July 28, 2026

How to Launch a Six-Figure Coaching Business in 90 Days

How to Launch a Six-Figure Coaching Business in 90 Days
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Turn your expertise into a profitable coaching business with insights from Divya Parekh and seven-figure business coach Andrea Engstrom. Learn how Andrea generated $134K in her first 90 days and now runs a six-figure business working just three days a week. Discover how to choose a profitable niche, craft an irresistible coaching offer, build magnetic messaging, attract ideal clients, and grow a scalable business with confidence, clarity, and freedom.

Beyond Confidence is broadcast live Tuesdays at 10AM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Beyond Confidence TV Show is viewed on Talk 4 TV (www.talk4tv.com).

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WEBVTT

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The topics and opinions expressed on the following show are

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solely those of the hosts and their guests and not

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those of W four WN Radio. It's employees are affiliates.

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We make no recommendations or endorsement for radio show programs, services,

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or products mentioned on air or on our web. No liability,

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explicit or implied shall be extended to W four WN Radio.

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Its employees are affiliates. Any questions or common should be

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directed to those show hosts. Thank you for choosing W

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four WN Radio.

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This is Beyond Confidence with your host w park. Do

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you want to live a more fulfilling life? Do you

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want to live your legacy and achieve your personal, professional,

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and financial goals?

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Well?

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Coming up on dvparks Beyond Confidence, you will hear real

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stories of leaders, entrepreneurs, and achievers who have stepped into discomfort,

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shattered their status quo, and are living the life they want.

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You will learn how relationships are the key to achieving

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your aspirations and financial goals. Moving your career business forward

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does not have to happen at the expense of your

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personal or family life or vice versa. Learn more at www.

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You Don't Divpork dot com and you can connect with divnts,

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contact dants divpark dot com. This is beyond confidence and

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now here's your host, TV Park.

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Good morning, it's Tuesday, and I'm excited to be here

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with you all. So just as something like very exciting

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happened recently. So I know you've probably heard me tell

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so many stories about the AI, and it was very interesting.

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I had been building a few different agents and as

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I was trying to create orchestration, which is, you know,

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one agent talking to another, and I find that there's

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a lag. Something is happening in the results and the

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output that comes out of my three agents working together.

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And I knew that AI was playing. It can go

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to play. And when it goes to play, I can

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tell you that it is going to make a difference,

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that the output will not be what you'll be expecting.

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So just want to bring it back and remember, no

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matter how far the AI goes, human envelope that is

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something that you need to carry it with you. You

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cannot just give or head it over to AI without

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having human at the front and center. That is the key.

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And if you're looking to grow your business, growing your

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professional career and staying ahead because one skill set that

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I will give you is that it's not about what

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you know about AI is a tool, it's how you

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train it, how you build your metacognitive skills. How do

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you build your employees and your team's metacognitive skills around AI.

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That's the skill that will differentiate you. And today we

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are going to be talking about business because there's so

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many gen zys, so many millennials, and then so many

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people in the corporate thinking that this is not fulfilling

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me and I need to step out. I need to

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create something of my own. So that's what our guest

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is going to be sharing her wisdom about today. So

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welcome Andrea.

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Thank you so much. I'm so excited to be.

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Here, excited to have you so share with us. If

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you recall a moment or a person in your youth

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or sometime in your life that left a positive mark

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on you.

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Yes, my dad is one of the smartest men I've

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ever met. And I'm probably partial, but I was actually

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raised by an entrepreneur, a business coach who instilled entrepreneurial

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thinking in me from a very early age, and I

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had the pleasure to work with him for an entire

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decade of my career and learning from building businesses and

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how to how to help businesses grow, but also how

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to grow our own business because I was working very

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close with him in business development and marketing and so

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so many of those things and lessons that I learned

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from him are what set me up for success when

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I decided to launch my own coaching business decades later.

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So definitely, it sounds like you had a great influence

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right there in your family, in your home. Yeah, And

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what was it about entrepreneurship that attracted you?

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You know, it's interesting, like I never had a different thought,

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I guess when I was maybe like I think when

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when I was ten years old, I really wanted to

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be something else, Like I wanted to be an American gladiator.

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Do you remember that show with the people like battling

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it out? And they were and it was all these

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women who were really strong and powerful and they were

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battling it out in the arena, and one of them

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was a firefighter. And I was like, I want to

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be a firefighter American gladiator. And then, you know, obviously

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I realized that's probably not in the cards for me.

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But I watched my dad have freedom and he and

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my mom traveled extensively, and we traveled as well. I

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was homeschooled as a kid, but when I saw that

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freedom that my my parents had, I knew that that's

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what I wanted. And so I don't know when I

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decided that I was an entrepreneur. I think it was

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like it was always sort of in my blood. And

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so whenever I've thought about career paths, like that's always

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been one of the things. It's like even when I

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went by I went back to college, and I wanted

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I was like, I want to work in one of

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those really cool advertising agencies where the cool kids are

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and everybody's creative and and I wanted to be in

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a creative field. But you know, while I was in college,

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I got a job in an agency, and then within

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a couple of years, I was like, I want to

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start my own agency. I want to you know, like

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I want to make this thing happen, because I think

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my brain works different from a standpoint of like not

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only do I have like high risk tolerance, but I

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also I love put seeing potential and like I want

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to take it as far as it can go. That's

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the and I think I got that from my dad.

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Yeah, and that is definitely one of the characteristics or

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the character traits of being an entrepreneur or at least

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and if you don't have it, being comfortable with risk

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developing that skill set. So tell us about your journey

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as to from you know, you decided you wanted to

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step into the coaching journey have your own. What was

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it about that coaching that drew you and vended a

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start and just share with us double journey.

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Yeah. So, you know, I mentioned ian about a decade

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working with my dad. So after I worked in an

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ad agency for a few years, I actually went to

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my dad and I was like, I wish that the

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owner of this business I work for would incorporate more

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consulting or coaching because I was seeing I was seeing

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a business model that was like I was like, this

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could be so much more profitable, Like if we could

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charge high ticket prices to do things instead of just

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the hourly billing rate that we were billing for creative services.

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I was like, we've got strategy that is incredible. If

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we did more of that strategic work, this agency would

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make so much more money. And he said, why don't

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you come do that for me? And He's like, I

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love your enthusiasm, and he said, why don't you do

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take some of that enthusiasm and bring it to what

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we do in our coaching. And so I became his

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marketing manager, I became his business development director, and then

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and during that time, he became global coach in the

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year in the world's number one coaching organization. And so

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we did amazing things together. And he said, now I

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think you know, would you like to be a coach?

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And I said, yeah, I mean I had, I had

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put this pen in, this idea of being a coach

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because when I was twenty years old, I had I

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had two babies by the time, like before I turned

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twenty one, and I remember folding laundry on my couch

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watching the Oprah Winfrey Show, and there was this woman

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that came on named Cheryl Richardson and she was a

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life coach and she had this book called Life on Purpose.

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And I said, ooh, someday when I grow up, when

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I have life experience, and so when I'm like forty,

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I'm going to be a life coach. And then, you know,

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less than ten years later, my dad was asking, like,

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I would love for you to be a business coach.

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Why don't you, you know, join the firm as a

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coach under me, And so I got my coaching certification

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and then but I was still working for him, you

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know what I mean? Like I was, I was working

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really hard building someone else's business. And after about a

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decade working with my dad, I decided that I wanted

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to make a change and I wanted to go out

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on my own and do something entrepreneurial. And instead of

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launching a coaching business, I was because I was like, oh,

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I'm still not ready, Like I'm still not I was.

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I still wasn't confident in that, and because I had

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always really like worked under somebody else, and I was

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really good at promoting someone else. And so my husband

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and I got into real estate investing and we had

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success really quickly. We did. We did ten deals in

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our first six months as real estate investors. And the

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people who and I had joined someone's coaching program to

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learn how to do that, and they recruited me to

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be a salesperson and a coach and run their start

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a podcast for the founder of that coaching organization. And

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so here I was, I left working with working for

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somebody else and got right back in after becoming an entrepreneur,

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I got right back in so working for somebody else

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and I realized I after a couple of years, I said,

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I'm working really hard building someone else's dream. And this

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was a pattern in my life as I was working

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really hard to build someone else's dream instead of working

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hard to build my own dream. And it got really

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bad because I was on calls with women that I

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was coaching in their real estate coaching business, telling them

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that if you're working for someone else, you're building their

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dream instead of building your own. And here I was

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doing that very thing. And so one day I heard

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a podcast podcasts Can Change the World. You all, so

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I love what you do so much. But I had

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heard this podcast where Amy Porterfield was talking about her

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book coming out called Two Weeks Notice, and I was like, oh,

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I got to listen to that. And she described this

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time in her life where she was working for Tony Robbins,

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the biggest coach in the world, doing amazing things with

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amazing people, and basically crying in her pillow at night

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because she was working really hard building someone else's dream.

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And I was like, that's me, this is my story.

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And I said, what do we do? And she said

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she sat in this room with Tony and these other

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coaches who were getting ready for a conference, and they

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were talking about what freedom looked like for them, and

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she said, I don't have that freedom. And something welled

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up in me and I said, I don't have that freedom.

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And she said she went home and she mapped out

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a program, and she put a date on the calendar

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and she said words that changed my life. She said,

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bet on yourself. And I grabbed a notebook and I

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wrote at the top of the page, what would the

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bravest version of me do? And I wrote about how

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I really wanted to work with women and entrepreneurs to

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do something to step into their confidence. And I put

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a date on the calendar and I called the people

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I was working with and I said, I'm so excited.

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I'm hosting this workshop and I've created this offer, and

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I'm really confident that I can do what I do

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for you and do this at the same time. And

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they said, no, ma'am, if you want your own coaching program,

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you cannot also work for our coaching program. And so

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what did I do. I gave my two weeks notice,

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and I decided to bet on myself, and can I

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tell you in that moment, I walked away from twelve

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thousand dollars a month, steady income with no plan B

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because there was something in me that just knew that

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I was meant for more, and I was praying about it,

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and I was like, God, you got to take you

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got to take this and do something, because I'm going

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to show up and do as much as I can,

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but this is a leap of faith. And within the

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first six weeks, I did sixty four thousand dollars in sales,

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and women started asking me, Andrea, how did you do that?

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Because we were all flipping houses and we're like, it

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takes nine months to make sixty four thousand dollars when

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you flip a house sometimes, and they were like, how'd

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you do that? So I said, okay, let me think

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about this, and I mapped it all out and I

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wrote down exactly what I did in that six weeks,

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and I said, come on, girls, let's go. I'm going

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to teach you. And that was just over three years ago,

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and since then, I've helped over one hundred and fifty

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women launch their own coaching businesses. Yeah, and so I'm

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so excited today. I mean, it's just been over three

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years and we just hit two million dollars in sales. Raightlessness.

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Yeah, we go Andrea, because I can tell you, like

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you know today and if you are listening to this,

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whether it is live or you are watching YouTube, or

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if you're listening to one of the podcasts which is

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in so many different channels, know that that if Andrea

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could do it, you can too. Yeah, So go bet

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on yourself. Yes, yeah, yeah, I love that And that's

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so powerful. So tell us you achieved this. And then

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there's still so many women sitting or men or women,

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doesn't matter, Like you know, they're sitting on that edge.

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They're on the fence. They don't know where to go.

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So what are some of the things you know, you

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talk about, like doing niche. So now you're going to

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get into the beef of it. If what is that

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success that brings in so a lot of times, you know,

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people say like, have your niche because there's so much

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noise out there. So what is one of the best

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ways to drilling down? Yeah, not only what you like

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and love, but what is viable in the market as well.

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That's a great question. And I think it's one of

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the most challenging things to do all by yourself. And

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so there's this concept of icky guy. It's the Japanese

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concept that means a reason for being and in that concept,

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it's where what you love, what you are good at,

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what you can be paid for, and what the world needs.

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Where all of those things intersect. That is your sweet

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spot to create a coaching program, because it's got to

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be something that pays the bills. And I think a

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lot of times we will think about what we are

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passionate about, but it's not necessarily something that's as viable.

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And so one of the things that I like to

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add to that is I want you to look at

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who your current circle of influence is and ask yourself,

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what do they really want? What do they need? And

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so for me, I had I had accumulated a lot

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of friends on Facebook that were women entrepreneurs, and I

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thought and I just thought to myself, Okay, what is

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it that they are really needing and what do they want?

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Because we have to sell them what they want, but

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give them what they need, right And so you know,

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in my background, I had done a lot of things

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related to lead generation. I had you know, worked in

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an advertising agency and wrote you know, strategy for marketing.

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But my big success when I launched my real estate

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investing business was in referrals and networking. And I had

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learned a lot of really good lessons from my dad

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and working together with him, because that was his core

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strategy in building and building his coaching business was referrals

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and networking. And so I implemented that when I launched

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my real estate investing business, and I did ten deals

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in six months, and seven of those were just from

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referrals and networking. So when everybody else was pulling lists

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and cold calling and door knocking and all these things,

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I was just working my network. And so I decided

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to create a program that was about how to double

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your income through referrals and networking because I knew that

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I had a story, and that's important too. What's your

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story connected to what they want most? And so we

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look for what's either an obstacle you've overcome or something

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that you've accomplished that other people would want for themselves,

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and then ask what is the number one result that

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I can help them achieve? And again, this can be

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really difficult to navigate on your own, but having a

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framework for that is really helpful because we've got to

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think about those different layers of criteria, and we've got

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to choose a target audience that has the financial capacity

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to invest in themselves. And so sometimes, for example, I'll

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talk to women who have a personal history with overcoming like,

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for example, an abusive situation, which is just like, they

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have incredible stories. But if somebody tells me, you know,

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I want to create a program for you know, broken

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devastated single mamas, I'm like, and they don't have any

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money to invest in coaching, and so that can be

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part of your mission and your ministry and we can

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find ways to serve them. But if you are in

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a place where you've got to create income, then we

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need to select a target audience that has the financial

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capacity to invest in themselves. And so we will look

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for how can you take the lessons you've learned in

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the obstacles you've overcome and apply that to a target

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audience with financial capacity and then find ways to be

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in service and in ministry for the target that you

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are really passionate about. But here's the key. Your personal

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story of overcoming and accomplishing something will will resonate you

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can use that story to encourage and inspire others and

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create opportunities for the people that you're really passionate about

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making impact in and that story will resonate with people

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who you can help achieve a different result because of

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the character that was built in you when you were

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going through that story in your life.

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Yeah, your mess becomes your message.

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And I love that.

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Yeah, and then you're taking it and sharing it because

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a lot of entrepreneurs feel sleazy. Oh you know, you're

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doing sales and how can I offer? And that is

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that gap between the relationship with the money and relationship

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with themselves. Yes, they're they're holding themselves back and not

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stepping into their full of self because when you show

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up for yourself, you show up for others. So now

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let's say somebody has a niche and then you brought

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up a good point that lead generation is one of

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the things that most entrepreneurs. I would say that ninety

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to ninety five percent of entrepreneurs struggle and having those

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meaningful relationships those network as they say that your network

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is your net worth.

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Do you have.

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Any special experiences around network and referrals that you could

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share with our audience.

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Yeah, it was. It was a critical part of my

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success and having success quickly when I launched my business

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because one of the things that I did so I

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mentioned that I started with a workshop. Very soon after that,

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I launched a free Facebook group, and I did something

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that I think most people don't think to do, or

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maybe like are nervous to do. But I was like,

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I can't do this on my own. I got to

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get my I got to get my network involved. And

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so I literally picked up the phone and called twenty

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women who I knew also had networks that would benefit

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from what I was doing, and I asked them, I said,

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would you invite your friends to my Facebook group. I

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was like, this is what I'm doing. I'm so excited.

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And they saw my launch and they were like, ooh,

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I love what you're doing. Go girl, And I said,

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would you would you be willing to invite? And it's

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so quick to invite friends to a Facebook group. You

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just click invite, invite and invite and bite invite, and

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so very quickly I didn't just have a Facebook group

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of my own connections, but I had twenty other partners

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that were bringing their friends. And this is what I

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did because these were really these were good relationships. I said,

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I want to, like, I've launched this thing, I want

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you to see what I'm doing. I want you to

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be a part of it. And so I created like

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like VIP members that were people where I asked them,

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could you do this and do this and invite people

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to this workshop, and I want you to be a

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part of my coaching program. As I'm getting started to

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like get to experience that, but I'm going to, like,

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in exchange for you doing this thing for me, I'm

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gonna i want you to be a part of my

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coaching program. And they were so excited. They were like yeah,

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because you know, the program, the program that I launched

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with was just a two thousand dollars offer, which some

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coaches are like, oh that feels I mean, that feels

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like a lot to start with. And then there's others

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that are like, how did you make any money just

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doing two thousand dollars at a time. But but I

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invited these women to not only help me fill my

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Facebook group and invite people to my workshop, but also

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to be a part of the coaching program, which made

393
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it feel like I have momentum, and it also gave

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me really beautiful testimonials, and so I started getting some

395
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of that third party validation very quickly. But it's because

396
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I intentionally reached out and invited people to participate, and

397
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I had, I had invested in those relationships, and so

398
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I don't want you to think that I just cold

399
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reached out to somebody. These were people that I was

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like loving on them, like cheering them on. I love

401
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to support. I love to support people who are doing

402
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something brave in their life and in their business. My

403
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business name is Bold because I'm like, I want you

404
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to be bold and create a life that you desire,

405
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and I'm going to support you while you do it.

406
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Come on, girls, And so they were super excited to

407
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be a part of it. But that gave a little

408
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bit of momentum to the things that I was doing.

409
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The other thing that I think was was really critical

410
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to having success quick was that I started before I

411
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felt ready, and so I started promoting a workshop before

412
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I had my entire program ready to present. I had

413
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just outlined the program and I and then I started

414
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and I was like, Okay, what would be a workshop

415
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topic that would sell? Like that would be a good

416
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lead into this program so that it makes sense when

417
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I transition to an offer at the end. And so

418
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leading up to my workshop, I just focused on promoting

419
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the workshop. But I knew where I was taking each

420
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of the coaching sessions and so and so I would

421
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give myself, you know, a week to prep for the

422
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next coaching call. But I did not have everything perfect.

423
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I think perfectionism is one of the things that also

424
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holds us back. There's this fear of asking for money

425
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or asking someone to do something that makes them feel uncomfortable.

426
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And and by the way, that's our own head trash.

427
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That is not you know, we project on other people

428
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that we're going to make them feel uncomfortable or something.

429
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But the reality is that people are out in the

430
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world trying to figure out how to do something and

431
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how how to navigate. And if we're over here with

432
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uh something that we've learned that could be of service

433
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to others, but we're nervous that they'll be like mad

434
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that we're inviting them to learn along with us. It's

435
00:25:25.839 --> 00:25:28.519
it's it's just in our heads. It's it's head trash.

436
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So I started way before I felt ready, and I

437
00:25:33.440 --> 00:25:37.480
and I built it as I went, instead of waiting

438
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until everything was perfect. And I think that's a really important,

439
00:25:41.559 --> 00:25:44.319
a really important piece of what I learned that that

440
00:25:44.440 --> 00:25:47.759
other people that like that my students benefit from too,

441
00:25:47.839 --> 00:25:51.440
because and we call it, like we always say, messy

442
00:25:51.519 --> 00:25:55.279
is sexy, like do it, messy, do it. You're gonna

443
00:25:55.319 --> 00:25:57.079
get better as you go. We've got to put in

444
00:25:57.119 --> 00:25:59.680
the reps to get better, and there's no way to

445
00:25:59.720 --> 00:26:01.960
put in the reps without doing the thing. And so

446
00:26:02.079 --> 00:26:05.079
if we just are quietly working from our dining room

447
00:26:05.119 --> 00:26:09.440
table and trying to make this thing perfect, like, we're

448
00:26:09.440 --> 00:26:11.839
not putting in the reps. And so the only way

449
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to get better, to get ready is to take courageous action.

450
00:26:15.759 --> 00:26:18.119
And it's helpful to do that, you know, if you

451
00:26:18.160 --> 00:26:21.480
have a little bit of guidance, but you've got to

452
00:26:21.519 --> 00:26:24.359
take action. You can't just wait to feel ready.

453
00:26:25.240 --> 00:26:31.200
Yeah, no, absolutely, And what you're saying is that if

454
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you get so caught up in perfection, then you lose

455
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on progress. And as a matter of fact, I was

456
00:26:36.640 --> 00:26:42.519
just kind of writing one of my newsletters and it

457
00:26:42.839 --> 00:26:45.519
resonated what you shared with me so much because I

458
00:26:45.599 --> 00:26:49.240
just wrote, I don't know if I'll publish it or

459
00:26:50.799 --> 00:26:54.920
planning to, Like it's somewhere, but the title was build

460
00:26:54.960 --> 00:26:56.359
a room before you build the product.

461
00:26:57.079 --> 00:26:57.319
Hmm.

462
00:26:57.880 --> 00:26:59.000
That's such good advice.

463
00:27:00.880 --> 00:27:04.200
The key is that as you have the community, because

464
00:27:04.240 --> 00:27:06.359
as you're building the product, a lot of people think like, no,

465
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I got to have the product first. What you're saying

466
00:27:10.359 --> 00:27:13.440
is that you get to know the community. And as

467
00:27:13.440 --> 00:27:16.839
you get to know the community, they will set you

468
00:27:16.960 --> 00:27:22.640
up for success. Because recently, we just finished our probably

469
00:27:23.000 --> 00:27:26.400
a few months back, our cohort, and they were like, no,

470
00:27:26.880 --> 00:27:30.240
we don't want to leave this. You know, this intimacy,

471
00:27:30.400 --> 00:27:34.079
this relationship, you know, and this magic that we all create,

472
00:27:34.640 --> 00:27:38.240
and from that came a whole new program that we

473
00:27:38.400 --> 00:27:44.960
had no clues for. And bringing that curiosity, bringing that

474
00:27:45.599 --> 00:27:49.680
openness create space for so many different things that you

475
00:27:49.680 --> 00:27:53.000
wouldn't know. So talking about that, like, you know, you

476
00:27:54.279 --> 00:28:00.279
built it as you were continuing to work through it. Well,

477
00:28:00.480 --> 00:28:03.920
once you have that, tell us what are some of

478
00:28:03.960 --> 00:28:06.599
the key ingredients in a successful offer?

479
00:28:07.519 --> 00:28:12.920
Yeah, I think clarity is number one. That's the number one.

480
00:28:13.240 --> 00:28:17.119
Is making sure that you have a clear result, that

481
00:28:17.160 --> 00:28:20.519
you are guiding someone towards a clear result that they

482
00:28:20.519 --> 00:28:24.599
can achieve, and everything in your program should be leading

483
00:28:25.039 --> 00:28:29.480
in the most clear, efficient way possible to help someone

484
00:28:29.519 --> 00:28:31.799
get that result. So sometimes we have this idea that

485
00:28:31.880 --> 00:28:34.640
if I spend a longer amount of time with people,

486
00:28:34.799 --> 00:28:38.720
that that's more value. In some cases that may be true,

487
00:28:38.799 --> 00:28:41.920
but the reality is is people want to achieve a

488
00:28:41.960 --> 00:28:46.279
result as quickly and efficiently as possible, and that is

489
00:28:46.559 --> 00:28:48.519
one of the reasons that they will hire a coach.

490
00:28:49.440 --> 00:28:54.319
And so when we can create things in our program

491
00:28:54.519 --> 00:28:58.759
that help them get that result faster, that's a critical ingredient.

492
00:28:59.319 --> 00:29:03.119
And so just as an example, you know, especially with

493
00:29:03.119 --> 00:29:06.039
with AI today, this is this is a We're in

494
00:29:06.079 --> 00:29:10.880
a brilliant stage of the of history where we can

495
00:29:10.920 --> 00:29:16.160
give people even clearer, better guidance on how to achieve

496
00:29:16.160 --> 00:29:22.799
a result quickly incorporating the use of AI in our programs.

497
00:29:22.920 --> 00:29:25.960
And so just as an example, like one of the

498
00:29:25.960 --> 00:29:29.079
things that I included in my coaching program that is

499
00:29:29.119 --> 00:29:32.960
to help women launch their own coaching programs, is is

500
00:29:33.039 --> 00:29:37.240
like a prompt for every key thing that they need

501
00:29:37.279 --> 00:29:40.480
to accomplish. I've given them an advanced prompt to make

502
00:29:40.480 --> 00:29:43.680
it happen faster because I realized they were they were

503
00:29:43.680 --> 00:29:46.640
trying to do that on their own with because I

504
00:29:46.680 --> 00:29:49.480
had clear steps in the clear pathway. But I think

505
00:29:49.480 --> 00:29:52.839
if somebody was starting from scratch right now, if if

506
00:29:52.880 --> 00:29:55.680
you map something out that you want to help someone achieve,

507
00:29:56.920 --> 00:30:02.279
create an advanced prompt for every key milestone, so having

508
00:30:02.279 --> 00:30:05.000
a clear result, the clear milestones along the way that

509
00:30:05.079 --> 00:30:10.640
help them make that happen, and then as much resources

510
00:30:10.799 --> 00:30:16.119
and I would say information, but it's not all about

511
00:30:16.759 --> 00:30:19.440
It's not all about just teaching and giving people information

512
00:30:19.480 --> 00:30:23.359
because you can find information anywhere. It's also like, what

513
00:30:23.559 --> 00:30:28.039
is it that helps them create the personal transformation so

514
00:30:28.079 --> 00:30:31.640
they become the person who will do the thing so

515
00:30:31.680 --> 00:30:34.759
they get to have the result. And so we've got

516
00:30:34.799 --> 00:30:36.920
to in a great coaching program, we've got to focus

517
00:30:36.960 --> 00:30:39.880
on this question, who do I need to be in

518
00:30:40.000 --> 00:30:41.680
order to do what it takes to have what I

519
00:30:41.720 --> 00:30:45.720
want to have? And so making sure that if you're

520
00:30:45.720 --> 00:30:48.799
going to help someone achieve a result, and you have

521
00:30:48.839 --> 00:30:53.160
a clear outcome that they're working towards, that you're not

522
00:30:53.240 --> 00:30:55.119
teach just teaching them how to do or giving them

523
00:30:55.160 --> 00:30:59.160
advanced prompts or a tool or a spreadsheet or a script,

524
00:30:59.519 --> 00:31:03.079
but that you're also helping them do the personal work

525
00:31:03.119 --> 00:31:06.599
that it takes to step into their confidence to step

526
00:31:06.640 --> 00:31:13.359
into being an action taker, to overcome perfectionism, procrastination, and

527
00:31:13.440 --> 00:31:16.680
those things that the self sabotage that holds us back.

528
00:31:17.880 --> 00:31:20.440
Making sure that your program has a systematic way that

529
00:31:20.480 --> 00:31:23.160
you guide people through becoming who they need to be.

530
00:31:23.519 --> 00:31:25.720
And so those are those are some critical things to

531
00:31:25.960 --> 00:31:30.519
help someone have success, and that makes for a magnetic offer.

532
00:31:31.720 --> 00:31:35.519
And just from a practical standpoint, I like to map

533
00:31:35.559 --> 00:31:40.559
out coaching programs with three clear pillars because our brain

534
00:31:40.720 --> 00:31:46.000
remembers things in threes, and so three clear pillars. And

535
00:31:46.039 --> 00:31:48.480
then I like to include like nine steps. So we've

536
00:31:48.519 --> 00:31:52.000
got three pillars with three steps under each pillar. So

537
00:31:52.039 --> 00:31:55.440
there's a very clear way to navigate this program. And

538
00:31:55.920 --> 00:31:57.960
then when you present it, it feels like, ooh, she

539
00:31:58.079 --> 00:32:00.759
doesn't just know how to get a results, She's got

540
00:32:00.799 --> 00:32:03.880
a very clear pathway. And so I think that's something

541
00:32:03.880 --> 00:32:07.039
that's critical too. And I come back to that word clarity,

542
00:32:07.440 --> 00:32:13.680
because clarity is absolutely key for helping someone have confidence.

543
00:32:15.720 --> 00:32:20.759
Definitely, And it makes sense that if you are sharing

544
00:32:23.559 --> 00:32:29.160
the outcome, which is at two levels personal level, business level,

545
00:32:29.640 --> 00:32:33.880
along with the path, like okay, why you're doing what

546
00:32:33.920 --> 00:32:37.160
you're doing, what you're going to get and how you're

547
00:32:37.240 --> 00:32:40.359
going to get You're addressing all the three questions. So

548
00:32:41.160 --> 00:32:43.640
technically you are taking care of the objections that people

549
00:32:43.680 --> 00:32:44.079
may have.

550
00:32:44.960 --> 00:32:48.240
Yeah, yeah, and that's real, that's really good. Like when

551
00:32:48.279 --> 00:32:50.640
you're presenting an offer, one of the things that I

552
00:32:50.720 --> 00:32:54.599
encourage people to do is is ask yourself the question, like,

553
00:32:54.680 --> 00:32:57.920
what are the objections that someone will have for joining

554
00:32:57.920 --> 00:33:01.000
my coaching program? And how can I in corporate things

555
00:33:01.079 --> 00:33:06.880
into sharing my offer that overcome those objections. That's a

556
00:33:06.920 --> 00:33:11.119
critical piece of it. And so that's where I see

557
00:33:11.160 --> 00:33:14.359
the difference between a high converting offer and a low

558
00:33:14.400 --> 00:33:17.960
converting offer is how am I doing at making sure

559
00:33:18.000 --> 00:33:22.799
that I'm overcoming their objections throughout when as I'm presenting

560
00:33:22.799 --> 00:33:25.119
my offer. And that can be done in a few

561
00:33:25.119 --> 00:33:30.680
different ways. When you have incorporated things into your program

562
00:33:30.880 --> 00:33:36.000
that intentionally solve a problem that has been holding someone back,

563
00:33:37.000 --> 00:33:41.000
that's one way to overcome that objection. Where if, for example,

564
00:33:41.119 --> 00:33:45.440
if I don't have time is the objection, then incorporating

565
00:33:45.480 --> 00:33:48.359
things that make that allow them to get the result

566
00:33:48.480 --> 00:33:51.640
as efficiently as possible. And you're calling those things out

567
00:33:51.960 --> 00:33:55.119
and even saying I've created this for people who feel

568
00:33:55.119 --> 00:33:56.880
like they don't have enough time to get this result,

569
00:33:57.759 --> 00:34:00.359
and so we overcome the objections through the things include

570
00:34:00.400 --> 00:34:04.720
in our program. Another objection people have might be the

571
00:34:04.720 --> 00:34:08.559
finances connected to investing in themselves. And so one of

572
00:34:08.599 --> 00:34:10.679
the things that we want to do while we're presenting

573
00:34:10.719 --> 00:34:15.679
an offer is share either share your personal experience, your

574
00:34:15.719 --> 00:34:20.880
own testimony connected to how this impacted your finances. Even

575
00:34:20.920 --> 00:34:24.440
if your coaching program isn't a wealth building category, I'm

576
00:34:24.440 --> 00:34:26.000
going to teach you how to make money or I'm

577
00:34:26.000 --> 00:34:29.639
going to help you do something financially. There are things

578
00:34:29.639 --> 00:34:35.159
that create cost that are costing us in our lives,

579
00:34:35.239 --> 00:34:39.599
in our relationships, in the habits that we create because

580
00:34:39.599 --> 00:34:43.519
this problem is not solved. And so when we can

581
00:34:43.719 --> 00:34:48.199
call those things out in our offer and truly get

582
00:34:48.239 --> 00:34:50.719
to a place where people understand what is the true

583
00:34:50.840 --> 00:34:54.159
cost and so like, for example, if someone's in a

584
00:34:54.199 --> 00:34:57.360
health niche, it is expensive to not have that handled

585
00:34:58.360 --> 00:35:01.719
because you know, if we don't take care of the problem,

586
00:35:02.360 --> 00:35:05.199
we're dealing with a bigger problem later. That is a

587
00:35:05.280 --> 00:35:08.239
very expensive problem when it comes to our health. If

588
00:35:08.280 --> 00:35:12.639
we don't solve our relationship issues, that can create a

589
00:35:13.000 --> 00:35:18.599
very expensive problem later. If we can't overcome our challenges

590
00:35:18.800 --> 00:35:24.280
and now we're facing divorce, or we are if it's

591
00:35:24.360 --> 00:35:28.639
relationship to self even because that is a category in relationships.

592
00:35:28.679 --> 00:35:33.639
Category is relationship to self. And if we are if

593
00:35:33.639 --> 00:35:39.920
we are engaging in habits that are costly because we

594
00:35:40.000 --> 00:35:42.559
have not solved this problem and for some people, and

595
00:35:42.599 --> 00:35:44.519
this is why, like you said, it's so important to

596
00:35:44.599 --> 00:35:47.760
listen to your audience, listen to the things they are saying.

597
00:35:47.840 --> 00:35:50.599
And so I encourage people before you launch a coaching program,

598
00:35:50.599 --> 00:35:52.360
we're going to do market research. We're going to talk

599
00:35:52.360 --> 00:35:55.599
to people that represent your target audience, and we're going

600
00:35:55.639 --> 00:35:59.320
to listen to hear the words that they use when

601
00:35:59.320 --> 00:36:02.960
they describe their challenges and their greatest desires. And so

602
00:36:03.000 --> 00:36:06.639
for example, if I speak to ten women and seven

603
00:36:06.679 --> 00:36:09.440
of them tell me how this is like what this

604
00:36:09.599 --> 00:36:11.519
is showing up as in their life, and they're like,

605
00:36:11.559 --> 00:36:14.440
I'm pouring an extra glass of wine every night and

606
00:36:14.679 --> 00:36:16.920
I'm scrolling on my phone till one in the morning

607
00:36:17.880 --> 00:36:21.599
because of this thing that I don't have handled, like

608
00:36:22.039 --> 00:36:24.880
I know that you know, I'm shopping on Amazon. I

609
00:36:24.960 --> 00:36:27.960
got packages coming every day. Like these are habits that

610
00:36:28.079 --> 00:36:31.840
are escape habits. And so if you're creating a program

611
00:36:31.880 --> 00:36:34.519
that allows them to create a life they do not

612
00:36:34.639 --> 00:36:38.000
feel the need to escape from. Then we want to

613
00:36:38.000 --> 00:36:43.400
incorporate language that clearly points them to how your program

614
00:36:43.519 --> 00:36:46.360
solves this thing that's actually costing them, and it's costing

615
00:36:46.360 --> 00:36:49.480
them financially, it's costing them in relationships, it's costing them

616
00:36:49.480 --> 00:36:52.400
and their health. It's costing them and not accomplishing their

617
00:36:52.400 --> 00:36:55.760
goals and their dreams when they're engaging in all these

618
00:36:55.880 --> 00:36:58.719
escape activities. But if we can help them solve the

619
00:36:58.719 --> 00:37:02.039
thing that's creating the greatest stress in that category of

620
00:37:02.079 --> 00:37:05.840
their life, then it helps to also overcome that financial objection,

621
00:37:05.960 --> 00:37:08.719
because what are we looking at If we don't solve this,

622
00:37:09.039 --> 00:37:11.079
where is your life going to be a year from now.

623
00:37:13.280 --> 00:37:17.079
That's very powerful because what you're also doing is the

624
00:37:17.159 --> 00:37:22.880
language that you're using is also filtering people out we're

625
00:37:22.880 --> 00:37:25.280
not ready for it, because you don't want people who

626
00:37:25.320 --> 00:37:28.480
are not ready, because you're not there to drag them

627
00:37:28.519 --> 00:37:31.639
through it. You are there to take people who are

628
00:37:31.679 --> 00:37:35.760
willing and willing to come into themselves and willing to

629
00:37:36.000 --> 00:37:39.679
put in the time and effort. Because it's a two

630
00:37:39.719 --> 00:37:43.679
way straight it's a two way partnership. So that filters

631
00:37:43.679 --> 00:37:48.800
out people to your ideal client because you want to

632
00:37:48.800 --> 00:37:52.519
bring in transformation. That's what v as coaches are all about.

633
00:37:53.000 --> 00:37:55.639
That's right, transformation at the end of the day, it's

634
00:37:55.719 --> 00:38:00.400
not just about finances. Yeah, you have shared a lot

635
00:38:00.440 --> 00:38:04.079
of beautiful things and I'm sure some of the women

636
00:38:04.119 --> 00:38:06.239
in our audience may be thinking, I want to connect

637
00:38:06.280 --> 00:38:09.760
with Andrea, So share with us Where can they connect

638
00:38:09.800 --> 00:38:14.480
with you and yes about your program?

639
00:38:15.239 --> 00:38:19.280
Yeah, absolutely so. My website is Andrea Inkstrom dot com.

640
00:38:19.840 --> 00:38:22.519
And on my website there's always a workshop that you

641
00:38:22.559 --> 00:38:26.199
can register for right now. The workshop is one hundred

642
00:38:26.239 --> 00:38:28.360
k and ninety days how to create and launch your

643
00:38:28.360 --> 00:38:32.000
own coaching program. And there's also I want to call

644
00:38:32.000 --> 00:38:36.559
this out just special for your listeners, there is on

645
00:38:36.559 --> 00:38:39.360
my website there's something called Nail your Niche and this

646
00:38:39.400 --> 00:38:43.800
is where I work with you for three days for

647
00:38:44.039 --> 00:38:48.280
free to nail your niche to understand, and I'm going

648
00:38:48.320 --> 00:38:50.400
to take you through that ichy guy process that I

649
00:38:50.440 --> 00:38:54.599
mentioned earlier to really lock in your clarity around what

650
00:38:54.800 --> 00:38:58.400
is it that you have in your story that could

651
00:38:58.440 --> 00:39:00.559
serve others and that you can bring that the world.

652
00:39:00.639 --> 00:39:03.039
And so we're going to lock in your your niche

653
00:39:03.039 --> 00:39:05.280
statement as a coach, so that if you decide to

654
00:39:05.320 --> 00:39:07.599
launch a coaching program, or if you're already a coach

655
00:39:08.119 --> 00:39:10.679
and you're like, I want a magnetic message like she's

656
00:39:10.719 --> 00:39:13.000
talking about, I want to make sure that I've I'm

657
00:39:13.039 --> 00:39:16.079
going down the right path. Then I want to encourage

658
00:39:16.079 --> 00:39:19.079
you to grab a spot on our calendar and we'll

659
00:39:19.119 --> 00:39:20.400
talk to you and make sure this is a good

660
00:39:20.440 --> 00:39:22.599
fit and get you scheduled. And so my team will

661
00:39:22.639 --> 00:39:25.719
get you scheduled with three sessions with me as my

662
00:39:25.760 --> 00:39:26.280
gift to you.

663
00:39:27.400 --> 00:39:32.119
Oh, thank you, Andrew. That's very generous. And so if

664
00:39:32.159 --> 00:39:36.559
you're listening and if you're interested, reach out and take

665
00:39:36.599 --> 00:39:42.400
advantage of this offer. And are there any other visdom

666
00:39:42.480 --> 00:39:44.880
nuggets or anything else you'd like to share with our audience.

667
00:39:45.360 --> 00:39:50.760
Yeah. Absolutely. So when you're helping someone decide if they

668
00:39:50.800 --> 00:39:54.480
want to join your whether it's a coaching program or

669
00:39:54.719 --> 00:39:58.159
a service based business, when you're helping someone decide if

670
00:39:58.159 --> 00:40:02.039
they want to work with you, there is a formula

671
00:40:02.159 --> 00:40:07.639
for change. And the formula is it's D times V

672
00:40:07.960 --> 00:40:11.519
plus fs must be greater than are And so what

673
00:40:11.559 --> 00:40:16.760
that says is their dissatisfaction multiplied by the clarity of

674
00:40:17.079 --> 00:40:22.199
vision for the future, plus first steps must be greater

675
00:40:22.239 --> 00:40:25.639
than their resistance to change. So even if someone isn't

676
00:40:25.719 --> 00:40:30.039
sure if they're ready or willing, this is a process

677
00:40:30.079 --> 00:40:32.800
that you can guide someone through to be able to

678
00:40:32.880 --> 00:40:36.599
help them get ready, to help them feel that they're

679
00:40:36.639 --> 00:40:39.239
now in a place that they're ready to take action.

680
00:40:40.000 --> 00:40:42.519
And So when I described like I have a three

681
00:40:42.639 --> 00:40:46.039
day process, if someone goes through that process with me,

682
00:40:46.079 --> 00:40:50.719
they're going to experience the formula for change. And how

683
00:40:50.800 --> 00:40:53.679
I guide someone through that formula for change before I

684
00:40:53.800 --> 00:40:57.280
ever invite them to join a coaching program, I want

685
00:40:57.320 --> 00:41:00.599
to make sure that they're super clear. And that clarity

686
00:41:00.760 --> 00:41:05.039
in each of those categories is what overcomes resistance. So

687
00:41:05.079 --> 00:41:08.239
if you're finding yourself in a place where you're feeling stuck,

688
00:41:08.400 --> 00:41:11.039
it may be because you're lacking clarity and one of

689
00:41:11.079 --> 00:41:14.719
those things, and your resistance to change is higher than

690
00:41:14.760 --> 00:41:18.480
your clarity of your dissatisfaction, your clarity of vision for

691
00:41:18.519 --> 00:41:20.880
the future, or your clarity of first steps what to do.

692
00:41:20.920 --> 00:41:22.559
So I'm going to be modeling that for you as

693
00:41:22.559 --> 00:41:26.480
we walk through that process. But that formula works in

694
00:41:26.559 --> 00:41:29.679
any business, in any industry. You've just got to find

695
00:41:29.719 --> 00:41:31.599
a way to help people navigate it so that they

696
00:41:31.639 --> 00:41:35.360
will be ready to take that step with you very powerful.

697
00:41:36.320 --> 00:41:39.039
Thank you for sharing that, and thank you for joining

698
00:41:39.119 --> 00:41:40.480
us and enjoyed our conversation.

699
00:41:41.119 --> 00:41:42.800
Thank you, thank you so much for having me.

700
00:41:43.719 --> 00:41:47.639
Absolutely I'm a pleasure, and thank you wonderful audience for

701
00:41:47.679 --> 00:41:51.159
being part of our family because without you, the show

702
00:41:51.199 --> 00:41:54.360
would not be possible. Reach out like you always do,

703
00:41:54.519 --> 00:41:58.679
and I love your emails. I love your messages. So

704
00:41:59.159 --> 00:42:01.000
what a is comfortable to you? I know some of

705
00:42:01.000 --> 00:42:03.480
you reach out to me on Facebook, I'm on LinkedIn.

706
00:42:03.960 --> 00:42:07.039
Just reach out and let us know how can we

707
00:42:07.119 --> 00:42:10.440
serve and support you so that you can live the

708
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best life you deserve. And thank you on for being

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a tech genius. Be well and take care. UNTI lengths time.

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Thank you for being part of Beyond Confidence with your

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host v Park, we hope you have learned more about

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how to start living the life you want. Each week

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on Beyond Confidence, you hear stories of real people who've

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experienced growth by overcoming their fears and building meaningful relationships.

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During Beyond Confidence, Dvpark shares what happened to her when

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she stepped out of her comfort zone to work directly

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with people across the globe. She not only coaches people

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how to form hard connections, but also transform relationships to

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mutually beneficial partnerships as they strive to live the life

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they want. If you are ready to live the life

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you want and leverage your strengths, learn more at www

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dot dwpark dot com and you can connect with dvat

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Contact dant dvpark dot com. We look forward to you

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joining us next week. M HM