Sept. 30, 2025

What Sports Psychology Can Teach CEOs

In this high-impact episode of Beyond Confidence, host Divya Parekh is joined by legendary coach, strategist, and author Louis Pelliccioni, Jr., co-author of Don’t Choke, to explore what it really takes to perform when the stakes are high.

Beyond Confidence is broadcast live Tuesdays at 10AM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Beyond Confidence TV Show is viewed on Talk 4 TV (www.talk4tv.com).

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The topics and opinions expressed on the following show are

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Do you want to live a more fulfilling life? Do

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you want to live your legacy and achieve your personal, professional,

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you will hear real stories of leaders, entrepreneurs, and achievers

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are living the life they want. You will learn how

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relationships are the key to achieving your aspirations and financial goals.

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Moving your career business forward does not have to happen

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vice versa. Learn more at www. Don't Divpark Dot com

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and you can connect with div Ants Contact Dants divpark

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dot com. This is beyond confidence And now here's your host,

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div Parnk.

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Good morning listener, So excited to be here with you all.

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And it's Tuesday morning. Yes, and we are going to

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be talking sports today like with our guests.

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So let's bring in our guests today.

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Hey, good morning dar you.

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Good morning low.

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So look, share with my audience if you know of

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any moment or any person who left a very positive

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mark on you.

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Oh wow, wow a positive Uh well, it would have

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to start with my parents. I was extremely lucky to

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have the parents that I had and the lessons that

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they taught me. And from when I was twelve years

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old working in my dad's shop and I was getting

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paid like a dollar an hour or something. Was twelve

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years old, and after about a few months, he said, son,

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I'm going to give you a chance to make more money.

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I said, that's great. So he said, I'm going to

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pay to you by the jobs that you do. And

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of course he knew what was going on. I was

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playing around. I was a typical twelve year old, of course,

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So the next time I got we were supposed to

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get paid I said, Dad, there's something wrong. I didn't

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make as much money. And he said, well, son, that's

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because you didn't work very hard and you I'm paying

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you by the job, and he said, you need to

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understand that you're getting paid for the value you bring

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to the hour, not for just showing up. And I've

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never forgot it.

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Oh wow, what a beautiful lesson to teach a child.

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Yes, very lucky, and I believe it or not, Devia.

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In my finance career, everybody that's hired has told that story.

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You are not here just to put in an hour.

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You're here to bring value to that hour.

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Yes, And that's the thing, right, Like, if you don't

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add value, then you could work one hundred hours and

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it's worthless.

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So it's important that you bring value to it.

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Yep, very very much.

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You've had a very multi dimensional career. So tell us

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as you grew up, like you know, when you were young,

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what interest did you have.

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Let's see, in high school I lettered in football, basketball, baseball, golf,

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in tennis, so obvisually I liked sports and after that

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I went into coaching at a very young age. I

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was nineteen years old sophomore in college and the principal

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to school where i'd gone called me and said, hey, lou,

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we need your help. The eighth grade coach got sick

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because you coach the team, and I had just finished

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playing on the West Virginia freshman basketball team, and so

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I was all fired up. And that started my career

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in coaching for about eighteen nineteen years at every level.

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Nice, so tell us, like, you know, you know every

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stage is so precious and yet different.

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How did you adapt? Tell us about your journey?

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Well, I was, like I said, I was very lucky.

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You started early and I got the head coaching job

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at the high school. I think I was twenty years old.

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I still had six months to graduate and they got

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special permission. I've had so many wonderful, wonderful things. And

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after spending five years as the head coach, where we

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were very successful. We had great kids, believe me, great players.

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Even though they had never won a championship, we won

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two championships in five years, state championships. And then I

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decided I wanted to see what college coaching was like,

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and I went into small college and then my last

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seven years in coaching, I was an assistant coach at

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West Virginia University with Gail Catlett, who was the head coach,

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and just I'd go back and do it again. I'd

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go back again. And it wasn't about money. I had

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to do all kinds of special things to make enough

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money to live, and but I'd do it again. The experiences,

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the things I learned were amazing.

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You talk about success, right, you mentioned just now it was.

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You know, it was so powerful that I did other

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things also to make money, and I would do it again.

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In a heartbeat.

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So what was it about that coaching that kept you

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wanting to come back to it.

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Well, in my last book that I just published about success,

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there was a study done in two thousand and four

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and there was a book written from that. The book

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is called Grit, and it's studied all of the factors

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that motivate people everything and why people are successful in

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what they do. And the number one factor that came

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out was grit, which is passion and perseverance. And I

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would agree with that. I've had passion and everything. I

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went from coaching, which was my passion, and then I

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went into my hobby, which was a stock market, which

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you know, if you have a hobby, you love it,

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and I'm still working today, it's going to be seventy seven,

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and still look forward to coming in and working and

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dealing with people and so forth. And I'm enjoying now

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giving talks at high schools about success. I've been in

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about six different states, from Florida to West Virginia to

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Ohio to Pennsylvania to Maryland, and I just came back

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from Las Vegas and just given talks about success. It's

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my passion.

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You said about passionate perceiverance. So what were you passionate about?

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What did it give it to you?

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You know what, that's an interesting story. I think it's

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just a love of sports. When I first you know,

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when I first started, obviously I played a lot of

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sports and all the things that it taught me. And

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I look back on what sports and I just think

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it's one of the best things you can do with

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kids is get them into sports. And I'm not saying

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for them to be a pro player or anything like that.

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I'm just saying what you learn in sports, and it

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was just so easy. I loved and I'm how do

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I say this, I'm very competitive. I started that way.

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I mean when I was twelve years old. I wanted

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to try to find a way to win a monopoly

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by how you could roll the dice. I mean, I

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just I'd love to compete, and I'm you know, very

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very unusual, not to a point of doing something wrong.

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I've told people there's no honor in winning if you

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don't win fairly, and it really upsets me on some

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of the things that I see out there today where

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money is well, they call it the root of all evil,

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and I see it everywhere in sports today. It's all

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about winning at all costs. And my last book talks

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about that, where it's success is more than winning. And

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I don't think winning the wrong way is right. I

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would rather lose in the wrong way. And you know

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what's funny, And I think something like golf taught me

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that because if anybody that plays golf, they understand it.

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You don't touch the ball when you're playing in competition,

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you don't do any kind of things like that. There's

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an integrity there, and unfortunately in some of the sports

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it's not there. And I've been around all of them,

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and I don't like some of the things I see,

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and you know, from when it's just winning, because there's

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just so much money involved, And I mean we've seen

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that in college recently, cheating and everything else that doesn't matter,

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you know, the universities that hire the people back because

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they want doesn't matter if they cheat it, and I

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think that's repulsive.

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M Definitely, integrity is one of the key things because

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at the end of the day, regardless whether you have

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won or not, whatever you have done yep, and you

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look at yourself, whether it's in the mirror or you know,

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you're with yourself, you know.

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What you've done.

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It's not for anybody else to see. It's for you

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to have that peace of mind. And also it's there

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right when you live with integrity, just the power of it.

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You stand in your own truth, You stand in that

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confidence that nothing else can replace it with. So what

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would you say with some of the lessons that you

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carried from the high school coaching to college coaching.

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That's a good question, obviously, the things you learn. I

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was really involved with the sports psychology angle that I

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got involved with at a young age. I was probably

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in my late twenties or something, and I was involved

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in a book called Don't Choke, where we talked about

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how to handle pressure in sports and I even gave

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talks at the PGA for a couple of years with

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it about that about handling pressure, and got to meet

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my idol, Arnold Palmer, at one of my talks. He

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actually showed up. You talk about adding pressure when your

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idol walks into room, and believe it or not, we

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talked for an hour afterwards and he said, he told me,

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he said, Lou you're right on. He said, you know,

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he said, you can do more and achieve more between

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how you handle the six inches between your ears, the

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mental side of the game. And I've never forgot it.

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And just so I understood the psychology, and I was

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involved in a book and dealt with psychology, and I've

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continued that route and all the different things you can do.

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So I brought the mental side from high school to college,

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where I taught the players how to relax and because

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everyone gets a little excited or nervous and which is

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very normal, very normal, but it's how you mentally handle it.

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And of course from them, I was talking about mental

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imagery self talk fifty years ago to my players and

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now it's like a standard. You talk, You listen to

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anybody and you can see them closing their eyes and

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mentally getting an image of what they're about to do,

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which is so important, watching how they talk to themselves.

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And I've even one of the things I did that's

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really kind of neat that I've had a lot of

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fun with. It. Took me six years to write my

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new book, success is more Than Winning, and I added

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something because of an editor that told me, she says,

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you know, I've read every success book out there. What's

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going to make yours different? I mean, she hit me

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with that the first week, I think, which was unbelievable.

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And she said, I've got an idea for you, and

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she said, why don't you back up your experience with research?

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So in my book, I've got about eighty different research

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projects summarized after I talk about the point. And I

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learned a lot, even at my age and my experience,

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from just researching success and all the different things that

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are involved in it. So that's kind of what I

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brought to to college. Was more than mental because back

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forty fifty years ago, people weren't dealing with that very much,

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and it was a new science, let's say so. And

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I've always enjoyed it. I can watch players, like, say

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someone's at the foul line, and it's really a pressure time.

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I can see if they're thinking about it, which that

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you shouldn't do. You're just supposed to just do what

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you normally do, but the pressure makes you try to

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put the ball in the basket instead of just shooting

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the ball. And it's all how you deal with it mentally.

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You've got to have a mental routine. All the top

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athletes today, if you listen to them, they all have

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mental routines. A lot of them have sports psychologists that

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work with them. It's kind of a norm today because

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they understand how important it is. And I was just

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lucky that I was involved in it very early in

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my career.

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Absolutely, So you know, let's kind of take some of

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those learnings to the CEOs and professionals and leaders in

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the corporate industries and our entrepreneurs. So what is happening

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is there's a lot of you know, turbulence kind of

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going on in the industries right now because of artificial intelligence, economy,

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whatever we want.

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To call it.

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Just recently, I saw a study where they showed was

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that the college.

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Degree holders.

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Are finding themselves unemployed in a very long time. And

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also a lot of young college graduates and I'm getting jobs.

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So for whatever some of the reasons, what advice would

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you give them, Like, you know, what mental game that

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they can play.

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Well, you're talking about something that deals with where the

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jobs are. And if you look in history, jobs they've

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gone different ways and AI is changed all that. There's

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no question about it. I mean they're talking about it

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being a revolution, just like when computers were first first

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came out and how it destroyed some of the jobs.

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And unfortunately it is destroying jobs. One of the reasons

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that a lot of jobs were shipped overseas was because

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they could do it cheaper. Well, now because of AI,

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we are bringing jobs back to America. I mean there's

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plants going up everywhere. But it's not your typical laborer

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type job. It's someone that has experience in AI or

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somebody that knows a lot about computers and how to

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do that. Because for one hundred Chinese, it might only

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take with AI on our side, ten people to do

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the same job that one hundred Chinese can do. So

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now it's it's cheaper cheaper than what they can do

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over there because we're because of AI. So people need

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to realize that I know that I have two young

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sons and one runs my finance company and the other

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one is going to be coming in with us in

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some part here very shortly, and told them both that

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we need to be involved in AI. And my oldest

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son is very much involved and understands it, knows how

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to deal with it, talking about ways to use it

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in our business and so forth. So that old adage,

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if you don't adapt, you die. And so you can't

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sit there with a psychology degree like you know, I

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know a lot about psychology. I spent fifteen hours starting

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out to get a sports psychology degree and that might

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be something. But when AI comes, a person will be

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able to get all the latest stuff and so forth

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on a computer on their phone, and so you've got

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to be able to add value. As I learned, and

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as a twelve year old, whatever you've got to do

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to adapt today versus complaining about it and well this

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is terrible, I can't know now. You have to basically

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go out and adapt to whatever it is. Coaching taught

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me that I'm so lucky to have been a coach,

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because you're constantly evaluating, constantly going over and changing things.

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And if you sit there and complain and wine. You're

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not going to be there very long. What are you

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going to do? I heard a story about this and said,

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for people that complain and wine, this one coach. If

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someone brings anything up, he said, what are you going

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to do about it? That's the key. What are you

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going to do about it? Not sit there and wine.

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And because jobs are different, No, you may have to

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go back to school, you may have to take some

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night courses. That's the reality of it. And if you

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sit there and stay unemployed because of it, it's your

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own fault. I'm a big, big responsibility person. I take

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total responsibility and for everything that I do, and it's

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00:18:17.720 --> 00:18:21.440
just so important of a key for success and people

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00:18:21.559 --> 00:18:25.839
in today. Because things are changing. That's what makes it

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more difficult for young people today. And the old thing

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that you used to do, it might be changed and

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you might have to learn how to adapt to it.

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And I'll tell you I would have a hard time

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because I've got people that help me with technology. I

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don't know what I'd have to do if I didn't

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have help with AI and stuff like that. But I'm

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just lucky I've got younger people around who are well

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versed in it. But you've got to adapt, You've got

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to take responsibility. You know. My favorite mantra when I

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was a coach was, if it's to be, it's up

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to me, and I would I wouldn't let anybody anything else.

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It's that simple. You're not starting, you want to start,

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then it's up to you. You got to start working

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instead of leaving practice early, you know, and everybody else

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00:19:16.960 --> 00:19:20.400
is staying late and you're basically leaving. So there's just

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00:19:20.480 --> 00:19:22.839
a lot of good things out there about success that

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00:19:22.880 --> 00:19:27.440
I've learned and I failed. You know. Part of the

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00:19:27.480 --> 00:19:30.519
things people say, lou you just nothing bothers you, And

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I said, no, it's because of sports. I learned how

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to lose and learn from it and move on. I

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00:19:38.000 --> 00:19:42.880
was a big proponent of John Wooden, who was the

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00:19:42.880 --> 00:19:46.200
coach at u c l A, in fact, the winning

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00:19:46.519 --> 00:19:50.799
one of the winning as coaches ever. Uh yeah, listen

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00:19:50.839 --> 00:19:55.720
to the statistic. He won seven NCAA championships in a row.

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00:19:57.400 --> 00:19:59.359
And we're lucky if we get one team to win

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00:19:59.400 --> 00:20:02.720
one in a row. You know today he won seven,

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00:20:02.880 --> 00:20:07.000
and he won ten in twelve years. I visited his

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00:20:07.160 --> 00:20:10.119
practices when I was young, twenty years old, I remember

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00:20:10.160 --> 00:20:13.799
it just like yesterday. He taught me the form mindsets

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00:20:14.160 --> 00:20:17.839
that are very very important in life, and I've used

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00:20:17.880 --> 00:20:21.119
them for fifty years and they've taught me just so

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00:20:21.200 --> 00:20:25.000
many things. Sports can do that, and that's the most

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00:20:25.000 --> 00:20:28.119
wonderful thing any parent out there. And I'm not saying,

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00:20:28.559 --> 00:20:31.039
you know that I expect them to be a star,

341
00:20:31.640 --> 00:20:36.720
but get them involved where they fail, and you watch

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00:20:36.759 --> 00:20:39.599
them and you teach them how to fail. There's nothing

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00:20:39.640 --> 00:20:42.759
wrong with failure, and if you learn from.

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00:20:42.599 --> 00:20:47.119
It, that's the key. And I like what you said.

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00:20:47.680 --> 00:20:49.720
You said that if it's to be, it's up to me.

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00:20:50.599 --> 00:20:56.400
And when you're taking that ownership and so then everything right,

347
00:20:56.480 --> 00:21:00.359
whether it's failure or success, they're yours to own. Where's

348
00:21:00.680 --> 00:21:04.240
so many people will blame it on other people?

349
00:21:04.680 --> 00:21:08.559
Oh yeah, those the escape people. You know, the team

350
00:21:08.640 --> 00:21:13.240
was better. We lost a ballgame, and I remember it

351
00:21:13.359 --> 00:21:18.839
vividly because there was a really close call to the

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00:21:18.920 --> 00:21:21.880
end of the game, and of course the players coming

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00:21:21.920 --> 00:21:26.319
down all complaining about the official. Everybody just typical, and

354
00:21:26.359 --> 00:21:31.319
I said, excuse me. I said, yes, the call may

355
00:21:31.359 --> 00:21:34.519
have cost this, I said, may have cost us, But

356
00:21:34.640 --> 00:21:37.640
I said, if we would have played better, it wouldn't

357
00:21:37.640 --> 00:21:40.599
have been close, and so it wouldn't have been up

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00:21:40.599 --> 00:21:43.119
to this person to make a mistake if they did.

359
00:21:43.680 --> 00:21:47.279
Just remember that that's our fault. We let this team

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00:21:47.359 --> 00:21:51.119
too close where that somebody could separate it or make

361
00:21:51.160 --> 00:21:53.640
the difference that had nothing to do with the game.

362
00:21:54.279 --> 00:21:58.119
And I'm just you know, I'm just such a believer

363
00:21:58.319 --> 00:22:00.640
in all those kinds of things. We need to be better.

364
00:22:00.680 --> 00:22:04.759
Of course, I again, John Wooden was my idol and

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00:22:04.799 --> 00:22:08.079
everything from his definition of success, which I've used. I've

366
00:22:08.079 --> 00:22:12.839
never talked about winning ever's and his definition basically was

367
00:22:13.680 --> 00:22:16.680
you know, do your best, because he said that's all

368
00:22:16.720 --> 00:22:19.519
you can do. If you've done your best, that's all

369
00:22:19.559 --> 00:22:22.880
you can do. And if you don't win the ultimate

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00:22:22.960 --> 00:22:24.960
what you want, then you have to know you have

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00:22:25.039 --> 00:22:28.319
to work on things. And that's what losing teaches you.

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It just teaches you, and it gives you an opportunity

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to get better.

374
00:22:32.640 --> 00:22:32.839
Yep.

375
00:22:33.680 --> 00:22:39.200
So you mentioned about John Wooden's for mindsets. Can you

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00:22:39.200 --> 00:22:40.240
share that with us?

377
00:22:40.599 --> 00:22:44.720
Yeah? The first one which was sound as very easy

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00:22:45.319 --> 00:22:48.200
I thought it was, and it took me years to

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00:22:48.319 --> 00:22:51.039
develop it. And that is always staying in the present.

380
00:22:52.720 --> 00:22:55.400
Anybody that I'm around I do not let him go

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to the past or go to the future, and we

382
00:23:00.440 --> 00:23:04.359
in the present at all times, because that's the only

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00:23:04.400 --> 00:23:06.559
way you can get better. You don't get better by

384
00:23:06.640 --> 00:23:09.839
winding about the past or worrying about the past. The

385
00:23:09.880 --> 00:23:12.119
past is the past. There's something you can do about it.

386
00:23:12.400 --> 00:23:15.799
In the future, it's going to be whatever. So if

387
00:23:15.799 --> 00:23:20.039
you stay in the present, and I'll never forget. Obviously,

388
00:23:20.079 --> 00:23:22.920
I think twenty one years old, and I visited his

389
00:23:23.039 --> 00:23:27.839
practice out in LA and I'm watching him talk to

390
00:23:27.920 --> 00:23:31.200
his team, and here's what he said. I mean, I

391
00:23:31.759 --> 00:23:36.720
don't have it perfect, but basically he said, Okay, I've

392
00:23:36.720 --> 00:23:40.000
got you for the next two hours. I want you

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to forget about your girlfriend. I want you to forget

394
00:23:43.880 --> 00:23:47.400
about a test that you have tomorrow. I want you

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to forget about where you're going to go right after practice.

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What Sports Psychology Can Teach CEOs

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