percent refund. That means you lost eighty thousand dollars if you back out. So this is not something that you want to do lightly. It's not and you don't do it if you know, if you don't take money out of your four to oh one k to do this. This is for you. Got to be funded and willing to risk some money. But from I can't standpoint by the way. They don't want just anybody operating a top level domain. Remember in the world there are something like three hundred and eighty six million domain names register globally. Okay, in the top level, as I mentioned earlier, there are only one thousand, six hundred give or take today, I can't doesn't want three hundred and eighty million top level domains. Maybe one day it'll be different, but as it stands today, that's not what they want. They want serious operators that are financially stable, that have the technology, that know what they're doing or can learn what they're doing. You don't have to you know, you don't have to be a multi billion dollar corporation, but you do have to have certain standards. So you know, you've got to be willing to take some risk. Here, there is absolutely risk. And if I may mention my book and my book I talk about this. By the way, there's a whole section about the caveats and the risks.

38:25 Yeah. Now, I totally enjoyed your book, and please share, like you know, Amherre. Can people connect with you? Where can they find your book? Oh? My book is on Amazon. It's called how to Get your Own Top Level Domain. You know, it's a long title, but I wanted to write it ever since twenty thirteen after i CAN did the first round of new TLDs. But I didn't take on the project seriously until I came to work for it dot com. And in fact, our CEO is my co author. His name is Andre Interra. We did we did this book together. We felt that, you know, the way i CAN does this.

39:05 They're a great organization, but I like to say they preached to the choir because you know, their reach for this news, for this amazing information is kind of limited. They go to industry forums, so it's not well known outside the outside the industry. And I'm on a mission to let the world know that new top level domains are possible, that you can own one, that you can operate one, and that there the process is doable. Is it risky, yes, is it doable? Yes? Absolutely? And you know, so we put the book together last year. We released actually did a second version because I CAN has what's called the Applicant guide Book, which is much more complicated than mine, and it is something that you will need and will use. That's the authoritative guidebook to getting a new top level domain. But we felt like, you know, I CAN isn't giving people a lot of time in terms of like like this is happening, And so we wrote the book last year. We released it on Amazon, the first version in March, and then the second version around October, and it's available right now.

40:15 Oh that's fantastic, and I'm sure, like you know, people will get so much value out of it. And do you also want to share your website where can people connect? Yes? Our website is well you can go to get it dot com or if you go to get it dot com. That's our basic website. That's where we offer it dot com domains we have if you search in domain there by the way, we don't actually sell domains there, but we if you search for a domain, you'll be connected with ten of the top registrars in the world who offer our domains, and you can compare prices. It's actually a nice price comparison tool. Whether you buy an it dot com domain or not. You can buy any domain because it connects you all the best registrars Go Daddy and Dina, dots and name Cheap and many others. So that's it's a great tool for that. But also at r SP that stands for Registry Service Provider dot I T dot com, we have some specific information related to acquiring your own top level domain, your own suffix UH.

41:20 So you can go to either of those websites or honestly, I'm pretty easy to find if you if you type in Joelanya, I'm on LinkedIn, I'm on Twitter, I go I'm I'm out there. So I don't have many secrets. I'm easy to find. Just search for Joelanya, I T dot com and you'll find me all over and I'm very happy to receive an email or a phone call. Well, fantastic, Joe. Any last times you might want to share with their. Audience, I'll just say this that first, thank you for listening. If you if you stayed with us this long. Domain Names can be a topic that where some people's eyes glaze over, but in truth, it's super exciting. If you love languages, if you love words, if you love communications.

42:05 I think domain names are a very exciting business. I love the industry and I would encourage you to explore being part of it, whether it be to get your own top level domain, whether it be to be a broker, or whether it be just to invest in them. Domains are really exciting. They have a great future. By the way, all we've heard many times that apps will replace domains, AI will replace domains, and I want you to just I want you to remember one thing, and that is you still have an address on your home? Is that right? You do right? And on your business? Addresses don't go out of style, and domain names are your virtual address and they're not going to go out of style. They're going to remain relevant for many, many years.

43:00 Definitely like people are going to have address and these are some of the careers that remain AI proof, at least in the near future. We don't know what's there to come. So thank you for joining us, and I'm sure like go check it out. You know, I definitely enjoyed your book, Joe. Thank you and you will get a wealth of information. Thank you for joining us, and thank you wonderful audience for being part of our show and letting us know how we can support you and serve you. Reach out to us just like you always do and let us know who do you want to be our next guest and how can we serve you to make your life the best that you can have.

43:47 Thank you one for making the show technically possible and be valuntike here until next time. Thank you for being part of Beyond Confidence. With your host d v Park, we hope you have learned more about how to start living the life you want. Each week on Beyond Confidence, you hear stories of real people who've experienced growth by overcoming their fears and building meaningful relationships. During Beyond Confidence, Vapark shares what happened to her when she stepped out of her comfort zone to work directly with people across the globe. She not only coaches people how to form hard connections, but also transform relationships to mutually beneficial partnerships as they strive to live the life they want. If you are ready to live the life you want and leverage your strengths, learn more at www dot dvpark dot com and you can connect with vat contact at dvpark dot com. We look forward to you joining us next week.