March 18, 2025

The Five Career Moves No One Talks About

Show Notes
Transcript

In this episode, Divya Parekh talks with Becky Heidesch, an executive search expert with experience at Fortune 500 firms like Morgan Stanley and Citigroup. Heidesch shares the STEEP Qualifications© framework—Skills, Tools, Education, Experience, and Personal Qualities—to redefine career growth. They discuss the importance of adaptability, common career mistakes, and strategies to stand out in today’s evolving job market.

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This is Beyond Confidence with your host d W Park.

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Do you want to live a more fulfilling life? Do

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you want to live your legacy and achieve your personal, professional,

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and financial goals?

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Well?

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Coming up on Dvaparks Beyond Confidence, you will hear real

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stories of leaders, entrepreneurs, and achievers who have steps into discomfort,

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shattered their status quo, and are living the life they want.

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You will learn how relationships are the key to achieving

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your aspirations and financial goals. Moving your career business forward

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does not have to happen at the expense of your

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personal or family life or vice versa. Learn more at WWWA.

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You don't divpork dot com and you can connect with

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div Ant. Contact Dant divapark dot com. This is beyond

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confidence and now here's your host, div Park.

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Good morning listeners, so excited to be here with you.

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So it's Tuesday morning and just a phenomenal day. The

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sun is out. Can't ask for a birthday. So talking

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about kindness, something really beautiful happened. One of the readers

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from my book reached out to me and her name

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is Rika, and I want to give her a huge,

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huge shout out and she mightded me to be on

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her blog. So it's so wonderful that how that circle

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gets completed, that be right from heart, be there to

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support our readers and then that connection happens. So if

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you have got our books, I want to thank you

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really appreciate it. And for those who have not got

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our books, please go to Amazon get a books because

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it's a three ways that we work together. One is

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the books are here to help you. Then second you

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are helping us spread the message. And then third is

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that from the proceeds we give partial profits to Kiva

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dot org, so you're helping entrepreneurs. And then connect with

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me because I'm telling you I love hearing from my readers,

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just like I love hearing from you, my dear audience.

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So that's how we do. And let's bring in our guest.

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Welcome, Becky, thank you, thanks for having me. It's good

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to be here.

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Absolutely so share with us if you recall a moment

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or a person from your youth or childhood that left

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a positive mark on you.

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Oh gosh, I've I've been blessed. I've had many, you know.

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I I would probably say my godmother, my aunt. She

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just uh, she was a teacher. She just had a

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very positive outlook on life. Watched her, you know, raise

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a family, have career, uh, loved children, just loved the beach.

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Uh just really had and had such a heart for hospitality.

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Grew up in the Midwest and battled breast cancer and

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just always had a positive outlook on everything.

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Just enjoyed life.

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She was always happy, she had a lot of wit,

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just enjoyable and always a safe place to land.

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M definitely so Midwest. I can definitely tell you, like

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we had gone to Minnesota and like kind of went

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through Wisconsin and the neighboring states, and I forget the

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name of the National park in Minnesota, beautiful, beautiful place.

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And as we you know, drove down through, people were

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so lovely, very nice and so friendly. So I definitely

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get that.

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So it's a great, a tremendous extended family in the Midwest,

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and you know they come from roots of farming and

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just you know, really good family people.

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Yeah.

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I forget the name of a town. And they were

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like Norwegian people and just so helpful, like every turn

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that we made, just smiling, and it almost seemed like

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a town out of Hallmark movie.

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Yeah.

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So kind of coming back to your story. As you

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grew up, did you have any specific interests.

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I think sports athletics was kind of around our family

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all the time.

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So I enjoyed. I enjoyed the water.

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I enjoyed We did a lot of activities and I

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enjoyed the beach, the water, water skiing, you know, things

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like that. And I don't know exactly where, but somewhere

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along the way there was probably my mom. You know,

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this thread towards business and this thread towards watching the markets.

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You know, I dabble in the markets on a regular basis.

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I follow the markets closely. I'm trading every day. You know,

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those are just kind of like some interest I had.

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And although I started out on the educational side, I

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always had kind of this. I was always looking beyond

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that from just always had an interest on the business side.

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Yeah, no, definitely, And right now the markets are all

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over the place, but that's outside. Like okay, So tell me,

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Like you mentioned about the education, So what was that

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time in your life and how did that pen out?

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You know, I always liked school and so so going

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to school was you know, I liked it.

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I enjoyed school all the way through.

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You know, my teachers just I know some people just

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you know, struggle with school per se, you know, but

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you know, I always enjoyed it, and I think, you know,

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I had.

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A little bit of influence.

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Both my parents didn't go to college, so you know,

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for them, it was kind of new territory.

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But I enjoyed it.

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You know.

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When I was seventeen, I decided I wanted to go

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away to school, and so I just kind of made

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that venture and I did that, and then I ended

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up getting an undergraduate and graduate degree, and at the

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time it was health and physical education, and then I

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went back later and got an MBA. I'm in the

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process of I'm an older parent with a gen Z

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daughter that's just getting ready to graduate high school and

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moving into those decisions. And you know, from an education standpoint,

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so much has changed, you know. I mean, we could

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spend an enormous amount of time just talking about that,

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and especially young people today and the way they're learning

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and the way they look at things. But you know,

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the traditional paths of declaring a major, doing one thing

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and one job, so much of that has changed. You know,

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it's estimated now that we're going to have twelve somewhere

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close to a dozen jobs and three to seven different careers.

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And so you know, you have a workforce, an economy,

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and a world that is changing at such a rapid

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speed as you know, and your work and AI. But

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you have that, and you have all of that is

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also perpetuating the way young people are learning today. Yeah,

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so have all of these things kind of playing a

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role at the same time and.

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Different opportunities.

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Yeah, so you mentioned that, you know, people are going

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to have twelve jobs, and that's one of the things

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nobody talks about. People are still as you mentioned, people

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are still talking about the major and you know, with

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it having that straight path, so that's not there. So

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what does that mean for today's workforce?

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Well, I think number one, you know when you take

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a look and you know this in your background on technology,

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I mean the average amount of time that you know,

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skills can be outdated within six months anymore. So if

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we're not upscaling, rescaling, stacking skills and moving in that

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direction and constantly staying up with the tools in our

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industry or the lane that we're in and that we're

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working in, you're constantly going to be kind of running

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from behind. So I think we have that. And from

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a digital standpoint, digital literacy, data literacy, all of those

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skills related to that are huge today. But beyond that,

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you know, you've got to be nimble, and you've got

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to be able to be resourceful, and you've got to

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be able to pivot in And I talk about in

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my book. The first couple of chapters are just related

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to the foundation of job security today because so much

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of that has changed. And you know, we grew up

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at a time and you know, my parents and generations

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where it was one or two jobs and you had

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that job security. And I think we as individuals, we

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want to be able to believe or think that the

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company's going to protect us, or the organization is going

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to protect us, or even our own business we're going

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to be able to rely on And you just can't

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rely on any of those things anymore. And so, you know,

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one of the other things I talk about in the

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book is developing, you know, the number one essential skill,

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and that's to be able to monetize your skills and

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know how to do.

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That and be able to leverage.

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So it's really important that I try to tell my

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daughter to think multiple careers.

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Now many careers.

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You know, if you may start out in this and

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this is going to be where you want to start out,

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and that's great. And there are some people that are

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going to start out and stay in the same lane

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and that's great too. And if they have a passion

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and they're performing and they're growing and they're learning and

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they love what they're doing, then you know, more power

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to them and they should stay there. But for the

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way and changing, it's got to be you know, you

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have to be very nimble today.

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Yeah, definitely. So it brings up a couple of talking points.

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One is that you know, it's important to be reskilling

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all the time. So now when you're talking about reskilling

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based on the experience, what would you recommend for our

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audience reskilling in their own line of work? Are looking

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for the others?

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Yeah, so I think it's really important if they have

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a direction and they have a path. I think it's

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super important because you know, the reskilling is just one

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component of it. But if you don't know where you're going,

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or you don't know you know what you want to

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be doing next or what your plan is, then there's

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so many opportunities to reskill you can kind of get lost.

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It's the same with the tools that we use today.

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Right, So it's it's important that they think about what

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they're doing now and what does it look like in

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that in their industry or in their particular sector in

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their industry, and what are the new tools coming and

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where do they want to If they're going to stay

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in that lane, then they have to stay up with

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what's happening in that particular sector so that they're ahead

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of the head of the path, you know.

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Mm hmm, So definitely. So what I'm hearing is that

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having that clarity around where they're going and also knowing, like,

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you know, what are their strengths because the skills are transferable.

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So as you mentioned, you know, before you jump into

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the reskilling, be clear about it, like where you're going

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and what are your strengths, and then depending on that

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also looking into where the market is going. And when

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we talk about market, it's about different companies the different directions.

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So for currently, you know, AI has taken over and

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the whole landscape has changed. So what are your thoughts

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on that.

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Yeah, it's you know, market timing is really important and

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I don't care what field or industry you go into.

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You know, I started out.

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I started my business thirty years ago because I couldn't

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find a job and I at the time I wanted

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to be in women's sports marketing and there was no

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business or industry or market there. So I created a

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publication in the industry and from there I created a

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sports marketing agency and then the online career center and

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all of these things. But I created these things, but

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I also and then I started my search firm twenty

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twenty five years ago with a specialty in women in

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diversity hiring. And you know, back then it was just

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a success to get a meeting on the topic. But

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timing is important, so you know, and you take a

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look at where we are now, and you take a

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look at kind of some of the areas that I

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was in, and market timing is critical, So.

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I think that's important.

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You know, you look at evs and what's happening electric vehicles,

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and twenty years ago, nobody thought that was going to

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be anything to be part of today. But you know,

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you look at the auto industry as an example, and

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now you've got to have people that are capable of

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fixing these vehicles and doing these types of things. So

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it is important to know where industries are going and

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where the growth looks like it's going to be in

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the future, and you've got to try to just stay

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up on that. And it's hard to stay up on

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all the sectors, so you really kind of got to

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focus in on where you are and what's happening around you,

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but always be looking at what's happening in the economy,

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what's happening in the world at large.

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I want to come back that definitely, that makes sense.

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I want to come back to what you mentioned earlier.

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You said that there was no need or there was

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a need, but there was nothing like a sports marketing agency.

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So tell us a little bit more about that time.

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So one thing is like, okay, what does market want?

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Another thing is finding a gap and creating a niche

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and carving out a path for yourself. So tell us

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a bit more about that.

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Yeah, so you know what does the market want?

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And the timing, I mean, I was in it at

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a women's sports as a market had, you know, these

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these peaks and valleys constantly, you know, where people thought,

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oh it was here, you know, and I had gotten

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in and started my publication in nineteen ninety five. The

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ninety six Olympics were right around the corner. The women,

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you know, took over and won the gold medals. You know,

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the WNBA was just being launched in ninety seven, you know,

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the ABL another competing basketball league.

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So and I was in it with a group of.

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Women and people that you know, we had thought my

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colleagues that women's sports had kind of made it. We

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were on the rise at that particular time, and then

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I watched, you know, I was fortunate to probably have

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one of the longest standing businesses in women's sports at

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that particular time, but many everybody was dropping off. You know,

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Sports Illustrated for Women's magazine a lot of these you know,

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big names, and people had put money behind it. Some

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of the leagues had gotten thirty million in funding and

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put money behind it. But the market wasn't there and

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it was not sustainable at that particular time. Had I

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known what I know now about market research and things

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like that and really taking a look at it, if

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I had really looked at it from the nuts and

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bolt standpoint, I probably would have said, well, there's not

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really a market there. But to your point, you know,

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your second point of finding a niche. You know, what

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I did recognize when I was looking for a job

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in the market was there wasn't anything. It was very fragmented.

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So I could create a publication which was I built

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it as a number one information resource and it covered

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business development, corporate sponsors, a need that was missing. And

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then I had a little section in the back that

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was related to jobs. And so I kind of created

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this publication which became a loss leader, and then it

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opened the door to consulting, open the door to launching

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a sports marketing agency, and then working with companies and

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actually doing that work for ten.

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Years, you know, doing it.

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So you know, I think there's something to be said

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for creating things when you look and you see that

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there's something that's not there. And I think it's also

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important to recognize, you know, is the market really going

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to be sustainable for the kind of business that you

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want to run?

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Hmmm, very insightful. Is it going to be sustainable? And also,

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depending on your goals and what do you want to

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achieve in life, are you looking for sustainability and along

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with it scaling because if you have big dreams, it's

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also important to kind of focus on like, Okay, I've

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got the idea, and is it sustainable? Is it scalable?

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So in terms of business, you know, usually people talk

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about minimum viable products. So did you have that in

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your mind or you just kind of no?

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I mean, I you know, I wrote my book. Part

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of part of writing my book was all the lessons

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learned right, And there is a there is a chapter

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in there on working for yourself and running your own

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business and and you know, asking these questions before you

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just jump in. So I pretty much have made all

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the mistakes out there. But you know, I think it's

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you know, I never looked at or focused. I was

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following a passion and I never looked at and focused

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on was I going to make money? How was I

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going to make I mean I tried, I learned to

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generate revenue probably a dozen different ways, but I was

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never I didn't come from that mindset of thinking about

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that of scaling a business or thinking about you know,

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profit and loss and the balance sheet and that sort

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of thing. I just jumped in and created and so

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you know, those are part of the lessons.

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Learned, definitely. So hey, now we have talked about quite

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a few things. So visiting back to when you had said, like,

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you know, learning how to monetize their skills. So you

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do talk about a three career strategy that people can use,

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So how would they use that to monetize their skills?

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Well, I think it's important.

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The reason why I say three careers is because we

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start out and you know, for many people, we might

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work twenty twenty five years. I mean, look at what's

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happening today. We are living longer, we are working longer.

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Many people want to work longer. Many people don't want

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to retire in the traditional way that you know people

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used to. So whether it's a side hustle, whether you know,

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whatever it is that they're doing, I think that it's

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natural to do something X amount of years and think, Okay,

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I really want to do something different. Now I want

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to challenge myself and do something different, and then maybe

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I want to do something in my last chapter. So

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I think by thinking that way, we don't get so

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stuck in just one lane and feel like this is

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all I know how to do or can do. So

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I think that's important. But the other thing is in

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terms of deciding and managing your career, one of the

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things that I the focus of the book is the

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Steep Qualifications, And that's something I created after working with

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people for so many years and myself and my job

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and career changes and really recognizing and looking at how

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can I help people manage their careers better?

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How can we do this better?

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Because we look at financial management, we look at health management,

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all of these different things, but when it comes to

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managing our careers, we're not really following any sort of framework.

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And so when I really looked at it, the steep qualifications,

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your skills, the tools, your education, your experience, and your

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personal qualities. Those are the things that you can take

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with you through any career path. You have to align

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it to what that is and your goals are within

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that career path. But if you always go back to

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where it's a good starting point. So I'm I'm working

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with somebody who wants to make a career transition. We're

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going to go back to your steep qualifications. Let's just

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start from where you are today. What are your skills,

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what are the tools that you have, what's your education been,

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what is your experience been, And then I want to

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know a little bit about the personal qualities that are

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going to help them get up that ladder or get

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through that tunnel or whatever it is, cross that river

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that they want. But that's the starting point. And then

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if you start there and you just focus on that

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in terms of which direction you want to go, that's

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going to be a framework you can use with you

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regardless of what.

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You do or what direction you go.

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Definitely, so as we talk about that, you know, you

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mentioned about that. You know a lot of people are

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deciding not to retire traditionally, and then in some cases

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people are not able to retire because they're not saved enough.

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So we're finding that a lot of baby boomers are

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coming back to work.

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Now.

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When we have baby boomers there, then we also have

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the gen Z stepping into the workforce. So when we're

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looking at these two generations with such different values, when

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you kind of look at the intergenerational communication and generation gap,

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so what would you say are some of the ways

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The Five Career Moves No One Talks About

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