May 26, 2026

How to Build a Business that Feeds Your Soul?

How to Build a Business that Feeds Your Soul?

What if success means building a business that enriches both your life and your finances? Join Divya Parekh and David B. Hampson—entrepreneur, pilot, aviation insurance leader, and author—as they explore purpose-driven entrepreneurship. Discover why lasting businesses create true freedom, how leadership and risk-taking shape success, and why sustainable growth beats hustle culture. A powerful conversation on building with purpose, profit, and long-term impact.

Beyond Confidence is broadcast live Tuesdays at 10AM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Beyond Confidence TV Show is viewed on Talk 4 TV (www.talk4tv.com).

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WEBVTT

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The topics and opinions expressed on the following show are

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solely those of the hosts and their guests and not

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those of W four WN Radio. It's employees are affiliates.

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We make no recommendations or endorsement for radio show programs, services,

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Its employees are affiliates. Any questions or common should be

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directed to those show hosts. Thank you for choosing W

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four WN Radio.

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This is Beyond Confidence with your host w park. Do

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you want to live a more fulfilling life? Do you

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want to live your legacy and achieve your personal, professional,

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and financial goals? Well? Coming up on dvparks Beyond Confidence,

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you will hear real stories of leaders, entrepreneurs, and achievers

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who have stepped into discomfort, shattered their satus quo, and

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are living the life they want. You will learn how

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relationships are the key to achieving your aspirations and financial goals.

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Moving your career business forward does not have to happen

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at the expense of your personal or family life or

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vice versa. Learn more at www don't givpork dot com

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and you can connect with div at contact dants givpark

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dot com. This is beyond Confidence and now here's your host,

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div Park.

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Good morning listeners. Hope you had a wonderful Memorial Day

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weekend and I'm thrilled to be here with you this Tuesday.

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And I want to thank each and every one of

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you who has purchased our book, the AI agency, expert,

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influencer and some of the others. Thank you, thank you,

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thank you. And if you are looking to get ahead

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of artificial intelligence, if you are looking to shape up

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that career or bring an a adoption into your company,

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then this is the book for you. Well, let's bring

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in our guests. Welcome David.

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Thank you, DEVI appreciate it, Thank you for having me

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on today.

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Absolutely so. David, do you recall a moment from your

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youth or from your lifetime which left a post mark

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on you.

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I can think of many moments, but one particularly, you know,

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from my youth was that you know, when I was,

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when I was growing up and I was I was

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in school, there was a time where I took a

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placement test and I didn't I didn't get into an

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advanced math class that I really was. I wanted to

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get in because all my friends got into it. And

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the school said, you know, David didn't didn't do well enough,

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he can't get in the class. And my parent and

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I said, I want to do it. I want to

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do it. My parents advocated for me, both my mom

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and my dad, and they they basically insisted the school

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give me a chance. And then I subsequently went on

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to get the highest grade in that in that class

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and had to catch up on all the work I missed.

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And the reason I mentioned that's such an important moment

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is that that's a defining moment for me, teaching me

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that you know that your growth mindset, You know that

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your situation isn't static. That people can tell you can't

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do something, and if you're if you're if you're insistent

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enough and you work hard enough, and that's absolutely and

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you allow yourself to have that growth today.

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Yeah, No, having that growth mindset can do wonders for

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anyone because it brings the part of you that is

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open to different perspectives. It is open to challenges and

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seeing them as learning opportunities. So, as you moved beyond

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your high school, what were your interests.

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Well, you know, as I, I've always been interested in aviation,

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Like that's something that I've always been passionate about. We

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used to we used to travel a lot to visit

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my grandparents in Florida, and we lived in New Hampshire,

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so we go a couple of times a year usually,

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and you know, just commercial airline travel. But I just

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fell in love with airplanes and I just thought it

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was so amazing how this this machine could transport you

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to what seemed like another world, and I started to

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get fascinated in it. I later, when I got into

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high school, I got into competitive track and cross country running,

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and I kind of put aviation to the side and

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I got into interest and exercise physiology. I studied that

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in college, but aviation was always a youthful passion that

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I stayed with me and I was able to later

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to reconnect with that with that spark in my thirties

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when my wife got me gift certificate for flying lessons

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and that's when I started started flying myself.

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So what happened during the time when you kind of

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lost sight of your passion, Well.

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You know I think that I wasn't that. I mean,

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I was pursuing some other passions. I mean I was

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very successful in cross country running and long distance running,

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so I kind of lot lashed onto that, and unfortunate

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had knee injury so I couldn't continue that anymore. But

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I think that, you know the fact that I that

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I hadn't had an opportunity to, you know, to get

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exposed to to flight training. I mean I didn't have

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anyone in my family who was in aviation. I wasn't surround,

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I wasn't in that circle, so I kind of had

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to put on the back burner. I think that not

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having family and aviation my you know, obviously my family,

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my parents were probably a little bit concerned about me

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doing something that maybe was a little bit scary, you know,

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learning to fly. And I can understand that. So I

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think that's why I got put on the side, and

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just you know, I sort of lashed onto other things

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I was doing well at be successful in. But it

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never left me. You know, I think that for most people,

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I think your childhood passion stayed with you forever. You know,

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sometimes take you have to reconnect with them, but but

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they never go away.

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That's absolutely right. I used to love writing when I

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was a child, and then it kind of got away

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from me, and then it definitely came back in my life,

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so absolutely. So you mentioned that you started taking lessons

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and how did that go, Well, it.

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Was, it was wonderful. So I, you know, I took

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I initially took three lessons for three gifts certificates my

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wife got me on a birthday and at the time

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I didn't have enough money to go all the way,

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so I kind of put it on hold a little

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while until I got a promotion at my job I

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was working in and then and then I and then

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I started right back up and went all the way

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and got my pilot certificate, and you know, it was

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it was challenging. I mean it was I loved it,

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but it was also very challenging. And I remember doing

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multiple lessons of doing touch and gos at the airport.

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That's where you you know, go around and you land,

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you take off again, and you go around the traffic pattern.

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You just keep doing it to practice your takeoffs and landings,

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especially the landings. I remember thinking there are times like

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am I ever gonna get this? Like I can't get

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my landing is got One day it just clicks you

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know and you get it, and it's just and then

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finally the day that you the two There are two

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times that that are really memorable. Firstus, there is a

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point when you're flight training when you when you do

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a solo flight, when your instructor says, okay, you're ready

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to go off and fly on your own, and they

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give you they give you a sign off and you

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can go do that and you do a couple of

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takeoff you do three takeoffs and landings on your own,

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and that's just like doing that all by yourself. That's

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just amazing. It's you know, it's it's it's obviously it

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feels a little scary at first, but it's also you know,

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you feel confident as well and develop you develop a

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great confidence as a highot doing that. And then and

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then when you go for your check right at the

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very end of your training and you have to go

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with a FA designated pilot examiner and they and they,

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you know, have you do a practical check ride through

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different maneuvers. And then when you land and they say

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you're now a private pilot, you've got your private certificates.

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Es.

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That was just like I fell on top of the world.

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Then you know that that day and I felt like

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I feel like that also, you know, to latch onto

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what I said earlier. That also was like another growth

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mindset thing, showing that, like you know, if you persevere,

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if you work hard, you can achieve it. And it

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really helped boost my confidence that I would say in

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irrevocable ways and and even raise the bar Ford expected myself,

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which I brought into my business career too.

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M so powerful. And so as you continue working with that,

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you talk about scaling the businesses, scaling fast and exiting.

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So did you run your own businesses? Well?

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So, yeah, So I had a couple different businesses I've

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been involved with. My initial business experience sort of going

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back to when I was younger and I lived in

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South Africa for seven years. So after I finished my

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undergraduate degree, which was an exercise science, I met a

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professor at a conference. I went to doctor Timothy Noakes,

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who ran who led an exercise science program at the

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University of Cape Town in South Africa, and I'd read

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a book he read called Loaw of Running. So I

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approached him and spoke to him after he spoke at

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the conference, and he told me about a program they

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had through yority of Cape Town, so I applied for it.

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I got a scholarship. I studied exercise science there as

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a postgraduate student, and then I was working there in

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South Africa, and I met my wife while I was

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living there on a blind date, and she was really

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excited about business. She studied a bunch of business courses.

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And I had at that time to developed my own

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little program at the Sports Science Institute called run Science.

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I was kind of running it. It wasn't my own business,

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but I was running as my own profit center. I

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really enjoyed that a lot, and my wife got mixed.

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My girlfriend at the time got me excited about about

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business too, and I started thinking about my grandparents, and

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you know, they had been very successful in their own

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respective businesses, insurance agencies on my dad's side, and and

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some variety of businesses, a construction company, apartments in a

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retail grocery store on my on my mom's side. And

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and then I read a book as well, someone recommended

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to me called Rich Dad, Poor Dad, by Robert Kyasaki.

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And that's why I came together with those other thoughts

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to start to change my perspective on my career and

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what I wanted to do, and so the nast time

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I want to go into business, I want to do this.

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I ended up. I ended up buying a branch of

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a restaurant franchise called Ocean Basket in South Africa. And

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I knew I didn't have the experience or education, had

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taken any business courses in high school or college or

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finance courses or anything like that. So I knew a

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franchise will provide, you know, some some support. So I

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and most franch most franchises, at least at that time

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in South Africa, restaurants, so I thought that would be

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a good way to go. It ended up definitely being

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business school for me. I made many many mistakes running

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that restaurant. The time that I did, I learned a lot,

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you know, I eked out a living. I didn't make

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a lot of money, but it gave me a wealth

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of education, a practical education running a business. And then

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I you know, ultimately it wasn't the right business for me.

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It wasn't something I was passionate about. So my wife

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and I sold it before we moved to United States,

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moved back that close to home, and then but you know,

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when I knew the restaurant wasn't right, but I knew

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I needed to find a business that I'd be passionate

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about that was going to be the key. And then

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I ultimately got up an insurance because my family had

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been in insurance. My dad's sided the family and my

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dad had as well. He encouraged me to consider that

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because he said that, and it's true within a lot

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of people don't realize, but insurance there are so many

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different specialties. You can kind of find an area of

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it that you you're interested in and kind of specialized there.

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And I was, ultimately, after working in insurance, able to

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you know, combine my aviation passion with my insurance experience,

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and that led me to acquiring an aviation insurance agency,

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which we did in twenty fifteen. My parents, you know,

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again unwavering support. They they helped me by by you know,

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providing the collateral to get the business loan we needed

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to buy that business, and it was and we bought it.

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It was just the owner and one other employee, and

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now we have about twenty five people on an organization

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and we've grown, you know, obviously a large multiple of

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what it was, you know, eleven years ago and why

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we've been doing having that growth. I've been I've been,

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I've been enjoying it. I've been loving it, and I

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think that it was created not only financial success, but

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also so personal, you know, with the people that have

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been part of our team that we've been able to

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to to you know, to empower and promote and you know,

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some of the things we do in the community, and

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just the personal satisfaction of doing something that's a family

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been something I'm passionate about. So you know, when someone

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approaches us and says, you know, we want to buy you,

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which we all private equity companies will do that because

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if they buy insurance agencies and they say what's your number,

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what's your number? I say, no, there is there's no number.

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You've got to have a number. And it's like, no,

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it's not And it's really true because you know, how

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can you put a price on something that's giving you

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personal satisfaction fulfillment. You know, if you think plenty of

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people like you know, social workers, teachers, a number of

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different jobs or people people have relative financial scarcity for

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spiritual fulfillment alone, where you can combine those two. When

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you get spiritual fulfillment something that fills your soul and

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fills your wallet at the same time. That's priceless. And

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that's my definition of what I call rainbow gold in

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my book. And it's something that I hope I can

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perpetuate to our family but my kids in the future.

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But that's that that's the counter narrative to the skill

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to sell mindset where you're just hustling. You have this

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hustle culture, you know, build, build, build, grow, grow grow.

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It's the expensive culture at the expensive personal uh satisfaction

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at the point at the expensive work life balance, hoping

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there's a light into the tunnel when you can sell

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the business and then get your reward. And I think

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there's a better way.

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M And that makes sense. What you're saying is that

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building that team that knows that we are not going

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to be sold out. We're here, they are fully engaged,

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and you build a team that's cohesive and invested. So

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you're building a sustainable business. So what would you say,

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are those five ingredients of building a successful and scalable

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and sustainable business.

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Absolutely, and I've come up with in the process of

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writing my book, I've come up with some key ingredients.

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Initially it was five, but I've added one to so

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I'm gonna give you six if that's okay. Of course,

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So I have an acronym for it. And you know,

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I think acronyms can be over huge. Read business books

283
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and there's so many acronyms you can't remember. The acronyms

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just too many. So I only have one acronym, but

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I think it's an important one. And in the acronym

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as Primer, and that has the six things. The first

287
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is for P is passion. I think it's important to

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if you're going to, you know, have a business, you

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be passionate about it. Now, passion isn't the only thing.

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It has to be a sustainable business model, but it's

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important because passion will help you get through the difficult times,

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you know, which every business has. It'll be a much

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easier to get through it if you're passionate about it.

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The second, the second letter in the acronym is are

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and that's for risk management. And with risk management you

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need to look at it both before you start, you know,

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the business venture, as well as while you're running it.

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And risk management doesn't mean risk avoidance. You know, businesses

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can be a risky thing. Every business has an element

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of risk, but it's a matter of assessing the risk

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and looking at you know, is there is the risk

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for this particular venture endeavor and acceptable for you, And

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that can vary at different managing those rare you know,

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so that hopefully the risky thing doesn't happen. But you know,

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a lot of people I think miss that one. That's

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an important one. And then and then I is uh,

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interpersonal relationships. And that has to do with relationships between

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your your customers, your clients, your employees, relationships with your vendors,

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you know, and and centers of influence. And I've you know,

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I've learned certainly in my business career that's critical, like

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you know, be there for people and will be there

312
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for you. Don't ever discount the importance of relationships and

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don't break you know, relationships and unless you have a

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really good reason. So that's the I. And then M

315
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is money since and that has to do with learn

316
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knowing accounting principles, knowing sales. I mean, every business, even

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even if you don't think your business is sales business,

318
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every business has needs to have sales.

319
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Absolutely like without sales, no business exists. It's so important

320
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and as David was talking about the risk management, it

321
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is also some businesses.

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And then and they don't they don't have the money

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since and if you don't have that, you need to

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learn it. And then and then and then E is

325
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environment and it has to do with having a healthy culture,

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purging toxicity in your company, and they could be toxic

327
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employees or toxic clients. Not every client's a good client,

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and making sure that you have a healthy environment because everybody,

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including yourself, is going to be much happier working in

330
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a healthy environments. You know where most of us work

331
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eight hours a day at least five days a week,

332
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and it's terrible if you're working in prison and you

333
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hate it, So that's important. And then the last one,

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this is the one I added, is resilience, and that's having,

335
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you know, having that growth mindset, having that perseverance, being

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willing to push through the tough times because every business,

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even a business you love, is going to be difficult

338
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all the times, and you have to be willing to

339
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be able to push through that, especially in the early years.

340
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One thing I've learned, you know, no matter how business

341
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now that you start, whether they're starting a business from scratch,

342
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it's the best idea ever. You're buying a great company.

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The first couple of years especially, you're going to have challenges,

344
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so be prepared for it and be willing to persevere

345
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to it.

346
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Absolutely some great nuggets over here, David, And when you

347
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talked about that, there are going to be challenges in

348
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the first couple of years, so not only during those years,

349
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but also later down the years in the market trends change,

350
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not official intelligence is there, so where so many things

351
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are changing, you know, where beforehand, like you know, software

352
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engineers were coding, Now sixty five to seventy percent of

353
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coding is being done by official intelligence. So a lot

354
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of changes can happen. So there can be risk anytime

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in a business. So what are some of the risk

356
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management factors that people can consider either when they're starting

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their business or when market trends change.

358
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I mean there's a lot of factor you know, risk manufacturing.

359
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Some of the risk factors you know, you can trans

360
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sometimes you can transfer that risk where there's certain things

361
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that you can and that's where insurance comes in, right

362
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where you can ensure against certain types of risks. You know,

363
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typical typically things like you know, risk of of you

364
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know of fire, of liability claims from people suing. You know,

365
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those are risk of property damage, bodily injury. Those are

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risks that you can usually get insurance for, and that's

367
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really important and transfer that when you can. You know,

368
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some risks can be transferred contractually with the contracts you have,

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but there are some risks that you can't be transferred,

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and those are typically you know, one is speculative risks,

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like you have a chance of gain or loss, like

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if you invest in a new product or you know,

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a new a new type of venture, whether it's financially

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successful or not, that's a that's a risk you can't

375
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you can't get insurance for, and you have to be

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willing to accept, be able to live with the worst

377
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case outcome. And then there's like the risk of obsolescence,

378
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where like maybe the technology that you're using becomes obsolete,

379
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and that plays into what you're talking about with like

380
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AI and companies that don't adapt. Companies don't frankly don't

381
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adapt to the technology it's available today are going to

382
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become likely to become obsolete in the future, and other

383
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companies that do are going to get ahead of them.

384
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And that's a risk, and you know that's a risk

385
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you can control because you can you know, adapt to

386
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technological change. And you know, to me, from my perspective,

387
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it's not scary. I think it's a great opportunity. It's

388
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good opportunity for growth to be able to to you know,

389
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to be able to and then of course if you

390
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do embrace it, you know, beat your competitors who don't.

391
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But trying to ignore it instead of putting your head

392
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in the sand and saying like, you know, I'm not

393
00:19:46.720 --> 00:19:50.079
going to do that, or you know, no one's going

394
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to force me to adapt to this new way of

395
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doing things. You know, that's a little naive because I

396
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think eventually that's going to hurt you as a business owner.

397
00:19:58.000 --> 00:20:00.680
You've got to always be willing to embrace technology.

398
00:20:00.680 --> 00:20:01.319
You've seen it, you.

399
00:20:01.319 --> 00:20:04.599
Know, throughout history is different things have come into play,

400
00:20:04.720 --> 00:20:09.039
you know, advent of the car or the airplane, even

401
00:20:09.079 --> 00:20:11.880
you know electricity. Like think if the companies didn't embrace that,

402
00:20:12.279 --> 00:20:14.720
where those companies would be today, Well they don't exist anymore,

403
00:20:14.799 --> 00:20:17.000
right if they didn't. So I think that's really important.

404
00:20:17.039 --> 00:20:19.640
Just be aware of that and think about in your mind,

405
00:20:19.680 --> 00:20:22.000
like are you are you creating a risk to your

406
00:20:22.079 --> 00:20:28.640
organization by being adverse to adoption of new technological things.

407
00:20:29.160 --> 00:20:32.279
Absolutely some great points over there, and it is not

408
00:20:32.319 --> 00:20:35.960
to be feared before Like people used to say, oh, yeah,

409
00:20:36.000 --> 00:20:40.640
I want to place you, but people knowing AI will

410
00:20:40.720 --> 00:20:43.160
replace you. Now I go you in one step further

411
00:20:43.319 --> 00:20:47.839
and saying it's not about just knowing AI, but how

412
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to train a on how to use AI, so like

413
00:20:50.599 --> 00:20:55.160
how to think that capacity that metacognition skills is going

414
00:20:55.200 --> 00:20:59.960
to get you head So coming back to risk assessed,

415
00:21:00.519 --> 00:21:04.720
So you talk about insurance being the DNA of capitalism.

416
00:21:06.000 --> 00:21:09.839
How does insurance help transfer the risk that businesses or

417
00:21:09.839 --> 00:21:10.599
companies have.

418
00:21:11.759 --> 00:21:14.079
Well, you know a number of different ways and now

419
00:21:14.200 --> 00:21:16.640
use that term and as actually coined by my dad initially,

420
00:21:16.759 --> 00:21:18.920
so I can take full credit for it. But do

421
00:21:18.960 --> 00:21:22.400
you think of like you know the how the economy works,

422
00:21:22.440 --> 00:21:26.000
and it would be impossible for anyone to take your

423
00:21:26.039 --> 00:21:28.680
risk of investing in a business if there wasn't a

424
00:21:28.680 --> 00:21:31.559
way against the way to insure against the possibility of loss,

425
00:21:31.559 --> 00:21:34.480
whether it's property loss or somebody suing you, or even

426
00:21:34.480 --> 00:21:36.359
getting a loan right like banks not can give you

427
00:21:36.400 --> 00:21:39.119
a loan to buy a building or buy expensive equipment

428
00:21:39.799 --> 00:21:41.960
if if you know they have a risk of if

429
00:21:41.960 --> 00:21:44.839
something happens catastrophic, you know, they can't you know, the

430
00:21:44.880 --> 00:21:47.599
whole loan is in default and they can't they can't

431
00:21:47.640 --> 00:21:50.319
collect on the balance. So it allows lending to take

432
00:21:50.319 --> 00:21:54.200
place both in business and personal. But you know they're

433
00:21:54.279 --> 00:21:56.400
you know, you know, the way that you transfer risk

434
00:21:56.480 --> 00:22:00.160
essentially is your pinion insurance company your premium to have

435
00:22:00.240 --> 00:22:03.720
the risk of having to pay for losses. They're specified

436
00:22:03.720 --> 00:22:06.039
in the contract, and the contract is the insurance policy

437
00:22:06.039 --> 00:22:09.200
you purchase. And it's important that people understand that. You know,

438
00:22:09.240 --> 00:22:11.519
there's no such thing as insurance policy covers everything like

439
00:22:11.519 --> 00:22:13.519
something the people who oh, it's all of risk policy.

440
00:22:13.680 --> 00:22:15.599
There's no such thing as all of us policy. You know,

441
00:22:15.599 --> 00:22:19.079
every insurance policy has it's a contract that has terms

442
00:22:19.079 --> 00:22:22.480
and conditions and coverage and exclusions. And you understand that

443
00:22:23.200 --> 00:22:25.920
because people sometimes gets disappointed when it doesn't cover something.

444
00:22:26.000 --> 00:22:28.920
But you know, it's contractually laid out there and it's

445
00:22:28.960 --> 00:22:32.160
it's hugely pretty pretty pretty clear. But but you know,

446
00:22:32.200 --> 00:22:33.480
but you can there are a lot of things that

447
00:22:33.519 --> 00:22:35.680
can be very well covered. Like I mentioned, you know,

448
00:22:35.720 --> 00:22:40.680
property damage of any type, whether it's equipment or buildings. Uh,

449
00:22:41.000 --> 00:22:43.880
you know, even technology like computer equipment, software can be covered.

450
00:22:44.440 --> 00:22:47.359
You cantimes get coverage for loss of business income, like

451
00:22:47.440 --> 00:22:51.720
if your premises you know, burned down, loss of profits

452
00:22:51.759 --> 00:22:54.000
you would have and you're continuing expenses could be covered

453
00:22:54.000 --> 00:22:58.480
by policy for that. You know. The big one is lawsuits,

454
00:22:58.480 --> 00:23:01.319
of course, having good liability cover, whether that's you know,

455
00:23:01.440 --> 00:23:05.440
general liability policy to cover your premises, or product liability

456
00:23:05.480 --> 00:23:09.799
coverage if you sell and manufacture product, or or auto

457
00:23:09.920 --> 00:23:12.720
liability or aviation liability, which is you know what we

458
00:23:12.759 --> 00:23:17.240
do because unfortunately, the United States in particular has become

459
00:23:17.279 --> 00:23:21.559
a very litigious society and we're seeing, you know, extremely

460
00:23:21.640 --> 00:23:24.759
high verdicts given by juries these days. It's something called

461
00:23:25.200 --> 00:23:29.480
a term called social inflation, and that was coing to

462
00:23:29.559 --> 00:23:34.000
describe the trend where juries are awarding higher and higher

463
00:23:34.039 --> 00:23:37.759
settlement amounts and liability claims. And of course if someone

464
00:23:37.799 --> 00:23:41.640
gets injured, if they get disabled, they deserve something significant.

465
00:23:42.359 --> 00:23:44.680
But you know, if one person is one hundred million

466
00:23:44.720 --> 00:23:46.759
dollars the right number, it's two hundred I mean million,

467
00:23:46.799 --> 00:23:48.519
the right number, you know, at some point it becomes

468
00:23:48.960 --> 00:23:51.359
you know, outrageous, and you know, sometimes people I think

469
00:23:51.400 --> 00:23:53.960
think of insurance money as like you know, monopoly money,

470
00:23:53.960 --> 00:23:55.599
and it just comes out of the air, but like

471
00:23:56.160 --> 00:23:58.119
it has to come from somewhere, right, We've all, we're all,

472
00:23:58.160 --> 00:24:00.000
we all end up paying for it with higher insurance

473
00:24:00.200 --> 00:24:03.920
rates and at some point becomes unsustainable. So I think

474
00:24:03.920 --> 00:24:06.240
that's an issue. But but you can get insurance of

475
00:24:06.279 --> 00:24:08.599
course to cover you know, liability claims, you should. You know,

476
00:24:08.599 --> 00:24:11.440
it's important to get his highest amount of liability coverage

477
00:24:11.440 --> 00:24:14.799
you can. And and then of course you know employee injuries,

478
00:24:14.880 --> 00:24:20.240
you have workers compensation coverage for that. Employment practices liability

479
00:24:20.960 --> 00:24:24.279
like wrongful termination, harassment, there's coverages you can get for that,

480
00:24:24.400 --> 00:24:28.119
Directors and officers liability, and then and then big one.

481
00:24:28.119 --> 00:24:30.960
Today we're just talking about technology, cyber liability and data breach.

482
00:24:31.039 --> 00:24:33.960
And that's where I see sometimes companies missing or having

483
00:24:34.000 --> 00:24:36.160
a gap in coverage and not having a policy for that.

484
00:24:36.880 --> 00:24:38.880
And we've had several clients have had claims. You can

485
00:24:38.920 --> 00:24:41.880
imagine these days, all the all the ways criminals are

486
00:24:41.880 --> 00:24:46.599
trying to to do nefarious activities with technology, whether that

487
00:24:46.640 --> 00:24:50.799
be fraudulent bank transfers or hacking into your system and

488
00:24:51.359 --> 00:24:55.880
holding it hostage with cyber extortion. You know, there's a

489
00:24:55.880 --> 00:24:58.799
whole host of things that could happen with technology that

490
00:24:58.960 --> 00:25:00.880
you know, obviously you want to have, have you the

491
00:25:00.960 --> 00:25:06.480
right software to protect against viruses in malware and whatnot,

492
00:25:06.599 --> 00:25:09.759
but also insurance to cover when the criminal does get

493
00:25:09.799 --> 00:25:11.200
thro because they seem to always be able to get

494
00:25:11.200 --> 00:25:15.839
one step ahead of the best detection and risk management protocols.

495
00:25:15.839 --> 00:25:20.279
We have absolutely and you really did point out that

496
00:25:20.680 --> 00:25:25.319
insurance claims and anything that is happening it is coming

497
00:25:25.319 --> 00:25:29.440
out of the insurance pay ease. Now given that as

498
00:25:29.839 --> 00:25:32.480
business owners and as companies are going and searching for

499
00:25:32.559 --> 00:25:36.119
insurance companies, I mean, there's show many comparable quotes, there

500
00:25:36.119 --> 00:25:39.440
are so many sites over there, and contracts like there's

501
00:25:39.599 --> 00:25:43.680
so much fine print. So how can people go about

502
00:25:44.039 --> 00:25:46.839
and figure out which one is the best policy for

503
00:25:46.920 --> 00:25:48.880
them and which is the right company to work with.

504
00:25:49.920 --> 00:25:51.720
Well, that's a hard thing to navigate, and you make

505
00:25:51.759 --> 00:25:55.240
a good point there because you know, most people don't

506
00:25:55.240 --> 00:25:57.759
deal with insurance. You know that often terms of reading

507
00:25:57.759 --> 00:26:00.839
the contracts and the policies and it can be confusing.

508
00:26:01.279 --> 00:26:03.599
And that's where I think it's really important, particularly for

509
00:26:03.640 --> 00:26:08.119
a business to develop a relationship with an insurance broker,

510
00:26:09.039 --> 00:26:10.559
you know, who will get to know you and your

511
00:26:10.559 --> 00:26:13.000
business and be able to provide help me navigate that

512
00:26:13.160 --> 00:26:15.279
have we navigate what the best options are for you

513
00:26:15.559 --> 00:26:18.240
among all the companies that are out there, the coverages

514
00:26:18.279 --> 00:26:21.400
that you need, identify gaps. You know, if you have

515
00:26:21.440 --> 00:26:26.400
a business, your insurance broker should become a professional advisor

516
00:26:26.440 --> 00:26:29.000
who's a member of your advisory team. Similar to where

517
00:26:29.000 --> 00:26:31.640
you know you haven't hopefully have an accountant, hopefully you'd

518
00:26:31.680 --> 00:26:35.200
have an attorney you can you can turn to, you know,

519
00:26:36.039 --> 00:26:37.960
various people you have there part of your advisory team.

520
00:26:37.960 --> 00:26:40.240
Insurance brokers a really important part of that. It's more

521
00:26:40.279 --> 00:26:43.119
than just someone who's just quoting your policies. They should

522
00:26:43.119 --> 00:26:45.640
be somebody who's looking at it from a risk of

523
00:26:45.680 --> 00:26:49.119
management mindset, and they're looking at identifying the risks you

524
00:26:49.200 --> 00:26:53.880
have and how to mitigate those and you know, transfer

525
00:26:53.920 --> 00:26:56.880
those risks, and and they'll let you know, like, these

526
00:26:56.920 --> 00:26:59.200
are the risks we can transfer by purchasing these policies,

527
00:26:59.240 --> 00:27:01.000
and this is what it will cover, and these are

528
00:27:01.039 --> 00:27:03.640
the rest you can't transfer. These are the enterprise risks

529
00:27:03.720 --> 00:27:05.720
you have, and we can't use insurance for that. But

530
00:27:05.839 --> 00:27:07.440
just realize that you have these risks and you have

531
00:27:07.440 --> 00:27:09.000
to look at other ways to deal with it. So

532
00:27:09.359 --> 00:27:11.480
you need a really you know, high level professional who

533
00:27:11.480 --> 00:27:14.920
can do that. I think. I think insurance unfortunately sometimes

534
00:27:14.920 --> 00:27:17.920
gets commoditized. I mean, these days, you know, there's online

535
00:27:17.960 --> 00:27:21.000
ways to purchase insurance and we all get mailers of

536
00:27:21.039 --> 00:27:23.319
different things. You know, say fifteen percent call us today,

537
00:27:23.359 --> 00:27:24.920
but you don't. You know, if you have a business

538
00:27:24.920 --> 00:27:27.400
own you don't want a one hundred number you're calling

539
00:27:27.599 --> 00:27:30.039
to get your You needed a professional advisor. So I

540
00:27:30.079 --> 00:27:33.799
just would encourage anybody to really think carefully about choosing

541
00:27:33.799 --> 00:27:37.119
the right person to work with so that you know

542
00:27:37.160 --> 00:27:39.000
your insurance program is the way it needs to be

543
00:27:39.079 --> 00:27:42.079
and that you understand what you're getting because if you don't,

544
00:27:42.119 --> 00:27:44.559
if you have the wrong insurance program, you know, the

545
00:27:44.599 --> 00:27:47.440
outcome can be can be catastrophic to your business if

546
00:27:47.480 --> 00:27:48.920
you don't, if you're not covered with what you need.

547
00:27:49.720 --> 00:27:53.240
Absolutely, And what are some of the criteria people need

548
00:27:53.279 --> 00:27:57.279
to be looking for finding a good insurance broker partner?

549
00:27:58.680 --> 00:28:01.599
Well, you want you definitely want somebody who you can

550
00:28:01.680 --> 00:28:04.200
kind of be working with, you know, the same person

551
00:28:04.279 --> 00:28:06.519
or team of people that we'll get to know you.

552
00:28:07.599 --> 00:28:11.480
That's really important. You want somebody who has expertise in

553
00:28:11.599 --> 00:28:16.000
risk management. Beyond just you know, being able to quote policies,

554
00:28:16.720 --> 00:28:20.319
you also want somebody who's comfortable with, you know, doing

555
00:28:20.359 --> 00:28:23.119
things like reviewing contracts when you have them, because that's

556
00:28:23.319 --> 00:28:26.519
that's something that you know, it's really important for businesses

557
00:28:26.559 --> 00:28:29.240
and something that we do for clients is you know,

558
00:28:29.240 --> 00:28:31.799
if they have a new contract, either that they're going

559
00:28:31.880 --> 00:28:34.039
to either contract they have they want to have, you know,

560
00:28:34.799 --> 00:28:37.279
one of their vendors signed, or someone wants them to

561
00:28:37.279 --> 00:28:40.000
sign a contract. We're not attorneys. We can't give legal advice,

562
00:28:40.079 --> 00:28:43.200
but we can certainly evaluate it from a risk management

563
00:28:43.240 --> 00:28:47.079
and insurance perspective and making sure the contract language is

564
00:28:47.119 --> 00:28:51.359
consistent with the insurance coverages that the parties have. So

565
00:28:51.519 --> 00:28:57.240
someone that's comfortable with contractual language and somebody who's willing

566
00:28:57.240 --> 00:29:01.400
to take a holistic approach and review not just quote

567
00:29:01.440 --> 00:29:03.960
like one specific part of your insurance, but like quote

568
00:29:03.960 --> 00:29:06.440
everything and then take alistic approach of looking at where

569
00:29:06.599 --> 00:29:10.599
where there are gaps where you need to to maybe consider,

570
00:29:11.039 --> 00:29:13.720
you know, consider you know, other ways of mitigating risks

571
00:29:13.759 --> 00:29:16.680
because you know, going having your insurance spread out having

572
00:29:16.720 --> 00:29:18.240
like oh, I have this company does my auto and

573
00:29:18.279 --> 00:29:20.680
this company does that, and you know that's not always

574
00:29:20.680 --> 00:29:22.640
a good approach. You only accepting to that is like

575
00:29:22.640 --> 00:29:25.480
if it's a very specialized field, like aviation is a

576
00:29:25.480 --> 00:29:28.920
great example of that, where we're so laser focused that

577
00:29:29.440 --> 00:29:31.720
sometimes people will come to us just for the aviation

578
00:29:31.920 --> 00:29:34.920
because we have that very specific expertise, but they'll have

579
00:29:34.960 --> 00:29:38.119
the other types of policies with other brokers. So you know,

580
00:29:38.279 --> 00:29:42.079
if someone has a specific specialty, that can be sometimes

581
00:29:42.119 --> 00:29:44.799
good to bring someone else on the team. But generally speaking,

582
00:29:44.839 --> 00:29:46.400
you don't want to have a whole bunch of different

583
00:29:46.759 --> 00:29:49.599
providers quoting different aspects of your program because they'll knowly

584
00:29:49.640 --> 00:29:52.240
not be piecemeal and you don't have that sort of

585
00:29:52.279 --> 00:29:55.359
someone taking that holistic view of your entire enterprise.

586
00:29:56.119 --> 00:29:59.400
And those are definitely very helpful nuggets. And you talk

587
00:29:59.440 --> 00:30:03.720
about good debt and bed debt, far business.

588
00:30:03.680 --> 00:30:06.720
And that's you know, really important concepts to think about

589
00:30:06.799 --> 00:30:09.279
and to know because you know a lot there's a

590
00:30:09.319 --> 00:30:11.160
lot of people out there in the media who will

591
00:30:11.200 --> 00:30:14.000
talk about debt and they'll say some very popular people say,

592
00:30:14.079 --> 00:30:15.599
oh that's bad, get rid of it all. The debt

593
00:30:15.599 --> 00:30:18.799
you know, but you know that's a personal From a

594
00:30:18.799 --> 00:30:21.559
personal perspective, yes that's the only true. But from a

595
00:30:21.559 --> 00:30:25.599
business perspective, debt is such a wonderful tool. I think

596
00:30:25.599 --> 00:30:28.640
it's an amazing tool actually, and it's I've definitely used

597
00:30:28.680 --> 00:30:30.440
it and I still use it in my business a lot,

598
00:30:31.039 --> 00:30:33.359
because think about it, like, you can scrape and save

599
00:30:33.440 --> 00:30:37.119
paycheck to paycheck. Maybe someday you'll get enough money to

600
00:30:37.160 --> 00:30:39.880
maybe buy a business to start the business, but you

601
00:30:39.960 --> 00:30:43.279
might not ever get there. Whereas if you, you know,

602
00:30:43.480 --> 00:30:46.599
willing to take on debt to get a business loan

603
00:30:46.680 --> 00:30:49.720
for example, you know, or even an SBA loan, which

604
00:30:49.759 --> 00:30:51.240
is even easier to get them to just a standard

605
00:30:51.240 --> 00:30:53.240
business loan, all you have to do is save up

606
00:30:53.240 --> 00:30:56.240
the down payment, you know, which might be twenty percent

607
00:30:56.319 --> 00:30:59.000
let's just say, for example, and then the bank will

608
00:30:59.000 --> 00:31:00.960
give you eighty percent and you'll be able to buy

609
00:31:00.960 --> 00:31:03.599
that business much sooner. Now, if it's a business, it's

610
00:31:03.599 --> 00:31:05.559
a good business, and the business is general enough cash

611
00:31:05.640 --> 00:31:09.200
flow a profit to service the debt and then still

612
00:31:09.200 --> 00:31:10.759
pay money beyond that, and the bank is going to

613
00:31:10.799 --> 00:31:12.519
evaluate that, they're not going to let you get alone.

614
00:31:12.559 --> 00:31:15.000
If it's if the cashflow doesn't work, but it has

615
00:31:15.039 --> 00:31:17.039
the right ratios where it generates cash flow above and

616
00:31:17.079 --> 00:31:19.480
beyond paying off the loan. Well, that's almost like a

617
00:31:19.480 --> 00:31:22.559
money tree, right and you know you're paying off the

618
00:31:22.559 --> 00:31:25.839
debt each month, each year, and you know eventually it's

619
00:31:25.880 --> 00:31:27.960
all paid off and the business continues to keep paying

620
00:31:28.000 --> 00:31:31.000
you after that. You know that that's almost the only

621
00:31:31.039 --> 00:31:34.759
way that you can create money, you know, like almost

622
00:31:34.759 --> 00:31:36.759
like a money tree up through debt. You have to

623
00:31:36.759 --> 00:31:39.839
be responsible with it, of course, but but I think

624
00:31:39.880 --> 00:31:42.240
sometimes people get scared of the big number because you know,

625
00:31:43.000 --> 00:31:45.359
for significant business, a business loan could be bigger than

626
00:31:45.400 --> 00:31:49.799
your mortgage. But it's very different from bad debt, and

627
00:31:50.880 --> 00:31:53.799
you know it can you know, it can allow you

628
00:31:53.880 --> 00:31:56.960
to have leverage that you never would be able to

629
00:31:57.000 --> 00:32:00.599
do without it. And if you get aared by it,

630
00:32:00.759 --> 00:32:03.279
I encourage people to look here, think about other successful

631
00:32:03.279 --> 00:32:06.519
business people, and you can think of many examples, and

632
00:32:06.599 --> 00:32:09.799
most of them all have good debt. They have portfolios

633
00:32:09.799 --> 00:32:11.559
of real estate or businesses, and they all use that

634
00:32:11.599 --> 00:32:15.240
as a very important tool. So you know, being here's

635
00:32:15.240 --> 00:32:17.319
it responsibly, but don't be afraid of it.

636
00:32:18.119 --> 00:32:23.160
Mm hmm. Now that is definitely powerful, So thank you

637
00:32:23.200 --> 00:32:28.599
for sharing such a powerful nuggets with our audience. Is

638
00:32:28.640 --> 00:32:30.880
there anything else you'd like to share?

639
00:32:33.000 --> 00:32:35.000
Well, one other thing I like to share is that

640
00:32:36.640 --> 00:32:38.759
you know, when in my book and I talk a

641
00:32:38.759 --> 00:32:42.359
lot about you know, building a business, you never want

642
00:32:42.400 --> 00:32:47.119
to sell and you know, never exiting. But that doesn't

643
00:32:47.160 --> 00:32:50.880
mean that you should not think about a perpetuation plan

644
00:32:51.480 --> 00:32:54.079
because no, having no plan at all isn't good either,

645
00:32:54.799 --> 00:32:56.559
And all of us only have a limited time in

646
00:32:56.599 --> 00:33:00.359
this earth. Unfortunately, time is our most precious commodit that

647
00:33:00.400 --> 00:33:03.079
we have, so it's really important to think about that.

648
00:33:03.920 --> 00:33:06.039
And you know, you can think about like your business.

649
00:33:06.319 --> 00:33:07.839
You might not want to scale it, to sell it

650
00:33:07.880 --> 00:33:09.759
to like private equity, or have some sort of exit,

651
00:33:09.880 --> 00:33:12.400
dramatic exit, but at some point you're gonna have to

652
00:33:12.440 --> 00:33:14.200
figure out what to do when you can no longer

653
00:33:14.240 --> 00:33:17.079
work or you're you know, someday obviously you'll you'll you'll

654
00:33:17.119 --> 00:33:19.599
pass on, and you know, you could perpetuate it to

655
00:33:19.640 --> 00:33:21.640
your family, and that could be a good way to

656
00:33:21.680 --> 00:33:23.920
do it if your kids are interested in being involved

657
00:33:23.920 --> 00:33:25.759
in the business and a certain pressure them. I don't think,

658
00:33:25.799 --> 00:33:30.160
but that's an option. Another option could be that you

659
00:33:30.200 --> 00:33:33.720
could find ultimately find someone who was like you who

660
00:33:33.720 --> 00:33:36.960
hather similar attributes and skills, and perpetuate it that way.

661
00:33:37.079 --> 00:33:39.599
Or you could potentially set up an employee stock ownership

662
00:33:39.640 --> 00:33:42.839
plan perpetuate it to your team that worked for you

663
00:33:42.880 --> 00:33:44.480
to help you build a business. It can become a

664
00:33:44.519 --> 00:33:47.160
great sort of employee retirement plan, and that could be

665
00:33:47.200 --> 00:33:50.160
another feel good way to perpetuate your business. But think

666
00:33:50.200 --> 00:33:54.000
through those things, because not skilling to exit doesn't mean

667
00:33:54.039 --> 00:33:56.279
you don't think about perpetuation. So I just wanted to

668
00:33:56.279 --> 00:33:58.480
make that clear as well, because that's really important.

669
00:33:59.160 --> 00:34:03.359
No, absolutely, David. So let's see if somebody wants to

670
00:34:03.400 --> 00:34:06.079
get in touch with you and wants to get your book,

671
00:34:06.640 --> 00:34:09.519
share with us your contact information and where can people

672
00:34:09.559 --> 00:34:10.159
find your book?

673
00:34:10.679 --> 00:34:14.599
Yes, certainly so. My website is my Rainbow Goal dot

674
00:34:14.639 --> 00:34:18.039
com and my best email address for me is really easy.

675
00:34:18.039 --> 00:34:21.440
It's David at Plane Insurance p l A and E

676
00:34:21.760 --> 00:34:25.159
Insurance like airplane dot com and you can certainly reach

677
00:34:25.239 --> 00:34:28.360
me there. And my book is available on Amazon and

678
00:34:28.400 --> 00:34:30.679
Barnes and Noble to the two best places to purchase it.

679
00:34:32.440 --> 00:34:36.280
Any other thoughts before we wrap it up, Well.

680
00:34:36.199 --> 00:34:39.079
I'll just say that you know I hope that you

681
00:34:39.079 --> 00:34:42.320
know my message helps somebody with encouraging them to go

682
00:34:42.360 --> 00:34:45.800
on their own entrepreneurial venture in a similar way to

683
00:34:45.800 --> 00:34:47.960
build a business that's both the journey and the destination.

684
00:34:48.599 --> 00:34:50.519
And I also just say thank you very much Tavia

685
00:34:50.599 --> 00:34:52.559
for the opportunities to be on your show. I really

686
00:34:52.599 --> 00:34:54.960
appreciate it and I really enjoy talking with.

687
00:34:54.920 --> 00:35:00.440
You absolutely, and thank you for sharing all the wisdom

688
00:35:00.480 --> 00:35:03.840
that you have accumulated during your entrepreneurial journey, because if

689
00:35:03.880 --> 00:35:06.440
somebody is thinking of starting their business, it's so important

690
00:35:06.519 --> 00:35:10.880
to know some of the pitfalls, what to consider, what

691
00:35:11.039 --> 00:35:14.679
not to consider, because so many of us don't know

692
00:35:14.800 --> 00:35:17.599
that and these are some of the practical things that

693
00:35:17.639 --> 00:35:20.519
are not talked about in schools. So thank you for

694
00:35:20.599 --> 00:35:24.519
joining us, and thank you wonderful audience for being part

695
00:35:24.599 --> 00:35:28.320
of our show. You are the soul of the show

696
00:35:28.440 --> 00:35:30.639
and reach out to us just like you always do

697
00:35:30.800 --> 00:35:34.039
and let us know how can we serve and support

698
00:35:34.039 --> 00:35:36.800
you to live the best life you can. And thank

699
00:35:36.840 --> 00:35:41.119
you on for being a tech genius and be well

700
00:35:41.199 --> 00:35:42.400
and taken until Leng's time.

701
00:35:43.519 --> 00:35:45.960
Thank you for being part of Beyond Confidence with your

702
00:35:45.960 --> 00:35:48.280
host d V Park. We hope you have learned more

703
00:35:48.320 --> 00:35:51.000
about how to start living the life you want. Each

704
00:35:51.000 --> 00:35:53.920
week on Beyond Confidence, you hear stories of real people

705
00:35:54.039 --> 00:35:58.519
who've experienced growth by overcoming their fears and building meaningful relationships.

706
00:35:58.880 --> 00:36:02.280
During Beyond Confidence, Dvapark shares what happened to her when

707
00:36:02.280 --> 00:36:04.719
she stepped out of her comfort zone to work directly

708
00:36:04.760 --> 00:36:07.840
with people across the globe. She not only coaches people

709
00:36:07.840 --> 00:36:11.320
how to form heart connections, but also transform relationships to

710
00:36:11.440 --> 00:36:14.760
mutually beneficial partnerships as they strive to live the life

711
00:36:14.840 --> 00:36:17.199
they want. If you are ready to live the life

712
00:36:17.199 --> 00:36:20.960
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