Sept. 10, 2024

The Iceberg You Don’t See: The Marketing System for Financial Advisors

The Iceberg You Don’t See: The Marketing System for Financial Advisors

Retirement planning can feel like walking through a minefield—one wrong step could have serious consequences. With so many risks to consider, from the timing of your savings to the impact of inflation and healthcare costs, it’s no wonder that retirees...

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Retirement planning can feel like walking through a minefield—one wrong step could have serious consequences. With so many risks to consider, from the timing of your savings to the impact of inflation and healthcare costs, it’s no wonder that retirees and pre-retirees often feel overwhelmed and under-prepared.

Tune in to learn actionable steps to empower you to control your retirement planning. Don’t miss this essential guide to securing your financial future!

Beyond Confidence is broadcast live Tuesdays at 10AM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Beyond Confidence TV Show is viewed on Talk 4 TV (www.talk4tv.com).

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WEBVTT

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The topics and opinions expressed on the following show are

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solely those of the hosts and their guests, and not

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those of W four WN Radio It's employees or affiliates.

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We make no recommendations or endorsement for radio show programs, services,

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Radio It's employees or affiliates. Any questions or common should

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be directed to those show hosts. Thank you for choosing

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W four WN Radio.

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This is Beyond Confidence with your host w Park. Do

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you want to live a more fulfilling life? Do you

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want to live your legacy and achieve your personal, professional,

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and financial goals? Well? Coming up on dvparks Beyond Confidence,

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you will hear real stories of leaders, entrepreneurs, and achievers

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who have stepped into discomfort, shattered their satus quo, and

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are living the life they want. You will learn how

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relationships are the key to achieving your aspirations and financial goals.

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Moving your career business forward does not have to happen

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at the expense of your personal or family life, or

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vice versa. Learn more at www dot Divpork dot com

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and you can connect with divant contact at divpark dot com.

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This is Beyond Confidence and now here's your host, w Park.

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Good morning. It's of course one of my favorite days

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of the week because I get to be with you. So,

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like we always talk about, I would like to share

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the kind of story for this week. So I'm going

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to give a huge, huge shout out to one of

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our young listeners actually you know, they're in their twenties,

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and thank you for sharing it. Sarah. So, Sarah was

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out and about grocery shopping and she saw, you know,

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elderly couple and it seemed like, you know, they were

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having some tough time with a card and all that,

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with loads of groceries and all that. And she just

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kind of stopped by and said that, oh, yeah, this

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card looks real real, like something's not right in the wheel.

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Would you be okay if I just kind of took

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this strain out from the wheels And she didn't want

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to just kind of like startle them or alarm them,

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And they said sure, and she pulled out that string

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and lo and behold, you know, they could push that

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cart back easily to their car. So tiny little thing.

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So think about it. It was probably like two minutes

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of her time, and yet she got all smiles and

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the couple had a wonderful interaction with her. Says always,

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I'm going to ask you to set aside an hour

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of your time every month, and it can be done

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either one hour in one day, or it can be

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done throughout the month, a few minutes here, a few

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minutes there. So to those who have been spreading kindness,

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I want to cheer you on, rock on, and to

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each and everyone who has purchased our books, think you,

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think you, Thank you for spreading the message and helping

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us help entrepreneurs across keywa dot org. And now I

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also what I want to share with you is that

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it's super important that you not really get the books,

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but take the learnings and implement it in your life.

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Because remember, the only thing that stands between your intention

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and reality is your implementation. Let's bring on our guest,

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Welcome in morning. Good morning, Roger, So Roger tell us.

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Do you recall a moment or a person from your

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childhood that left a post and mark on you?

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I actually remember many of them. So way back when

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I was under ten years old, I wanted a ten

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speed bicycle like all the other kids had in the neighborhood.

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And at the time, my dad owned a laundry near

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Times Square in New York City, and I asked my

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dad for money to buy a ten speed and he said,

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I won't give you the money, but I will let

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you earn the money and buy the bicycle yourself. And

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I remember looking at him thinking I'd much rather just

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have him give me the money, but you know, he

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stood firm, and you know, we kind of looked at

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each other, and it took me a few moments, but

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I got it. And over the next several months, I

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worked my butt off in his laundry during the summer,

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one hundred and ten degrees in the back of the shop,

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and I earned I think it was about one hundred

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and fifteen dollars to buy an Atala ten speed bicycle

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with Shimano gears. I remember this to this day, and

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I was so proud of that bike and what my

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dad made me go through to get it and to

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enjoy the pride of ownership, and that lesson has never

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ever left me. Wow.

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Yeah, there's something to be said about having that prize

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and just that fulfillment in that sense of joy when

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you accomplish and when you achieved something on your own.

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And if a spot of dirt got on the bike,

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did you you know, I stopped everything I was doing.

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You know, I got a you know, a rag and

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you know, cleaned it off because it was my baby,

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you know.

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Mm. So like it sounds like what you're saying is

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that because you had so much skin in the game,

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you valued it even more rather than if something were even.

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Called that sweat ownership. And I did plenty of sweating,

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of course.

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Yeah. Laundromantling definitely, and I've always kind of cheered and wondered, like,

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you know, how they do it. But it's just amazing

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how laundromat or like you know, for that matter, like

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you know, the dry cleaning entrepreneurs all of that. It's

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really hard labor.

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Yes, my dad was a dry cleaning and laundry entrepreneur.

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He grew his business wonderfully during the sixties, seventies and fifties. Sixties,

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seventies and eighties.

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That's fantastic. So you had a role model right at home.

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I had a great role model, only at times I

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didn't appreciate it.

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And of course it's here's the thing. Sometimes truth is

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a bitter pill to swallow. In the long run, it's helpful,

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but it can be hard at the time when it's

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being shared. So, as you grew up, what were your interests?

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For some odd reason, And I see this among young

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people now, money interested me, go figure, okay, because I

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saw I saw all the things that money could buy,

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and I saw the reverse that when you didn't have money,

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you couldn't buy all that stuff that you wanted. So,

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you know, I got it into my head that I

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wanted to have a measure of success and be able

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to afford what I wanted, and to have autonomy and

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freedom to do what I wanted to do when I

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wanted to do it. So you know, I eventually entered

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Wall Street as it were, And actually Wall Street was

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just around I guess around three and a half miles

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south of where I grew up, so it was just

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a short subway ride. But I started my career with

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EF Hutton, a name some older folks might remember, and

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I migrated from Wall Street and Broadway to Washington, d C.

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Where I lived for about thirty odd years. And through

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the years I had stayed with the same company and

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ef Hutton was sold to Shearson, was sold to Smith Barney,

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was sold to Morgan Stanley, and then we parted ways.

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But along the way, I was a senior investment management

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consultant at Smith Barney and a senior vice president of

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wealth management at Morgan Stanley, and then I eventually became

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a managing director at another organization. So I've always had

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this touch with money and what it can do, and

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I've seen the behaviors of many people and their money

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and diva. It is fascinating. It is absolutely fascinating because

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I've dealt with well over one thousand clients, you know,

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during the course of my forty year career, and I've

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seen everything that you could possibly see.

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Hmm, yeah, that is yeah, definitely, that's quite a wonderful

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run you have had. So tell us as you a

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couple of aspects. Let's first deal with the first aspect.

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As you grew into your career, you definitely had that

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passion for money. But as you grew up in ranks,

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what was it that made you stand out and helped

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you get ahead?

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The biggest thing that I had going for me was

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my ease in forming relationships and as a matter of fact,

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my first book which I wrote ten years ago, Forging

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Bonds of Steel, How to have a great Relationship with

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your Financial Advisor, because one day I just sad and

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I was, you know, running some spreadsheets as math guys

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normally do, and it occurred to me that I had

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a you huge amount of clients that I had had

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for many, many years. And as I was looking at

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the names vivia, it occurred to me that I might

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not be the best investment person in the world. I

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may not buy the best options or stocks or mutual funds.

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But it appeared that my superpower was informing and sustaining

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long term relationships. Put another way, if you were my customer,

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how do I fashion our relationship so that you pay

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me a fee for ten, fifteen, twenty thirty or thirty

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five years.

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Yes, relationships are the key, because, as they say, people

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buy from people or people work with people who they

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like knowing trust exactly. And trust is such a tenomous

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currency that it can.

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Could be broken very easily.

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Yes, it is very fragile. So tell us, like, when

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you say that you could form those bonds of steel,

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what were a couple of elements that helped you do that?

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The first thing that I that I always did was

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to take the time to listen to what the person

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was trying to achieve their objectives, what kept them up

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at night, and to be able to do that and

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not interrupt. It's very very difficult because when someone says,

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for example, I saw a car that I wanted and

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I couldn't afford it, the first thing that comes to

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mind is, oh, yeah, I found a car that I

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wanted and couldn't afford also, and then you want into

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you you you. It's very very difficult to stand your

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ground and remember that God gave us two ears and

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one mouth wants you to listen twice as much as

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you talk, So it's very very difficult to sit back

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and just listen. And people really feel connections and trust

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with people that listen to them, because not many people do.

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Yeah, it's your absolutely right, because half of the time

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people are already thinking of, hmm, this person is saying this,

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what will be my answer? How could I phrase it,

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how could I make it sound so that I sound intelligent,

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or what they're going to be thinking about me. So

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it's about letting go of yourself and giving that focus

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to the other person.

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Exactly.

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Yeah, no, definitely. So you mentioned that you have seen

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all the behaviors could see in people as far as

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money and wealth is concerned. So we'll be coming to

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the techniques and strategies a little bit later. How about

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if you kind of dive into a little bit of

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psychology behind people's behaviors and so tell us, like, you know,

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what has been your experience and what are some of

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the common pageants that you've seen.

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One of the things that is a constant in my

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career is the question of, excuse me, what are you

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doing to prepare for your retirement, whether it's five years

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from now, twenty years from now, even forty years from now, Because,

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as you're aware, the earlier you start kind of the

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easier it is. Okay, if you wanted to accumulate pick

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a number, eight hundred thousand dollars or four million, the

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longer the amount of time you have to do that,

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the easier that journey will be.

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Does that make sense, Oh, absolutely, because then we are

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looking at that, you know, then the compound interest and

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all of the time and compounding exactly.

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But a lot of it has to do with the

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decisions you make, the behavior you exhibit and the willingness

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that you have to put off some things that you

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might want. So, for example, you might want to buy

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a Mercedes, but perhaps you should max out your four

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A one K and an IRA contribution or some other

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investments so that you could see the long term and

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understand you have to give up some short term gratification

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on the other side of it, I have seen and

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this screws with my head when I say it. Someone

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who says, oh, I'm not saving for retirement, and I say,

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do you not plan to retire? He says, no, I'm

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waiting for my parents to die. Divyah, I just shake

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all over. I want to scream and yell and pound

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my head against the wall. And all I do is

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smile and say, oh, tell me more.

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Well, what if your parents used to it all up

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in their travels and you don't have anything?

235
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Yeah. So you know, I've heard a lot of different answers,

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but when I hear that one, it kind of shakes

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me to the soul and I want to secretly call

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up the parents and say, give all your money to charity.

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Your son doesn't need.

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It, definitely. So yeah, that's on the mind. And so

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tell tell our audience as to what could be the

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obstacles between having good financial habits, because as you mentioned that,

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you know, sometimes you have to delay the gratification that,

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oh yeah, I've got my eyes right on that fantastic

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like you know, Bronco, or I've got my eyes on

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that Tesla or whatever it is, and you know what,

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it's okay. I will make sure that I continue with

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this old car, maximize my four one kese. So what

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stands between those two things?

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We all have wants and needs. So a want is

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that new Chevy Bronco, the granite countertops, the hot tub,

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the house with the swimming pool, you know, the vacation

253
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in Tahiti. You know, it goes on and on. The tesla,

254
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it goes on and on. So the point is to

255
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figure out, you know, what are the wants and what

256
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are the needs. A need is how am I going

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to generate a synthetic paycheck when I can no longer

258
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work or no longer want to work whenever? That might

259
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be sixty sixty five, seventy fifty five, whatever the number is.

260
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And then you have to back into that because if

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you say, well, I'm going to need two and a

262
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half million dollars that I could draw maybe three percent

263
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of each year. You have to figure out how am

264
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I going to a mass that couple of million dollars

265
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while I'm buying a Tesla, while I'm getting granted countertops,

266
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so on and so forth. So you have to prioritize

267
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your needs and your wants. Does that make sense?

268
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Absolutely, and also doesn't hold. Actually, there is a study.

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So coming from a science background, it thinks that they

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had group of kids and they had done marshmallow or

271
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cookie study. I don't remember the exact.

272
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Sounds vaguely familiar, yesh.

273
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Yeah, And what they found was that the kids that

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delayed going for the immediate gratification were able to amass well, yeah,

275
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in comparison to the others who were like, no, I

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need this right now.

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And you know that's that.

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And let's say I.

279
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Think about the kids that I grew up with. Okay,

280
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and remember I was on the Lower East Side of

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New York. It wasn't Beverly Hills or anything like that.

282
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And some of the kids are dead. They didn't even

283
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make it to fifty. They made very very poor decisions

284
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and they're gone. Others did extremely well. The head of

285
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a hospital, a movie act someone who owns numerous restaurants, myself,

286
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others musicians, others, janitors, people living week to week, paycheck

287
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to paycheck, and all of it had to do with

288
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their behavior, whether they got high every day after school,

289
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whether they went to the library. Pre Internet, you couldn't

290
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ask mister Google or missus Google. And I remember vividly

291
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when I moved to Washington, d C. I was operations

292
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manager for EF Hutton and I was in a large

293
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office building and on the first floor was a French

294
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restaurant and bar called Cafe Marche. Haven't thought about this

295
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in twenty five years, but anyway, I remember that the

296
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manager used to buy drinks almost every night for the

297
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advisors and staff, and every night a bunch of them

298
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would go there, free drinks, free appetizers. More often than not.

299
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I went to the library. I just went to the

300
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bar maybe once or twice in two weeks. And I

301
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remember thinking to myself, I've read twenty odd books this

302
00:21:31.240 --> 00:21:36.480
year so far, and they've had eighty cocktails. And I

303
00:21:36.559 --> 00:21:40.799
thought to myself, who's exhibiting better behavior? Who is going

304
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to benefit more? And that stayed with me. And that

305
00:21:45.640 --> 00:21:51.319
was in the mid eighties, so some of those things

306
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stick with you, but it all comes back to your

307
00:21:53.839 --> 00:21:56.160
behavior and the decisions you make.

308
00:22:00.359 --> 00:22:03.640
Well, that definitely makes sense. So now let's say somebody

309
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is disciplined and at so many times they may not

310
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have access or they may not have as much to

311
00:22:13.279 --> 00:22:15.400
begin with, so that you know they can go to

312
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the financial advisor, so that they're a lot of entrepreneurs

313
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and professional people, or it doesn't matter for that matter,

314
00:22:21.160 --> 00:22:24.799
anyone what can they do to get started? And what

315
00:22:25.000 --> 00:22:31.039
is that marketing system that you talk about? So you

316
00:22:31.079 --> 00:22:31.440
ask that.

317
00:22:32.240 --> 00:22:35.400
So, as I mentioned, I've written a bunch of books.

318
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So one of my books is called eighteen Wealth Lessons

319
00:22:41.279 --> 00:22:46.279
that will Transform Your Thinking. And when I finished writing it,

320
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someone said, this book is great. Are there other books

321
00:22:50.839 --> 00:22:54.799
I should be reading that could help me on my journey?

322
00:22:56.119 --> 00:22:58.640
And I thought to myself, oh my gosh, I could

323
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rattle off twenty five them right off the bat. So

324
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I put them on paper, and whenever I gave one

325
00:23:07.799 --> 00:23:10.680
of these books to a friend or a client, I

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00:23:10.759 --> 00:23:15.279
included my list of twenty five books that was my

327
00:23:15.400 --> 00:23:21.039
suggested reading list that taught them about money and finance.

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Without getting too far into the weeds, I'm not giving

329
00:23:25.000 --> 00:23:29.839
them mathematical equations of the yield to call of a

330
00:23:29.960 --> 00:23:34.519
municipal bond or convexity, or any duration or maturity or

331
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anything like that. But I gave them just good knowledge.

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And I have found that the more people read and

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00:23:43.880 --> 00:23:48.440
take personal responsibility, they can get to the point where

334
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they're making very, very good financial decisions. Yesterday, on I

335
00:23:54.200 --> 00:24:00.720
think it was Fox, mister Wonderful from Shark Tank was interviewed.

336
00:24:01.200 --> 00:24:04.000
I forgot his name, that the bald guy always wears

337
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a black suit, Kevin something, and he was going on

338
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about how people waste so much money, you know, going

339
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out to eat, you know, at work for nine ten

340
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eleven bucks at a shot, getting five and a half

341
00:24:22.319 --> 00:24:26.400
dollar coffee at Starbucks, and how during over the course

342
00:24:26.440 --> 00:24:30.599
of the year they probably blew between ten and fifteen

343
00:24:30.799 --> 00:24:36.119
thousand dollars on that. Now me, I love coffee, Diviviy.

344
00:24:36.160 --> 00:24:39.440
I don't know about you. I adore coffee. I have

345
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two big ass mugs each day, and I buy five

346
00:24:45.400 --> 00:24:50.839
pound bags from a coffee roaster place in Rockville, Maryland

347
00:24:51.279 --> 00:24:56.240
that I've been buying for for thirty five years. And

348
00:24:56.400 --> 00:25:00.640
my Yoga Coffee makes great coffee, and every day I

349
00:25:00.720 --> 00:25:04.000
make my coffee and I think it cost around forty

350
00:25:04.079 --> 00:25:09.519
seven cents a cup and I love it. And you know,

351
00:25:09.720 --> 00:25:12.359
mister Wonderful was talking about the fact that he makes

352
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his coffee at home. Now, granted, he could buy a

353
00:25:15.119 --> 00:25:18.400
coffee roaster every day of the week, you know, you

354
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know the company. But the other thing he was saying is,

355
00:25:22.119 --> 00:25:24.960
you can make yourself a sandwich. You know, go to Safeway,

356
00:25:25.400 --> 00:25:28.039
get the bread, the lettuce, the meat, whatever. You can

357
00:25:28.119 --> 00:25:30.319
make yourself a sandwich for probably under two and a

358
00:25:30.359 --> 00:25:35.480
half dollars, okay, And that's making good decisions rather than

359
00:25:35.519 --> 00:25:38.759
going out and getting a cheeseburger and fries for nine

360
00:25:38.799 --> 00:25:43.319
and a half to thirteen dollars plus a tip. Okay.

361
00:25:43.440 --> 00:25:45.400
So you know, there's a lot of things you can

362
00:25:45.440 --> 00:25:48.359
do even if you're not making a lot of money.

363
00:25:48.519 --> 00:25:54.039
I remember reading an article about a ups driver who

364
00:25:54.599 --> 00:25:57.359
died when he was around eighty and he left a

365
00:25:57.400 --> 00:26:02.079
fortune of millions and millions of dollars to a college,

366
00:26:02.720 --> 00:26:08.160
and everyone was saying, how the heck did he accumulate

367
00:26:09.039 --> 00:26:12.720
millions of dollars? He put it all in stocks in

368
00:26:12.880 --> 00:26:16.680
mutual funds, and he left them alone. Mind you, this

369
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is not investment advice. But this is what he did,

370
00:26:21.000 --> 00:26:25.119
and no one knew that this very, very humble fella

371
00:26:25.559 --> 00:26:29.519
who drove a truck for forty five years had millions

372
00:26:29.519 --> 00:26:30.759
and millions of dollars.

373
00:26:31.920 --> 00:26:35.799
Yeah. No, definitely. So we've talked about that if you

374
00:26:35.839 --> 00:26:39.599
don't have much money to invest to begin with, you

375
00:26:39.720 --> 00:26:43.240
can create a lifestyle where you can still save the money.

376
00:26:43.240 --> 00:26:46.480
So like, okay, so now let's say you have certain

377
00:26:46.519 --> 00:26:50.759
money that you have, what are some of the best strategies.

378
00:26:51.839 --> 00:26:56.799
Well, I need to stay away from specific investment strategies,

379
00:26:57.119 --> 00:27:03.880
absolutely no, because of regular very framework would basically crash

380
00:27:04.039 --> 00:27:07.920
through my ceiling of my home, grab me, put me

381
00:27:07.960 --> 00:27:12.359
on a spaceship, and put me in sec jail. Okay.

382
00:27:13.000 --> 00:27:18.559
So what people need to realize, though, is that time

383
00:27:19.319 --> 00:27:25.400
leeches out risk, just like time makes the memories of

384
00:27:25.440 --> 00:27:30.119
a lost love softer. So for example, when I was

385
00:27:30.200 --> 00:27:34.359
in college, I met the love of my life and

386
00:27:34.400 --> 00:27:39.240
then when we broke up, I was heartbroken. But after ten,

387
00:27:39.680 --> 00:27:46.160
twenty thirty forty fifty years, it's just a sweet memory. Okay,

388
00:27:46.440 --> 00:27:50.039
the pain is all gone now, it's just happy thoughts.

389
00:27:51.440 --> 00:27:55.119
Kind Of the same with investments. You know, if you're

390
00:27:55.240 --> 00:28:00.799
thinking that you're twenty five years old, and you're going

391
00:28:00.960 --> 00:28:05.839
to retire at sixty five, although sixty five is not

392
00:28:06.000 --> 00:28:09.359
the best time anymore because people are living longer and

393
00:28:09.400 --> 00:28:13.759
everything like that. But just for our example, dive, you

394
00:28:13.759 --> 00:28:17.240
you're twenty five years old, You got your whole career

395
00:28:17.240 --> 00:28:21.400
in front of you. Your retirement is forty years from now.

396
00:28:22.119 --> 00:28:25.680
So let's look at this by decades. Okay. Remember there's

397
00:28:25.759 --> 00:28:28.720
twelve months in a year. In one decade, there's one

398
00:28:28.799 --> 00:28:32.920
hundred and twenty months. So far, so good. Yeah, okay,

399
00:28:33.559 --> 00:28:38.559
four decades, four hundred and eighty months. Okay. So you

400
00:28:38.759 --> 00:28:46.119
invest your retirement money for growth, so forget about if

401
00:28:46.160 --> 00:28:49.319
you will, oh, I want to be safe and put

402
00:28:49.319 --> 00:28:52.359
it in a CD or a money market. Put it

403
00:28:52.400 --> 00:28:57.119
in something that is growth oriented and professionally managed. Okay,

404
00:28:58.079 --> 00:29:03.359
And keep in mind, do you worry about the value

405
00:29:03.480 --> 00:29:09.359
of your retirement fund in month eleven? Di you what

406
00:29:09.480 --> 00:29:15.480
about month thirty two, month one hundred and sixty. Remember

407
00:29:15.759 --> 00:29:19.279
you're not going to begin to touch the money until

408
00:29:19.319 --> 00:29:24.039
probably month four eighty one, and at that time you're

409
00:29:24.039 --> 00:29:27.759
only going to touch a portion of it. Does this

410
00:29:27.839 --> 00:29:29.279
make sense to you? Yeah?

411
00:29:29.359 --> 00:29:32.079
Yeah, absolutely so remember that.

412
00:29:33.440 --> 00:29:36.079
So one of the best stories I ever heard was

413
00:29:36.559 --> 00:29:41.200
JP Morgan. The original JP Morgan was at a Broadway

414
00:29:41.400 --> 00:29:46.839
show back in nineteen hundred and whatever, and during the intermission,

415
00:29:47.440 --> 00:29:50.200
a very fancy dressed woman came up to him and said,

416
00:29:50.559 --> 00:29:55.119
mister Morgan, you're the foremost financier in the world. Tell

417
00:29:55.160 --> 00:29:58.079
me what is the stock market going to do, mister Morgan?

418
00:29:59.119 --> 00:30:01.880
And he looked at the lady and said, madam, it's

419
00:30:01.880 --> 00:30:07.599
going to fluctuate. The lesson here is that the markets

420
00:30:07.720 --> 00:30:14.640
go up and down, oftentimes randomly. In my forty year career,

421
00:30:15.279 --> 00:30:19.279
I've noted that in any five year period, the market

422
00:30:19.559 --> 00:30:24.440
generally will go down sharply one to two times. In

423
00:30:24.480 --> 00:30:29.480
a ten year period, generally maybe two to four times.

424
00:30:30.000 --> 00:30:34.240
So you know those bad times are coming. Now, let

425
00:30:34.240 --> 00:30:37.000
me ask you a sixty four thousand dollars question of you.

426
00:30:37.640 --> 00:30:42.720
Where do you do your grocery shopping, Safeway, Giant publics.

427
00:30:43.480 --> 00:30:45.720
What's the name of these grocery.

428
00:30:46.720 --> 00:30:49.799
Well, for me, it could be sometimes whole food, sometimes

429
00:30:49.839 --> 00:30:50.519
fresh markets.

430
00:30:52.039 --> 00:30:56.640
You're at whole foods, and let's just say you like

431
00:30:56.720 --> 00:31:00.319
tuna fish, okay, So you're going through whole food and

432
00:31:00.359 --> 00:31:03.400
you're looking for the starkest or the bumblebee because you

433
00:31:03.480 --> 00:31:07.240
realize your mom made you great tuna fish sandwiches when

434
00:31:07.279 --> 00:31:09.640
you were a kid. She cut off the crust because

435
00:31:09.680 --> 00:31:13.440
she loved you. And your cupboard at home is on

436
00:31:13.640 --> 00:31:16.720
its last can of tuna fish. So you're going down

437
00:31:16.720 --> 00:31:21.880
the aisle and you see a sign bumblebee tuna white

438
00:31:21.880 --> 00:31:27.880
albacore packed in water whatever ten cans, ten dollars, ten

439
00:31:27.960 --> 00:31:32.920
can limit, and you're like, oh boy, tuna is on sale,

440
00:31:33.279 --> 00:31:38.240
and you're throwing those cans into your cart and you

441
00:31:38.279 --> 00:31:40.559
can't wait to get home and put them all with

442
00:31:40.640 --> 00:31:44.000
the labels facing forward in your cabinet, and you have

443
00:31:44.079 --> 00:31:49.440
a whole stack of tuna because you love tuna. What

444
00:31:50.279 --> 00:31:55.960
precipitated your behavior to stock up on the tuna? It

445
00:31:56.200 --> 00:32:01.400
was on sale? Ding ding ding ding ds. When the

446
00:32:01.519 --> 00:32:07.839
markets go on sale, everyone in the general public goes

447
00:32:08.000 --> 00:32:12.559
rushing for the doors, blood running from their eyes, scared

448
00:32:12.599 --> 00:32:15.799
out of their mind, wanting to sell everything they have

449
00:32:16.559 --> 00:32:20.839
and saying, oh my gosh, I'm losing money. When many

450
00:32:20.960 --> 00:32:28.519
professional investors say, oh boy, tuna is on sale, and

451
00:32:28.559 --> 00:32:32.960
they take their dry powder and they start methodically and

452
00:32:33.039 --> 00:32:38.440
intelligently buying assets that have been marked down in price

453
00:32:39.119 --> 00:32:40.599
for no darn good reason.

454
00:32:43.119 --> 00:32:46.720
Yeah, and that's that's very sound advice. Now, so many

455
00:32:46.720 --> 00:32:49.200
times what happens is that like you think, okay, market

456
00:32:49.279 --> 00:32:53.960
is down, let's get it. But then sometimes how do

457
00:32:53.960 --> 00:32:56.039
you know that the market will not go down further?

458
00:32:56.680 --> 00:32:59.640
That's a wonderful question, and I'm glad you asked it

459
00:32:59.640 --> 00:33:02.640
because I had an answer for you. So I have

460
00:33:02.920 --> 00:33:07.680
never met anyone in my career who was able to

461
00:33:07.920 --> 00:33:12.079
accurately time the market twice in a row. I remember

462
00:33:12.079 --> 00:33:16.240
Elaine Garzareli, an analyst at Shearson I don't know, thirty

463
00:33:16.240 --> 00:33:20.799
five years ago she called the October eighty seven crash,

464
00:33:21.960 --> 00:33:23.799
and then, to the best of my knowledge, she was

465
00:33:23.839 --> 00:33:31.359
never right again. But what I remember is you can't

466
00:33:31.400 --> 00:33:33.720
call it right twice in a row. You may be

467
00:33:33.799 --> 00:33:37.519
able to call when to get out, but you could

468
00:33:37.599 --> 00:33:41.559
never ever call when to get back in. So keeping

469
00:33:41.599 --> 00:33:46.960
that in mind, let's say you had fifty thousand dollars

470
00:33:47.359 --> 00:33:50.880
that you wanted to invest quote in the market, and

471
00:33:50.920 --> 00:33:54.960
I am not giving investment advice. What you might consider

472
00:33:55.079 --> 00:33:57.759
is the market has gone down, Oh it's a good

473
00:33:57.759 --> 00:34:01.000
time to buy. Should I put off fifty in now?

474
00:34:01.839 --> 00:34:06.960
Hold it? Think maybe I'll put in ten thousand a

475
00:34:07.000 --> 00:34:10.880
month for five months. I'm not going to try to

476
00:34:11.159 --> 00:34:13.639
get the bottom of the market, because I know that's

477
00:34:14.000 --> 00:34:18.760
darn near impossible. Only liars are able to buy at

478
00:34:18.800 --> 00:34:25.079
the bottom. Everyone else cannot. So I would put it

479
00:34:24.679 --> 00:34:30.719
in in tranches ten thousand January, ten thousand February, ten thousand, March,

480
00:34:31.320 --> 00:34:35.000
and that way, over time, you're probably going to get

481
00:34:35.039 --> 00:34:38.280
a happy medium. You could do this over a course

482
00:34:38.320 --> 00:34:40.760
of a year. You could do it every quarter, every

483
00:34:40.880 --> 00:34:44.480
sixty days. You could do it however you want. Just

484
00:34:44.760 --> 00:34:48.679
probably don't put it on all at one time unless

485
00:34:49.400 --> 00:34:53.360
you're okay with the fact of oops, I should have waited.

486
00:34:54.880 --> 00:34:57.719
Okay, that's always going to be there because, as I

487
00:34:57.880 --> 00:34:59.920
mentioned that, nobody is going to be able to predict

488
00:35:00.400 --> 00:35:04.320
it accurately, because if they did, then I've been doing.

489
00:35:04.159 --> 00:35:05.840
It for forty years. I haven't been able to do

490
00:35:05.880 --> 00:35:07.400
it once, right.

491
00:35:07.480 --> 00:35:09.840
Yeah, So so many times, you know, when people are

492
00:35:09.880 --> 00:35:12.960
getting ready to retire, let's say they're in their fifties.

493
00:35:13.719 --> 00:35:17.400
So then the question comes, now, especially with the new

494
00:35:17.440 --> 00:35:21.039
inflation and new numbers and all of the things that's

495
00:35:21.079 --> 00:35:24.360
going on, what's the right age to retire? And then

496
00:35:24.400 --> 00:35:26.760
when you retire, what's the right age to get your

497
00:35:26.800 --> 00:35:27.719
social security?

498
00:35:29.760 --> 00:35:33.679
You ask them very very complicated questions. So, first of all,

499
00:35:33.920 --> 00:35:37.719
just to go backwards, the right age to get social security.

500
00:35:38.400 --> 00:35:44.119
I have seen certified financial planners say wait till age seventy.

501
00:35:44.880 --> 00:35:48.519
I have seen certified financial planners say start at age

502
00:35:48.559 --> 00:35:51.400
sixty two. The aralia is that you can get it

503
00:35:51.719 --> 00:35:55.000
and everywhere in between. I know that a number of

504
00:35:55.079 --> 00:36:01.960
companies offer social security optimization reports, which many financial advisors

505
00:36:02.079 --> 00:36:06.039
provide to their clients for free. But there is no

506
00:36:06.480 --> 00:36:10.679
perfect answer. Okay, you know, I ask my son Jason,

507
00:36:10.719 --> 00:36:13.119
what's the best number in the universe? And his number

508
00:36:13.159 --> 00:36:16.920
is always seventeen. Okay, don't ask him why he has

509
00:36:17.079 --> 00:36:21.840
no answer. Okay. But the point is that retirement is

510
00:36:21.880 --> 00:36:25.960
a very very personal matter. First and foremost, it depends

511
00:36:26.000 --> 00:36:31.360
on your health. Can you continue to keep working? Do

512
00:36:31.440 --> 00:36:36.280
you want to continue to keep working? Do you have

513
00:36:36.400 --> 00:36:43.239
to continue to keep working because you haven't accumulated sufficient assets?

514
00:36:44.039 --> 00:36:46.239
And you know, are you alone or do you have

515
00:36:46.320 --> 00:36:51.039
a spouse that spends the money or helps you create

516
00:36:51.199 --> 00:36:56.000
more money by working? Also, and then there's your lifestyle.

517
00:36:56.719 --> 00:36:59.840
Do you have kids that need money, that need college

518
00:37:00.360 --> 00:37:04.960
education or trade schools. Do you like fancy vacations or

519
00:37:05.039 --> 00:37:08.039
as an RV at the Grand Canyon? Good enough for you?

520
00:37:08.519 --> 00:37:13.880
So there are just so many variables to pin down, okay,

521
00:37:14.280 --> 00:37:21.079
And some of those variables you could find in my

522
00:37:21.199 --> 00:37:26.280
book called The Mindset of Retirement Success. I go over

523
00:37:26.400 --> 00:37:29.559
a lot of them. And yes, the last bookstore on

524
00:37:29.639 --> 00:37:32.719
the planet I know is Amazon. All my books are

525
00:37:32.760 --> 00:37:36.119
available on Amazon. But the point is is that there's

526
00:37:36.159 --> 00:37:38.920
a lot of questions you have to ask yourself and

527
00:37:39.039 --> 00:37:41.639
give you. What is good for your neighbor is not

528
00:37:41.920 --> 00:37:45.519
necessarily good for you. And the reason I say that,

529
00:37:46.280 --> 00:37:49.360
I remember dealing with a doctor out in the Midwest

530
00:37:49.800 --> 00:37:53.880
a long time ago, probably in the nineties, and she

531
00:37:54.039 --> 00:37:57.679
gave me her four oh one k to review, and

532
00:37:57.760 --> 00:38:02.119
as I reviewed it, I said, how on earth did

533
00:38:02.159 --> 00:38:05.840
you come up with this asset allocation? How much in

534
00:38:05.920 --> 00:38:10.840
stocks and bonds and cash, et cetera. And she's like, well,

535
00:38:10.920 --> 00:38:13.719
I asked one of the other doctors and he told

536
00:38:13.760 --> 00:38:18.559
me what he did. Well, she was thirty two and

537
00:38:18.639 --> 00:38:25.400
he was sixty seven. And I'm thinking to myself, she's

538
00:38:25.599 --> 00:38:30.199
a scientist, she's a doctor, a medical doctor. She's very,

539
00:38:30.320 --> 00:38:36.400
very smart, but in what I know, she hasn't a

540
00:38:36.480 --> 00:38:41.320
clue and she just kind of looked at what the

541
00:38:41.360 --> 00:38:44.159
other kid was doing and cheated off of his test

542
00:38:44.760 --> 00:38:47.920
in junior high school. What did you put down for

543
00:38:48.039 --> 00:38:51.400
number forty one? See, okay, I'm going to do that too.

544
00:38:52.199 --> 00:38:56.599
That's exactly what she did. And it was totally totally wrong,

545
00:38:56.920 --> 00:39:00.360
and it had been like that for years. Left a

546
00:39:00.400 --> 00:39:03.199
lot of money on the table. She didn't even know it.

547
00:39:05.360 --> 00:39:07.599
And it again kind of goes back to the point

548
00:39:07.679 --> 00:39:10.519
that you have been making is that it's not a

549
00:39:10.559 --> 00:39:13.000
one size T shirt that fits all. You have to

550
00:39:13.039 --> 00:39:15.320
look at your variables. You have to look at your lifestyle,

551
00:39:15.440 --> 00:39:15.840
you have.

552
00:39:15.840 --> 00:39:18.360
To look at it, so many variables.

553
00:39:18.199 --> 00:39:21.199
So many different things to take a look at it. Now,

554
00:39:21.280 --> 00:39:24.280
since you brought up four A one K, a lot

555
00:39:24.320 --> 00:39:28.480
of financial advisors will say that start taking out the money,

556
00:39:28.599 --> 00:39:30.840
a little bit of money every year so you're not

557
00:39:30.880 --> 00:39:34.880
paying lump sum taxes or something like that. So do

558
00:39:34.920 --> 00:39:37.000
you have any general strategy around that?

559
00:39:39.159 --> 00:39:45.199
Again, it all depends on someone's personal situation. Some people

560
00:39:46.159 --> 00:39:50.760
after they are retired look to take money out of

561
00:39:50.800 --> 00:39:54.280
the four oh one k or iras as a bridge

562
00:39:55.079 --> 00:39:58.199
so that they don't have to access social Security yet,

563
00:39:58.440 --> 00:40:02.679
and let social Security accumulate another eight percent per year

564
00:40:03.039 --> 00:40:06.719
until age seventy and then take the max out of that.

565
00:40:06.719 --> 00:40:11.519
That is a wonderful strategy for some people, but not

566
00:40:11.719 --> 00:40:15.159
for others. Now you brought up the idea of taxes,

567
00:40:16.320 --> 00:40:20.079
dive you you got to remember that the taxes, on

568
00:40:20.159 --> 00:40:26.159
average throughout history are changed every two and a half years. Now,

569
00:40:26.280 --> 00:40:31.960
the Trump tax cuts sunset in twenty twenty five. What

570
00:40:32.119 --> 00:40:36.880
is going to happen at that time with Congress and

571
00:40:37.000 --> 00:40:41.159
our new president. I have a clue. I don't even

572
00:40:41.199 --> 00:40:44.840
want to go that far. Okay, but the point is

573
00:40:44.840 --> 00:40:49.360
is that everyone has to have their own strategy, and

574
00:40:50.079 --> 00:40:53.840
no matter how much money that you earn, I want

575
00:40:53.880 --> 00:40:59.679
to ask this question. Let's say you're a contractor or

576
00:41:00.199 --> 00:41:05.800
someone who builds chimneys, or you're an IT manager, or

577
00:41:05.840 --> 00:41:08.679
you own a shoe store, or you work at a

578
00:41:08.719 --> 00:41:15.960
car dealership. What in your experience qualifies you to create

579
00:41:16.880 --> 00:41:23.119
a wonderful retirement strategy for yourself? More often than not,

580
00:41:23.440 --> 00:41:30.119
the answer is nothing. My second question is who in

581
00:41:30.159 --> 00:41:36.280
your extended family uncles, aunts, cousins, nieces, nephews, who out

582
00:41:36.320 --> 00:41:41.079
of them will go to you for help in crafting

583
00:41:41.639 --> 00:41:46.360
their retirement investment strategy. Now, if you're not a financial

584
00:41:46.360 --> 00:41:50.559
advisor or a CPA, or a hedge fund manager or

585
00:41:50.559 --> 00:41:54.159
a mutual fund manager, the answer is probably not a

586
00:41:54.199 --> 00:41:58.559
single one of my family would ask me to craft

587
00:41:58.679 --> 00:42:03.360
their retirement plan. And when you answered those two questions,

588
00:42:03.800 --> 00:42:07.760
the alarm bells should go off in your head, saying

589
00:42:08.559 --> 00:42:13.559
I need to bring in someone who has experience in

590
00:42:13.639 --> 00:42:18.679
crafting plans for people like me. Now, Diva, I don't

591
00:42:18.679 --> 00:42:23.159
mean people that wear glasses and have black hair and

592
00:42:23.239 --> 00:42:27.119
are under six feet tall. I mean that if you're

593
00:42:27.159 --> 00:42:33.079
a single government worker, that this financial professional works with

594
00:42:33.280 --> 00:42:37.199
single people that work with the government, or if you're

595
00:42:37.639 --> 00:42:43.320
married with five kids and you're a CEO with stock options,

596
00:42:43.840 --> 00:42:48.599
that they deal with people that are kind of like

597
00:42:48.800 --> 00:42:52.440
you and your situation that they have experienced with that.

598
00:42:53.239 --> 00:42:55.159
So that's what I would do. I would look for

599
00:42:55.199 --> 00:42:59.000
people that could help me on my financial journey that

600
00:42:59.119 --> 00:43:00.719
work with people like me.

601
00:43:01.119 --> 00:43:04.960
Does that make sense to you, absolutely well, Thank you

602
00:43:05.000 --> 00:43:12.239
for sharing, and dear listeners, like we always tell you,

603
00:43:12.320 --> 00:43:14.159
reach out to us, let us know how we can

604
00:43:14.199 --> 00:43:18.960
support you. And remember the key is that there's no

605
00:43:19.000 --> 00:43:23.679
one size T shirt that fits all and similarly making decisions.

606
00:43:23.760 --> 00:43:29.199
We give out information here. Your job is to take

607
00:43:29.199 --> 00:43:33.360
a look at it with the knowledge or whatever guidance

608
00:43:33.440 --> 00:43:36.280
or whatever you're seeing it over here, and then sitting

609
00:43:36.320 --> 00:43:40.000
down and seeing how it applies to you. Because at

610
00:43:40.000 --> 00:43:43.119
the end of the day, you know you the best,

611
00:43:43.239 --> 00:43:45.679
and you are the one who makes all the choices,

612
00:43:45.760 --> 00:43:50.400
so remember that, and it's all about what works for you,

613
00:43:50.719 --> 00:43:53.480
and of course let us know. And thank you for

614
00:43:53.559 --> 00:43:56.039
being part of our family. And thank you on for

615
00:43:58.480 --> 00:44:04.440
helping us with the technical expertise. And I'll see you

616
00:44:04.480 --> 00:44:04.960
next time.

617
00:44:05.039 --> 00:44:07.360
Be well and take care, Diva, thank you for a

618
00:44:07.360 --> 00:44:07.920
great show.

619
00:44:09.679 --> 00:44:12.079
Thank you for being part of Beyond Confidence. With your

620
00:44:12.079 --> 00:44:14.760
host v Park, we hope you have learned more about

621
00:44:14.760 --> 00:44:17.400
how to start living the life you want. Each week

622
00:44:17.400 --> 00:44:20.360
on Beyond Confidence, you hear stories of real people who

623
00:44:20.360 --> 00:44:24.679
have experienced growth by overcoming their fears and building meaningful relationships.

624
00:44:25.039 --> 00:44:28.440
During Beyond Confidence, Divpark shares what happened to her when

625
00:44:28.440 --> 00:44:30.880
she stepped out of her comfort zone to work directly

626
00:44:30.920 --> 00:44:33.920
with people across the globe. She not only coaches people

627
00:44:34.000 --> 00:44:37.480
how to form hard connections, but also transform relationships to

628
00:44:37.559 --> 00:44:40.920
mutually beneficial partnerships as they strive to live the life

629
00:44:40.960 --> 00:44:43.320
they want. If you are ready to live the life

630
00:44:43.360 --> 00:44:47.119
you want and leverage your strengths, learn more at www

631
00:44:47.159 --> 00:44:50.800
dot dvpark dot com and you can connect with vat

632
00:44:51.079 --> 00:44:54.679
contact at dvpark dot com. We look forward to you

633
00:44:54.760 --> 00:44:55.719
joining us next week.

634
00:45:00.559 --> 00:45:00.760
Four