July 24, 2024
AI: Your Small Biz Sidekick
Ready to supercharge your small business? This week, Divya Parekh will dive into how AI can be your ultimate sidekick, empowering you to juggle tasks like a pro. We'll reveal how to use AI to attract customers, create great content, improve...
Ready to supercharge your small business? This week, Divya Parekh will dive into how AI can be your ultimate sidekick, empowering you to juggle tasks like a pro. We'll reveal how to use AI to attract customers, create great content, improve operations, and analyze data more efficiently than ever before. Whether you're an AI newbie or already best buds with ChatGPT, we've got tips on picking the right tools and getting your team on board.
Beyond Confidence is broadcast live Tuesdays at 10AM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Beyond Confidence TV Show is viewed on Talk 4 TV (www.talk4tv.com).
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WEBVTT
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The topics and opinions expressed on the following show are
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solely those of the hosts and their guests, and not
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those of W four WN Radio It's employees or affiliates.
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We make no recommendations or endorsement for radio show programs, services,
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be directed to those show hosts. Thank you for choosing
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W four WN Radio.
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This is Beyond Confidence with your host w park. Do
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you want to live a more fulfilling life? Do you
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want to live your legacy and achieve your personal, professional,
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and financial goals? Well? Coming up on dvparks Beyond Confidence,
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you will hear real stories of leaders, entrepreneurs, and achievers
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who have stepped into discomfort, shattered their status quo, and
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are living the life they want. You will learn how
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relationships are the key to achieving your aspirations and financial goals.
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Moving your career business forward does not have to happen
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at the expense of your personal or family life or
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vice versa. Learn more at wwdas you don't divpork dot
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com and you can connect with vant contact at divpark
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dot com. This is beyond confidence and now here's your host,
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div Park.
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Good morning listeners. It's Tuesday, and you know that it's
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one of my favorite days of the week because I
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get to spend time with you. So I want to
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talk about one of the kind of stories that she
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all shed, which is phenomenal. So I want to give
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a huge shout out to Jessica because Jessica read out
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to us with her story. So what Jessica shed was
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she had been traveling and while she was at a
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gas station, what she found was she had finished pulling
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her car in and finished the pulling up her guess
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and as she was about to pull out, she saw
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that there was a mom with a couple of kids
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in the background and really frazzle. The pump was not working.
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And so what Jessica did was Jessica said, hey, listen,
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this whole gas station is packed. I know you've got
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a couple of young ones who are clamoring for your attentions.
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Why don't you just kind of come around and as
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soon as I pull out, you can pull in and
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then this way you don't have to wait in line
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for the gas and just a simple thing when you're
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looking around, when you're focused on what's happening, every little
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act of kindness adds. So remember to be kind. And
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for those of you who have got a box, we
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want to thank you. We want to thank you so
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much because partial profits from your books go to Keywa
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dot org. And not only that, both of our books,
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The Entrepreneur's Garden reveal your masterpiece, expert to influencer. Any
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any of our books will change your life. There are
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nuggets that we have written in it from our heart
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and soul. So reach out to us and let us
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know what any of the kind of stories you have done.
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So want to give a big shout out to Jessica.
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Keep up the good work. All right, So today you
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and I are going to be having a conversation about
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artificial intelligence. And the reason I want to have this
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conversation is because there are so many people who are
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skeptical of it. Now here's the let's first talk about
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the ethics of artificial intelligence. A lot of people are like, hmm,
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this is not the right thing to do, This is
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not the thing to go with. It's going to really
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interfere with our jobs. It's going to take over our lives.
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And to some extent, their fears are true. It will
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take over our lives in some ways or the other.
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I want you to dial back in nineteen nineties. I
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don't know about you, but I do remember, especially if
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you're a young ones you probably don't remember. We started
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out with AOL. That's small change that created in our lives,
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and it would take a long time to log in.
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But what would happen is that the email came into existence.
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So from emails, the communications changed. People were talking about Internet.
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People were talking about, oh, web is going to be this,
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it's going to take over the jobs and all of that.
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But here's the thing. Technology is here to stay. And
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what I'm going to share is that technology, like money,
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is neither good nor bad. It is how you use it. Now,
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will bad things not come out of it? Of course
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it will come out of it, because it again depends
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on the human beings how they're going to use it.
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So now that said, if you look at any of
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the examples, the artificial intelligence has been with us in
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some form or shape. We don't realize it. Now it
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has come more pervasive in the sense that you keep
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on hearing, you keep on finding it popping up in
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different areas of your life. So what happens is that
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when it becomes more universal, it gets more attention. So GPS.
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So here's what I'll share that I used to be
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very proficient in reading the map and even going to
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Triple A for family trips. We would go there and
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the Triple A would have triptich and it would have
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landmarks and all that. And now I'm using GPS because
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of the ease of use, because of how convenient it is.
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So humans are designed to go for ease and convenience.
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So the first thing is that when we talk about
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ethics is that the key is to use AI to
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strengthen your business, to strengthen yourself, not to lay off people.
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So if you're a business owner, here's what I would say,
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Train new people, automate your business, and we are going
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to go over several different things today. It's not about like, ah,
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you know what, let me go ahead and automate many
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things and lay off people. Not because remember, people do
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business with people. That element is never ever going to change. Now,
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do you have an assistant who hates doing repetitive tasks
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who just doesn't like picking up the calls and answering
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the same questions and gets tired. So now what you
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could do is we are going to go through some
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different scenarios as to how it can help your business.
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So let's take a look at let's say you're a
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small business owner now, or even if you are a
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mid size company and you're thinking of bringing an AI.
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Where do you think like you can have it so
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it can manage your calendar, You can even automate customer
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service to some extent, not entirely. And what you can
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do is you can spend time on what really matters,
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and that is growing your business. All right, So we
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talked about attracting more customers. So here's what I'll say
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is that for every business, the one most critical thing
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is getting clients. Because if you don't have a client
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who's going to pay for your services, who's going to
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pay for your products, then your business is not going
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to grow, it's going to shrink, it's going to contract,
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and finally it's going to die out. So the first
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thing you can do is like think about hours and
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hours of research that happen to figure out what are
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your customers preferences, what do your customers like? What are
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the pain points? So you can use AI for research.
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So what AI can do is AI. It can go
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over multiple platforms, yes I'm talking about and if they
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will go over different scenarios into how you can use
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A for research. So I'm going to share with you
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perplexity dot AI. It's a phenomenal research too. You can
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give it the clear direction which is called prompt generation.
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And prompt is talking to AI just like you would
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have a new employee on board. What happens is that
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the new employee on board is coming in, they don't
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know your culture. You have to train them, you have
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to onboard them. So similarly, AI is no different. You
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train your AI and that portion of AI of some
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just you know, conversations giving them instructions is called prompt engineering.
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So now you go to the website Perplexity that I
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asked you to and then you tell it like you know,
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do the research with research journals. You have to be
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very very specific and given the time we have to
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then what we have to cover, I'm just going to
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share with you just the tip of the iceberg. There's
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a whole lot motulo and then what you can do
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is you are able to do hours and hours of research,
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which can be boring. You can have it analyze the papers,
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you can have it analyze the journals. You can have
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it give you the summary and the distillation within a
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matter of minutes. So now you have that, you know
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what's trending, what the market research is going on, and
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there's so many different things you can do with the research.
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So now when you are speaking to your customer at
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any part of the customer journey, and yes there are
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seven steps from awareness to the step where they're ready
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to buy your services or your products, you're not going
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to go into the customer journey today. But now because
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you have research, you know what your customer is thinking.
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You can talk to them like a real human being.
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You can care for them, you can provide real value
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for them. Because here's the thing. Always remember the principles
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of humanity does not change. We could have a robot
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sitting next to me. Who knows, maybe in ten years
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I'm go and be doing a podcast to the robot.
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So it may happen, but that is not change that.
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You have a heart and your customers have a heart,
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so speak to their heart. Have the intention of providing value.
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And that's where the integrity comes in. That's where the
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whole question of ethics kind of goes away because now
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you are not doing it to pull bull over anybody's eyes.
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You're not there to play and it games with any people.
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What you're doing is you're using the data with integrity
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to speak to your customers as if you knew them
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for a long time. You speak to their problems, you
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speak to their pain. And then, as we have talked
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about building your brand an authority. Of course that's a
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story for another day, what you do is you share
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with them that, hey, there may be multiple solutions out there,
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here's my solution for you. Because what happens is that yes,
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AI can do the research. Yes AI can do everything
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for you in terms of research. But that said, the
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different pieces of research that AI brings back, it's your
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human intelligence. Your human intuition that combines it together understands that, yes,
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this person is going through this pain, this person needs this,
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and then what you're doing is you make sure that
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your solution fits their needs. You are solving the problem truly,
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You're not just going and selling something that does not deliver.
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So as long as you are in integrity with your
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intentions and implementation, you're good to use AI. So now
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what happens is that when you're speaking to them, your
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customer is going to feel, yeah, I know this brand.
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This brand speaks to me because what you're doing is
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you're not pushing them, you're just sharing. So remember to serve,
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not sell, to share not sell. So what you do
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is you share with them that, yes, there is information
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out there, and yet this is my so because I've
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gone into the depth of the pain, I have lived it.
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And there can be multiple different stories. It could be
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that you have health the client. It could be possible
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that one of your team members has gone through so
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however it is applicable, make it relatable, and share why
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your solution is the best solution on the market for
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them and how you stand behind it. So those principles
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are never going to change. Now, remember we also talked
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about how could you attract great and wonderful clients that
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have write for you and you're right for them, Because
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what happens is that sometimes when you're putting ads out there,
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when you're putting your social media out there, because you're
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not speaking the language, you are spending more than half
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of your time speaking with people or connecting with people,
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whether it's through website or through social media or chat
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or email or video or YouTube or reddit or you know,
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there are so many different channels of communication. So now
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let's imagine if you had someone twenty four by seven
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who does not sleep, who does not eat. I'm talking
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about chatbot, and yes, chatbots have been around, and I'm
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not just talking about those regular chatbots that when you
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like look at it and I don't know about you,
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but sometimes I feel frustrated. Could I have a human
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being somewhere that I could speak to and it just
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keeps on answering the same answer over and over again,
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and it just leaves you frustrated and doesn't want to
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make you come back to that website. So now, imagine
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if you had somebody who was empathetic, somebody who knew
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your customer, somebody that could speak just like you, somebody
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who didn't have to eat, sleep, somebody that you didn't
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have to pay. And now you'll be saying, oh, did
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you announcie? You just going against what you said before.
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You had said that we should not be laying off people.
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But now remember when you're talking about customer service rather
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than doing the mundane, repetitive tasks. You can train them
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to do something better. You can train them to train AI.
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So I'm going to give you an example of one
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of my clients. So my agency builds chatbox. So what
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happens is that I've been working with one of my
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clients for four years and just my personal story is
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that I'm an avid learner. I love learning, and sometimes
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it's a funny story is that the more I learn,
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the more I know that there's so much I don't know.
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