WEBVTT
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The topics and opinions expressed on the following show are
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solely those of the hosts and their guests and not
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those of W four WN Radio. It's employees are affiliates.
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We make no recommendations or endorsement for radio show programs, services,
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explicit or implied shall be extended to W four WN Radio.
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It's employees are affiliates. Any questions or common should be
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directed to those show hosts. Thank you for choosing W
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four WN Radio.
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This is Beyond Confidence with your host w Park. Do
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you want to live a more fulfilling life? Do you
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want to live your legacy and achieve your personal, professional,
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and financial goals?
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Well?
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Coming up on voparks Beyond Confidence, you will hear real
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stories of leaders, entrepreneurs, and achievers who have steps into discomfort,
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shattered their status quo, and are living the life they want.
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You will learn how relationships are the key to achieving
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your aspirations and financial goals. Moving your career business forward
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does not have to happen at the expense of your
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personal or family life, or vice versa. Learn more at
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www dot divpork dot com and you can connect with
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Dvant contact Dants divpark dot com. This is beyond confidence
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and now here's your host div Park.
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Good morning listeners. It's Tuesday, and I love being here
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with you all, so thank you for joining us. And
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what I want to share is a beautiful story. So
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probably in some of our episodes back, I had said
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that about kindness. When I walk on one of our
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local trails, there's this wonderful person, Jennifer, and I can
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give her a shout out. She is usually on her
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bike and sometimes she has this wonderful music even going on,
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and every person she meets she brings on so much
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energy and enthusiasm and just greets good morning, and that
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good morning has such a power to it. So one
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day I just kind of waved at her her and said,
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you got a minute, and she said sure, and I
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wanted to share with her that I really appreciate your
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kindness in greeting me because after a couple of days,
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I'm looking forward to seeing you on the track. And
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she just started smiling and she was like, I did
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not know that it had such an impact, and I
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told her, yes, it does have an impact. So I
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wrote a blog about her and people really loved the idea.
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We took a picture, and now Jennifer and I are
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really good friends. So she showed one of her friends
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about just she talked about it, and she showed my
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blog to him and he has started saying good morning
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on his walk. So never underestimate the power of kindness,
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the little actions you can take, a small gesture, a smile.
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So keep that kind of circle going, spending hour a
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month and distribute it out throughout the days. Even if
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it's half an hour, doesn't matter. You can be kind
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from where you're at without spending any time, much energy
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or money. And I appreciate your kindness in getting our books,
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especially Expert to Influencer and Entrepreneurs got in because they
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will change your lives. And at the same token, you
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are helping us help them in entrepreneurs and Keywa dot org.
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So thank you for being part of our family. And
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let's welcome our guest today. Good morning, good morning, welcome Lyda.
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Well, thank you. I'm excited to be here.
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Excited to have you. So usually we start out with
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a question, do you recall a moment or a person
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from your childhood that left a positive mark on you?
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Oh? Wow, I mean there's a lot to mention, from
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teachers to caregivers to parents. You know, I think I
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would go to teachers, and I don't think there's actually one,
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but just a lot of teachers who just believed in
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me and gave me that little boost of confidence that
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probably I didn't know what to do with at the
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time but later drew upon. I think, going to your
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story about kindness, we don't know what we're pouring into
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someone and what a difference it can actually make, and
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sometimes we never hear about that. But I would have
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to say the teachers I grew.
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Up with, definitely, and we forget so many times, and
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especially I remember when kids were young, and you know,
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you would talk to teachers and they're like, oh, we're
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so tired, and I would tell them that thank you,
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thank you for all that you do. You don't know
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who you are shaping. These are the leaders of tomorrow
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and kind of going into it, you know, you talk
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about influence and all that, tell us what was your
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life journey like and what brought you to where you're
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at today?
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Oh, how much time do we have?
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No?
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You know, I spent twenty years in corporate right doing
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what I thought I was supposed to do, and I
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was very successful. I achieved the next level. I got
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to the next rung in the corporate ladder and had
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a wonderful career. It just wasn't very meaningful, but I
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was checking all the boxes. I was getting promoted, I
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was making money and then making more money. And it
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wasn't until two thousand and eight when the economy here
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in the United States crashed, and like many people, I
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found myself out of work. I started thinking about what
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do I want to do as opposed to what can
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I do? And I'd never really had that question before
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because I'd always gone from one thing to the next
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thing to the next thing. But because of where the
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economy was, it actually, looking back, it should have been terrifying,
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but it wasn't terrifying. I decided to start a business,
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and I at first going to take all of the
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experience I had working with these global brands and global
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companies and I was going to work with small companies.
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Very quickly realized I was better suited for big companies.
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So then I pivoted and instead of focusing on corporate
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or business branding, I said, what if we looked at people?
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Because who was really suffering in two thousand and eight
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were people. People were losing their jobs, worried about losing
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their homes, trying to make themselves relevant and hold on
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to what they had. So I came up with personal branding,
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which at the time nobody knew what that was. Nobody
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was talking about personal branding, but it happened to be
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with the market needed. And I wish I could say
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it was strategy. And I designed this and I thought
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it out on a cocktail napkin. I think there was
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a lot of divine intervention. But I launched this business
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on personal branding and it took off. And I had
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never wanted to be an entrepreneur. It was never my dream.
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But once I was there, I couldn't imagine anything else.
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Absolutely this day, sixteen years later, I can't imagine doing
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anything else.
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Well, that's powerful. So I like what you said that
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it's not about the people just being there and doing
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check boxing, because I've been in the corporate world too,
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and there was a lot of soul searching and all that,
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where you know, I would be like, okay, do I
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want to check the box? And while I was in
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corporate I went the way where I wanted to go
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rather than just checking the boxes. I mean, there were
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a lot of box checking that I could have done,
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and I still did it, and yet there was a
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portion of me and just that was feeling conflicted and
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not in alignment. So I'd been starting to pave my
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way through it.
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Now.
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That said, there are a lot of people over there, and
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not everybody can become entrepreneurs, because think about it, if
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everybody becomes entrepreneurs, it doesn't work right. So when you
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talk about people, they are the backbone of industry absolutely,
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so tell us that when people are in the thick
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and thin of their jobs, how can they bring that
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balance between checking the box and still doing what they
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want to do? Well.
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I applaud you for having the insight to know that
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there was a disconnect. I felt it. I felt that
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I wasn't showing up and being authentic and maybe living
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to my fullest potential. But I didn't know any different.
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I was doing what I had been raised to do,
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which was get a job, do well, get the next job,
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get more money. And I mean that was the path
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I had been taught. So I think when it first
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starts for people is when you know either their gut,
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their heart or their head starts to hurt and they realize,
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maybe my values are out of alignment with the customers
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we serve or the product that we're selling. Maybe my
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heart just isn't in this work anymore. And there's that
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disconnect as you talk about starts to form, and listening
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to that is powerful. I think today we do encourage
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people to listen to that. When I was growing up
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in the corporate arena in the nineties, that really wasn't
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That wasn't the mantra if you will, So listening to
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that and saying, you know, just because I can doesn't
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mean I should. I could do the work I was
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doing and I was good at it and I got
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rewarded for it, but it doesn't mean that's what I
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should do. It doesn't mean that's what I was capable of.
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And I think to people listening saying, you know what,
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if there is something more, I remind them that, in
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the words of Share, this isn't a dress rehearsal Right,
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we're on this merria go around until the music stops
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and then we're not. And taking advantage of your purpose
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and knowing why you're here and then leaning into that
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as scary as that can be, is a powerful thing,
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and you end up finding a lot of people support you.
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I was shocked when I started my business and I
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sent out an email to a whole bunch of my
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contacts and I said, Okay, I'm going to do this.
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I'm putting my name on the door and I'm going
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to start a business. I had so many people reach
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back out and say, well, it's about time. We've been
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telling you to do this for years. I'd never heard them.
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So I think you actually find a lot of support
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when you lean into what your heart is telling you
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to do and what you feel yourself post to do.
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Absolutely, and there is a lot of power. And at
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the same time, what happens is that it can take
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that time to transition out really well.
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Absolutely.
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So one of the things what I've seen with my
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clients is that people may have responsibilities where they just
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can't Okay, this is what my heart wants and this
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is what my alignment is. So tell us, like, let's
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say if somebody is in that situation.
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Well, you absolutely have to make sure the phone bill
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gets paid and the kids have access to medical and
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I mean there's responsibilities we have as an adult, and
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for some people it doesn't mean taking that leap of
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faith in a bold way. It might mean sort of
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staggering or stacking the opportunities. The first thing I would
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think about is, if you have an idea to start
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a business, do you have all the tools? Are you
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ready to do that? Maybe you need more education, maybe
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you need some certifications or credentials to make that business successful.
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It could also be you need more experience. I deal
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with a lot of people coming out of the military.
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That's a niche market that I work with, and they
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all want to just start their own business. But sometimes
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they don't have the experience. So get the experience first,
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learn what you need to learn, and then sometimes you're
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more ready to start. As well as a savings account.
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You know, there is that sense of grittiness that comes
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when you're hungry and you've got to make this work.
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I don't like that. I don't like I don't like panic,
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you know, but if there is an element of drive,
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I was just so convinced that I could help people
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in this way. That's what drove me. And fortunately I
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wasn't in a position where I had to worry about
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putting food on the table. But we have to be
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responsible to those who are dependent on us, and sometimes
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that means just pushing it out three or five year
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knowing that that's the end game, and then getting everything
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ready for that.
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Absolutely, and that is one of the reasons I wanted
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to bring this up, because all that we hear is
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that what is your why? If your why is bigger
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than your want, you've got to go after it. I
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completely agree with that, that you have to go after it.
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But then again, it's also important to bring in that
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element of responsibility because I've seen so many of my
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clients who just kind of said, yep, I'm jumping in,
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I'm taking that leap of faith, and then they found
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that within two years they were going back to work,
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and that was even more disappointing and disheartening, versus putting
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in a dash of decision making criteria, putting in a
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dash of reality with that why what it does is
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it crafts it. Maybe it's one of the books. You know,
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I'm a fan of books. It's slow productivity. There's a
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book called slow productivity. So it doesn't mean that it
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needs to happen down. As you mentioned, it could be
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stacking or staggering there you are planning your things out