How to turn get speaking engagements and turn them into clients

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Radio. This is Beyond Confidence with
your host Dvaparnk. Do you want to

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live a more fulfilling life? Do
you want to live your legacy and achieve

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your personal, professional, and financial
goals? Well? Coming up on Dvaparnk's

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Beyond Confidence, you will hear real
stories of leaders, entrepreneurs, and achievers

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who have stepped into discomfort, shanner
their status quo, and are living the

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life they want. You will learn
how relationships are the key to achieving your

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aspirations and financial goals. Moving your
career business forward does not have to happen

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at the expense of your personal or
family life, or vice versa. Learn

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more at www of you dance givapark
dot com and you can connect with you

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at contact at givapark dot com.
This is beyond confidence and now here's your

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host give you a park. Good
morning, listeners, It's Tuesday morning and

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I'm with you, so of course
it's a wonderful day today because I get

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to be with you. So for
all of you who have got our books

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Expert to Influencer, The Entrepreneur's Gotten
and any of the others, and I

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recommend those two because those will change
your lives. And surprisingly, just a

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few days back, one of my
friends called me and told me that my

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Expert to Influencer was still number one
even after four years. And believe it

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or not, the Entrepreneur's Gotten it
was published in twenty seventeen, and yesterday

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one of my team membership that it
was a number one in one of the

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other countries, like I think it
was in Canada. So it's like,

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Wow, you put a piece of
your heart and soul out there and if

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it stands the test of time,
nothing like it. And the best part

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I want to tell you is that
my intention over here is to take partial

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portion of our profits and help entrepreneurs
all across the globe, and we continue

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doing that, and we appreciate you
supporting us in helping other entrepreneurs. And

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I invite you and encourage you and
challenge you to find that one hour of

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your time in your life so that
you can help spread the kindness anywhere everywhere.

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All Right, so let's bring our
guests welcome to one Hey, thank

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you so much of you. How
are you good? How are you doing

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doing fantastic? Feeling good, feeling
great. I love that feeling good,

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feeling great. So so tell us, do you recall a moment from your

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childhood where there was any moment or
a person or a situation that still stands

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out fresh today as if it was
yesterday. Yeah, I mean I have

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a ton of those, Divya,
But what really comes up for me right

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now is really the moment I decided. I decided that I wanted to make

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an impact in this world. And
that moment actually came from a moment of

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negativity. I was actually in a
jail cell. I know a lot of

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people like what, Yes, I
was sitting in a jail cell and I

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was facing prison time seven years to
be exact, and I had this moment

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where I said, you know what, I know this life isn't for me.

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I know that there is more because
I had this limiting belief that money

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equated to value, so I felt
like I was valued less because my family

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didn't have money. So fast forward, I actually didn't have to do that

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time and I was given a second
chance. I'll bless you, thank you,

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Yeah, no problem, And I
was given a second chance. And

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that moment stays with me to this
day. It kind of guides everything that

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I do. How can I make
an impact? And one of my causes

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is to help other at risk youth
or at hope youth to do the same

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to avoid having to face that time
or having to be in those situations to

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realize that they are valued. HM. So from may ask you how old

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were you at that time? I
was seventeen hmm, very young. And

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so as you got out of that
situation, what did you do next?

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What I did next was I said
I'm going to do everything I can to

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be on the straight and narrow.
So I attempted college, couldn't afford it,

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had go back home. I ended
up working two full time jobs for

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a while, and one of those
full time jobs led to me going too

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the military. One of the people
I was working with was actually a recruiter

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and he was just moonlighting as a
worker at the hospital I was at.

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So I went down to the recruiting
station I was I think I was about

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twenty two twenty one at this time, and I just said, Yo,

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sign me up whatever you got.
And it turns out that I was really

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intelligent, so I could have a
pick up a litter of whatever job I

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did. Because I did well in
the aptitude test I saw, I went

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into it and that's how I got
my career in it that I had followed

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for a while before. Coaching and
consulting m fantastic And so many times there's

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so many people who are, like
you know, out of school and may

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not have money for college or even
like may not even know where to go.

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So this is such a good way, you know, and thank you

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for your services, not only you
are serving your country, because all the

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functions are important for are heroes and
heroes to continue to doing their work.

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And it's such a good way of
finding your feet and getting your feet bet

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So what was your experience like in
the military. My experience, it was

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an amazing experience, you know,
when you joined the military, and I'm

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sure many of my colleagues will agree, you meet people that you would never

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have otherwise met when you come from
diverse backgrounds, diverse experiences, and that

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really plays into the fact that different
synapses connecting for me because I was listening

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to all these diverse thought processes and
challenge on the daily to connect with people

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I wouldn't have otherwise connected with if
I stayed in my little region in Rochester,

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New York. So I had a
great experience. It really pushed boundaries

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for me and it opened me up
to becoming the man that you see today.

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I was able to learn more about
leadership. I learned about camaraderie and

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hour of collaboration. I learned problem
solving in dire situations. I learned how

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to figure out what options were there
were when sometimes it didn't look like there

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were options there. So there was
so many lessons learned from the military that

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I still care with me today.
Well, that's amazing. And can you

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tell because whenever we talk about our
folks, whether you know, in any

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of the discipline unit they're in,
whether it's military, whether it's a navy

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or air force, what is one
of the things that binds people together.

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Especially, let's just kind of stick
to the military, since you don't have

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the experience of the other two.
What was one thing that you know as

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you were coming across those diverse thoughts, was there, like, you know,

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one or two things common that bound
them together. Yeah? Absolutely,

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in the Army and in the other
I've starved with the other units and joint

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team operations, right, and the
Air Force and the Navy, the Marines.

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Right, the one or two things
that binds us, I'll go too.

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There's a lot. One of the
things is a common mission, right,

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we all we all want to get
that mission done. Whatever that could

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be. Could be really winning the
hearts and minds of the country we're in.

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It could be establishing better healthcare for
our units or our fellow comrades.

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It could be supporting another country and
helping to their economics. Right, So,

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whatever that mission is, that one
thing binds us together. No matter

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what our differences were, we came
together right with one goal in mind,

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and that allowed us to perform at
a level of excellence that you know,

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we probably wouldn't have if we weren't
in that mindset to say, you know,

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let's come together over this common theme. The second thing that bound us

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together was the fact that we had
the same values. Right now, values

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in this sense aren't necessarily individual values
because we did have different individuals. But

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if you look at it from the
realm of a company, which the military,

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the government really is to companies an
organization, right, if you look

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at it from that perspective, we
were given a value set and that value

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set guided our decision making and it
guided how we respond and we rereact.

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So with those two things in mind, a common mission and a common value

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set, we're able to perform at
a level. We're able to communicate and

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collaborate and not perform any silo types
of arenas, and we're able to get

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the mission done. MM. That
is so powerful and that I do want

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to invite their audience because think about
it, well, regardless whether let's say,

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if you're in the corporate world or
whether you're an entrepreneur, we are

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all bound by the same mission.
Is that like, how can be better

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other people's lives? How can we
help others? So if we could bring

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that in our lives, and whether
it's in the form of kindness or whether

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it's in the form of any other
way think about it, how we could

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help other people and help the whole
humanity overall. So I love that.

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I love that, and thank you
for sharing that. So now you want

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to share with us when how long
did you stay with military and when did

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you get out? Yeah? I
was in the military for twelve years.

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I got out November of twenty nineteen. Mm. And as you will finish

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your services with the military, like
you know, what was the next step

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in your life? Yeah? So
I actually was a reservist, which was

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interesting, right, So I had
to be the duality of living on the

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civilian side and being in the military, which kind of made things difficult a

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little bit because you know, when
you're in either or you know what to

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expect. You have this this kind
of concept of stability in a sense.

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But as a reservist, I was
doing both. I would have a job

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and then I would have to do
my service. They say two weekends a

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month and one week out the year, but that's it's not true. You

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know, you got all these trainings
and all these things you have to do,

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so I would. I just was
in the mindset that one I had

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to manage my time wisely, right, So whatever I needed to do.

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I needed to plant it. And
then the other thing was, you know,

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as I was going through the military, as I was concluding my career,

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I had to ask myself constantly what
should I be doing next? How

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can I make it to a level
or not just doing things in hoping for

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the best where I'm intentioned about a
contentional about the way I'm spending my time.

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Now. I mentioned earlier that I
had joined the military as an IT

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specialist. Now we know it is
everything we see it and everything we do

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right, So and that's why I
did that career. I didn't want to

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do infantry or something like that where
I was kind of confined. So what

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I did was, I said,
how can I leverage my skills to not

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just use these for someone else,
whether that be the government or another company,

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but how can I take it to
the next level where I can implement

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this and make my own path.
That's where my company came from. So

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I started. I found coaching,
and I tied that with my all of

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my experiences that I've had through the
military and my personal life, and I

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identified Bright my consulting group. So
it's really something that we all can do.

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We all can some of us we
feel like we have to kind of

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shut down a part of our life, like that has nothing to do with

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anything but all of what we're doing
throughout life, throughout our careers, our

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businesses, it is giving us transferable
skills and transferable experiences. So that's really

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one of the things that I would
love to share with your audiences. Make

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sure you're looking at things right down, how those experiences can tie into the

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next step of your life, the
next phase, right down, how you

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can share those to help some other
people. There's a lot of ways that

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we can use all this stuff,
and that's what I did, absolutely and

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congratulations on taking what you had and
transforming into the next step where you want

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it to be. So do you
want You and I have talked before and

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you have shared that you know,
you do a lot of speaking engagements,

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and a lot of our listeners,
especially leaders, entrepreneurs, coaches, consultants,

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and it could be professionals, it
could be anyone. Like you know,

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their people are usually afraid of public
speaking, and yet public speaking is

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such an important thing to love that
in your lives, and like you know,

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people don't speak up in meetings and
people may be afraid of getting on

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podcasts or you know, going and
doing that face spook are LinkedIn live or

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going ahead and having videos on their
website. I mean that speaking comes in

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so many different areas, So tell
us, like, you know, for

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those people who are experiencing that fear, how can they overcome that fear and

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move beyond that? Absolutely? First, I always tell people to identify why,

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what is the goal? What is
the purpose of the speaking? Right?

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So you mentioned stages and all these
different aspects of why we need to

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be powerful or impactful speakers. That's
a goal, right. So conveying your

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message, conveying your thoughts in a
way that is understandable, relatable and impactful

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is important in all aspects of life, whether you're talking to your spouse,

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a friend, a colleague. We
need this skill. This is one of

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the life skills that are is non
negotiable. So I always challenge people when

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they say I fear public speaking,
I asked them, what about it do

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you fear? First? Once you
identify what about it fear, and now

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we can play the game. Now
we know what we need to attack.

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And the most of the times to
overcome a fear, you have to challenge

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that fear. So if I say
I fear public speaking because I don't want

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to stand up in front of people
and freeze, how can how can we

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talk? I will? Can we
challenge that? Right? And one of

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the things is to start doing it
on smaller scales. You sometimes like,

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like you said, you just gotta
just do it right, So maybe instead

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of getting into an audience of one
hundred a thousand people and get in front

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of this room, maybe you start
small, Start with a group of friends.

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Maybe you practice a little bit,
maybe actually write down what you're going

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to say until you get to the
point where you can flow freely a little

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bit. So just take those steps. There's things like toast masters where they

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will challenge you to just randomly come
up with to speak on a topic that

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you have no idea where it came
from. Sometimes, so there's groups,

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there's support, there's the piece of
you understanding why you fear and what you

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fear, and then there's a part
of just saying, you know what I'm

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gonna do it. I'm gonna start
at my level. I'm going to identify

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why it's important for me, and
then I'm going to become incrementally better at

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it and then another thing that helps
me is having a ritual before you do

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your speaking engagement. I have a
ritual. I don't just get up on

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the stage and just run up there
and say, yeah, let's go.

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I actually take some time for me
that the day of Right before that speaking

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engagements, I'm walking through it in
my mind. I'm playing it over that

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way. We all we've heard it
before. The visualization makes it feel like

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you've done it a million times before. So I like to visualize myself going

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through that, like to visualize the
audience being impacted. And then I like

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to say some words of affirmations to
myself right before the stage. So when

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I get up there, I'm in
a calm state. I'm not thinking about

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anything that's happening in my life.
I'm not thinking about anything's happening other than

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what's about to transpire on that stage. So oftentimes it's really getting into that

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space, putting yourself into this state
of acceptance, this state of openness,

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right where you're saying, hey,
I'm open to the experience that the speaking

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engagement is going to provide with To
me, it's not about perfection, it's

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not about being a robot. It's
about being human, and it's about conveying

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whatever that message is. You're there
to convey, and we have to do

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that. We have to we have
to realize that we're making things bigger than

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what they need to be. And
then I'll also tell people that when you

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get these speaking engagements, when you're
on that stage, or when you're in

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front of the boardroom, whatever it
is, see if you can identify some

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of your tendencies. A lot of
us, that's what we worry about.

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Oh I'm kind of awkward, I
don't know what to do with my hands

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or whatever it is. See if
you can identify some of those tendencies.

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Record yourself a little bit before you
get to that point in practice. So

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if I know I say or awe
or right or whatever I'm saying, or

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if I know my hands are doing
all of this stuff, see if you

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can kind of rein it in and
become intentional. Slow yourself down a bit.

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If you feel like you're starting to
get a little shaky, maybe have

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someone in the audience that you can
look at that you know you have their

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undivided attention, and you know that
they're understanding and really resonating with what you're

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saying and lean on them. That's
your support system. We have support.

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We don't think we have support when
we're up there, but like it's a

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one man game, you have support. Find it. Find it in the

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audience, in a room of five, in a room of five thousand,

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find that those people that you can
tie into and really resenting yourself as you

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go. And then another point is
if you lose your place. A lot

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of times that happens when you try
to memorize something. I challenge people not

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to memorize your whole speech. That's
not what we're looking to do. We're

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looking to memorize the points that we
want to make right, the key points.

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But if you try to memorize the
speech and you get up there and

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you forget it, you're going to
be completely thrown off. I've seen it

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happened Dibia, and it's not pretty. It's not a good thing, right,

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So instead of working to memorize and
say things verbatim, look to kind

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of idea and look to guide yourself
with certain key points that you want to

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make throughout that speech, and then
feel free to flow. Feel free to

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flow as you go. If you
miss the point, see if you can

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come back and bring it later.
If not, it's okay. Allow yourself

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to be human, allow yourself to
be fluid. Some very very powerful nuggets.

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And I like what you shared that
practice, practice, practice, because

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sometimes you just gotta put yourself out
there and you are showing up for yourself.

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Because here's the thing, the way
our brains love to do it.

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Like you know, you take a
tiny step and you are able to do

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it, You'll build that confidence you
take another steps. It's just about taking

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those baby steps, as you mentioned. And one of the things you also

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talked about recording yourself. You can
have that computer, stand up and just

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record yourself and see, as you
mentioned, Juan, is that where those

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ums and als, where are those
tendencies coming up? And one of the

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things you can do is have a
index card where you just have those four

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or five bullet points. And so
many times I've found that, like you

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know, I've been on stages as
well, and I do not memorize,

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as you mentioned, because memorizing.
If I memorize, then I'll definitely lose

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my place. So having just three
or four points if you don't remember,

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just knowing that like okay, you
know today I'm going to be speaking about

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this. These are the three key
points that I'm going to talk about with

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stories. And when you relace it
with stories, you know if they're so

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much easier to tell. So we
talked about the fear John here with us.

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What makes a good speech, like, do you have a framework that

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you use or just any tips around
how do you engage those people? Because

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it's a one man dialogue. I
mean, of course sometimes you can interspose

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it with pulling people in, but
any tips you have that would be great.

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Absolutely. The first is what I
like, I said, the goal,

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right, That's what I started with
on everything. The goal like who's

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my audience? Why am I there? To make sure my speech aligns within

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reson resonates with them. The second
thing is forging an emotional connection. You

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mentioned stories. Stories are a great
way to forge that connection and get them

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to feel like even if they weren't
exactly in the same situation of that story,

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they need to be to picture themselves
in a similar thing where you're getting

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the thing Okay, this aligns with
me. This, Okay, I can

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see how I can apply what's being
said here or if I'm getting this feeling,

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I'm getting excited, I'm getting happy
or I'm getting sad, right,

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So forge that emotional connection using some
stories, because without that it's really hard

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people. And I'll bring this point
Mia Ageley once said, people will forget

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what you said, people will forget
what you did, but they will never

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forget how you made them feel.
So we don't go out there to give

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a bunch of points and then get
off the stage and that's it. You

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have to have support for those points
so people can remember, you know,

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how that point made them feel.
Because you're not going to remember everything you

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said. Let's just get that out
the way. That's not why you're there.

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You're just there to impact, engage
and transform whatever whatever your speaking style

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is. Right. The third point
is you want to make sure that when

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you're up there, you're not so
concerned with the outcomes. And I'll tell

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you why. When you're concerned with
getting a standing, innovation and you know

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all of these things, you start
to get out of being yourself. And

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it's very important that when you're speaking, you bring the uniqueness, which is

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you or else you're gonna be just
like everyone else. And that's why it's

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important to find your style and to
find what type of speaker you want to

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be. You know, you could
be a motivational speaker, get up there

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and ride, ride and get everyone
hyped up. You could be an informational

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speaker where you're actually given insightful knowledge. You can be a transformational speaker where

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you're looking to get someone from point
A to point B. There's there's a

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number of ways you can be up
there, So identify your youth, your

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uniqueness, and how you're going to
bring your spin and your take on everything.

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The fourth thing when it comes to
an engaging presence is making sure that

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you also kind of dis that audience
right, So you want to make sure

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you're hooking in them early. That
could be with a powerful question. That

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could be what a statistic, could
be with a joke, could be with

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a story. It could be you
saying, Okay, I know i'm up

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here, but let me tell you
why we're on the same plane while I'm

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just like you right. There's a
number of ways where you want to do

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that, but you have to do
it earlier. It's really hard to get

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the audience back if you don't bring
them in because that's what they're looking for,

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Like, let me let me listen. You know, when you first

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come on that stage, you're like, all right, what do you got,

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What do you got for me?
They're gonna sit up in that chair

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and they're going to listen to that
first two to five minutes. Then two

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to five minutes you made their eyes
glaze over. It's gonna be hard to

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get them off checking their phones or
talking to their neighbors. So you want

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to make sure that you're getting them
in within that first two to five minutes.

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That's all you got attention, and
it's shorter now, but we'll give

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you that right. The fifth thing
is is make sure that you're taking action.

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You're giving them actionable tips. Make
sure that you're not just up there

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and then you leave them hanging.
Always have a call to action. Always

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have a call to action. Don't
get up there and say, oh,

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thanks for having me guys, I'll
see you later. No, you know

335
00:25:14.440 --> 00:25:17.720
that call to action. And this
goes into the point of knowing if you

336
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if you're up there to sell something, knowing if you're up there to have

337
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them connect with you, knowing if
you're up there to have them take some

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sort of action outside of the speech. All right, So whatever that is,

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that call to action needs to align
with them. So for instance,

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if I have a talk and I
have a speaking engagement and they say no,

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selling, none, none of that, you can't push from stage.

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I may say, hey, here's
my you know, I would love to

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connect with you on LinkedIn. Go
ahead and scan this QR code. Shoot

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00:25:45.839 --> 00:25:48.920
me a message on why and apologies, my dog is bark into something.

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Shoot me a message on why my
speech wasn't before you give me a nugget

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on one thing that stood out for
you. So there's a number of this

347
00:26:00.079 --> 00:26:02.799
ways you can do that cart of
action. It's really up to you and

348
00:26:02.880 --> 00:26:07.119
how it aligns with what your goal
was for that talk. Yeah, now

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that's definitely very very powerful, and
it brings us back to that circle why

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are you there and what is the
purpose? And again it brings us back

351
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to the beginning creating that impact on
people because you're not there just for yourself.

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You're not just there for everyone.
Think about when you're speaking to just

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that one person, even if you
make a difference to one person, it's

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00:26:37.039 --> 00:26:41.960
going to be phenomenal. And you
were talking about gorging that emotional connection.

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Nothing more powerful than storytelling where you
share what you've gone through, and especially

356
00:26:49.359 --> 00:26:52.640
Again, it depends on what kind
of speaker you are. As you mentioned,

357
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Joan, so very important to be
a little vulnerable, so that as

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you mentioned that everybody's at the same
level, everybody's at the same playing field.

359
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Just because you're up on the stage
doesn't make you any different from them.

360
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So connecting with them very powerful.
So now, okay, if we

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have talked about that a bit,
now people may say, all right,

362
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I've got I've overcome my fear,
I've got my speech. I'm have to

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00:27:21.039 --> 00:27:25.720
saying how can they go and find
speaking engagements? Yeah, there are a

364
00:27:25.839 --> 00:27:29.880
number of ways. One is start
with your network. If people know that

365
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you're speaking, and you know exactly
who you're looking to speak with, that's

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00:27:33.319 --> 00:27:37.880
that's an important point. Part is
identifying who you want to speak to.

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Is it associations, is it government
organizations, corporations, is it schools,

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colleges, high schools. Identify who
you want to speak to. Who's your

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audience, Why do you want to
speak to them? What stories are you

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looking to tell them? What what
what is the outcome of you speaking to

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them? Then once you fill that
out and you get your message, your

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00:28:00.640 --> 00:28:03.759
skill, you know you're quick.
Hey, I like to speak to X

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because this is the transformation I want
to give them. Start telling people.

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I will post it on social media. I'm telling my friends my network and

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00:28:11.039 --> 00:28:15.200
say, hey, if you if
you have anyone, any schools, or

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any associations, whatever your target audiences, you know, anyone who can use

377
00:28:18.640 --> 00:28:22.279
it, I would love for you
to connect with on LinkedIn. This is

378
00:28:22.440 --> 00:28:26.319
my bread and butter here on LinkedIn. What I like to do is with

379
00:28:26.359 --> 00:28:32.119
my network. I'll look at their
second level of connections and if I see

380
00:28:32.160 --> 00:28:36.960
someone in that second level of connections
that fits my target audience. Maybe,

381
00:28:37.000 --> 00:28:40.640
for instance, I like to speak
to associations. Maybe they're at an association

382
00:28:40.680 --> 00:28:42.160
that I want to speak to,
I'll let them them like, hey,

383
00:28:42.599 --> 00:28:47.480
do you mind I notice you're connected
with these part people. Do you mind

384
00:28:47.519 --> 00:28:51.799
connecting with them? And you know, setting up conversation. Here's a speed

385
00:28:51.920 --> 00:28:53.599
And I'll give them a block on
what they can say to make that connection.

386
00:28:53.640 --> 00:28:56.680
Because some people are like, what
do you want me to say?

387
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I'll tell them why the connection is
important, how I can benefit them.

388
00:29:00.240 --> 00:29:03.119
Because a network is invaluable to everyone. We don't want to just make the

389
00:29:03.160 --> 00:29:07.319
introduction and then you ruin that connection
for them, right, so you got

390
00:29:07.319 --> 00:29:11.519
to make sure that you're getting value
for both people. Right, I'm gonna

391
00:29:11.519 --> 00:29:14.640
make you look good and I'm gonna
make them look good. I'm going to

392
00:29:14.720 --> 00:29:18.960
provide value to them. So once
they make those connections for you, now

393
00:29:18.000 --> 00:29:22.240
you want to set up a call. You're not selling through a message.

394
00:29:22.519 --> 00:29:26.680
Don't do that. You're not selling
anything that's important to make that note.

395
00:29:26.039 --> 00:29:30.359
Not looking to sell, You're looking
to have a conversation because you want to

396
00:29:30.400 --> 00:29:33.440
get on that phone and you want
to ask him. So, hey,

397
00:29:33.480 --> 00:29:37.880
I saw you had a conference coming
up in November. Whatever it is.

398
00:29:38.279 --> 00:29:42.960
I saw you had this conference coming
up, and what you're looking for actually

399
00:29:44.039 --> 00:29:47.799
aligns with something a talk that I
gave on X. Right, So you

400
00:29:47.839 --> 00:29:51.200
really want to have all that information
ready, and you want to be willing

401
00:29:51.240 --> 00:29:53.559
to ask a bunch of questions so
you can see how it ties together.

402
00:29:55.160 --> 00:29:57.640
Maybe they're not the one and maybe
they're not the decision making and you can

403
00:29:57.680 --> 00:30:02.759
say, hey, you know you
happen to know who's the person booking the

404
00:30:02.799 --> 00:30:07.720
speakers for that event. Would you
happen to know what they may be you

405
00:30:07.759 --> 00:30:11.200
know, looking for and how I
can connect with them, etc. Just

406
00:30:11.240 --> 00:30:15.319
have your questions ready again, you
don't have to memorize everything, but have

407
00:30:15.359 --> 00:30:18.799
some questions ready for them. So
it's a conversation that is a great use

408
00:30:18.799 --> 00:30:23.960
of both of your times. The
second way that you can identify speaking engagements

409
00:30:25.880 --> 00:30:30.240
it's Google. You can use Google. So, I mean, we all

410
00:30:30.240 --> 00:30:33.720
know that Google is powerful, but
it's really powerful for speakers as well.

411
00:30:33.039 --> 00:30:37.000
So if I know I want to
speak at a leadership conference, for instance,

412
00:30:37.720 --> 00:30:44.680
I may say leadership conferences in Houston, Texas call for speakers, and

413
00:30:45.039 --> 00:30:48.240
a bunch of conferences are going to
pop up. Maybe I don't feel ready

414
00:30:48.240 --> 00:30:49.720
for those first five that pop up. Maybe they're like, Okay, I'm

415
00:30:49.759 --> 00:30:53.039
not ready for that that's five thousand
people. But I would I would try.

416
00:30:53.119 --> 00:30:56.160
I mean, I'm a person that
I'm I don't mind rejection or I

417
00:30:56.160 --> 00:31:00.839
don't mind someone not responding to me
at all, so I'll go for those.

418
00:31:00.880 --> 00:31:03.599
But you don't have to. Maybe
you go down to the bottom of

419
00:31:03.640 --> 00:31:07.759
that and look at those similar results
conferences and you start applying for those.

420
00:31:08.359 --> 00:31:11.519
That's another way, you know,
just do call for speakers as you first

421
00:31:11.599 --> 00:31:15.799
getting started, just to warm up, and it's a great way to identify

422
00:31:15.920 --> 00:31:19.720
different connections as well. And then
if you don't get those, if you

423
00:31:19.759 --> 00:31:23.279
get a message saying, hey,
we had a lot of applications and you

424
00:31:23.279 --> 00:31:26.680
know we didn't select yours, that's
okay. Do not let that deter you.

425
00:31:27.200 --> 00:31:32.359
See if you can get feedback from
that event organizer respond back to that

426
00:31:32.400 --> 00:31:34.640
and say, oh, thank you
for letting me know. Can you tell

427
00:31:34.640 --> 00:31:41.680
me why why my submission wasn't selected
at this time? Sometimes they'll respond and

428
00:31:41.720 --> 00:31:45.400
say, yes, we you know, we love the title, but the

429
00:31:45.440 --> 00:31:48.200
abstract didn't. It didn't land for
us, whatever, So just see how

430
00:31:48.279 --> 00:31:53.039
much feedback you can get. The
third way that you can get speaking engagements

431
00:31:53.200 --> 00:31:59.279
is from other speaking engagements. So
if I'm I speak a lot to a

432
00:31:59.279 --> 00:32:00.880
lot of leaders and business owners,
right, so I may go to like

433
00:32:00.920 --> 00:32:07.240
a chamber of commerce or something like
that in association and just speak for free,

434
00:32:07.680 --> 00:32:09.599
and then someone in the audience may
say, hey, that was great.

435
00:32:09.880 --> 00:32:14.720
Do you mind if we set up
a call so you speak to my

436
00:32:15.000 --> 00:32:17.920
company or my team. That's a
great way to do it. And that's

437
00:32:17.960 --> 00:32:22.000
why I said you always want to
have a call to action because you never

438
00:32:22.200 --> 00:32:25.759
want to make it hard for people
to know what's next. A confused mind

439
00:32:25.960 --> 00:32:30.799
is one that will not take action. So you want to make sure people

440
00:32:30.200 --> 00:32:36.000
are seeing you all the time.
The fourth way and let me know if

441
00:32:36.000 --> 00:32:40.759
you want me to stop give you
the fourth way is the fourth way is

442
00:32:40.799 --> 00:32:46.920
to leverage your platforms. Right,
we talk about value based content and content

443
00:32:47.039 --> 00:32:52.359
marketing and all those things. That
is great, but it's only great if

444
00:32:52.400 --> 00:32:54.720
you get it in front of the
people you want to get in in front

445
00:32:54.759 --> 00:33:00.480
of. So, for instance,
I said my platform is LinkedIn. I'll

446
00:33:00.480 --> 00:33:06.960
write a post that I know is
valuable to my target audience. But I'll

447
00:33:06.960 --> 00:33:09.160
take it a step further. Not
only will I share it to certain groups

448
00:33:09.160 --> 00:33:14.599
who may have my target audience in
there on LinkedIn, I will also send

449
00:33:14.640 --> 00:33:17.200
it to people that may be interested
in it. So I may message them

450
00:33:17.200 --> 00:33:21.119
like, hey, you know I
just wrote this. I saw that you.

451
00:33:22.000 --> 00:33:23.400
I saw you that you were looking
for a marketer on your team.

452
00:33:23.440 --> 00:33:27.799
Here's a post that I've just written
that you may find interesting. Whatever it

453
00:33:27.839 --> 00:33:30.319
is, see if you can tie
it into their needs. See if you

454
00:33:30.319 --> 00:33:35.960
can tie it into adding value for
that target person. And those are some

455
00:33:36.000 --> 00:33:40.519
of the ways that I like to
leverage to find my speaking engagements. Well,

456
00:33:40.599 --> 00:33:45.359
those are a lot of powerful nuggets. So thank you Joan. Now

457
00:33:45.480 --> 00:33:50.799
you mentioned about going to Chamber of
Commerce and there are a lot of entrepreneurs

458
00:33:51.000 --> 00:33:54.680
there that public speaking can help them
grow their business. So how can they

459
00:33:54.720 --> 00:33:59.960
make the connections? Especially you know, if it is you're going to speak

460
00:34:00.119 --> 00:34:04.400
for free, then first of all, of how do you make those connections?

461
00:34:04.599 --> 00:34:06.839
Let's talk about that, and then
we'll come to the second piece.

462
00:34:07.680 --> 00:34:09.599
Sure, well, first of all, to make connections, this is a

463
00:34:09.679 --> 00:34:14.760
relationship, you know, business.
Let me put it like this business is

464
00:34:14.760 --> 00:34:17.920
not transactional. It's relation though,
and we just have to remember that that

465
00:34:19.079 --> 00:34:22.239
instead of looking for the cell from
the front, from the gate, we

466
00:34:22.519 --> 00:34:28.159
look at the relationship. How can
we build rapport with those people? So

467
00:34:28.440 --> 00:34:30.400
what I like to do is I
want to talk first. I'm want to

468
00:34:30.440 --> 00:34:36.039
see what type of events they had
before and then they usually say who the

469
00:34:36.079 --> 00:34:38.679
person is that through that event or
who was the event manager or who you

470
00:34:38.679 --> 00:34:43.800
can contact contact that person and say, hey, I saw that you had

471
00:34:43.840 --> 00:34:47.039
this event last year or this event
coming up? Now are you still looking

472
00:34:47.039 --> 00:34:51.320
for speakers? And I'd rather do
it in person, so you can if

473
00:34:51.360 --> 00:34:53.000
you see that the person's name is
there, see if that person is at

474
00:34:53.039 --> 00:34:57.280
the event, that you're attending,
and then have a conversation with them,

475
00:34:57.639 --> 00:35:00.400
find out more about them. Hey, I noticed that you you were in

476
00:35:00.480 --> 00:35:05.000
charge of putting the event together last
year, or you know coming upcoming?

477
00:35:05.239 --> 00:35:07.639
Are you still looking for speakers?
They may say yes or no, And

478
00:35:07.679 --> 00:35:12.039
then if they say yes, you
say, oh great, you know how

479
00:35:12.239 --> 00:35:14.400
you know? What are you?
What type of speaker are you looking for?

480
00:35:14.679 --> 00:35:17.199
How may I be considered? Let
them know that you're interested, and

481
00:35:17.239 --> 00:35:20.840
then they may say, okay,
tell me more about your talk, tell

482
00:35:20.880 --> 00:35:23.239
me more about how you can serve, let them know and what if they

483
00:35:23.280 --> 00:35:27.280
say we are full this year,
then you can say, all right,

484
00:35:27.360 --> 00:35:30.079
I'd love to be considered for the
next event. I saw that you have

485
00:35:30.239 --> 00:35:36.480
this coming up. You always wanted
to be prepared to giving them the option

486
00:35:36.599 --> 00:35:39.519
to pull you into whatever is coming
next or they know that they can rely

487
00:35:39.679 --> 00:35:44.719
on you. And another thing you
can do, especially if you're not quite

488
00:35:44.719 --> 00:35:47.199
comfortable being like a keynote, because
you don't always have to be a keynote

489
00:35:47.199 --> 00:35:52.400
speaker, is you can look for
panel topics, panel discussions that cover your

490
00:35:52.480 --> 00:35:54.800
level of expertise that you can just
sit on the panel. Someone's asking you

491
00:35:54.880 --> 00:35:59.840
questions and you're just providing your value. That's a great way to get noticed

492
00:35:59.840 --> 00:36:02.800
as well. So look for those
types of things, Look for the people

493
00:36:02.840 --> 00:36:07.880
who are running the events or who
may have a secondary connection to the people

494
00:36:07.960 --> 00:36:12.400
running the events. Talk to the
crowd, let them know exactly what you're

495
00:36:12.400 --> 00:36:15.360
doing, what you're looking for.
And I always say that you'd be surprised.

496
00:36:15.639 --> 00:36:21.360
You'd be surprised who knows who or
who can do what. So don't

497
00:36:21.480 --> 00:36:24.599
discount someone because they're not in your
industry or they're not necessarily your target audience.

498
00:36:25.440 --> 00:36:31.360
Always speak to people with that respect
and be inquisitive. Find out how

499
00:36:31.679 --> 00:36:35.760
you can help them first and foremost, and then see if you can probe

500
00:36:35.760 --> 00:36:39.599
and find out how they can help
you. It again comes back to two

501
00:36:39.639 --> 00:36:45.719
things, right, building relationships and
not setting out of the gate and thinking

502
00:36:45.760 --> 00:36:50.239
about the impact. Because at the
heart and the core of an entrepreneurs of

503
00:36:50.280 --> 00:36:53.639
being service to others. So when
you're thinking of that impact, you'll be

504
00:36:53.760 --> 00:36:58.960
able to share with them what you
can talk about that's going to service their

505
00:36:59.000 --> 00:37:04.800
audience. And now let's say you
do have that speaking gig, and once

506
00:37:04.800 --> 00:37:08.119
you're in there, you've talked about
building relationships as well as you've talked about

507
00:37:08.119 --> 00:37:12.039
call to action. So let's say
if you're just kind of getting introduced,

508
00:37:12.920 --> 00:37:16.599
so a first time audience, some
cases you may be coming back and speaking

509
00:37:16.639 --> 00:37:21.639
to the same audience. So,
especially in those first time cases, what

510
00:37:21.679 --> 00:37:25.599
are typical good call to actions to
have? Yeah, one is connecting,

511
00:37:25.719 --> 00:37:30.119
connecting with you right on whatever you
your ideal platform is. You don't want

512
00:37:30.119 --> 00:37:34.360
to make it too complex. You
don't want to give them five different things.

513
00:37:34.400 --> 00:37:37.800
Give them one thing to do.
So if you're able to sell,

514
00:37:37.960 --> 00:37:39.360
maybe you have a book you've written, you can say, hey, you

515
00:37:39.400 --> 00:37:43.960
could purchase my book at this site. I like to use QR codes because

516
00:37:43.960 --> 00:37:46.679
people can scan it and they also
can see the link, so I like

517
00:37:46.760 --> 00:37:51.119
to put a QR code up there. You can also have the call to

518
00:37:51.159 --> 00:37:53.320
action. Maybe you are making back
in the room sales where you have like

519
00:37:53.320 --> 00:37:57.079
a table or something set up.
You can make a call to action to

520
00:37:57.519 --> 00:38:00.880
come check out my table whatever that
is. You can make a call to

521
00:38:00.920 --> 00:38:06.000
action to say if you can't do
any of those things because the event planner

522
00:38:06.039 --> 00:38:08.280
won't allow it, you can make
a call to action to you know what,

523
00:38:08.719 --> 00:38:12.159
if you had to speak, for
instance, I might have a speak

524
00:38:12.199 --> 00:38:15.679
about speaking engagement about you know,
impacting change, and I might sell it,

525
00:38:15.800 --> 00:38:17.960
you know, I want them to
be a change maker, and then

526
00:38:19.000 --> 00:38:22.639
I might at the end, I
might say, so think about how you

527
00:38:22.639 --> 00:38:25.760
can impact change today, right,
or something like that, and leaving with

528
00:38:25.760 --> 00:38:29.840
a cliffhanger where they have this question
in their mind, they say, how

529
00:38:29.880 --> 00:38:34.280
can I be? Because really you
want to provoke some type of difference,

530
00:38:34.840 --> 00:38:37.079
right, It's about making a difference
in some way for them. But you

531
00:38:37.159 --> 00:38:42.320
just have to think about what that
that call to action again if it makes

532
00:38:42.400 --> 00:38:45.039
sense, but what you're there for. But I like the connecting ones.

533
00:38:45.360 --> 00:38:49.360
I don't even sell typically from stage. I want to be connected to you

534
00:38:49.880 --> 00:38:52.960
so that I have you again.
It's not the short term, but we

535
00:38:52.039 --> 00:38:57.000
have long term relationships where we can
start building a rapport. And if they

536
00:38:57.039 --> 00:39:00.599
connect with me on like a LinkedIn
or Facebook and I tell them, hey,

537
00:39:00.639 --> 00:39:02.599
send me that direct message, let
me know what stood out for you,

538
00:39:02.679 --> 00:39:07.119
let me know how we connected and
you know what resonated with you,

539
00:39:07.480 --> 00:39:12.119
then that automatically gives them agency to
say, hey, Javan, you know

540
00:39:12.159 --> 00:39:15.119
I saw you speak at ex place. You know I'd love this part of

541
00:39:15.159 --> 00:39:16.800
it. And they're gonna tell me
everything then I'm gonna ask, oh,

542
00:39:16.840 --> 00:39:21.760
that's great, you know why why
did that stand out for you? And

543
00:39:21.760 --> 00:39:24.280
then I can have this conversation and
then that could lead to my next speaking

544
00:39:24.320 --> 00:39:29.159
engagement, or that could lead to
another business or maybe just a friend.

545
00:39:29.559 --> 00:39:31.760
Right, So that's why I like
that one best. But you can do

546
00:39:31.800 --> 00:39:37.360
it based on the audience in the
environment that you're Yeah. No, definitely

547
00:39:37.599 --> 00:39:45.599
some very todd provoking points over here. So now tell us how do you

548
00:39:45.719 --> 00:39:52.519
even your business with speaking engagements and
how is it that your hope people?

549
00:39:53.840 --> 00:39:59.360
Absolutely, I mean speaking of gayments
are the primary way that I generate business.

550
00:39:59.760 --> 00:40:02.639
So I'm a coaching consultant. I
focus on leadership and executive coaching and

551
00:40:02.639 --> 00:40:07.320
then consulting for service businesses, professional
services, and tech firms. Right.

552
00:40:07.360 --> 00:40:13.079
So how it helps me is if
I know that I want more coaching clients

553
00:40:13.079 --> 00:40:15.840
in the leadership space, I'm gonna
go speak out a leadership conference or something

554
00:40:15.840 --> 00:40:20.079
to deal with those business owners and
key decision makers. Right. So,

555
00:40:20.320 --> 00:40:22.159
in my call to action is stiff, We're gonna be hey, connect with

556
00:40:22.159 --> 00:40:27.360
me. So when they see me
speak and I'm asking them to connect with

557
00:40:27.360 --> 00:40:29.719
me and they do it, they
may connect with me right then and there,

558
00:40:29.760 --> 00:40:31.880
they may pull me off to the
side. And that's another point you

559
00:40:32.280 --> 00:40:36.719
when you do get a speaking engagement, make sure you're not just there for

560
00:40:36.840 --> 00:40:40.679
your talk and then you leave.
Get there before introduce yourself to however many

561
00:40:40.679 --> 00:40:45.239
people you can introduce yourself before getting
up on that stage. And then when

562
00:40:45.239 --> 00:40:47.239
you come off that stage, don't
be on my own olympus where people can't

563
00:40:47.239 --> 00:40:52.280
reach you. Come off that stage
and talk to the audience, right because

564
00:40:52.320 --> 00:40:55.840
that's going to show that you're genuine, you're approachable, you're personable. That's

565
00:40:55.920 --> 00:41:00.960
going to help you make those relationships
faster. So that's another thing that I

566
00:41:00.079 --> 00:41:04.400
do when I have these speaking engagements. I take advantage. I'm there and

567
00:41:04.400 --> 00:41:07.679
I'm present, I'm not on my
phone afterwards, I'm not leaving, I

568
00:41:07.719 --> 00:41:12.480
don't have another engagement. I use
that time to make those connections. So

569
00:41:12.719 --> 00:41:15.960
speaking engagements are very key to mine. And I speak virtually. I speak

570
00:41:16.000 --> 00:41:21.360
in person. Right. You have
these different options that you can leverage,

571
00:41:21.599 --> 00:41:24.599
but I'm always there no matter if
it's a free engagement or paying engagement.

572
00:41:25.000 --> 00:41:31.840
I'm always there. Very intentional about
being a powerful and impactful speaker. I'm

573
00:41:31.920 --> 00:41:36.039
never gonna be like Oh this is
free. I'm just gonna wing it,

574
00:41:36.199 --> 00:41:39.760
no gonna come there. I'm gonna
have prepared there before it, and I'm

575
00:41:39.800 --> 00:41:44.280
going to give my all, right, and then I'm going to make sure

576
00:41:44.320 --> 00:41:47.760
that people know how to find me
connect with me so that I can give

577
00:41:47.840 --> 00:41:52.360
my all again and for whatever they
have going on. And that's the power

578
00:41:52.360 --> 00:41:57.000
we're speaking for me in my business. Yeah, and that's definitely very powerful.

579
00:41:57.400 --> 00:42:00.519
And it's all about showing up fully
and being present for people over there.

580
00:42:01.159 --> 00:42:06.920
So if our audience, I'm sure
many would like to connect with you

581
00:42:07.440 --> 00:42:10.239
there, can they connect with you? And what's the best way of reaching

582
00:42:10.280 --> 00:42:15.679
you? Hey? LinkedIn right LinkedIn
you can connect with me. Just search

583
00:42:15.719 --> 00:42:21.400
my name Javon Wooden jev O n
w O O d E N and you'll

584
00:42:21.400 --> 00:42:23.559
see NBA with a light bulb and
that's me. I found out there's another

585
00:42:23.639 --> 00:42:27.400
Givon Wooden on there, so I
always got to add that. And then

586
00:42:27.480 --> 00:42:34.800
you can also go to my website
Brightmind Consulting Group and just so that one

587
00:42:34.840 --> 00:42:37.719
of the first things you'll see is
how to schedule a consultation or do an

588
00:42:37.719 --> 00:42:45.000
assessment for your business. And either
way you're gonna get me another, well

589
00:42:45.079 --> 00:42:50.480
fantastic. As we wrap up the
show, do you have any last words?

590
00:42:51.079 --> 00:42:55.280
Yes, share your story, Share
your story, and you can do

591
00:42:55.320 --> 00:42:59.719
it in your own way. You
do not need to be a keynote speaker.

592
00:43:00.039 --> 00:43:02.719
You don't have to get up on
huge stages. Share your story though,

593
00:43:04.000 --> 00:43:09.840
use your platform to create that impact
and establish your legacy. I agree

594
00:43:10.320 --> 00:43:15.679
one because the more we share of
ourselves, the more we share about our

595
00:43:15.719 --> 00:43:21.360
stories, people know where you have
been and you can impact even if one

596
00:43:21.440 --> 00:43:24.400
person who maybe feeling like, oh, I'm down and under I can't do

597
00:43:24.480 --> 00:43:28.559
this, and then they can see
that Yep, if this person could do

598
00:43:28.599 --> 00:43:31.159
it, I can do it too. Absolutely, So thank you Joan for

599
00:43:31.800 --> 00:43:37.480
coming to our show and providing such
valuable nuggets. Well, thank you so

600
00:43:37.559 --> 00:43:42.239
much for having me dave you.
This has been fine. Absolutely, and

601
00:43:42.360 --> 00:43:46.920
thank you listeners, because without you
the show would not be possible. Thank

602
00:43:46.920 --> 00:43:52.360
you for reaching out to us and
letting us know your thoughts and requests like

603
00:43:52.480 --> 00:43:55.440
as to how we can help you, because know that we are here to

604
00:43:55.559 --> 00:44:02.599
help you live the life you want
in the best way possible and so that

605
00:44:02.760 --> 00:44:07.480
you can live have that lifestyle that
you deserve. Well, thank you for

606
00:44:07.559 --> 00:44:12.159
being part of our show, and
thank you one for making the show technically

607
00:44:12.159 --> 00:44:15.719
possible. Until next time, be
well and take care. Thank you for

608
00:44:15.760 --> 00:44:20.280
being part of Beyond Confidence. With
your host, Diva Park, we hope

609
00:44:20.280 --> 00:44:22.679
you have learned more about how to
start living the life you want. Each

610
00:44:22.679 --> 00:44:28.000
week on Beyond Confidence, you hear
stories of real people who've experienced growth by

611
00:44:28.079 --> 00:44:32.800
overcoming their fears and building meaningful relationships. During Beyond Confidence, Diva Park shares

612
00:44:32.840 --> 00:44:37.400
what happened to her when she stepped
out of her comfort zone to work directly

613
00:44:37.440 --> 00:44:40.320
with people across the globe. She
not only coaches people how to form hard

614
00:44:40.360 --> 00:44:46.039
connections, but also transform relationships to
mutually beneficial partnerships as they strive to live

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the life they want. If you
are ready to live the life you want

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and leverage your strengths, learn more
at www dot dvapark dot com and you

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can connect with Diva at contact at
divapark dot com. We look forward to

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you joining us next week.