July 10, 2024
From Amazon, BMW, and Google to You
Join host Divya Parekh as she chats with Stefan F. Dieffenbacher, the international award-winning founder of Digital Leadership Inc. Stefan, who has led innovation projects with giants like Amazon, BMW, Google, and Pfizer, shares his expertise on...
Join host Divya Parekh as she chats with Stefan F. Dieffenbacher, the international award-winning founder of Digital Leadership Inc. Stefan, who has led innovation projects with giants like Amazon, BMW, Google, and Pfizer, shares his expertise on improving success rates in corporate innovations. Stefan breaks down a 4-step process to take your company's innovation from "idea" to "amazing success story." Subscribe to this episode.
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WEBVTT
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The topics and opinions expressed on the following show are
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solely those of the hosts and their guests, and not
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This is Beyond Confidence with your host W Park. Do
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you want to live a more fulfilling life? Do you
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want to live your legacy and achieve your personal, professional,
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and financial goals? Well? Coming up on dvparks Beyond Confidence,
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you will hear real stories of leaders, entrepreneurs, and achievers
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who have stepped into discomfort, shattered their status quo, and
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are living the life they want. You will learn how
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relationships are the key to achieving your aspirations and financial goals.
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Moving your career business forward does not have to happen
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at the expense of your personal or family life or
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vice versa. Learn more at WWDS You Done, Divpark Dot
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com and you can connect with div ants contact ants
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divpark dot com. This is beyond confidence and now here's
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your host, div Park.
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Good morning. It's wonderful to be here with y'all. And
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what I want to share is a really cool story
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that happened recently and it goes back to our kindness circle.
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So it you know, as we all are human beings
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and we all make mistakes. I don't know about you,
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but I definitely make mistakes every day. So with one
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of my team members, I thought that, like when we
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were talking, they were good. But then after the conversation,
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I had an inklink that the conversation we had had,
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the feedback I had provided may not have set well
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with them. So for me, it's important to be there
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for someone. The work is critical, the work and business
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keep the lights on in everybody's home, and yet people
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come first. So I reached out and I shared that,
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you know, let's have a five minute conversation and we
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were just talking in general and I opened up this
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space and it was amazing how that person shared back
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with me as.
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To what.
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Did not sit well with them and what I want
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to like go back from this kind of story and
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what I want to share with you is that they
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were very kind and understanding that I was a human
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being and that it was just a misunderstanding. So so
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many times what happens is that we assume things. So
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it's important to have that open communication and kindness also
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includes having those tough conversations, because kindness is not just
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going and doing an act. Kindness is also about sitting
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down and step into the discomfort zone and asking people like, Okay,
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let's clarify, Let's bring things out in the open. Otherwise
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what happens is that there may be a little wound
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that can become a boil. So you don't want to
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let that happen. So just wanted to share that story
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with you all, and thank you for everyone who have
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gotten books. We really appreciate you because those books Expert
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to an Influencer and the Entrepreneur's Garden will change your
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life because I can share with you it's not because
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these are our books, because I've heard back from readers,
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and also it's going to change other people's lives because
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we do share out part of the profit with keebo
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dot org. So I want to thank you each and
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every one of you for your support and making our
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show possible. Let's invite our guest in Welcome Stefan.
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Hey, nice to be here.
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Thank you so much for having me absolutely, thank you
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for your time and being open to sharing your thoughts
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and experience. So usually we start out in the childhood.
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Do you have any positive memory from your childhood where
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it was a person or a situation or an event
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that left a positive mark on you.
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I remember, it's a funny story. I remember that my
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mom picked me up from school when I was like
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a six year old kid, and I think we were
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locked out of the house because she had forgotten the key,
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and we also had picked up my sister, which was
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a little bit longer, younger she was in the kindergarten,
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and my father he was traveling for professional reasons and
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no way to enter the house. And then my mom
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was coming like, well, what do we do? Yeah, she
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went to a telephone, to a telephone cabin, I mean
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cell phones didn't exist back then. She called up a
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friend in Munich and asked her if he could stay
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the weekend with her because we couldn't go inside the house,
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into our house. Yeah, and there we were and ended
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up ended up in Munich, and that's the first time
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I got into Munich's beautiful opera.
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Oh wow, what a beautiful story.
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That was a big story. And how to approach life
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basically from my mom. She always was like, if something
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doesn't work, you do the next better thing instead of
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the next verse one, you do the next better one.
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That was my mom goodness, very resourceful and insightful. So
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as you grew up, did you have any interests just
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like any other kids or your interests were different? I
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guess my sports any day.
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I guess I was a very avid reader, and at
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home we used to have thousands of books and I
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really enjoyed reading, and we had a few different national
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international newspapers at home. I guess I also had the
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luck to be able to travel a lot with my
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parents at a young age, and I was big time
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into sports.
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That's fantastic. So what would you say, Like, you know,
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you did a lot of different things, sports, in traveling,
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and reading. So reading has been reading and traveling has
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been one of my favorite things, as well as sports.
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What would you say that each of the things taught
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you a lesson that has stayed with you even till today.
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The sports, perhaps if you start with sports. Sport was
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I think important because you learned to move and manage
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your body, and if you do that at a competitive level,
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I think it's important that you'll learn to compete in
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life somewhere. It doesn't matter where. Can be a good
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violinist player or do whatever you like, but learning to
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compete at some level I think is an important lesson.
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I managed to get this in sports in two or
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three disciplines, which certainly built me to a degree, because
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once you've figured out how you compete in one area
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and how you get good in one area, you just
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replicate the same process. I think reading has absolutely been
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critical because it builds knowledge and that thirst for discovery
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and experiences and learning, which I had brought me to
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live in many countries, so today live in Zurich in Switzerland,
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which happens to be my fourteenth country. That led me
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to explore very different fields, to read literally thousands of books,
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to eventually write for not or three. Yeah, I think
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these were important stories. And last, but not least, traveling
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is a way. I mean, unless you just go for
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beach travels, if you really travel to explore the world,
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you get to know the world now. And this makes
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me feel comfortable today that I have seen so many
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different areas of the world, both rich and poor, lived
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in different countries, managed to see so many different places,
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which was uniquely enriching. Now it definitely opened me big
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time for this world.
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And between these travels and between playing sports, tell us, like,
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you know, where did your career interest take you?
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My career interest, I got started with computers relatively early,
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which raised my curiosity, and then eventually started selling computers
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when I was like a fifteen year old kid, and
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when I was seventeen, so that was back in nineteen
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ninety eight. I was joining a first startup instead.
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Of going to school.
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That was basically my history, and then it went on
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from there.
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Well, that's fantastic, tell us about that's amazing a fifteen
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year old I can just kind of imagine you're walking
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down and working with the computers. And there's so many
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young entrepreneurs out there who think that college is the
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only route to take. The key is that it's knowing
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about yourself. So how did you know that's what you
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wanted to do, that you wanted to start up have
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a startup at that young of an age.
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Actually, I wasn't sure. To be honest, I think you
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can do a lot of thinking, but in the end,
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if you haven't been to that place, it's unlikely you
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figure that out by just thinking. So I would definitely
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welcome and invite you to explore and to test more.
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Unless you try it out yourself, you will never know
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if it's your shoe size, I mean, if it fits you,
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and if it if it feels good. Yeah. So that
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startup I just got involved in there. It was a
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fantastic experience for me, But I didn't know that was
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a good one before I was there.
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Yea.
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And repeatedly in my life, I've been thinking hard about
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certain things. Sometimes I was right, sometimes I was wrong.
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Some things you simply have to try and to do. Yeah,
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and you can't foresee how they eventually end up if
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you haven't been there yet.
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Absolutely, you bring home a really good point that you
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just can't know everything for sure. It's about being open
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to failing, and it's about being open to experimenting, because
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that's what all science and innovation is about. So tell us, like,
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you know, what was your startup about, and were you
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the only one or did you have it a group
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of other people? And what was your journey like through that?
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Let me actually comment on the point you just made.
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I remember having read a long blog article from Clayton
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Christensen at some point in time. And Clayton Christensen was
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that famous Harvard professor, and he wrote various books, and
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he opened several companies, etc. And so you eventually believe
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that this is one of the most successful human beings
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out there, having I mean a Harvard several books, several
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successful companies, etc. And in that blog article, he really
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analyzed step by step what he did in his life
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and he came to the conclusion that eighty percent of
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everything he tried eventually failed. And he goes through his
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life story and he goes like, well, I wanted to
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do journalism. I applied at Chicago Tribute and then New
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York Posts, etc. They didn't take me, they rejected me,
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they rejected me, et cetera. And it's amazing that one
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of the most successful people eventually came to the conclusion
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that most of the things he did in life eventually failed.
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And actually, the more you try, the more you're going
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to fail, but the more big wins you're going to have.
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And that story from Clayton Christensen inspired me to look
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at my own track record and see what actually failed
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and what went well. And also I've to acknowledged that
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many things eventually failed up. But this is part of life.
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Unless you choose a very stable career and work in
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the post office from day one to till you're sixty
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five till you retire, you're going to make errors. And
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the more you experiment, the more errors you're going to make.
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But the more big wins you're going to.
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Take home, absolutely, and there is the joy of taking
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big wren homes. So here's also I want to catch
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upon what you mentioned is that the more you try,
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the more you're going to fail. And it's a perspective.
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The way I see it is that the more you fail,
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the more you learn, and the more you learn, the
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more you grow, and the more deeper your capacity gets,
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the more your death you have, then you are able
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to perform at a higher level. So it brings its
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own things. So tell us a little bit about your
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startup experience and how long did that last.
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Well, that was a very early startup experience. I was
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like eighteen when it all started, or seventeen seventeen I think,
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And basically the idea back then, I mean search engines
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at least the Googles, et cetera. Didn't exist. Back then.
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It was Yahoo and Alta Vista, et cetera. And we
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were basically the central idea was building a local Internet
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catalog similar to what Yahoo and AltaVista I have been,
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but next to offering global information about general worldly things,
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we would offer local information like who is the car
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dealer in your city, what is going happening in the
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cinema in your city, etc. These kind of information. I
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think that was the pivotal idea, and from a business perspective,
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that dramatically changed the revenue model because suddenly local stores
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made sense for them to advertise locally, so totally new
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revenue streams as opposed to the big search engines. And
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that went on quite well. We got a few patterns.
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We got supported from Sun Microsoft, Sun Microsystems, which existed
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still back then. It was a big player, got international eventually,
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but crashed in the dot com crash like many other companies. Nevertheless,
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a part of that technology survived and was successfully sold
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on to another one of the big corporates.
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Yep, not congratulations, because as young as you were, you
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experimented it and you were able to move it forward
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