Decoding True Sustainability

Think sustainability in the food industry is just about choosing the right products? There's so much more to it. Join Divya Parekh and her guest, Maisie Ganzler from Bon Appétit Management Company, as they deeply dive into what sustainability means...
Think sustainability in the food industry is just about choosing the right products? There's so much more to it. Join Divya Parekh and her guest, Maisie Ganzler from Bon Appétit Management Company, as they deeply dive into what sustainability means for businesses. Maisie, with her rich experience and success in making Bon Appétit a leader in sustainable practices, discusses the challenges and intricate choices companies face behind the scenes.
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W four WN Radio. This is
Beyond Confidence with your host w park.
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Do you want to live a more
fulfilling life? Do you want to live
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your legacy and achieve your personal,
professional, and financial goals? Well?
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Coming up on dvparks Beyond Confidence,
you will hear real stories of leaders,
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entrepreneurs, and achievers who have stepped
into discomfort, shattered their status quo,
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and are living the life they want. You will learn how relationships are the
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key to achieving your aspirations and financial
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not have to happen at the expense
of your personal or family life or vice
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versa. Learn more at wwdas don't
divpork dot com and you can connect with
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div Ant. Contact Dant divpark dot
com. This is beyond confidence and now
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here's your host, div Park.
Good morning, It's Tuesday, and I
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love being with you. So I
want to share another kind of story with
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y'all. This was so amazing one
of you actually reached out, and I
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want to thank you Lisa for reaching
out to us, because I love when
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you all share your stories with us. So I want to talk about Lisa.
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Lisa is from Kentucky and Lisa shed
that while she was taking her daughter
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to school a regular day, and
what happened was when she was picking up
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her daughter, she found out that
somebody's mom could not reach on top and
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as it turned out, she knew
the kid's mom. So what she did
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was she asked the school if they
could put her on a speakerphone and connect.
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So this was I think so after
after school daycare program or something like
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that, and the mom said that
she was stuck in traffic could not pick
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up the kid. And Lisa stays
very close to the other kid's house.
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So the mom who was delayed in
traffic gave permission for Lisa to take the
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kid with her. And drop off. So not only Lisa took the kid
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and the kid played, fed him
with a daughter. You know, they
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played and then the mom came and
picked up the kid and was able to
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breathe a big sigh of relief.
So what a beautiful story of kindness.
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Folks, keep the kindnest circle going
and keep sharing your stories and we'll be
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sharing it out, yes, across
all different platforms, because we want to
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celebrate you. We want to share
your story so that we can keep the
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kind of circle going. And for
those of you who have got our books,
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whether it is the Entrepreneur's goden or
expert to influencer, think you think
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you, thank you because I cannot
tell you we're so grateful because part of
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the profits go to kiva dot org
where we are helping entrepreneurs all across the
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globe. And also we want to
help you through our books so that you
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can live the life you deserve while
making an impact. So let's bring in
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our guest, Malcolm Mazzie. Thank
you. It's fantastic to be here,
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fantastic to have you so share with
us. If you're a on a moment
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or a person from your childhood that
left a mark on you. When I
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was three, my parents moved us
to Catman Dune, Paul, and so
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I have some very early formative memories
of being in a place that was about
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one hundred and eighty degrees different than
the life we had had in California.
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And I think that that global perspective
from a young age is what set me,
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in some ways on my course towards
sustainability, of understanding that there are
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a world larger than you, and
that your actions impact many in many places.
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Mm hmm. That is so true
because every action, as it says
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right and the law physics, every
action has an equal and opposite reaction,
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So that definitely plays into it.
So as you grew, I've bought for
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your interests and what for you like
in your high school Well, I decided
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at the age of nine that I
wanted to be a hotel manager. And
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I don't know where that idea came
from, except that we had traveled a
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lot. We certainly had not stayed
in fancy hotels, but somehow that idea
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of hospitality and of travel really appealed
to me. So I did every school
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paper, every school project around hospitality, and when I was twelve, I
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even did an informational interview with the
largest hotel manager that I could find,
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which was the Holiday Inn in Santa
Cruz, and I interviewed a man named
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Dietrich Ponky, who was so kind
to me as a twelve year old to
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come and do an interview. It
wasn't for a school project at that point.
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It was just because I was interested
and wanted to learn more. And
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I've looked for him to thank him, but I can't find him. If
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anybody out their nose d trick Punky, I would love to say thank you.
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Oh that's so beautiful and that's amazing. See. One thing that I
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love about children is that if they
have a dream, they go after it.
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You did not think about, oh
you know, this is not possible,
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this is the obstacle. You just
went for it, reached out,
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got an interview, and then what
happened next? What did your life take
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you? I went to the Cornell
Hotel School in pursuit of that hospitality dream.
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While there it shifted for me somewhat
from hotels to restaurants. It seemed
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to me that there was more room
for creativity and reinvention in restaurants and with
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food than with a hotel, which
at the time seemed like mainly a building
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with a front desk in some rooms, probably the limits of my own imagination.
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I'm sure there is a lot of
creativity that can happen within the four
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walls of a hotel. But I
was really fascinated by the fast pace of
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the restaurant industry and all of its
different incarnations. And I worked in everything
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from fast food working for the Taco
Bell Corporation, to private clubs, the
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Greenwich Country Club and the country Club
in Brookline, Massachusetts. But really my
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second job out of college was with
Bonappetite Management Company, and that was in
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nineteen ninety four and I wound up
staying for thirty years. It was quite
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a ride. So mentioned that,
you know, you've worked in different places,
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and you have seen high end,
you have seen the regular end,
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and the fast food, which is
completely a different entity in it so on.
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So how would you compare these different
entities. Well, I think that
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success in all of them comes with
meeting the customers expectations, and the customer's
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expectations are very different in a fast
food restaurant versus in a private club or
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fine dining, but we all go
into each of those types of establishment with
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some vision of what we think should
happen, and so to meet those and
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if possible, even exceed those leads
to success. I had a professor in
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college that used to say success equals
customers expectations minus your performance, and that
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really stuck with me, and so
I think that there is a universality to
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all of it in terms of again
meeting people's expectations delivering the product. When
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why was at Taco Bell, for
example, they had an accurate an acronym
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called fact you are after fast f
a accurate that what people ordered is what
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they got clean, the restaurant should
be clean, and temperature fact the food
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should be hot. So never in
there did they say authentic, never did
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they say taste great right, but
they said that the Taco Bell customer wanted
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their food fast, accurate, clean, and at the right temperature. And
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I think it's really clear to understand
what you're delivering. In my book You
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Can't Market Manure at Lunchtime, I
talk about creating a brand based on sustainability
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and to do that authentically and to
avoid greenwashing, you have to truly deliver
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and meet people's expectations about what sustainability
means. So you have to define it,
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you have to measure it, and
you have to report on it.
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M Now, definitely some very powerful
nuggets out there. Now, let's kind
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of like bring it down since we're
talking about fast food. So fast food
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is a French child. They've got
a whole process and system behind it.
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Now, let's take a entrepreneur who
opens up their own restaurant. It could
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be a mom and pop's thing.
It could be a pizza place, it
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could be a Mexican place, it
could be anything. So if they were
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starting out, let's say even if
before they start out, what would be
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few things that they need to go
through so that they're very clear on expectations
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and their business model. Well,
if you're starting even one restaurant, I
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think it's really critical to write things
down in a way you would if you
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were going to franchise it like a
traditional fast food restaurant. You want customers
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to have a consistent experience, so
that means that the same dish is prepared
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the same way every time. I
worked at a restaurant startup a small chain
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called World Wraps in the mid nineties, and the initial World Wraps restaurant on
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Chestnut Street in San Francisco was hip
and cool and happening, and it attracted
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these really creative young people to work
there. And when we came in and
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wrote down the recipes, I remember
somebody said to me, I get the
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impression that you want me to make
the same wrap every day in the same
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way. And I said, yes, you've got it. I want the
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same recipe every day. And he
said, well, that doesn't take into
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account my culinary creativity, and I
thought, you're right, it doesn't.
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But the customers expect the same dish
to be prepared the same way every day.
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So even if you have just one
place, a mom and pop as
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you said, a pizza place as
deli, the first step is to memorialize
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how you want the customer experience to
go. From the greeting to the ordering,
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to the preparation of the food to
the checkout. It all needs to
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be thought through and written down so
it can be taught and replicated. So
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basically, what you're saying is it
doesn't matter who comes or who goes.
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You're creating a whole system. So
whether it's a chef, whether it's the
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person who is checking somebody out or
greeting someone, whether somebody leaves, they
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have a system that's replicated absolutely,
and then there's room for creativity and specials
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and in wowing people going above and
beyond that system. But you first need
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to have the foundations of your business
outlined. So going back to what you
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said that you know, the chef
said, what about my culinary creativity?
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What would you tell to that person
if you know, and we may have
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listeners who may be thinking about that, Yeah, how would you address that?
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So to that young man who said, yes, you have to make
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these wraps the same way every day, but on the side, why don't
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you use that culinary creativity to come
up with some new ideas and we'll take
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a look at those. Maybe they
become specials, maybe they get added to
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the menu. I myself, who
am not a chef, even came up
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with a new wrap that I pitched
to our culinary director and wound up becoming
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a consistent menu item at all world
Wrap stores. So there is room to
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use that creativity and to dream and
to think differently, but it needs to
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be done within the framework so that
the customer still knows what to expect.
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Got it. So I'm curious what's
behind the consistency. What's behind the consistency
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is why, from your perspective,
the same thing needs to be delivered to
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the customer. Is it because then
is the customer looking for comfort or is
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it looking for like, Okay,
if I come here, I know what
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I'm getting. What is the psychological
reasoning behind that. It's again going back
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to meeting people's expectations. So if
you go into a pizza place and you
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order a pepperoni pizza slice every day, and you go in one day and
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not only does it have pepperoni,
but it also has green peppers on it,
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that's discordant to your expectation, and
it may not be a welcome surprise.
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Maybe you don't like green pepper or
for whatever reason, that's not what
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you expected, and therefore it becomes
wrong. And so you want to look
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for ways for the unexpected to be
right, and that can be done.
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In my book, I interviewed David
Kinch, the chef owner of man Reesa,
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a three star restaurant, and at
man Resa, they don't give the
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men you until the end of the
meal, so you don't know what's coming,
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and the surprise is part of the
expectation. When you go into a
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three Michelin star restaurant, you are
going into experience in some ways the chef's
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mind his ultimate or her ultimate creativity. So your expectation is not that you
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are going to get to look at
a menu and order. It's that you're
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going to be wowed and surprised and
delighted and maybe challenged a bit or pushed
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into new flavors you didn't know,
but that is what you expect. And
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then at the end David would deliver
the menu, so you had an idea
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of what you had had that you
could remember in a little takeaway. Yeah,
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now that definitely makes sense. And
when we compare it's again, you
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know, what is your establishment?
What are you putting out? So basically
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what you're sharing is that the message
that you're putting out that this is what
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you can expect when you come to
our fizza place or fast food or country
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in or hotel, whatever it is. And then you meet the expectations because
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you have built those expectations, and
when the client is coming or when the
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customer is coming, then they're like, yeah, you know, this is
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a place where it's consistent, where
I can go and I will get what
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I want. Yeah, I think
of it as delivering your brand's promise.
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What if you promised your customers and
then are you delivering it? And we're
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talking about it in the context of
restaurants, but it goes to any industry.
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Think about even when you've had a
chance to try out a software product
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in beta, and maybe your expectation
is that you're going to see something totally
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new because it's a beta version,
and therefore you accept that there's some bugs
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or some pieces of the UX that
don't work quite well. But if you're
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buying a product that has been on
the market for years, your expectation,
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of course is that there's no bugs, that the UX is very clean.
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So even in something is different from
restaurants the software, we still deal with
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the customers expectations and meeting them absolutely. So now moving into the sustainability area.
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So when you talk about that,
every action has an impact. So
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tell us more about how does like
you know, how do you define sustainability
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in the restaurant business and how can
owners start putting things into place so that
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they can beef it up. Well. I do think it's important to start
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with defining sustainability for years. I
kind of skated on on saying sustainability is
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like what the Supreme Court said about
pornography. I can't define it, but
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I know it when I see it. And that got a lot of laughs
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when I gave talk, but it
didn't really speak to the true importance of
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sustainability and pinning things down. At
Bone Appetite Management Company, we crowdsourced a
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definition of sustainable food service from all
of our employees because we wanted everyone to
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really feel bought into our commitment to
sustainability, and we wound up with a
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lot of words with a very long
sentence that included things like the air,
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the earth, water, but also
farmers and farm workers and even animals.
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So we wound up with this kind
of laundry list of things to care about,
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and that became a sounding board in
some ways that we could test purchasing
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standards against and say, how does
this purchasing decision impact the air, the
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water, the land, the farmers, the farm workers, and the animals.
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And so it was a real active
definition of sustainability for us. Interesting,
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so can you expand on that?
Yeah, So it started our road
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towards sustainability, and I would say
towards because sustainability is not a destination,
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it's a journey. We are never
going to arrive and say check, we
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are sustainable, right. We have
systems that are complex, that are ever
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changing, and so sustainability is kind
of a moving goal in some ways.
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But that's also what's fun about it
and what the part of the mind challenge
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is. So a path towards sustainability
started with local purchasing, and really at
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first it was a culinary act,
not a political one. We wanted food
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that tasted great. And we all
have these food memories. You started this
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converse station talking about our childhood memory. Many of us have childhood food memories.
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If you grew up in a place
like California or New Jersey where tomatoes
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grew, you can remember taking a
tomato off of the vine and biting into
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it like an apple and just bursting
with flavor. And yet today if you
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go to a supermarket, a tomato
is red, but often hard and not
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so juicy and kind of mealy.
And I myself always at any deli,
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I always order a sandwich without tomatoes
because a great tomato is fantastic, but
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a bad tomato I really hate.
So when did a tomato become like a
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risk reward decision? And looking into
that, I discovered that food was being
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bred to travel, food was being
bred to sit on a shelf for the
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longest time possible and to look pretty, and nowhere in that equation was flavor.
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And so as a food company,
we wanted the best ingredients and that
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led us to looking for the small
local farmers that were growing more biodiverse products
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that were growing for flavor that the
food didn't have to travel as far or
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sit on a shelf for so long. And once we did that, that
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really opened my eyes and the eyes
to the rest of our company about the
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power of purchasing in food and how
we can make decisions to support different types
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of systems. And that's a very
very powerful idea. Yeah, No,
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definitely, and that's fair not sure
when the concept came through farm to table
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that rather than having ingredients that are
sitting on the shelf and traveling and are
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probably days and sometimes weeks old,
but you're getting fresh food. And I've
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also seen in so many restaurants you
see, especially if they have a back,
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they have like little potted plants,
or even if it's on the ground,
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like you know, little garden and
they're growing their own herbs and all
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that, and there is just something
to it, because I know of a
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local restaurant that has something like that, and it's just the smell and as
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you talked about having that tomato,
or it can be anything, right like
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fruits, tasted fruit, fruits that
have come directly from farm to you or
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any time like you know, anybody
has gone for apple picking or blueberry picking
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and just taking those blueberries of the
bush and eating you know, those palm
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juicy and there's a burst of juice
in your mouth and that burst of flavor
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absolutely and compared to it. So
you've talked about I was going to say,
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you asked about the birth of farm
to table and of many people trace
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that back to Shapanese and Alice Waters
really looking at ingredients differently in California.
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For us at Bonappetite, it came
in nineteen ninety nine. That was our
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awakening to the importance of local food. But at that point we didn't think
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that customers would care about the story
of the farmers. And that sounds silly
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now, but there was no one
talking about supply chain. There was no
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one talking about sourcing. There was
no one talking about where your food comes
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from. We thought that people would
care because the food would taste better,
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therefore they would come more often to
our restaurants. But it wasn't until two
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thousand and five that a woman named
Jessica Prentice actually coined the term local for
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And at that point my CEO said
to me, put out a brochure.
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People care about this stuff, and
we were in the great position to have
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our practices already in place, to
already have relationships with farmers, to already
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be cooking in this way, and
then be able to market it. And
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I think that's really the correct order
of operations for a business is to have
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operations be the forerunner and marketing be
the laggard, versus marketing pushing an idea
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and then trying to get operations to
catch up with again that promise that they're
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making the customers mm hmm. Absolutely, So that definitely makes sense that,
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you know, if you're purchasing from
local farmers, you're helping those farmers thrive
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because they have a consistent chain and
consistent orders that are coming throughout the year,
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and they know they can predict.
Okay, you know what this is
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my projection. I can grow accordingly, and this is where I know where
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it's going. So what are the
ways sustainability can be introduced. Well,
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we've been talking about local purchasing and
that's one dynamic of sustainability, but there's
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many, and I'll stick with the
restaurant industry. There's the other end of
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the chain, which is waste.
Food waste is incredibly unsustainable, both in
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that you are wasting all of the
embodied energy that went into producing that food.
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So growing, the transporting, the
refrigerating, the cooking, the serving
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of that food has a huge amount
of emissions impact. And then when you
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throw food away, it goes to
landfills where it turns into methane gas,
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which is a much more powerful greenhouse
gas than even carbon dioxide. So food
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waste is a real sinkhole when it
comes to sustainability. And I think just
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if we think about that kind of
cradle to grave idea of the the birth
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of your product in this case local
farms, and then the death of your
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product in this case landfills, and
even reimagine it to be circular. How
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can we have a circular system where
we're not just going cradle to grave,
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but we are actually reusing and upcycling
products. That's when we can start getting
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at real sustainability. Definitely. I
remember watching a short Tank episode where there
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was this goal which she had come
up with where she was going and getting
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the food like you know, recyclables
or something like that, and she recycled
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into chips. I'm not sure,
like you know how she did it.
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So what are different ways where people
can estimate ahead of time that Okay,
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you know what this is the type
of food, this is how much quantity
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is coming, and what can they
do to recycle it. Yeah. So
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there's been a couple of Shark Tank
episodes that have had food waste reduction businesses
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and there's been a whole crop of
them that have cropped up, misfit foods,
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imperfect foods, and they're doing different
things. They're either selling products to
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people that had otherwise previously been determined
to be unsellable because they were maybe cosmetically
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challenged, misshapen, not the right
color, not the right size. We
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have a program called Imperfectly Delicious Produce
where our chefs use things like what we've
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called sun kissed cauliflower. So when
cauliflower grows it has leaves around it.
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If the leaves get pulled back in
the field for some reason, the sun
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touching the cauliflower turns a golden color, makes golden spots. Doesn't affect the
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taste, but affects the cosmetic appearance. So that's not considered sellable except it
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taste the same way. So if
you rebrand it and called it sun kissed
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cauliflower and make it intentional, then
chefs chop it up and put it into
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a soup or into an alu gobi
which is going to have a ton of
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a turmeric anyway, and turn everything
yellow. Then this product that was previously
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seen as waste now becomes useful.
So that's one kind of way people are
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reusing food is not throwing away things
that were previously thought to be unusable.
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The other is upcycling. So maybe
this chip company that you saw might be
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an example of that, where you
take a product that's a cast off.
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If you've ever seen broccoli slaw in
the supermarket, which is shredded broccoli stalks,
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So previously, when produce companies made
packages of broccoli florets, they had
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to throw away the stock. The
stock was considered not usable and then somebody
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had the bright idea of shredding that
stock and calling it slaw, and all
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of a sudden, now broccoli stocks
are even more valuable than broccoli florettes.
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So that's upcycling food, using something
that would have been thrown away in a
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new way. Yeah. No,
definitely some very bright ideas out there,
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and so many times what happens is
that, you know, even for homeowners,
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I've seen that you can bring a
recyclable it's a calm kind of container,
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and then you got to you have
to kind of keep it churning and
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you can create manure. So any
ideas on that composting, Yes, yeah,
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so I think that there are probably
very few of us that are going
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to have real compost piles at our
homes. Fantastic if you do, But
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if you live in a city and
you're in an apartment or you don't have
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space to do that, a lot
of municipalities have actually started what they call
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curbside composting, so you separate.
Just like you separate your glass and your
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cans from your garbage, you can
also separate your yard clippings, and you
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can even separate your food waste and
it gets picked up and composted at an
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industrial scale, and I think that's
the way of the future. However,
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the EPA has something that they call
their food recovery hierarchy, and it looks
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at different way the most important ways
to reduce food waste, and the most
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important one is to reduce waste at
the source. So the first thing is
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not to have waste at all.
Then we go down to using waste to
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feed hungry people. Can we do
food recovery and actually capture edible food,
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food that would otherwise have gone to
waste and feed the hungry as we unfortunately
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have so many in this country and
around the world. Yeah, then we
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go down into things like composting and
our landfill should be our last resort,
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got it. So, now as
we bring it back to the restaurant industry,
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what could the restaurant restaurant business owners
do for either upcycling. I'm not
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very familiar with the back end,
like you know, because there's so much
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food, can you know, can
they form alliances with nonprofit organization where people
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are picking up the food that's been
remaining to feed the hungry And as you
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mentioned, you know, we have
a lot of hungry people and especially so
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many children that we could as we
are talking about. Yeah, so I
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get as we wish. Yeah,
we start with trying to avoid food waste
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to begin with, and there's lots
of things in a restaurant design that can
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work towards that aim. Your menu
design. Are you cross utilizing ingredients so
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you have something that can do double
duty and therefore if you don't sell a
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lot of one dish, you still
use the ingredient in another. That sort
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of thing. Soups are a great
way to use ingredients that didn't sell the
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day before. You then throw them
all into a stockpot and simmer, simmer,
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simmer, and get a rich broth
that will then be the basis of
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many, many different things. So
first you've got your menu design, your
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operations design, And what I mean
by that is, do you operate your
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kitchen by cooking everything at the morning
and then hoping you sell it throughout the
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day or are you cooking ala minute
or just in time so that you're not
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overproducing. You're cooking just as people
are coming into the restaurant and ordering.
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That's a great waste reduction. Cool. Are you using the whole animal you
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call it nose to tail cooking or
root to stem. When you talk about
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vegetables, are you throwing away the
carrot tops or can you actually pickle those
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carrot tops and use them as a
little bit of bite in a salad?
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Can you reutilize the trimmings of things? So first we look at ways we
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can reduce waste. Then we turn
to recapturing that edible leftovers and donating those
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to people. And there are many
organizations across the country that will come to
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a restaurant and pick them up,
from Food Runners in San Francisco to Feeding
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America, which is a national network
of food banks. There are many resources
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to into finding someone to come pick
up your edible leftovers. Well, this
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has definitely sparked a lot of ideas
in my head as I'm thinking through that
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what waste I am doing? So
usually I've got a couple of neighbors who
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do the composting, and I've seen
them do it, but as you mentioned
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that it may not be a feasible
option. So it's you know, even
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as individuals, not just the restaurants
business owners, we can think about where
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we can reduce waste because at the
end of the day, each and every
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one of us is generating waste and
thinking about how we can reduce that so
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that, as you mentioned Earth,
air, animals, planet, how we
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can create that impact and footprints.
So where can people find you? Where
383
00:34:52.079 --> 00:34:54.800
can they connect with you? If
they want to learn more about you?
384
00:34:54.880 --> 00:35:00.400
People can go to Mazigansler dot com. You know, it's a lot of
385
00:35:00.480 --> 00:35:05.920
letters, but my name is written
there under my picture, So Mazigansler dot
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00:35:06.000 --> 00:35:12.400
com or search for me on Amazon. My book is called you Can't Market
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00:35:12.519 --> 00:35:16.559
Manure at Lunchtime and other Lessons from
the food industry. I'm creating a more
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00:35:16.599 --> 00:35:22.840
sustainable company. It's available on Amazon
now. Just search Maizie in books and
389
00:35:22.880 --> 00:35:31.559
you'll find me all fantastic And for
individuals, for anyone who's listening, what
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00:35:31.760 --> 00:35:36.679
might be your last couple one to
two practical tips that they can take and
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applied straight away. So you talked
about home cooking and how we can be
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more sustainable there, how about just
starting with what we call in my household
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the refrigerator challenge, which is going
to the refrigerator, opening it up and
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creating a meal from whatever is in
there. And as opposed to shopping for
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new products or letting things go to
waste in your own home and you can.
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There's so many tools to google recipes. Just pick something out of your
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own house and make something delicious.
Challenge yourself to do that. M definitely,
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so I'll definitely be challenging myself today. Thanks stir Fries and Soups.
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Those are your two friends, stir
fries and soups. Yeah you can.
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00:36:23.159 --> 00:36:28.280
You can drop anything in stur friend
soup. So yeah, definitely a good
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way of thinking. And so thank
you for joining us, Missie. You
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have given us a lot of food
for thought. Thank you very much.
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I appreciate being here absolutely well.
Listeners, thank you for joining us because
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you are the soul of the show. Share with us your stories, keep
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the kind of circle going and let
us know who can we bring How can
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we support you and serve you to
live the life you des avenue want?
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And thank you one for making the
show technically possible. Thank you. Thank
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00:37:06.480 --> 00:37:08.960
you for being part of Beyond Confidence. With your host v Park, we
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00:37:09.079 --> 00:37:13.039
helpe you have learned more about how
to start living the life you want.
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Each week on Beyond Confidence, you
hear stories of real people who've experienced growth
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by overcoming their fears and building meaningful
relationships. During beyond Confidence. Divapark shares
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00:37:22.840 --> 00:37:27.400
what happened to her when she stepped
out of her comfort zone to work directly
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with people across the globe. She
not only coaches people how to form hard
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connections, but also transform relationships to
mutually beneficial partnerships as they strive to live
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the life they want. If you
are ready to live the life you want
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00:37:39.480 --> 00:37:45.000
and leverage your strengths, learn more
at www dot dvpark dot com and you
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00:37:45.039 --> 00:37:51.159
can connect with vat contact at dvpark
dot com. We look forward to you
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00:37:51.320 --> 00:37:52.400
joining us next week.
























































