May 29, 2024

SMALL BUSINESS, BIG SUCCESS

SMALL BUSINESS, BIG SUCCESS

Join Divya Parekh and business strategist Cynthia Kay for a dynamic conversation that deepens into the heart of small business success. In this episode, you’ll discover seasoned entrepreneurs' key strategies for overcoming challenges and thriving....

iHeartRadio podcast player iconSpotify podcast player iconYoutube Music podcast player iconAmazon Music podcast player iconApple Podcasts podcast player iconPandora podcast player iconAudible podcast player iconPodchaser podcast player iconAudacy podcast player iconSpreaker podcast player iconDeezer podcast player iconPodcast Addict podcast player iconJioSaavn podcast player iconTuneIn podcast player iconCastbox podcast player iconCastamatic podcast player iconCastro podcast player iconFountain podcast player iconGoodpods podcast player iconOvercast podcast player iconPlayerFM podcast player iconPocketCasts podcast player iconPodimo podcast player iconPodurama podcast player iconPodverse podcast player iconPodyssey podcast player iconRSS Feed podcast player iconYouTube podcast player icon
iHeartRadio podcast player iconSpotify podcast player iconYoutube Music podcast player iconAmazon Music podcast player iconApple Podcasts podcast player iconPandora podcast player iconAudible podcast player iconPodchaser podcast player iconAudacy podcast player iconSpreaker podcast player iconDeezer podcast player iconPodcast Addict podcast player iconJioSaavn podcast player iconTuneIn podcast player iconCastbox podcast player iconCastamatic podcast player iconCastro podcast player iconFountain podcast player iconGoodpods podcast player iconOvercast podcast player iconPlayerFM podcast player iconPocketCasts podcast player iconPodimo podcast player iconPodurama podcast player iconPodverse podcast player iconPodyssey podcast player iconRSS Feed podcast player iconYouTube podcast player icon

Join Divya Parekh and business strategist Cynthia Kay for a dynamic conversation that deepens into the heart of small business success. In this episode, you’ll discover seasoned entrepreneurs' key strategies for overcoming challenges and thriving. Tune in to transform your business approach, learn how to compete with the big players, and lead your business toward unprecedented growth.

Beyond Confidence is broadcast live Tuesdays at 10AM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Beyond Confidence TV Show is viewed on Talk 4 TV (www.talk4tv.com).

Beyond Confidence Podcast is also available on Talk 4 Media (www.talk4media.com), Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.


Become a supporter of this podcast: https://www.spreaker.com/podcast/beyond-confidence--1885197/support.

WEBVTT

1
00:00:00.920 --> 00:00:04.160
The topics and opinions expressed on the
following show are solely those of the hosts

2
00:00:04.200 --> 00:00:07.440
and their guests and not those of
W four WN Radio. It's employees are

3
00:00:07.480 --> 00:00:11.720
affiliates. We make no recommendations or
endorsement for radio show programs, services,

4
00:00:11.800 --> 00:00:15.640
or products mentioned on air or on
our web. No liability, explicit or

5
00:00:15.679 --> 00:00:19.920
implied shall be extended to W four
WN Radio It's employees or affiliates. Any

6
00:00:20.000 --> 00:00:23.199
questions or common should be directed to
those show hosts. Thank you for choosing

7
00:00:23.320 --> 00:00:29.559
W four WN Radio. This is
Beyond Confidence with your host w Park.

8
00:00:29.920 --> 00:00:32.640
Do you want to live a more
fulfilling life? Do you want to live

9
00:00:32.679 --> 00:00:36.960
your legacy and achieve your personal,
professional, and financial goals? Well?

10
00:00:37.079 --> 00:00:41.240
Coming up on dvparks Beyond Confidence,
you will hear real stories of leaders,

11
00:00:41.560 --> 00:00:46.039
entrepreneurs, and achievers who have stepped
into discomfort, shattered their status quo,

12
00:00:46.399 --> 00:00:49.920
and are living the life they want. You will learn how relationships are the

13
00:00:50.000 --> 00:00:55.039
key to achieving your aspirations and financial
goals. Moving your career business forward does

14
00:00:55.079 --> 00:00:58.799
not have to happen at the expense
of your personal or family life or vice

15
00:00:58.880 --> 00:01:03.560
versa. Learn more www dot Gwpark
dot com and you can connect with vants

16
00:01:03.760 --> 00:01:10.280
contact dant divpark dot com. This
is beyond confidence and now here's your host,

17
00:01:10.640 --> 00:01:15.799
w Park. It's Tuesday morning,
and I'm excited to be here,

18
00:01:15.879 --> 00:01:21.760
folks because I'm here with you,
and I love Tuesdays because I get to

19
00:01:21.799 --> 00:01:27.319
talk to you and bring you different
experts who help you live the life you

20
00:01:27.400 --> 00:01:33.400
deserve. So for each and every
one of you who have got our books,

21
00:01:33.439 --> 00:01:38.480
whether it's The Expert to Influence or
The Entrepreneur's Garden, I'm so thankful

22
00:01:38.519 --> 00:01:42.200
to you because I'll share with you
it will not only help you live your

23
00:01:42.280 --> 00:01:47.840
life that you want to live,
it will help you become the influencer and

24
00:01:47.920 --> 00:01:53.920
create meaningful impact and have that relationship
with yourself that helps you be fulfilled,

25
00:01:55.560 --> 00:01:59.840
just not passing through life, but
be in off life and have that one

26
00:02:00.200 --> 00:02:07.359
every single day. And also we
help from the Partial Profits to Kiva dot

27
00:02:07.439 --> 00:02:12.199
org. We help entrepreneurs all across
the globe. And remember to keep the

28
00:02:12.280 --> 00:02:19.599
kindness circle going because the kindest circle
is you spend that hour of your time

29
00:02:20.879 --> 00:02:25.759
without any strings attached every month,
and think about it, even if five

30
00:02:25.800 --> 00:02:30.159
million people did that, that's five
million hours of kindness every month. So

31
00:02:31.080 --> 00:02:37.759
without further ado, I want to
bring on our guest, Cynthia. Okay,

32
00:02:38.479 --> 00:02:40.960
welcome Cynthia. Well, thank you
for having me with you today.

33
00:02:42.000 --> 00:02:47.520
I'm just delighted to be here.
Oh it's a pleasure to have you so

34
00:02:47.680 --> 00:02:52.800
share with us. If you call
a moment from your childhood that still stands

35
00:02:52.800 --> 00:02:57.039
out for you today, you know, there are many of them, but

36
00:02:57.199 --> 00:03:02.479
I think the one that that really
and it wasn't one, but a series

37
00:03:02.560 --> 00:03:10.319
of ones where my father was a
small business owner and every Saturday he would

38
00:03:10.319 --> 00:03:16.319
take us to the business with him, and it was it was like this

39
00:03:16.439 --> 00:03:23.919
whole world that we got to go
into with him. And it was very

40
00:03:23.960 --> 00:03:29.960
special because I think I learned so
much from watching my dad and my mom.

41
00:03:30.000 --> 00:03:34.120
Although my mom was more of a
traditional stay at home mom, but

42
00:03:34.680 --> 00:03:39.719
my dad wanted us to experience his
world. And so we would go and

43
00:03:39.759 --> 00:03:45.360
he was a dry cleaner, and
we would go and check in the dirty

44
00:03:45.360 --> 00:03:51.479
clothes, and we'd sweep the floors, and sometimes he'd let me take the

45
00:03:51.520 --> 00:03:53.439
money to the bank. It was
like two doors down, you know,

46
00:03:53.479 --> 00:04:00.080
that was a time when you actually
could do that, and that was to

47
00:04:00.120 --> 00:04:06.360
me, probably the best sort of
glimpse into what my future could be like.

48
00:04:08.120 --> 00:04:13.080
And it's interesting that I have two
siblings and we all own our own

49
00:04:13.120 --> 00:04:17.319
businesses. And I think it comes
from watching my dad and watching the joy

50
00:04:17.399 --> 00:04:24.360
that he had in working. Mmm, definitely. And whenever you're running your

51
00:04:24.360 --> 00:04:29.920
own business, your your own boss. Whether you fail or men you succeed,

52
00:04:30.279 --> 00:04:34.720
you can go complain to anyone else. Absolutely. Yeah, So I

53
00:04:34.839 --> 00:04:39.519
see that. You know, you
had definitely that interest in entrepreneurship since you

54
00:04:39.519 --> 00:04:44.759
were a child, so as you
grew up with it, your interests develop,

55
00:04:46.240 --> 00:04:50.759
you know. It's it's fascinating because
I think sometimes we put limits on

56
00:04:50.800 --> 00:04:57.959
ourselves. And I always thought I
needed to go and work for someone else,

57
00:04:58.279 --> 00:05:03.560
you know, to get experience,
to you know, have those you

58
00:05:03.560 --> 00:05:09.360
know, things outside of myself.
And I always knew i'd own a business,

59
00:05:09.439 --> 00:05:12.839
but I didn't really think I would
do it as soon as I did.

60
00:05:12.920 --> 00:05:18.000
But then, you know how life
plays interesting games with you. I

61
00:05:18.040 --> 00:05:24.279
worked in broadcasting, and as you
may know, that's a field where you

62
00:05:24.319 --> 00:05:27.000
know, every other week a new
boss comes in and then you don't have

63
00:05:27.040 --> 00:05:34.759
a job. So and so it
was fascinating because the last station I worked

64
00:05:34.800 --> 00:05:40.519
for six and a half years.
I worked for four different owners and the

65
00:05:40.600 --> 00:05:43.800
last one fired me. And it
was the best thing that ever happened in

66
00:05:43.839 --> 00:05:48.079
my whole life, because I had
the choice to go work for someone else

67
00:05:48.360 --> 00:05:55.000
or really better myself. And I, like a lot of people, I

68
00:05:55.079 --> 00:06:00.240
felt like I wanted more control in
my life. I wanted to do the

69
00:06:00.360 --> 00:06:04.240
kind of work I wanted to do, and I was willing to take that

70
00:06:04.319 --> 00:06:10.240
responsibility. And so I hung my
shingle up and started my own media production

71
00:06:10.399 --> 00:06:15.720
company, Made to Go. So
tell us more about before. So is

72
00:06:15.759 --> 00:06:18.519
that one company did you work for? Or were there other companies? There

73
00:06:18.560 --> 00:06:23.160
were? There were many I worked
for. I worked for a number of

74
00:06:23.199 --> 00:06:30.120
different organizations, but two really long
term, full time jobs over five years

75
00:06:30.160 --> 00:06:38.399
each. And And you know,
I think I often say to people because

76
00:06:38.439 --> 00:06:44.160
I think people think that owning your
own business is you get to be the

77
00:06:44.199 --> 00:06:47.120
boss. I say, now I
have like one hundred and thirty different bosses.

78
00:06:48.160 --> 00:06:53.240
But you know, I think when
you are when you're working in an

79
00:06:53.480 --> 00:07:00.360
organization, especially for me, a
large It was a large corporation, and

80
00:07:00.519 --> 00:07:04.959
I really it didn't feed my soul. There were things about it that did,

81
00:07:05.759 --> 00:07:14.360
but I would say generally it didn't
it didn't give me that I want

82
00:07:14.360 --> 00:07:17.639
to get up and face every day
kind of feeling. And I think so

83
00:07:17.680 --> 00:07:21.319
many people ignore that, you know, they think, oh, it'll go

84
00:07:21.480 --> 00:07:27.399
away, or this is a great
job, or I might be afraid to

85
00:07:27.439 --> 00:07:32.000
go do that next thing. And
I think I got this from my parents.

86
00:07:32.199 --> 00:07:39.199
I really I was very blessed in
that they felt they always told us

87
00:07:39.240 --> 00:07:43.439
we could do whatever we wanted to
do. And that's unusual because I come

88
00:07:44.120 --> 00:07:49.000
from a family where at the time, most Greek women didn't really work,

89
00:07:49.160 --> 00:07:55.800
or if you work, there were
certain professions you worked in, but mine

90
00:07:55.920 --> 00:07:59.319
was not one. You know,
I'll tell us a little bit more about

91
00:07:59.319 --> 00:08:05.079
that, because so many times what
happens is that they are societal pressures and

92
00:08:05.120 --> 00:08:09.160
they're different pressures in different times.
Yeah, so you mentioned that you know

93
00:08:09.240 --> 00:08:15.600
it was not the case. Well, I feel like my parents, I

94
00:08:15.720 --> 00:08:22.439
think we're ahead of their time,
and I also feel that they were.

95
00:08:24.519 --> 00:08:31.639
So if you know about very traditional
ethnic families, the boys work, the

96
00:08:31.680 --> 00:08:35.559
girls, you know, get married
and maybe teach or do some things.

97
00:08:35.639 --> 00:08:39.360
And my father always said, you
know, I jokingly say, you know,

98
00:08:41.080 --> 00:08:45.240
if you've ever seen my big fat
Greek wedding where my father says,

99
00:08:45.600 --> 00:08:48.559
I want you to stay home and
have babies, and you know, and

100
00:08:48.639 --> 00:08:52.600
my dad always said, I want
you to do what feeds your soul,

101
00:08:52.799 --> 00:08:56.480
and I want you to be independent. I want you to always know that

102
00:08:56.639 --> 00:09:01.600
you can do what you want.
And he always used to tell me,

103
00:09:01.679 --> 00:09:05.320
you know, you know, he's
since passed away. In both both my

104
00:09:05.360 --> 00:09:11.799
mom and dad, but but they
always gave me the feeling that you should

105
00:09:11.840 --> 00:09:15.559
do what's in your heart. And
Daddy would often say that do what's in

106
00:09:15.600 --> 00:09:20.360
your heart, honey. And so
for me, starting the business and growing

107
00:09:20.399 --> 00:09:26.840
the business meant that I could not
just serve my customers, but we could

108
00:09:26.879 --> 00:09:30.360
do good in the world. We
do a lot of work in my company

109
00:09:30.360 --> 00:09:33.799
for nonprofits and we give it away
or we do very reduced rates, and

110
00:09:35.759 --> 00:09:41.440
that was something that's a value of
mine. And the companies that I worked

111
00:09:41.440 --> 00:09:45.919
for were not focused on that.
I know, many companies are, okay,

112
00:09:46.039 --> 00:09:50.000
many big companies are. The ones
I worked for were not. So

113
00:09:50.679 --> 00:09:56.639
having my own organization really meant that
I could do a lot of things that

114
00:09:56.720 --> 00:10:01.200
I probably wouldn't have been able to
do if I I was still working in

115
00:10:01.200 --> 00:10:05.960
that big corporate environment. For me, absolutely everybody has a different thing,

116
00:10:05.240 --> 00:10:09.759
right, right, right, and
so sorry for your loss. It sounds

117
00:10:09.799 --> 00:10:15.120
like your parents were right there with
you, and as you said that they

118
00:10:15.159 --> 00:10:20.759
were progressive for their times. And
what's important that's coming out over here is

119
00:10:20.799 --> 00:10:26.240
that when you let kids do what
they want to do, they find new

120
00:10:26.320 --> 00:10:31.200
pathways and they create their own life
where they're happy and finding that meaning.

121
00:10:33.480 --> 00:10:39.720
So that said, you mentioned that
you had worked for several different broadcast organizations,

122
00:10:39.720 --> 00:10:43.440
So can you share what are the
learnings that you brought from your time

123
00:10:43.440 --> 00:10:48.879
over there? Oh? Well,
actually many things. For one thing,

124
00:10:48.039 --> 00:10:56.960
I learned the value of relationships and
or the lack of relationships and what happens

125
00:10:56.960 --> 00:11:03.320
when you don't have relationships. I
think there were there were many things.

126
00:11:03.279 --> 00:11:11.320
I learned to be a really good
questioner because I worked in investigative reporting and

127
00:11:11.399 --> 00:11:15.559
features, and so every day it
was something new. Every day I'd go

128
00:11:15.600 --> 00:11:18.080
out and meet a new person,
and sometimes I'd be doing a story about

129
00:11:18.080 --> 00:11:22.720
something that I knew nothing about,
and so you had. I learned to

130
00:11:22.759 --> 00:11:26.679
be very curious, and I learned
to ask good questions, and I learned

131
00:11:26.679 --> 00:11:31.919
to try to relate to people where
they are not the way I was,

132
00:11:31.159 --> 00:11:35.639
And and that's one of the things
that I really spend a lot of time

133
00:11:35.679 --> 00:11:39.080
when I when I teach or I
coach, you know, I talk about

134
00:11:39.919 --> 00:11:45.200
we're sometimes so internally focused and if
we can just do a one eighty,

135
00:11:45.320 --> 00:11:48.759
I call it. And I love
to say, you know, to my

136
00:11:48.879 --> 00:11:52.480
students, it's not about you,
and it's not about me. It's really

137
00:11:52.519 --> 00:11:56.720
about the person you're trying to relate
to. And that's something I actually learned

138
00:11:56.720 --> 00:12:01.639
from the broadcasting world because I and
so many opportunities to walk into so many

139
00:12:01.720 --> 00:12:09.799
different places and meet people from on
the shop floor to CEOs of major corporations

140
00:12:09.879 --> 00:12:13.799
and you know, and everything in
between. And that was a really great

141
00:12:13.919 --> 00:12:18.679
learning experience. I probably would not
be where I am today if I hadn't

142
00:12:18.759 --> 00:12:26.759
had those experiences. That's definitely profound. So curious what made you become an

143
00:12:26.759 --> 00:12:33.759
investigative reporter. Well, at the
time when I was in broadcasting, there

144
00:12:33.840 --> 00:12:35.799
was a thing, you know,
they separated. There was news and then

145
00:12:35.840 --> 00:12:41.080
there was what was called public affairs, and public affairs was those things that

146
00:12:41.200 --> 00:12:48.840
were concerning to the public, and
so investigative reporting was a part of that.

147
00:12:48.559 --> 00:12:56.519
I did a number of stories about
foster care situations that were not you

148
00:12:56.559 --> 00:13:03.039
know, not good for children,
modeling scams where they were charging people to

149
00:13:03.080 --> 00:13:07.960
become models. A number of those
different kinds of stories that you know,

150
00:13:09.039 --> 00:13:11.080
you had to really kind of dig
in and get the meat out of it,

151
00:13:11.200 --> 00:13:16.440
figure out what the story was.
And I was really fortunate that I

152
00:13:16.480 --> 00:13:22.879
could work in that department. And
then I also did live broadcasting talk shows.

153
00:13:22.919 --> 00:13:26.159
In fact, the first station that
I worked at, the woman that

154
00:13:26.399 --> 00:13:30.960
was supposed to train me, when
she saw that they had already replaced her.

155
00:13:31.000 --> 00:13:33.799
She was supposed to be there for
two weeks, she kind of walked

156
00:13:33.799 --> 00:13:39.480
out the first day and said good
luck. And so I had never done

157
00:13:39.559 --> 00:13:43.559
live television before, and so,
you know, you kind of have to.

158
00:13:45.919 --> 00:13:48.919
Nothing scares me. You know,
there are things I don't want to

159
00:13:48.960 --> 00:13:52.039
do sometimes, but you know,
you learn very quickly that if you can

160
00:13:52.120 --> 00:13:58.240
draw on your in what's inside of
you. And I always say, you

161
00:13:58.279 --> 00:14:01.960
know, what was the worst that
could happen? I'd look silly or I'd

162
00:14:01.960 --> 00:14:07.480
fail, And you know that's don't
we all do that? I think we

163
00:14:07.600 --> 00:14:11.840
all do that at some point.
So it was it was a great experience

164
00:14:11.919 --> 00:14:16.919
because you do have to really,
you know, you have to be aware

165
00:14:16.120 --> 00:14:20.440
of everything and you constantly have to
be thinking and learning, and I think

166
00:14:20.559 --> 00:14:24.279
that's that's what I love about what
I do Now. I don't work for

167
00:14:24.320 --> 00:14:28.679
a broadcast station, but I still
do so many of the things that I

168
00:14:28.799 --> 00:14:33.120
did back then, talking to people
about what are their problems, figuring out

169
00:14:33.120 --> 00:14:37.600
how to solve them, figuring out
what can what can we make for people

170
00:14:39.000 --> 00:14:45.240
that will help them, you know, fundraise for their nonprofit or launch a

171
00:14:45.279 --> 00:14:48.799
new product or whatever I mean.
And so to me, it's a challenge

172
00:14:48.840 --> 00:14:54.759
every day, absolutely, So tell
us the transition you decided you wanted to

173
00:14:54.879 --> 00:15:01.799
leave, and what was the session
period like and how did you build your

174
00:15:01.799 --> 00:15:07.240
company? Well, you know,
it's interesting because when I started my business,

175
00:15:07.080 --> 00:15:11.600
and I've been in business thirty five
years now, there weren't that many

176
00:15:11.639 --> 00:15:18.559
female owned businesses in my industry.
It was pretty male dominated at the time.

177
00:15:18.759 --> 00:15:24.320
So the transition was interesting. I
jokingly say, you know, people

178
00:15:24.360 --> 00:15:28.799
say, well, who were your
women role models? And I say to

179
00:15:28.879 --> 00:15:33.480
them, there weren't a lot of
women at that time doing what I did.

180
00:15:33.200 --> 00:15:39.320
So the people who helped me were
older white men that were friends of

181
00:15:39.360 --> 00:15:46.200
my dads, who were so kind
and so wonderful. The first one helped

182
00:15:46.200 --> 00:15:52.000
me write my first employee handbook.
You know. He helped me do that

183
00:15:52.240 --> 00:15:58.720
and helped me do these things.
So I was but I feel very fortunate

184
00:15:58.919 --> 00:16:04.120
that I had a lot of people
who helped. It's scary because when you

185
00:16:04.159 --> 00:16:08.519
start a business, the first how
many months, you're not making income and

186
00:16:08.559 --> 00:16:14.919
you're putting everything. Even after that, you're investing back a lot into the

187
00:16:14.960 --> 00:16:19.200
business. But I always thought,
if I was going to do it,

188
00:16:19.200 --> 00:16:26.440
it was better to do it while
I was young and to fail quickly if

189
00:16:26.480 --> 00:16:30.799
I was going to fail. And
we've been through you know, I mean,

190
00:16:30.840 --> 00:16:33.600
everyone knows what the economy is like. I mean, I think I've

191
00:16:33.639 --> 00:16:41.440
probably been through three very significant economic
downturns and COVID and we have managed to

192
00:16:41.519 --> 00:16:48.080
build a really good, solid business. So you learn to weather those storms,

193
00:16:48.240 --> 00:16:52.080
you know, when you learn to
make adjustments, and you learn to

194
00:16:52.120 --> 00:16:56.279
find people around you. I am
very fortunate that I have a number of

195
00:16:56.440 --> 00:17:02.399
business owners that I can always talk
to and bounce ideas off of. I

196
00:17:02.399 --> 00:17:07.119
think building that network of people helps
you get through those transitions. But my

197
00:17:07.240 --> 00:17:11.559
dad said to me one day when
I told him I was starting the business,

198
00:17:11.200 --> 00:17:15.079
he said, honey, do you
know what you're doing? And you

199
00:17:15.079 --> 00:17:18.519
know, you know what it's like
to own a mind. I said,

200
00:17:18.599 --> 00:17:22.559
yes, daddy, I've watched you
all these years, and he kind of

201
00:17:22.559 --> 00:17:26.319
got this smile on his face and
he goes, yeah, you're going to

202
00:17:26.400 --> 00:17:30.960
be just fine. So you know, he had a lot of confidence in

203
00:17:32.000 --> 00:17:34.920
me. And I think that,
you know, and that's why I think

204
00:17:34.920 --> 00:17:41.119
it's also important that people starting out
are realistic or even as they grow their

205
00:17:41.160 --> 00:17:45.720
businesses and you get to the point
where I am where I'm at the point

206
00:17:45.759 --> 00:17:49.400
of having owned this for a while
and I'm in my transition phase. There

207
00:17:49.440 --> 00:17:55.440
will be another transition in my life
in the next few years. You have

208
00:17:55.559 --> 00:17:59.319
to embrace those things. You have
to. I think you have to.

209
00:18:00.119 --> 00:18:03.319
That doesn't mean you're not afraid.
It doesn't mean that you don't get scared,

210
00:18:03.000 --> 00:18:10.240
but you step into it and you
say, you know, my option

211
00:18:10.440 --> 00:18:12.759
is to keep doing the same thing, and that doesn't that doesn't help you

212
00:18:12.880 --> 00:18:18.920
grow as a person. So you
know, I think change is good and

213
00:18:19.000 --> 00:18:26.039
that's unusual for someone my age.
Now. Venue transitioned and as you mentioned

214
00:18:26.039 --> 00:18:30.680
that you have had your own business
for thirty five years, which is congratulations.

215
00:18:30.720 --> 00:18:37.759
That's a big, big achievement.
So during different times. What emotions

216
00:18:37.799 --> 00:18:42.920
and what feelings have you experienced,
especially when your business might have taken a

217
00:18:44.039 --> 00:18:48.759
turn for the worse. Yeah,
well, I think there's always anxiety,

218
00:18:48.880 --> 00:18:53.359
and you know, for people who
have not what I call it signed the

219
00:18:53.400 --> 00:19:00.559
front of the paycheck. No,
I feel I have a staff of ten.

220
00:19:00.880 --> 00:19:11.720
I feel a great responsibility for the
families because their livelihood depends upon this.

221
00:19:11.880 --> 00:19:15.960
So I will tell you that there
are nights that I wake up at

222
00:19:17.079 --> 00:19:19.640
four in the morning or three in
the morning with something on my mind.

223
00:19:22.039 --> 00:19:25.680
You know, can I do this, can we make some adjustments? Or

224
00:19:26.319 --> 00:19:30.559
even the good times are sometimes there's
anxiety too, you know. You know,

225
00:19:30.640 --> 00:19:36.519
you get a big new client and
and you're excited, but there's there's

226
00:19:36.559 --> 00:19:41.400
always that little bit of anxiety.
But I think, I think I've always

227
00:19:41.440 --> 00:19:48.759
been a fairly positive person, and
I think that that serves people well.

228
00:19:48.839 --> 00:19:55.559
Not positive in a Pollyanna kind of
way, but positive in knowing that I

229
00:19:55.640 --> 00:20:00.920
don't have to know everything, as
long as I understand how I can reach

230
00:20:00.960 --> 00:20:07.839
out for help, how I can
bring people to help me who are experts.

231
00:20:07.039 --> 00:20:11.880
And I think if there's anything I've
learned over the years is I don't

232
00:20:11.920 --> 00:20:17.160
have to be the smartest person in
the world. I have to be the

233
00:20:17.160 --> 00:20:25.359
most forward thinking in bringing people to
the table. Definitely a lot of wisdom

234
00:20:25.400 --> 00:20:30.240
packed in that. So, Cynthia, there may be a lot of people

235
00:20:30.240 --> 00:20:34.279
who may be thinking of starting their
business. What are the top three or

236
00:20:34.319 --> 00:20:41.079
four things they need to keep in
mind as they're getting started. Well,

237
00:20:41.680 --> 00:20:48.640
So first of all, I will
use one of my daddyisms as I call

238
00:20:48.759 --> 00:20:52.960
them, they can't pay you enough
money to do a job you don't love.

239
00:20:53.079 --> 00:20:59.079
So I think first he always listens. So first and foremost, you

240
00:20:59.240 --> 00:21:07.920
have to try love what you do. To me that because then when maybe

241
00:21:07.079 --> 00:21:11.279
the times aren't so good and you're
not making as much money as you think

242
00:21:11.319 --> 00:21:15.680
you should, if you still love
what you do, there's just a huge

243
00:21:15.839 --> 00:21:19.039
value in that. So first,
I think that's the other thing. Second

244
00:21:19.079 --> 00:21:22.599
thing I say is you have to
be very realistic. I think a lot

245
00:21:22.599 --> 00:21:30.359
of people look at the business failure
rate for businesses within the first five years.

246
00:21:30.720 --> 00:21:34.480
It's significant and it hasn't gotten better
in the last twenty five years.

247
00:21:34.599 --> 00:21:40.759
It's pretty high. Always. Why, I think because people sometimes are not

248
00:21:40.920 --> 00:21:47.720
realistic about putting the plan in place
and working the plan. So you can

249
00:21:47.799 --> 00:21:51.720
have the best product in the whole
world, but if there's not a demand

250
00:21:51.839 --> 00:21:55.880
for it, it's not realistic for
you to start the business. So I

251
00:21:55.960 --> 00:21:59.440
think, you know, loving what
you do, being realistic, and then

252
00:21:59.680 --> 00:22:06.119
I really believe in having a great
team around you, because as a business

253
00:22:06.119 --> 00:22:08.920
owner, there is no way you
can know everything, and so you have

254
00:22:08.960 --> 00:22:15.000
to surround yourself with that team of
people who are going to be your trusted

255
00:22:15.079 --> 00:22:21.039
advisors, and there are there's a
lot of ways to find those people.

256
00:22:21.960 --> 00:22:26.759
I'm a part of a small business
association. I've met many people through that,

257
00:22:26.440 --> 00:22:30.960
but also just talking to other business
owners if you're not part of a

258
00:22:30.000 --> 00:22:37.039
group, and I always say,
you know, expect that you will give

259
00:22:37.279 --> 00:22:42.599
a lot in the early years.
Doesn't mean you won't in the later years,

260
00:22:42.680 --> 00:22:47.160
but you've got to weather those first
three to five years, and those

261
00:22:47.160 --> 00:22:53.400
can be the toughest. Yeah.
Definitely, being annor myself, I can

262
00:22:53.480 --> 00:23:00.160
definitely watch for that and things get
easier because bating the muscle for it.

263
00:23:00.200 --> 00:23:04.480
And at the same time, it's
also important to recognize that as a business

264
00:23:04.480 --> 00:23:07.880
owner, just like being in life
or whether you're even in a job,

265
00:23:08.039 --> 00:23:11.359
there are going to be ups and
downs. There's going to be ambiguity.

266
00:23:11.400 --> 00:23:17.920
There's going to be uncertainty, so
prepping yourself for those uncertain times as well.

267
00:23:18.680 --> 00:23:25.480
So you mentioned that your company has
ten employees, So tell us about

268
00:23:26.440 --> 00:23:33.000
your philosophy as to what a company
culture should be. Well, you know,

269
00:23:33.119 --> 00:23:41.799
I think I think that most people
don't value culture as much as they

270
00:23:41.839 --> 00:23:47.160
ought to. You know, the
saying is always, oh, it's about

271
00:23:47.200 --> 00:23:52.400
the people, but really it is
about the people. And I believe that

272
00:23:52.480 --> 00:23:57.079
the culture. You have to model
the culture. As leaders, we have

273
00:23:57.279 --> 00:24:03.240
to do what we say we will
do. We have to be the model

274
00:24:03.480 --> 00:24:11.319
of I call it serving so and
every employee is a little different. What

275
00:24:11.359 --> 00:24:15.160
people need is different. Now,
fortunately in a small company you can do

276
00:24:15.240 --> 00:24:17.920
that. The larger you get,
I think, the harder that is to

277
00:24:17.960 --> 00:24:23.039
do. But I do believe that
at least in my culture. Well,

278
00:24:23.240 --> 00:24:26.680
I mean I can give you examples. Over the years, We've had a

279
00:24:26.799 --> 00:24:32.079
number of occasions where someone has become
ill, and these are people who step

280
00:24:32.160 --> 00:24:34.960
up. What can I do?
Can I take that job off of someone's

281
00:24:36.000 --> 00:24:41.599
plate? Can I do that?
But I think having a really strong leader

282
00:24:42.160 --> 00:24:49.200
who does model the culture is important. So my employees know that I will

283
00:24:49.240 --> 00:24:52.359
not ask them to do anything that
I won't do. I mean, I

284
00:24:52.400 --> 00:24:56.359
think that's a big thing. I'll
do anything. I'll take the trash out,

285
00:24:57.000 --> 00:25:00.920
you know, I'll get on a
plane at three a in the morning.

286
00:25:00.400 --> 00:25:06.680
I will do I think that that
builds that culture. I think also

287
00:25:06.839 --> 00:25:12.720
being very transparent with the employees and
teaching them. So I think business literacy

288
00:25:14.000 --> 00:25:21.559
is important for business culture. Employees
need to understand what are the challenges,

289
00:25:21.759 --> 00:25:25.759
what are we doing? They need
to be able to contribute. Even more

290
00:25:25.839 --> 00:25:29.599
so as the generations. As I
look at some of my younger folks,

291
00:25:29.599 --> 00:25:34.200
I've got five generations working in my
business. That's pretty unusual. We all

292
00:25:34.240 --> 00:25:38.640
think very differently, but we respect
the fact that. You know, I

293
00:25:38.759 --> 00:25:41.400
like to say, just because I
did it that way doesn't mean you have

294
00:25:41.480 --> 00:25:45.880
to do it this way. But
show me you can get the result right.

295
00:25:45.440 --> 00:25:52.039
So I think respecting the differences is
important. Valuing people, valuing their

296
00:25:52.119 --> 00:25:59.400
families. I think all of those
things that culture is. You know.

297
00:25:59.440 --> 00:26:03.119
I I love it when someone says
to me, it's such a joy to

298
00:26:03.279 --> 00:26:07.960
work with the people from your company, and I because I feel that way,

299
00:26:07.680 --> 00:26:11.240
But it didn't just happen. And
in fact, what's interesting to me

300
00:26:11.440 --> 00:26:18.359
is that when we're interviewing, the
staff interviews these people before I ever do,

301
00:26:18.000 --> 00:26:22.160
because they have to work with them. They have to like them,

302
00:26:22.240 --> 00:26:26.519
they have to believe that they are
good people, that they are skilled people.

303
00:26:26.079 --> 00:26:30.680
And sometimes they'll say to me,
I don't think that person is right.

304
00:26:30.759 --> 00:26:33.240
I don't think they have the right
work ethic that we do. And

305
00:26:33.319 --> 00:26:37.559
I go, really, so,
now that's to me, that's culture,

306
00:26:38.039 --> 00:26:45.880
right, absolutely, And then that
tells what you mentioned was that culture is

307
00:26:45.920 --> 00:26:51.799
important. And your clients are telling
you that it's fun and we love working

308
00:26:51.839 --> 00:26:56.559
with your people. And that's where
a lot of people forget that your employees

309
00:26:57.319 --> 00:27:03.640
are the face of your brain.
Their employees are speaking or representing on your

310
00:27:03.680 --> 00:27:11.119
behalf. So when you pay attention
over there, you are building your business.

311
00:27:11.400 --> 00:27:15.039
And so initially some people may not
have employees. They may be working

312
00:27:15.039 --> 00:27:21.279
with independent contractors, and as you
mentioned, relationships are very important. So

313
00:27:21.319 --> 00:27:26.079
let's say, like now business is
stable in your experience, what does it

314
00:27:26.160 --> 00:27:32.440
take to scale a business and what
things people can look out for. Well,

315
00:27:32.519 --> 00:27:36.720
I will tell you that when I
started, it was there were two

316
00:27:36.799 --> 00:27:41.359
of us and were at ten.
We could be larger, we've chosen not

317
00:27:41.680 --> 00:27:47.200
to be at this point. But
I think if you want to scale a

318
00:27:47.279 --> 00:27:52.960
business, the best thing that you
can do is teach the people that you

319
00:27:52.039 --> 00:27:59.279
are working with everything you know you
need to. And I truly do believe

320
00:27:59.319 --> 00:28:06.920
this because so often I think the
person who is the business owner wants to

321
00:28:07.160 --> 00:28:11.839
retain all of that knowledge and control. And I even say this to some

322
00:28:11.920 --> 00:28:17.200
of my older employees. Teach the
new person coming in, because then you

323
00:28:17.240 --> 00:28:19.880
get to do something more fun,
You get to go do something that's it.

324
00:28:21.319 --> 00:28:22.640
So I think if you want to
scale, you have to stop doing

325
00:28:22.680 --> 00:28:27.680
everything yourself. I think that's really
important. I think you have to stop

326
00:28:27.720 --> 00:28:34.319
putting limits on yourself in terms of
geography, in terms of the lane that

327
00:28:34.359 --> 00:28:41.119
you are in. What I do
today is far more broad than what it

328
00:28:41.319 --> 00:28:47.079
was when I started. We have
added new services, we've added, but

329
00:28:47.200 --> 00:28:51.880
we also haven't grown so fast that
we can't manage the quality. But I

330
00:28:51.880 --> 00:28:56.079
think to scale, you've got to
stop doing a lot of the day to

331
00:28:56.160 --> 00:28:57.799
day. You have to bring in
good people and then you have to let

332
00:28:57.799 --> 00:29:04.839
them do what they do. M
hm. Absolutely. So tell us as

333
00:29:04.880 --> 00:29:11.279
to when somebody comes to you,
how do you help them and what does

334
00:29:11.319 --> 00:29:18.160
the process look like? Well,
you know it's interesting because so being a

335
00:29:18.200 --> 00:29:23.079
Greek person, I love to chat. We're a very extrovert. But believe

336
00:29:23.119 --> 00:29:26.759
it or not, when people first
come to us, we do a lot

337
00:29:26.759 --> 00:29:32.240
of listening. I mean, we
really get to know people and what are

338
00:29:32.279 --> 00:29:37.440
their challenges and what is what is
it that we can solve for them.

339
00:29:38.079 --> 00:29:42.839
It's not about me telling them what
I can do. It's about understanding what

340
00:29:42.880 --> 00:29:51.440
they need and then seeing what we
can do that can fulfill what they're going

341
00:29:51.519 --> 00:29:55.279
after. And sometimes if we can't, it means finding them someone that can

342
00:29:55.319 --> 00:29:57.960
help them, because I think that
you know, it's also important to you

343
00:29:59.359 --> 00:30:03.759
can't promise what you can't do.
That doesn't mean you don't stretch when you

344
00:30:03.920 --> 00:30:07.279
are, but when they when someone
comes to us, we will listen.

345
00:30:08.039 --> 00:30:14.440
We will often then come back with
what I call just sort of a statement

346
00:30:14.519 --> 00:30:18.319
of work, where it's here are
the things we can do, here are

347
00:30:18.440 --> 00:30:25.680
the phases of projects, here's the
results you can expect. Most of our

348
00:30:25.720 --> 00:30:30.519
customers are not in our door once. We have very long term relationships.

349
00:30:30.559 --> 00:30:33.799
I have customers that have been with
us over thirty years, and then I

350
00:30:33.839 --> 00:30:37.720
have customers that are brand new this
year. I think that's really that's a

351
00:30:38.039 --> 00:30:45.400
that's really good. But I think
you have to you have to really you

352
00:30:45.440 --> 00:30:49.559
have to know where you're going and
and then you have to be very strategic

353
00:30:49.640 --> 00:30:53.160
about how you're going to get there, because what is it they say,

354
00:30:56.079 --> 00:31:00.160
what gets done is what you focus
on? Right? Yeah, absolutely,

355
00:31:02.079 --> 00:31:08.440
So now you mentioned that you listen
to them and with your experience, what

356
00:31:08.640 --> 00:31:14.640
stages of business? Businesses have different
stages, some maybe starting ups, maybe

357
00:31:14.680 --> 00:31:22.039
scaling, some maybe bringing in But
what stages do you help the businesses?

358
00:31:22.160 --> 00:31:29.119
Well, often the businesses that we're
working with are not in I will I

359
00:31:29.319 --> 00:31:34.000
coach and I do I speak to
first stage businesses. When it comes to

360
00:31:34.079 --> 00:31:38.319
the media production side of it,
we are usually working with people who are

361
00:31:38.440 --> 00:31:45.720
past a startup phase and who have
a good idea of of where they're going

362
00:31:48.279 --> 00:31:52.160
and and but but that, but
I shouldn't say that, because we have

363
00:31:52.319 --> 00:31:59.359
had solopreneurs who are extremely forward thinking
people that we have worked with and helped

364
00:31:59.359 --> 00:32:05.799
them put together other In one case, we helped a person develop an academy

365
00:32:05.920 --> 00:32:12.480
where she was teaching people how to
do user designed interfaces, and she was

366
00:32:12.519 --> 00:32:16.960
a solopreneur. And another person who
is a lactation specialist and she has her

367
00:32:17.000 --> 00:32:23.960
own business. So I think the
key for us is we're looking for forward

368
00:32:23.960 --> 00:32:29.200
thinking businesses. And so I guess
it doesn't matter as I talk through this

369
00:32:29.279 --> 00:32:34.359
to myself what stage they're in,
it's do they have a vision? I

370
00:32:34.359 --> 00:32:39.720
think that might be the qualifier.
M And when you say that media production,

371
00:32:39.920 --> 00:32:45.319
So tell me, how does any
entrepreneur know that they're ready for a

372
00:32:45.359 --> 00:32:50.559
media production company? Well, today
almost everyone is, to be honest with

373
00:32:50.680 --> 00:32:55.039
you, absolutely, you know.
It is a reality of our life that

374
00:32:55.119 --> 00:33:00.559
things have gone digital. Part of
that is because so much of what we

375
00:33:00.640 --> 00:33:05.680
do is on those little devices and
sometimes it's hard to read right. So

376
00:33:06.680 --> 00:33:15.720
video design, graphic design, animations, many of those things are now just

377
00:33:15.839 --> 00:33:21.039
part of the toolkit you have to
have. There must they really are a

378
00:33:21.160 --> 00:33:28.640
must. And so I for us, that piece of it is especially I

379
00:33:28.680 --> 00:33:32.519
will say since COVID, because what
happened is a lot of people weren't getting

380
00:33:32.519 --> 00:33:37.559
on planes and going places anymore.
So we were doing a lot of work

381
00:33:37.640 --> 00:33:45.559
with companies that were doing webinars or
town halls or product launches where people couldn't

382
00:33:45.599 --> 00:33:52.319
come and see things. And for
me as the communications person, it also

383
00:33:52.400 --> 00:33:57.599
meant I had to do a lot
of training with people about what's different about

384
00:33:57.640 --> 00:34:02.400
communicating this way than getting in a
room with people, and how do you

385
00:34:04.200 --> 00:34:07.920
how do you give people that feel
for what you can do when you're not

386
00:34:08.119 --> 00:34:12.960
right there in front of them.
So that that's been a challenge I think

387
00:34:13.000 --> 00:34:16.480
for a lot of people, and
that again kind of brings us back about

388
00:34:17.760 --> 00:34:24.920
having that resilience to pivot because businesses, trends will change, and for a

389
00:34:24.960 --> 00:34:34.679
business to thrive, it's important to
continue to adapting and accommodating and adopting new

390
00:34:34.760 --> 00:34:39.760
practices. So you have mentioned that, and I know that you are also

391
00:34:39.880 --> 00:34:45.599
sharing that you have an upcoming book
tell us about that. Yeah, Well,

392
00:34:46.000 --> 00:34:50.599
you know how when you get to
a certain place and people start to

393
00:34:50.639 --> 00:34:55.679
ask you questions. And so what
I decided to do was I'd done a

394
00:34:55.719 --> 00:35:01.320
book called Small Business for Big Thinkers
really back in twenty thirteen with Career Press,

395
00:35:01.440 --> 00:35:07.320
and it was showing how small companies
how they can work with global giants

396
00:35:07.360 --> 00:35:10.079
because we work with a lot of
global companies. Well, as I started

397
00:35:10.119 --> 00:35:17.840
to look around, what I've discovered
is that much of the business world is

398
00:35:19.000 --> 00:35:22.599
so different. I mean, look
at what you've done with your books.

399
00:35:22.639 --> 00:35:27.480
I mean, you see how different
the world is today. But I wanted

400
00:35:27.519 --> 00:35:31.639
to try and put it into I
called it the four Stages. So the

401
00:35:31.639 --> 00:35:36.920
book is called Small Business, Big
Success, How to Beat the odds and

402
00:35:36.960 --> 00:35:39.719
grow a great business, because I
feel like I've done that. You know,

403
00:35:39.960 --> 00:35:43.920
some of it luck, some of
its skill. But what I've done

404
00:35:44.000 --> 00:35:46.679
is is I've looked at what success
it startup? And you know, some

405
00:35:46.719 --> 00:35:50.679
people may have started up, but
maybe now they're bringing up, they're thinking

406
00:35:50.719 --> 00:35:52.960
of bringing a partner, and that's
kind of a whole new startup, right,

407
00:35:53.719 --> 00:35:59.360
So it's success it's starting up.
And then there are success at operations.

408
00:35:59.480 --> 00:36:02.199
This is where a lot of business
people don't realize that you need to

409
00:36:02.239 --> 00:36:07.199
think bigger than what's in front of
you. And so there's a piece on

410
00:36:07.360 --> 00:36:14.239
operations, how do you really do
a great job with marketing and communications and

411
00:36:14.440 --> 00:36:17.320
hiring the right people? And then
there's success at growth. You know you

412
00:36:17.400 --> 00:36:22.519
asked me the question about scaling.
I think a lot of people get to

413
00:36:22.599 --> 00:36:27.440
that place and then that next big
leap I think is hard for them,

414
00:36:27.920 --> 00:36:31.880
and so they don't grow. So
how are you successful at growth? And

415
00:36:31.920 --> 00:36:37.159
then the last piece is how successful
are you at stepping out, what are

416
00:36:37.199 --> 00:36:42.440
the signs that maybe you should be
thinking about stepping out? And people go,

417
00:36:42.519 --> 00:36:44.760
why would you put all of that
in one book? I say,

418
00:36:44.800 --> 00:36:50.719
because if you kind of know how
you're thinking about where you want to be,

419
00:36:51.599 --> 00:36:53.840
even when you're starting, you should
be considering how you're going to step

420
00:36:53.880 --> 00:36:59.039
out. Are you growing that business
to be a lifestyle business or are you

421
00:36:59.280 --> 00:37:04.960
growing some thing that you want to
scale and sell because that will change how

422
00:37:05.000 --> 00:37:09.800
you operate and grow the business.
And so I'm taking a really I think

423
00:37:09.920 --> 00:37:15.119
holistic approach and I think there's a
lot in there for people who are running

424
00:37:15.159 --> 00:37:22.679
businesses or thinking of starting or thinking
of leaving. And definitely sounds like a

425
00:37:22.719 --> 00:37:29.039
great book. And if people want
to find out about you and want to

426
00:37:29.079 --> 00:37:31.079
work with you, where can they
find you? Well, they can find

427
00:37:31.119 --> 00:37:39.440
me at cynthia kbiz dot com.
Biz dot com. Books are on Amazon

428
00:37:40.039 --> 00:37:47.239
and also on Bookshop and Barnes and
Noble, So you know if you google

429
00:37:47.320 --> 00:37:52.960
me, will you will find me? But Cynthia Kay out of Grand Rapids,

430
00:37:52.000 --> 00:38:00.039
Michigan. So is there any one
last piece of advice that you'd leave

431
00:38:00.800 --> 00:38:08.519
our listeners with? You know that
that's a hard one because I think people

432
00:38:08.559 --> 00:38:15.440
are at such different places in their
life, and I think that the advice

433
00:38:15.599 --> 00:38:22.599
changes as we progress in our career. But I do think that you know

434
00:38:22.760 --> 00:38:28.320
the piece that my dad always said, which is you know, do what

435
00:38:28.360 --> 00:38:34.000
you love, whether that's you know
in your personal life, who you volunteer

436
00:38:34.199 --> 00:38:38.280
for, what you do, you
have to really love that and surround yourself

437
00:38:38.360 --> 00:38:44.360
with those people who are also really
positive and love what they do, because

438
00:38:44.400 --> 00:38:50.039
I think that makes a big difference. Absolutely Well, Cynthia, thank you

439
00:38:50.159 --> 00:38:55.199
so much for joining us. It
was a pleasure talking to you and I

440
00:38:55.360 --> 00:39:00.719
always love listening to stories and learning
new things, So thank you well,

441
00:39:00.719 --> 00:39:07.280
thank you it's my pleasure absolutely and
thank you listeners for being part of our

442
00:39:07.320 --> 00:39:12.360
family because without you, the show
would not be possible. And do reach

443
00:39:12.400 --> 00:39:16.079
out to us and let us know
how we can be of service and support

444
00:39:16.119 --> 00:39:22.119
you in the life you deserve.
And thank you one for making the show

445
00:39:22.159 --> 00:39:28.400
technically possible. Be well and take
care and see y'all next time. Thank

446
00:39:28.440 --> 00:39:30.559
you for being part of Beyond Confidence. With your host div Vi Park,

447
00:39:30.840 --> 00:39:34.960
we hope you have learned more about
how to start living the life you want.

448
00:39:35.400 --> 00:39:38.559
Each week on Beyond Confidence, you
hear stories of real people who've experienced

449
00:39:38.559 --> 00:39:45.360
growth by overcoming their fears and building
meaningful relationships. During Beyond Confidence, Vpark

450
00:39:45.440 --> 00:39:47.920
shares what happened to her when she
stepped out of her comfort zone to work

451
00:39:47.960 --> 00:39:52.079
directly with people across the globe.
She not only coaches people how to form

452
00:39:52.119 --> 00:39:58.760
HERD connections, but also transform relationships
to mutually beneficial partnerships as they strive to

453
00:39:58.800 --> 00:40:00.960
live the life they want. If
you are ready to live the life you

454
00:40:01.000 --> 00:40:07.960
want and leverage your strengths, learn
more at www dotwpark dot com and you

455
00:40:07.000 --> 00:40:13.119
can connect with wants contact at vpark
dot com. We look forward to you

456
00:40:13.280 --> 00:40:19.280
joining us next week.