Uncover LinkedIn Secrets

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Radio. This is Beyond Confidence with
your host Dvaparnk. Do you want to

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live a more fulfilling life? Do
you want to live your legacy and achieve

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your personal, professional, and financial
goals? Well? Coming up on Diva

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Park's Beyond Confidence, you will hear
real stories of leaders, entrepreneurs, and

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achievers who have stepped into discomfort,
shanner their stantus quo, and are living

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the life they want. You will
learn how relationships are the key to achieving

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your aspirations and financial goals. Moving
your career business forward does not have to

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happen at the expense of your personal
or family life, or vice versa.

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Learn more Www dot givaparnk dot com
and you can connect with div you ant

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contact at divapark dot com. This
is beyond confidence and now here's your host

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A Park. Hello everyone, it's
Tuesday morning and I'm delighted to be here

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with you. I want to thank
each and every one of you who have

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got our books, especially Expert to
an Influencer and The Entrepreneur's Garden, because

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they will help you live the lifestyle
you want. Not only that, it

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will position you as an influencer for
meaningful impact because it's all about creating impact.

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It's not about the number of followers
you have, it's the quality of

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followers you have. It's about the
impact you're creating and what values are charting

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and mapping your life. So thank
you, thank you, thank you to

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everyone. Because partial profits from our
book sales go to Kiva dot org where

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we are helping entrepreneurs all across the
globe. And I highly encourage you and

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invite you to spend one hour of
your time every month helping someone with no

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strings attached. And let's keep this
cycle of kindness going. Let's invite our

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guests in today. We have a
special guest. Welcome, Howard Well thank

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you so much. Good morning,
Davia's so good to see you. Gare

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Oh good to see you so Howard, tell us if you recall any moment

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from your childhood that still stands out
for you even today. I remember,

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I think I was in high school, and I remember I was in a

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client as in a teacher said You're
never going to be a doctor, okay?

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And the reason that stood out and
I will always remember it because our

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parents our mentors, people we look
up to. Now, I may not

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have looked up to this teacher,
and I may have known I was never

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going to be a doctor, But
what's important is the words we use to

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others. Maybe in that moment we
don't appreciate it, but we can be

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affected by it for the rest of
our lives. And I think my whole

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life and things that I have done
or not done, or patterns that I

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have repeated, have all come back
to what did I say? What could

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I have done differently? How did
I affect others through my words? And

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I think it's important we need to
understand what we say, when we say

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it, how we say it,
and potentially the damage we can do.

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And I believe that we can fix
it. Okay, it's not to say

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it's going to be with us for
the best of our lives and we can

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fix it and we can do great
things. But the words we choose to

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use, especially for people who need
support, need coaching, need mentoring,

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need a helping hand. And I
love the fact that you're asking your followers

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to, you know, put a
day aside, an our aside, once

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a month, whatever that is,
to support others with no strings attached.

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And I think the words we use
in some ways should be delivered with no

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strings attached. We should be always
looking to nurture people so powerful and you're

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absolutely right, woods have power.
And if I recall correctly, there's even

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a saying that says that word is
my dear denis world. So we don't

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know how people are going to perceive, and especially when somebody looks up to

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you, especially if you're in that
role of being a parent, or being

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a mentor, or being an older
sibling, or even being a peer or

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a colleague, you never know how
it will impact how your message will land.

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And it is so important and what
you shared is so profound that it's

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important because you can heal, but
it can leave with scars. So make

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an effort to be mindful. And
of course we all are human beings,

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and if mistakes happen, it's all
right. And when that happens, it's

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okay to apologize, because apologize.
Apologizing goes a long way in healing hearts

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and mending those hearts. So as
you up, then, did your interest

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take you? Oh my god,
it's they took me from I feel like

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I was throwing darts on a map
and okay, I'm gonna go here.

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I'm gonna go here. My first
job, so to speak, as a

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young child, I mean I was
cutting lawns. I was working at a

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grill around the block. For me, that's where I learned to cook.

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And that's actually where I discovered that
I really loved hooking. And it's funny

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day I was. I worked for
a gentleman, Nicholas Lecas. He was

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Greek. He taught me how to
make SPOTOCOPI to cheese and spinach pie.

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Now I'm not going to share my
age with you, but I've been around

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for a little while, but I
have been making this dish work, let's

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just say, many many years,
and I'm really good at it. And

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I was joked with people. I'm
not afraid of filo. I did magic

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I did as a photographer's assistant.
That was another significant event because I then

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became a professional photographer for a while. That's how I paid my way through

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school, and my interest in photography
has continued to this very day. I

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think going to school not really realizing
what I wanted to do or be when

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I grew up had an impact.
It probably was not until my life in

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the IT world as an IT consultant, and I know you have a technology

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background as well, and I've been
in that space working that It wasn't until

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I was absolutely fed up with the
industry and its effect on me my physical,

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mental, emotional well being that I
realized I needed to do something different.

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And that's actually how I landed into
the coaching world leadership because of my

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interest in leadership development repeating. You
know the patterns I was repeating, especially

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on projects, They'd start off great
and then they would know hise, dive

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and crash. And now I know
I wasn't ultimately responsible for those projects,

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but I had a role because I
was there, and I was really curious

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about the impact I was having,
not only for myself but also the impact

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on my teammates, and I think
I was in the id like to share

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it. The most beautiful place in
the world. It was Victoria, British

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Columbia, So if you've ever been
to Victoria, it's pretty darn beautiful up

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there. And I was just absolutely
miserable. And I eventually asked myself,

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how could I be in the most
beautiful place in the world and be so

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utterly miserable? And beginning to ask
that question, I then literally resigned from

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the company I was working for,
went back to a prior company doing very

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similar technology work as a consultant.
But I then began to explore what was

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going to be next for me.
How can I live a life that I

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was passionate about. How could I
wake up every day feeling like I was

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making a difference from people's lives And
through the power of LinkedIn, I know,

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we'll probably chat a little bit about
that. One of my managers at

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the time said, Hey, we're
looking for a business analyst, and I

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said, how about an ex business
analyst named Howard Fox? And that literally

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brought me back to a company I
had left, and I was fortunate they

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paid a good deal of my graduate
education My graduate education included an accredited coach

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training program where I was just a
phenomenal experience as a forty something deciding to

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go back to school and getting a
master's degree and really making one hundred and

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eighty degree pivot in what I do
my coaching. My consulting background does inform

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a lot of what I do.
However, I am a coach, professional

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development, career development. You know, I have conversations that are exciting because

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it's great, as you well know, to help your clients discover really the

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power within them, right. Yeah, So when you talked about LinkedIn,

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yeah, we probably a lot of
people, especially the younger generation, have

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been born into social media. For
them that web and using different social media

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platforms and CRM systems and all this
technology is very much part of their lives.

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Right. But we have seen where
we have said and was one of

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the first ones, like many would
dial it your email, you would see

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going in circles and taking fine and
LinkedIn has been around for a while.

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So when did you decide to dive
into LinkedIn? You know, that's a

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very good question. And so LinkedIn
I think right now if I were to

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google it, they have eight hundred
and fifty million members across the world,

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and there's maybe two hundred two hundred
and fifty members here in the US,

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two hundred countries or so, multiple
languages. It began as a tool because

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it folks always knew the latest and
greatest, you know, what's the newest

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hot application. And that was back
in around two thousand and six for the

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company I went back to because we
would all connect with each other. So

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but we would connect. It was
like it was like the new business card.

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And I don't think I really appreciated
LinkedIn when it first came out,

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because again, it was the business
card. You know, you went to

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a conference, you met and started
on a new team, and let's connect

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on LinkedIn, and you didn't know
what to do with it. You know.

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It's like people then for your life. Oh if I need a job,

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I reach out to my network,
or if I've lost if I'm looking

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to hire somebody, or reach out
to my network. But that was as

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early as two thousand and six,
and it definitely has evolved since then.

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Oh absolutely. So we're going to
take two case studies. So let's say

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there is this person who was a
corporate professional and is looking to change jobs.

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So what recommendations would you give them
for their profile? And then we'll

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come to the entrepreneurs. Sure,
well, first question that I would want

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to know is, yes they have
a profile, what does that profile share

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about them? And this is where
I use the term what's your professional brand?

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What are you communicating on your profile? If you literally have nothing there,

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then we have to work together to
build you up and craft what your

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profile is, what your brand is? And this includes photos, ban or

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images, headline and about section used
to be called the summary that really shares

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what your skills and expertises, what
issues you care about, what problems you

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solve, what opportunities you create,
and we make sure you have all the

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relevant sections in your profile. So
let's say somebody you know, somebody's been

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laid off and they don't have they
don't have the money right now to work

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with an expert like yourself. Sure, what would be like essential in that

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LinkedIn profile so that they have the
basics and can get started today. I'm

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going to answer your question, but
Divia, but I'm not going to give

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you the answer you're expecting. Okay, it's going to I'm going to warn

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you about this. I wouldn't work
on my LinkedIn profile first, because you

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need to have a resume that communicates
many of those same items. You have

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to have a branding paragraph. You
have to list the roles that you're interested

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in, the skills and expertise.
You have to list your experience was,

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what was your job entitle in your
previous role? What were your accomplishments statements

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not job duties, but what were
your if you were in the Olympics,

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what were your gold medal accomplishments.
Then if you didn't have a link in

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profile, I would likely leverage a
lot of what's in your resume and to

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get you started on LinkedIn, because
we can then cover two. We can

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take care of two very necessary items. Where LinkedIn goes well beyond the resume

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is I want a good quality profile
photo. There's a lot of folks don't

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have photos out there. Stills in
twenty twenty three, in April what is

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it fourteenth? There are people who
have been has some phenomenal jobs, but

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they don't have a link They don't
have a link a profile photo or it's

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a poor quality photo. They don't
They need a banner image which which is

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wrapped around the photo which is an
opportunity to communicate what your brand is.

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Maybe your brand talks about your skills
and expertise, or maybe there's a quote

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that just kind of drives you every
day. I live by this quote.

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Then your headline. Most many not
most many people, if you go to

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their LinkedIn profile, their headline pulls
from their last job experience, which is

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here's my title and here's at the
company I work for. That The goal

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on LinkedIn for somebody looking for a
new opportunity is to have the visitor grow

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through your profile. So if you
don't have a photo, you don't have

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a banner, and your headline is
pulling from your experience section, you are

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giving somebody a reason to go somewhere
else. So you want to pull them

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in through your headline, your photo, your banner to learn more about you

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in the about section, that's where
we're going to leverage the branding paragraph we

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created in your resume, but we're
going to go further and with the contents

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you put in your about section,
and that's going to include your background,

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your brand, your expertise, the
tools you use, the impact you've had

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on your customers, the work that
you were doing. It's going to also

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include a call to action. If
you would like, I welcome connections on

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LinkedIn. Please send me a connection
request or visit my website here. It

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is you know, schedule a meeting
with me, schedule a podcast with me,

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give people a call to action of
what you want them to do.

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And then you go into the experience
section and the education and making sure your

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skills and expertise are updated because those
skills are keywords those because it's representing and

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what you're sharing is the answer I
had expected. Actually, how it is.

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You just don't go and jumping into
your LinkedIn profile. It's about strategy.

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Yeah, are absolutely right on the
mark. And also what is the

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purpose of that LinkedIn profile? If
you're looking for a job, are you

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looking in different sectors? Are you
looking for just a certain nige And you

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talked about it that skill sets that
those are the keywords that if you are,

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let's say, applying for a job
in tech world as a data scientist,

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then you want to have those skill
sets highlighted. So what you're sharing

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is really makes a lot of sense. So in your experience, you know,

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you have helped so many different people
up level their LinkedIn profiles. Have

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you seen a few common mistakes that
most people make. I'm on mistakes.

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One mistake that I skin I still
see it is the about section has very

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little in it. Okay, and
if the about section maybe has content in

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it, but there are these very
long, dense paragraphs. I get bored

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very easily. If you are asking
me to read a series of long paragraphs,

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I will be bored and I will
go away. I'm going to go

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somewhere else. So it's important.
And I heard this term a long time

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ago when I was starting to watch
others coach on about LinkedIn, and they

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use this term and I love it. It's it's content to white space ratio.

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So what you're looking for are ways
to break up the content you're sharing

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on the about section in the experience
section. So there's short little chunks of

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information and linked unfortunately LinkedIn and the
about section you can't format it, but

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you can use bring copy and paste
in bullets. You can use uppercase letters

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to denote sections. So you want
to make that about section and the experience

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section as readable as possible. Okay. The other mistake is at the end

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of that about section, there is
no call to action. You've got to

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give a call to action. And
then and then again you're going to bring

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in even though you're going to add
your skills and your skills and experience section,

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you want those words all throughout your
profile, perhaps in the headline,

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especially in the about section, because
it's that's what's going to get picked up

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by the search engines, the recruiters, the hiring managers. They're searching not

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just for job titles or experience,
they're searching for specific skills. And we

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can call them like work keywards.
I mean there are and then work keywords

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that for example, going back to
data scientists, is that if they're coding

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a certain language and if they use
that and if they somebody's using a bot

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or something like that, then their
LinkedIn profile will show up. And I

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would also add to your further to
your point is I might be coming from

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a company that uses a specific set
of keywords for SEO. If you're replying

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or responding to a job posting from
another organization and they use a different set

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of words, you want to be
able to You're not going to swap out

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the words just for that job,
because unlike a resume, which is going

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to be customized but your LinkedIn profile
should incorporate in multiple places the variations of

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what those keywords are to ensure you're
being found. That's very powerful. And

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like one key point that you brought
up is that LinkedIn profile is not your

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resume. Resume is where you can
provide details, you can customize it for

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a specific job, versus LinkedIn profile
is more of an appetizer. If you

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were to take a look at it
that way, what do you think?

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Yeah, but I would also add, do not attach your resume to your

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LinkedIn profile. And the reason you
don't want to do that is the reason

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you and I have just shared.
Your resume is customized to the job that

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you are pursuing, and you can
only You don't want to have multiple iterations

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or even one iteration of your resume
on LinkedIn because it's possibility it might not

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be current or be specific enough to
what the company has looked at that you're

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that is looking at you is interested
in. So take don't don't make the

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mistake of well, I'm just going
to attach my resume onto LinkedIn. It's

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not a good idea. Oh what
a relevant point because so many people actually

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a few of my clients had done
that, and they said, oh my

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goodness, it was such a big
fallpop because the resume had not been updated

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and it was downloaded by recruiter and
connected her for a job that was not

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fit for her. Right, and
it's something else, And you might be

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asking this question, perhaps, is
once I have begun to update my resume,

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So what you know, we haven't
talked about the entrepreneur yet. When

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I update my resume, one of
the first things you're going to begin to

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see is you have more visitors to
your profile. Okay, Now, I

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do pay for a premium membership because
it makes sense in the work that I

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do. Others may not. You
have to make a business decision. One

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of the benefits of the premium membership
though, and I don't have the number

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the dollar amount right off the bat, but you get to see ninety days

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worth of the folks that are visiting
your profile, and that can be very

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valuable. So if you are looking
for a new opportunity, if you are

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looking to cultivate in new areas,
as you have updated your profile, you've

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got a lot of great information.
You're really highlighting your brand, sharing the

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keywords for SEO. But one of
the things that's going to happen is people

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are going to start to find you
because they're doing searches and you can see

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the activity, and that's then a
great opportunity to reach back and say,

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hey, I saw you a visitor
my profile. Your work sounds very interesting.

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You up for a virtual coffee one
a powerful strategy. Then pay that

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data and use of it. So
thank you for providing all those wonderful tips

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for people who are looking for jobs. Let's do a little bit of a

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die for entrepreneurs. You know,
entrepreneurs could be anyone from coaches, consultants

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for that matter, brick and mortar
or online entrepreneurs, service providers, entrepreneurs

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with physical products. So from their
perspective, what's the strategy and any tips

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for their LinkedIn profile? Well,
again, another great question, and you're

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actually highlighting LinkedIn is more than just
a branding statement. I mean, and

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there's other areas of LinkedIn we haven't
really chatted about yet. As an entrepreneur,

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it's an opportunity for you to highlight
who your nichees, who are the

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folks that you work with, you
support, It's an opportunity to talk about

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the problems that your clients face,
and that's something you could incorporate into a

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headline. And I call those headlines
calls to action, which as well.

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So in a headline you can have
keywords, so you know you're a professional

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development coach, a career coach I
work with. You know I'm a podcaster.

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All those keywords about who you are. But then you could share you

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know, I specialize in working with
to remove workplace work, to remove bullying

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from the workplace. So I work
with abrasive leaders or or individuals being faced

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with workplace bullying. Say that okay, so you share the problems you solve

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on the headline. You start there. In your about section, again you

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have your brand paragraph. But then
these are the types of clients that I

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work with. So I work at
the C level. I work with middle

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managers, I work with new hires. Here's the work that I help them

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with. I help them with their
with their branding statements, how to network,

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how to write LinkedIn profile. These
are the tools that I use in

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my work. And so again you're
just building keywords as well. If you

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know, if you are looking for
someone with this expertise or you're struggling in

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this area, again, you have
a call to action. Here's my email

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address, here's my website, here's
my calendar. Okay, and so you

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start to give them a way to
connect with you. You fill out the

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the information section on your profile where
you put in your web address, your

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phone number, your email. But
you also again you want to put it

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on the about section so that way
you're not forcing somebody to have to look

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for it. The entrepreneur is going
to share content about the work they do

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and the problems they solve, and
this can come in the way of updates

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to their pro updates to their the
threat the daily thread on LinkedIn on the

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homepage. A status update, you
can write an article a blog about your

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area of expertise and the problems that
you work with, perhaps talk about some

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of the use cases in the successes
kean always giving folks a call to action.

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If you'd like to learn more,
here's my you know, reach out

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and I'll love to chat with you. If you'd like, you know,

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a presentation inside your company, I'm
happy to chat with you. Let's let's

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schedule a meeting. A lot of
people are confused because people don't have time.

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They may be you talked about having
that status update because that's such a

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good way of leading with value,
showing people what are the problems they're facing,

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that you're aware of it, you
know your audience, and that you

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have the solution for their issues,
for their challenges and make their lives a

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better So it should entrepreneurs be posting
every single day or three times is enough

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or there is no any particular cadence
that's needed because LinkedIn algorithms are changing so

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often, so how can people stay
abreast of it? My answer is different

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for everybody, but the key word
is consistency in commitment. Two words consistency

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and commitment. Commit to setting fifteen
minutes a day, thirty minute today,

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thirty minutes a week that you are
either going to network or make connections with

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folks that you're interested in or you
want to learn more about. Commit to

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that time to Okay, I'm going
to find an article that I can share,

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or perhaps I'm going to write a
short piece that I can post myself.

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So it's about creating your own content, sharing other people's content, reading

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other people's content, and not just
liking it like a Facebook like or an

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Instagram like, but commenting why that
piece was important. But be consistent about

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it. Okay, one of my
when you know, so, I've been

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using LinkedIn for many years when I
first got into podcast and I don't think

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we've ever chatted about this. It
was actually to solve a problem for clients

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using LinkedIn. You know how,
at the end of a year and going

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into the new year, we always
have what um what do you call those

335
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resolutions? And so January one,
yes, I want to start writing a

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00:31:14.880 --> 00:31:22.119
blog by January thirty. First you
haven't gotten started. And so I kind

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of brainstorm with my clients, Well, why do we create a podcast.

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I'll interview you about the topic you
know the best, and then we'll write

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an article for you and we'll post
it on LinkedIn and we'll also post it

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as on a podcasting platform. And
so I was helping them solving the problems

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on LinkedIn. But at the end
of the day, it was all about

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commitment and consistency. And that's another
piece that if you don't have time and

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want somebody to support you, then
people you want to connect with people who

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are experts. So for example,
as how it is being talking about his

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expertise and strategy. So it also
depends like either you can get started on

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your own, or you can work
with experts like Howard who have walked the

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00:32:22.559 --> 00:32:29.319
road before and know the ins and
out. Yeah, you know, there's

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a couple other points that I think
it's important to share with your audience.

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LinkedIn profile is, above all the
most important thing. You need a good

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robust LinkedIn profile that is rafting and
ship is crafted well, and you're sharing

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your professional brand or personal brand,
whatever word you want to use. LinkedIn

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is also a job board, so
you can apply for jobs on LinkedIn.

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It's also what I actually prefer to
call LinkedIn. It's a research tool.

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I can research for people, I
can research for skill sets for positions,

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I can research within geographic areas.
And the job board is an important facet

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of that strategy. And then LinkedIn
is also a way to grow and nurture

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your audience through the creation of original
content, sharing content, and communicating likes

358
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and comments about content, and also
sharing that with your network as well.

359
00:33:43.160 --> 00:33:47.920
And because that is the way you
nurture ultimately on LinkedIn and grow your network

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is through the original content and the
sharing and commenting on content that you have

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found. Yeah, those are definitely
some tips to kind keep in mind that

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when you are when you have network
and when you're nurturing them, and that's

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where the reciprocity also happens, where
you're forming those deep connections and relationships and

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then goes back to the tours that
you use to be consistent and have a

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commitment for whatever time you want to
do. So it's people know that.

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Okay, maybe it's once a week, it's three times a week or twice

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a week. So then you are
showing up for yourself and for your clients.

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So any other strategies come to your
mind for you, like you know

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where entrepreneurs can leverage LinkedIn to grow
their business? Here asking great questions and

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the one that I don't use,
however, a colleague of mine uses a

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00:34:55.760 --> 00:35:00.960
lot, and maybe you already do
it. Do you as LinkedIn has gotten

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on the video bandwagon and they call
it LinkedIn Live, And so you and

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I literally could have gone on LinkedIn. We could have set up had one

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00:35:14.360 --> 00:35:16.719
of us would have set up a
LinkedIn Live account. It used to be

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rationed out, but I think almost
everybody can do it these days. But

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we could have had an interview on
LinkedIn, okay, and I would have

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been published in the moment to the
LinkedIn community, you could have scheduled an

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event and posted it prior saying hey, come on to my call this Friday.

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I'm going to be chatting with Howard
Fox. So if you are an

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entrepreneur, because it's geared more towards
the entrepreneur space. But maybe you know,

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yes, you are looking for a
job, maybe you have a side

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00:35:53.280 --> 00:35:59.679
hustle okay, you know you or
you're working in the community, you know,

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00:36:00.119 --> 00:36:04.159
for an opportunity to share your voice
within the community about things that you're

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00:36:04.199 --> 00:36:09.960
passionate about using LinkedIn Live. So
if I didn't already have in play a

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00:36:10.039 --> 00:36:14.239
lot of the work that I currently
do, and I was looking for a

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00:36:14.320 --> 00:36:17.760
way to share my voice, my
point of view to grow my network,

387
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I would be easy LinkedIn Live.
Yeah, definitely, it's a great way

388
00:36:24.559 --> 00:36:30.280
to get your voice out there because
it again goes back that if you're not

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00:36:30.440 --> 00:36:35.840
connecting with your right audience, that
if you're not sharing your message with the

390
00:36:36.000 --> 00:36:39.719
right audience, then it's just kind
of falling flat. It's going to go

391
00:36:39.920 --> 00:36:45.280
out there. But the key is
that is that audience connecting it to you,

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00:36:45.719 --> 00:36:53.760
they're responding back to you, are
nurturing your network. So those are

393
00:36:53.800 --> 00:36:59.079
some very very powerful techniques. And
you have mentioned brand a couple of times,

394
00:37:00.079 --> 00:37:04.519
So any tips on that on how
people can enhance their brand through LinkedIn?

395
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Well it you know, think about
I don't think. I don't.

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00:37:10.239 --> 00:37:15.760
Technically I'm not supposed to share content
from the organizations I work with and support,

397
00:37:16.159 --> 00:37:20.440
but I don't. I think this
is maybe this is not really this

398
00:37:20.519 --> 00:37:27.159
is an exception. But imagine I'm
going into a grocery store and and I

399
00:37:27.239 --> 00:37:30.280
go down the cereal aisle. What
cereal are you going to pick? Why

400
00:37:30.360 --> 00:37:36.960
did you pick that cereal? What
is it about that cereal that caused you

401
00:37:37.079 --> 00:37:42.039
to make the decision to pull that
box versus another box? The reason?

402
00:37:42.559 --> 00:37:46.239
And or you think about the brands
that you care most about? What you

403
00:37:46.280 --> 00:37:51.880
know we all have As I move
my hand, this is a smartphone.

404
00:37:51.920 --> 00:37:57.039
The smartphone has many apps on it. Why did you what are your favorite

405
00:37:57.079 --> 00:38:01.880
apps? Why did you pick that
app? So your brand is moving from

406
00:38:02.920 --> 00:38:07.880
the examples I just gave the cereal
and the smartphone, which are product brands,

407
00:38:08.440 --> 00:38:15.480
to personal brands. So every one
of us is a brand, okay,

408
00:38:15.119 --> 00:38:23.000
And that gets to the heart of
what it is you're sharing with others

409
00:38:23.119 --> 00:38:27.559
about the work that you do.
How do you serve the community, How

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do you ensure you're doing good work? What do you want people to know

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and say about you? So we
can craft our brand, which is our

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LinkedIn profile, And if we did
nothing else, we're not nurturing our brand,

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and we're giving someone else an opportunity
to talk about us. So the

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more we nurture our brand, the
more we create, craft our strength and

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00:38:52.480 --> 00:38:59.199
our voice and share our voice about
the things we are passionate about, then

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00:38:59.599 --> 00:39:05.039
people will know about us through our
words, our actions, our deeds,

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as opposed to making things up about
us, which would be hearsay. And

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so yeah, go ahead, base
No. I mean just you know,

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if if you don't craft your brand
and strengthen it, nurture it, grow

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00:39:24.880 --> 00:39:29.360
it, somebody else will do it
for you, or they will not,

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00:39:29.639 --> 00:39:31.079
or nobody will do it at all. I mean, when I work with

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clients, maybe they're not familiar with
social media. Okay, maybe they have

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Facebook, Instagram, Twitter, TikTok. LinkedIn is still believe it or not,

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even if there's eight hundred and fifty
million members, it's a small,

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00:39:46.599 --> 00:39:52.039
small kid on the block, okay, because it's geared more for folks in

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the professional entrepreneurial space and we have
to you know, get young folks coming

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on board. Don't have a linked
in profile or created it in college and

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I haven't done anything with it.
You know, you're leaving opportunities on the

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00:40:08.159 --> 00:40:13.440
table, and you can't. In
this day and age, things moved so

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00:40:13.679 --> 00:40:20.679
fast you cannot afford to leave something
on the table. Definitely makes perfect sense

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00:40:20.760 --> 00:40:25.199
because here's the thing. If you
don't possession yourself, others will possession you

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00:40:25.880 --> 00:40:30.480
and your brand for you, because
people are going to perceive regardless of where

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you are walking. Let's see,
even if you're walking down and you look

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00:40:35.400 --> 00:40:39.039
at someone and if somebody doesn't smile, you are going to form an opinion

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00:40:39.079 --> 00:40:43.960
about them. Oh gosh, she
must be having he or she must be

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00:40:44.079 --> 00:40:51.239
having a bad day. And oh
your X Y and Z he can't even

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00:40:51.400 --> 00:40:54.079
smile, so they've already formed an
opinion. Now you're going and talking to

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00:40:54.159 --> 00:40:58.360
a neighbor. Oh did you see
that X Y and Z link? You

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00:40:58.360 --> 00:41:01.320
know he never smiles. So how
do you want to be seen? How

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00:41:01.360 --> 00:41:05.519
do you want to be perceived?
Is up to you. And as you

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00:41:05.639 --> 00:41:10.920
were sharing, is that positioning yourself
from a place of where you want to

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00:41:12.000 --> 00:41:16.119
be seen and from a place of
authenticity and integrity is so critical, especially

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00:41:16.159 --> 00:41:21.559
if you're not develop your brain and
nurture it and continue to nurture your network.

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00:41:22.239 --> 00:41:27.559
So how and if our audience was
looking to connect with you, when

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00:41:27.599 --> 00:41:32.679
would they connect? Find you the
very best place? Well, it's the

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00:41:32.800 --> 00:41:37.679
two very best places. Obviously it
is going to be LinkedIn and I you

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00:41:37.760 --> 00:41:43.480
know, and I will be honest, I don't connect with everybody. I

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00:41:43.719 --> 00:41:50.239
have a series of things that I
look for. One did you send me

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00:41:50.360 --> 00:41:54.559
a note on LinkedIn? Why you
wanted to connect with me? Now,

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00:41:54.920 --> 00:41:59.719
you've got to be careful on your
smartphone because if you connect the connect button,

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00:42:00.119 --> 00:42:06.000
it automatically sends it. But you
want to send a note why you

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00:42:06.079 --> 00:42:12.039
want to connect with me? Did
you visit my profile? Okay? So

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00:42:12.280 --> 00:42:16.320
if you send me a note and
you visited my profile, I will be

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00:42:16.800 --> 00:42:23.360
very likely to connect with you.
Okay. And so it's very easy to

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00:42:23.400 --> 00:42:27.719
connect with folks, even folks that
are third degree connection. So you and

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00:42:27.800 --> 00:42:31.519
I are first degree. Your best
friend is connected to you, they're my

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00:42:31.639 --> 00:42:37.639
second degree connection. So you still
can connect with folks on LinkedIn. My

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00:42:37.800 --> 00:42:45.639
website is Foxcoaching Dot com. There
is a contact me rl up there or

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00:42:45.760 --> 00:42:50.719
form up there. You can indicate
your name and email address and why you

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00:42:50.800 --> 00:42:55.039
know, how can I support you
well? Thank you for sharing and do

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00:42:55.119 --> 00:43:01.719
you have any top parting tips for
audience? You know, one thing that

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00:43:01.840 --> 00:43:07.519
I would do is if you're not
on LinkedIn, especially if you know you

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00:43:07.840 --> 00:43:14.719
are an entrepreneur, if you're contemplating
business job change, or you're looking to

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00:43:14.880 --> 00:43:21.159
grow within your organization, then you
you need to be on LinkedIn and you

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00:43:21.280 --> 00:43:25.320
need to take this many of the
steps that we just chatted about today all

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00:43:25.519 --> 00:43:31.719
and look for look for opportunities to
share your point of view, and again,

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00:43:31.920 --> 00:43:37.679
do more than just the like comment
why you found a piece to be

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00:43:37.840 --> 00:43:43.760
valuable. You can even tag so
the like in an article so that people

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00:43:43.960 --> 00:43:46.880
know people who wrote the article know
you mentioned them. That's a way to

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00:43:46.920 --> 00:43:52.239
grow your network. And as dim
as you were just sharing, look up

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00:43:52.360 --> 00:43:57.039
from the smartphone, whether you're walking
down the street, whether you're in a

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00:43:57.199 --> 00:44:01.039
restaurant, at in the airport,
you're just you know, scrolling away.

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00:44:02.039 --> 00:44:10.719
I always wonder how many significant events
you know, you know, activities or

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00:44:12.639 --> 00:44:19.000
the future successes will never ever happen
because I am looking at my smartphone and

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00:44:19.079 --> 00:44:23.920
the opportunity just passed me by.
M okay, and so yeah, we

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00:44:24.039 --> 00:44:29.320
want to you know, there's maybe
there's an urgency, but you know,

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00:44:29.480 --> 00:44:36.920
look for opportunities to disengage from the
technology and look up smile craft. You'll

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00:44:37.280 --> 00:44:43.480
still create relationships even out on the
street if you can. Well, Thank

479
00:44:43.519 --> 00:44:52.920
you Howard such a powerful nuggets and
appreciate that like us, Thank you so

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00:44:52.039 --> 00:44:59.039
much, appreciate it. Thank you
listeners for joining us and let us know

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00:44:59.239 --> 00:45:02.159
what is it that you would like
from us? How can we serve and

482
00:45:02.239 --> 00:45:07.880
support you? How can we provide
your value so that you can succeed in

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00:45:07.039 --> 00:45:13.760
your lives? And thank you one
for making the show technically possible. So

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00:45:13.920 --> 00:45:17.639
until next time, be well and
take care. Thank you for being part

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00:45:17.719 --> 00:45:22.159
of Beyond Confidence. With your host
Divia Park, we hope you have learned

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00:45:22.199 --> 00:45:24.800
more about how to start living the
life you want. Each week on Beyond

487
00:45:24.880 --> 00:45:30.480
Confidence, you hear stories of real
people who've experienced growth by overcoming their fears

488
00:45:30.599 --> 00:45:35.800
and building meaningful relationships. During Beyond
Confidence, Diva Park shares what happened to

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00:45:35.920 --> 00:45:38.719
her when she stepped out of her
comfort zone to work directly with people across

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00:45:38.760 --> 00:45:43.559
the globe. She not only coaches
people how to form hard connections, but

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00:45:43.760 --> 00:45:49.039
also transform relationships to mutually beneficial partnerships
as they strive to live the life they

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00:45:49.119 --> 00:45:52.519
want. If you are ready to
live the life you want and leverage your

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00:45:52.559 --> 00:45:58.039
strengths, learn more at www dot
dvapark dot com and you can connect with

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00:45:58.159 --> 00:46:02.679
Diva at contact at vyapark dot com. We look forward to you joining us next week