Why do great products still struggle to sell? What really makes customers buy, stay, and tell other people about what you’ve built?
Join Divya Parekh for a fascinating conversation with entrepreneur and growth strategist Colin Hodge, who has helped companies reach more than 100 million users.
Together, Divya and Colin explore the customer psychology behind buying decisions and why startup growth depends on much more than marketing, features, or funding. They unpack how emotion influences customer buying behavior, why understanding your ideal customer matters for product-market fit, and how seemingly small “magic moments” can turn casual users into loyal customers.
Their conversation also examines why founders often struggle to gain traction when they build around assumptions instead of real customer behavior, and why scaling before customers truly see the value can create bigger problems.
Before asking how to sell more, should you first ask whether you truly understand why people buy?
Beyond Confidence is broadcast live Tuesdays at 10AM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com) Beyond Confidence TV Show is viewed on Talk 4 TV (www.talk4tv.com)
Beyond Confidence Podcast is also available on Talk 4 Media (www.talk4media.com) Talk 4 Podcasting (www.talk4podcasting.com) iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.
