The Power of Visual Storytelling: Creating Authentic Connections with Your Audience

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Radio. This is Beyond Confidence with
your host Dvaparnk. Do you want to

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live a more fulfilling life? Do
you want to live your legacy and achieve

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Beyond Confidence, you will hear real
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at www dot Givaparnk dot com and
you can connect with div you ant contact

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at givaparnk dot com. This is
beyond confidence and now here's your host a

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park. Hey, Hey, hey, folks, this is Deva. Good

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morning, and it's Tuesday, that
wonderful time when I love to be with

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you all together because I look forward
to it and I'm here to serve and

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support you. So I want to
thank each and every one of you who

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have had a chance to get our
books, especially the Entrepreneur's Garden and Expert

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to Influencer, because that can enrich
your lives and give you the tools to

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live the lifestyle you deserve. And
I also want to invite you to take

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one hour of your time every month. Think about it, whether we're in

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the US, where we are across
the pond, where our guest is from,

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in UK, or Australia or Asia, anywhere in the world, think

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about it. If the whole humanity
came together and just put in one hour

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of their time being kind to somebody
else, we could turn it around one

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hour every month. Let's see,
even if two hundred million people did that,

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it's two hundred million hours, and
what a difference we could make in

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people's lives. So do that,
and let's invite our guests in. Malcolm

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Ricardo, I nice to meet you. Nice to meet you as well,

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So Ricardo, we usually start out
from childhood. Tell us, do you

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recall a moment that still stands out
for you even today from your childhood?

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A moment from my childhood that was
a long time ago. Well, I

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some of the dearest memories I have
are of me creating incredible stories with anything

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that I could find. I had
a collections of like miniature figures, I

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had a collections of cars, and
I could and I would tell stories with

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all sorts of things, including pebbles
and grass, anything that I could find.

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So I have a lot of really
vivid memories of those times where I

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was just spending hours and hours by
myself. At that time, there was

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no really I mean, yeah,
we had a black and white TV,

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we had a radio, but it
was more fun for me to tell stories,

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and that's how everything started. Really
well, I love that aspect because

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it jugs memory down my memory lane
where I used to in books. I

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would be so controlled with books that
in it Bliden and Nancy Drew and there

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were so many other books that spend
just kind of time lost in the world

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of stories, and that of course
prompted me to have stories. And while

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I used to love climbing trees,
and while I would be climbing trees,

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I'd be seeing some birds and like
you know, chasing each other, and

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those stories would kind of pop up
in my mind. And I used to

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write short stories and short bombs,
and then of course I got distracted.

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But I can definitely relate to that
that you can spend hours together weaving those

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stories and having that imagination and it
transports you to just another world. So

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as you grew up, did that
interest kind of stay with you or how

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did it get magnified? What happened? Tell us? So that kind of

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passion that I had for stories really
stayed with me for pretty much all my

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life. At the beginning, it
was was it was just for me.

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It was was a natural way of
expressing myself and also understanding more about myself

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and about the world. So children
use the stories all the time to to

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to make sense of reality and to
make sense of things to Because stories are

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sequences of scenes, there's there's a
narrative arc and and and and and and

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and a lot of time. In
in stories, you have different different elements

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that come together. So building a
story it's a bit like a like a

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puzzle really or and so in a
way, at the beginning, my my

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interested in stories was was more like
because it was fun. It was a

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way of entertaining myself. And then
of course when you start also creating stories

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with other people, it becomes even
more interesting. And then further down the

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line, I discovered new ways of
telling stories, and I became more interested

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in the in the in telling stories
through visuals and sounds. So I became

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quite interested in in in films,
in photography and and other like visual ways

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of telling story. And that's how
my my my passion for storytelling really developed

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over the years and eventually became a
job as well. And that's what I've

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been doing ever since, really and
and for for for it's interesting because I

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feel very privileged as well, because
it feels when I'm telling stories. I

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mean, of course, telling stories
it's just one element of my job.

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There's there's more than that. There's
I need to sell myself, I need

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to go to I need to meet
clients and everything, which is also fun.

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But I'm not telling stories when I
do that. So, but when

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I'm creating stories, it's not only
is magical the creation of the stories,

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and also what is what is what
is really magical is also the process of

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telling the stories. That's magical in
itself, because when I'm creating those stories,

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it could be a film, could
be a photo, shoots, could

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be um different ways of telling the
stories using sounds and visuals. That could

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be an installations, could be an
interactive drama. I get transported on a

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different and a different almost like a
different planet. So I'm flowing. So

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my my, I I get really
absorbed by by my job, you know,

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in up to us, up to
us an extent that it's not a

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job anymore. It's a hobby and
it's a lot of fun. So I

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feel very privileged in considering my job
a hobby because it's because it's um,

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it's it's it's just a lot of
fun. And I really and I can

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bring myself as well into into the
job that I do. So, my

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my, my, the work that
I do, it's a visual representation of

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who I am as a person.
And that's that's really it's a very nice

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sensations to have. But also then
stories become alive in the audience, in

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the people who are watching those stories, who are reading those stories, who

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are listening to those stories, and
those stories are different. They are inspired

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by the original stories that I designed, but then the stories that people um

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digest and take away they are different
because we all have a very limited and

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kind of narrow minded way of experience
in life, because we can only explore

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and make sense of the world from
our very limited perspective. So and in

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doing that, we we see,
we see, and we absorb those stories

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from our own perspective and they become
something else. They become our own stories.

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And that's very fascinating, absolutely,
and you highlight did really a great

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point. Like two things that stand
out for me is that there are different

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mediums to tell a story. So, for example, as I mentioned that

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I still love writing stories, and
that reflects in the books that I have

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written I have. I use storytelling
very very prolifically, because when I'm writing,

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I can get lost and sometimes I
have to send apology. I was

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like, oh, I got so
caught up in writing that I didn't attend

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the meeting, And I totally understand, Like when you are talking about being

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in the flow because it's a passion, it's it's something that you play at.

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And then another thing you mentioned is
that people look at stories from limited

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perspectives. And another thing that stories
does is opens up people's minds and allows

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them to look at things in a
different way and broaden their horizons. So

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that's such a beautiful way that you
shared about it. So can you tell

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us about a very specific experience where
you used visual storytelling and that played a

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key role in creating an authentic connection
with your audience. Yeah, so I've

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done I've done many many films,
and and and and I've I've produced and

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directed many films over the years,
and so there's it's not easy to choose

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a particular project. But there are
some projects that I've done which they still

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resonate with me in many different ways. And and and those projects are the

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one they are driven by a purpose. They're not just about creating something that

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looks beautiful. Films and phography they
are they are beautiful. I mean they

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could be that they look great.
It's nice to be photographed. It's nice

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to look at to go to exhibitions
of photos, it's nice to go to

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the cinema. It's a pleasure for
the eyes and for the years if if

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we're talking about a film. But
to me, the more meaningful ones and

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the one they really I'm mostly attractive
to, are the projects there have a

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purpose. They are there because they
want to make a difference and they use

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emotions in a very creative and original
way because they want to move people to

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do something, to feel differently about
something. They want to move people to

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actions. They want to create challenge. They want to challenge people to see

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reality in a different ways. They
want to challenge people to discover something new.

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They want to educate. So those
are the stories that are more passionate

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about because those also the story that
still talk to an audience for years to

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come, and they don't just leave, breathe and die in a matter of

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hours. Do. They're beautiful,
but they're only very long. So the

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ones that I'm more interested are the
films and the the project that they continue

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to talk to an audience for a
long time. So, so closing this

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bracket, so, but I think
it was important to understand the type of

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projects that I'm also most proud of
are the one that they have a very

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long shelf life as we say,
so there's quite a few different ones,

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but I will probably pick one.
I wanted to talk about a different one,

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but I think I'll pick another one, which is an all the project

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that I did years ago. It
was a documentary. It was a documentary

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that I did in Italy where I
was born, and it was it was

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a project about cancer, but from
a different perspective. It was about cancer,

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but not as as a disease that
kill people only, but also as

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an opportunity to really reframe your life
from a different perspective. And we're going

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back to the power of the films
and stories to reframe your life and really

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kind of giving you a different offering
you a different opportunity to see reality and

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yourself in relation to reality in a
different ways. So that project was a

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very very powerful project that I did
because we were interviewing people who were diagnosed

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with cancer, different type of cancers, and a couple of them died during

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the production of the films that they
were not at the screening of the film.

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But to me, what was really
powerful about telling their stories, allowing

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them to have a voice in front
of the camera, to really sharing the

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challenges that they went through, but
also the victories and how cancer in many

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different ways transform their lives for the
better, which might sound something like a

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simoron and but it was incredibly powerful
really interviewing those people and following them for

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days and days and really understanding from
them how they took that, of course

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as a tragic thing that happened to
them, but also later so they managed

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to transform it into that experience into
something different and more meaningful, something that

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can allow them to transform their lives. So that to me was a very

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powerful project that I did, and
in a way, as a storyteller,

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when you tell those stories, you
are also going through a transformation, and

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I changed a lot as well during
that film. It was it was quite

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shocking in many ways. So it
was a beautiful experience, but really an

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uneasy one. It's hard to remain
untouched in the presence of transformation, because

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what you shared was these are people
who are seeing death or looking death in

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the eye, and then they are
experiencing tremendous ups and downs, eyes and

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lows, and when you are in
their presence, it would I would definitely

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agree with you, you know,
how it transformed your life, and I'm

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sure that it transformed the audience's lives
as well. So if our listeners were

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interested to watch that documentary, where
could they find it. It was commissioned

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by a charity and it's in Italian, so it's not publicly available. I

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don't think so. Maybe it is
actually because I did it like ten years

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ago. But I know that that's
the beauty of that is that they're still

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using it when they do conferences that
they do show it on TV as well,

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So it's not something that you would
find online. But it's a distribution

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to ask them. But yeah,
but it's not public here available also because

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because he's dealing with really private stories, some issues in terms of like publicly

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sharing those stories with the world.
So yeah, and that definitely makes sense

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respecting people's privacy and their stories.
Are there any works that we can find

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publicly? Yeah? Well, my
my work is is is on different people

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can find my work on social medias. I my my personal website is mister

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Si am I s r SI,
which is my surname dot UK and there

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they can find my photos, my
films, and then on my company social

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medias as well, the dot store
store, on Instagram, Facebook and on

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LinkedIn. As well. I'm quite
active, so I tell stories on social

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media, so I share my stories
and I share share what I do and

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why I do it as well.
So well, that's very powerful. So

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now as you're creating different stories,
and as you mentioned, you work with

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photographs and you work with creating videos
and movies. So when you're doing that,

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how do you determine what visual elements
to keep and what visual elements elements

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not to use. It depends on
the type of projects that I'm doing,

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so because it's it does really vary
in terms of yeah, if we're talking

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about like a for example, a
personal branding photoshoots, if we're talking about

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an advertising film, a music video
of it. So they're all very very

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different, and then the way you
work on them it's a bit off front.

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I think. One in general,
what is very important to get clarity

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on is is first of all,
why you're doing what you're doing. And

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that has to be very very important. For example, when when it comes

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to documentaries, for example, like
the one that I mentioned before, you

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need you need to convince people that
that's this film is worth it because making

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a film or making any kind of
collaborative creative process because that's basically what I

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do. I'm not a painter painting
in my room. I'm working with other

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creators to create stories. That's what
I do so, which is it's a

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very collaborative process the one that I
use. But in a way, if

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you're leading that the story, that
narrative, you need to lead, so

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you need to know in which direction
you want to go. So it's very

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very important to that people understand why
you're doing it and for what reason.

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When it comes to documentaries, for
example, you need to have almost like

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I would I would say a contract, but it's it's more like an agreement

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about like explaining why you're doing what
you're doing and what you're going to do

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with those images and with those stories. So there's there's some ethical issues as

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well. And this is kind of
looping back to what I was saying before

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about the documentary about cancer patients.
It's very very important that you create that

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relationship with the people. But also
when it comes to advertising, for example,

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you start with a strategy, So
why are you doing, why you're

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creating that film, why you're creating
that narrative. So there's always a strategic

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element at the beginning of everything.
Then there is the creation the plan or

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what you want to do. So
there's always a sort of scriptwriting type of

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process where you are starting to write
a synopsis of the film. You might

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start with, um, a storyline
of the story, just like just a

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few lines a lot, like a
logline for example, or what you're trying

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to do. Or if you're doing
a photo shoot, say you might start

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collecting some some some photos of from
other photographers. You might start looking at

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some locations, so and then you
start creating the visuals like a sort of

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the visual patterns, the vision inspiration
behind that vision arity that you're creating.

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So then you you might create a
mood board for example. And then there's

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the production of the of the project
and so that that's the shooting. In

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my case most of the time is
there is the shooting or if you're not

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shooting by you're editing only existing material. That's the production of the film.

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And then very important is there is
the post production, so what you do

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with the images, because even that
is another level of writing. So you're

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rewriting the story when you're editing,
so and you're rewriting the story when you

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are when you are changing the colors
of the images if you're doing if you're

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creating a photo, but also you
are rewriting the story when you're deciding which

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image goes after which, when you're
doing a film, and switching those images

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or cutting those images one frame or
two frames longer or shorter can completely change

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the meaning of the film. Has
been there has been some interesting scientific experiment

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in that sense, really like having
like a set and when I went to

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film school, we did those kind
of exercises where you have like a set

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of like say ten shots in different
ways you can tell the same stories reassembling

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those shots. And that's very fascinating
because you know, storytelling is is alive,

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is alive, and it does change
all the time. I'm not sure,

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but yeah, what a fascinating way
to approach it, because that's really

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a good way, Like, you
know, you have ten shots, and

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how many ways you can use to
tell that story. And this again goes

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back to so that's a bigger picture
when you're making movies. Let's bring it

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down to the visual storytelling for individuals, because visual storytelling is such a critical

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part we're seeing on different platforms,
whether it's Instagram or Facebook or YouTube,

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shorts like reels. As you're creating
the reels, you're as you're creating the

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stories, then there are those sliding
pose so when people are doing content creation.

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So the way I see it is
it's so important to be authentic.

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It's so important to understand who your
audience is. And I really like what

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you shared was that why are you
doing It's not just to put it,

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take spaghetti and throw it down the
wall and see what sticks versus what is

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your purpose? So bringing that why
into it. So now let's say,

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especially today, I'm not going to
say that authenticity is a buzzword because it

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may be, but the desire for
authenticity is really really high in today's world

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because of so many different things going
on. So people are looking for authenticity.

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Now, on one hand, there's
that need to be authentic, and

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on another hand, there is that
need to tell a compelling narrative. So

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how can you balance the from an
individual's perspective, So like, even while

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you are creating your content, how
do you balance those two out? And

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what advice would you have for individual
entrepreneurs. I think there's a bit of

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a misconception about authenticity because that yes, I agree with you, Diva that

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authenticity is a bit of a buzzword. It's got it's got its place,

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I think, and I think it
is important to be authentic. But I

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think authentic it doesn't mean cheap,
because a lot of people are They think

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the authenticity is about just grabbing a
phone and taking a video and just shooting

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like a like a horrible video and
sharing that on social media platforms or whatever.

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So that to them could be like, oh, yeah, I've just

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created an authentic video of myself,
and that's great because people can really see

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who I am who I am and
without any filters, so I can see

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where they're coming from. But unfortunately, when it comes to using visuals to

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create to recreate reality or to create
a new reality, it's more complex than

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that. I mean, of course, there are some incredible cameras these days,

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and even the phones are very very
powerful, but it's it's it's complicated

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to tell a story and and to
be authentic. So I think, to

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me, authenticity it's not about necessarily
using like some cheap material and producing something

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that is kind of a easy digested
and easy easily shared on on social media.

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So I think authenticity for me is
it's it's about it's about your values

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and how your values, your missions, your your why as you, as

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you said before, is reflected in
into how you communicate yourself to the to

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the outside world. So and I
think the balance is very tricky because,

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as I said, not necessarily doing
like a video with your phone means that

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you create unauthentic film in this case, or our authentic photos. But also

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the other around, if you're if
you're creating something like a like a a

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piece of a visual storytelling using some
incredible cameras, lights in a studio,

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all the assistems of the earth helping
you to create something that is super glossy,

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is super beautiful, amazing soundtrack.
That's the other extreme. So,

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so where is authenticity. I think
authenticity, to me, it's it's it's

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it's about it's about capturing really the
essence of who you are as brand,

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of who you are as an entrepreneurs. And also I think one of the

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challenges really to be original as well, because because there's a and I think

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there's also some ethical issues in that
sense, because there's a lot of images

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out there, there's a lot of
stories. So every time I create a

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new stories or an entrepreneurs, you
creating a new stories or some some new

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visions to share on visual on social
media, you should really asking yourself does

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the world need another story like that? Does the world need an image like

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that? Is it really adding value? Is it really changing the narrative or

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is it just a pretty picture or
a horrible video. So I think the

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challenge for me is really like finding
new ways and more meaningful ways to tell

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stories so that you can have the
bigger impact as well. And the type

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of stories which I think are more
interesting are not necessarily the stories telling your

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brand stories or the story of view
as an entrepreneurs, but they could be

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different. So, I mean,
there's there's so many interesting examples of life.

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For example, charities collaborating with them
with brands and co creating stories that

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can benefit both are brands because they
reflected their values of the brands, but

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also helping the charity because they raise
awareness about what they do. So I

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think there's there's there's a lot of
possibilities out there as long as you're pushing

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the way you tell those stories because
there's so many out there. So does

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the world need another image? Less? Really challenge ourself to tell different stories

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and told in a different ways.
I think that that, to me is

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what is driving me these days.
Love that that just don't put the content

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out there for the sake of it. Think through it. What's your why

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and what value are you providing?
Are you creating an impact? Are you

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partnering with someone? Because coming together
and creating stories and more meaningful ways is

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going to create that deeper connection with
your audience and that will go long ways

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rather than putting out fifty videos in
a week. So that's very powerful.

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So it's let's say people have created
a meaningful video. How would you measure

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the success of your visual storytelling efforts? Well, I think there's different ways

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you can measure it, and again
it really depends on what you doing.

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If it's like a video, for
example, that you're doing for social medias,

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you can you can look at the
some of the metrics, for example,

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how many times have been shared some
how many times has been viewed?

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Um? But I think is that
again it really depends on the type of

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videos. If we're talking about videos. But for example, one of the

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things that is important as well is
that how many how many conversion did that

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video generated? Because even if you
have ten views. But those views are

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very very meaningful, and these are
all people, like maybe fifty percent of

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those people call you back, or
they started to buy something from your shop,

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or they ask for a consultancy for
example, based on on on that

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00:31:52.119 --> 00:31:56.200
single video that you did, that's
already a success. So I think the

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narrative has changed a little bit.
So used to be that if you have

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millions of views when it comes to
videos, that's a great success. Now

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it's a bit different. So I
think it's really about who is watching those

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videos. Again we're talking about videos
in this case, but could be something

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else as well. But also I
think for me it's one of the key

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is really when you when you are
producing any type of creative projects, and

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again let's focus on videos for example, you also you always have to think

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about how are you going to share
these how are you gonna reach your target?

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Because and I remember, but back
in the days when I used to

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do like shot films, I remember
that I had like a limited budget and

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I would put all the budgets,
as they say on the screen, to

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have the most amazing cast, the
best script that I could all there,

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the best director, photography, and
the film done finished beautiful, but what

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do you do with that film?
So at the beginning of my career realized

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that I run out of money and
I didn't have money to like sell send

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them the film to festivals for example. Then going to festivals it is also

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a cost because you need to travel
there, you need to they might need

356
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the film in a different format,
so you need to pay someone to transfer

357
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the video in a specific tape blah
blah blah. So so to me,

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that's a very important element, really
really again, and we're going back to

359
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what we were saying before about the
why why are you doing this film?

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And I think it's a it's it's
important to have this conversation. But also

361
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when you are creating, also you
need to let yourself go because you've done

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all the homework before and after as
well. But yeah, thinking about who's

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gonna watch that video it is very
very important, and I think it's it's

364
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an element that a lot of time
people don't really think about. And also

365
00:33:57.519 --> 00:34:05.000
repurposing films, it's quite a clever
way to do it. And so when

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I work with clients, I always
advise them to make the most of the

367
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filmmakers and the people who are working
with them. So could you adapt that

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film for social medias? Do you
have to shoot in a certain way so

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that you can repurpose it for TikTok
for example, which is vertical YouTube reels

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for example, or Instagram reels.
So you have to think about that in

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advance. And because that way,
when when when it comes to measuring how

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successful was your campaign, you put
together all the different views and shares that

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you had across all the different social
medias and beyond. So absolutely fascinating.

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You have given us very important nuggets
over here. So you've talked about preparation.

375
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Now let's go to the actual creation
of the content. Can you share

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a certain framework or certain elements that
people need to focus on as they are

377
00:35:10.719 --> 00:35:19.079
building their storylines? Um, well, there's there's different the different there's different

378
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type of stories that you can tell. So and again it's it really depends

379
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if we're talking about films, photography, or other or other visual ways of

380
00:35:29.079 --> 00:35:35.079
building narratives. Again for convenience,
let's talk about videos for example. And

381
00:35:35.119 --> 00:35:39.079
again there's so many type of videos
that you need to think about. One

382
00:35:39.280 --> 00:35:43.639
one element that I would say it
is important, as I was saying before,

383
00:35:43.960 --> 00:35:45.559
you need to start with the why
why you're doing what you're doing.

384
00:35:46.199 --> 00:35:52.559
The scripting is very very important,
but not necessarily scripting writing everything on paper,

385
00:35:52.639 --> 00:35:54.639
and that's one of the mistakes that
are lot of people do they want

386
00:35:54.639 --> 00:35:59.239
to write, say, for example, that they're doing they're organizing an interview

387
00:35:59.280 --> 00:36:04.079
for example, they want to write
everything. And sometimes you don't get the

388
00:36:04.119 --> 00:36:07.360
best performance if you write everything,
because I mean I was doing recently approject

389
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where I had to interview people in
six different languages, so which was challenging.

390
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Luckily I can speak three four different
languages, but you know, I

391
00:36:16.199 --> 00:36:22.360
couldn't speak some of the other languages. But it's you have to think about

392
00:36:22.639 --> 00:36:27.719
the fact that people when they're in
front of the camera, they will freeze.

393
00:36:28.280 --> 00:36:32.760
So sometimes it's easier to not necessarily
write everything, but just do almost

394
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like a bullet list type of use
that kind of approach. So like a

395
00:36:37.920 --> 00:36:45.280
bullet list up of approach where you
just you just write some pointers about some

396
00:36:45.360 --> 00:36:51.480
topics that you want to cover,
because the risk is that otherwise people will

397
00:36:51.519 --> 00:36:57.320
literally even if they're not reading,
they will try to remember exactly what they

398
00:36:57.400 --> 00:37:00.639
read and then they use different words
and they all thing collapse basically, So

399
00:37:00.679 --> 00:37:06.679
I think there's an element of writing
which is important. So when it comes

400
00:37:06.719 --> 00:37:13.440
to to drama, corporate dramas,
advertising, so that that's a very important

401
00:37:13.639 --> 00:37:17.960
aspect. And as I was saying
before, so you're rewriting that script orso

402
00:37:17.960 --> 00:37:24.800
when you're shooting, So choosing what
kind of angles you're using, choosing even

403
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the kind of people that you're working
with. In a way, it's a

404
00:37:28.840 --> 00:37:35.920
bit like choosing a different color to
paint the painting. So choosing the collaborators,

405
00:37:35.719 --> 00:37:40.199
it's an important part of the writing
process. So you are really writing

406
00:37:40.760 --> 00:37:45.920
your narrative or the narrative of that
project with the people that are working with

407
00:37:45.960 --> 00:37:50.320
you, because as I was saying
before, this is a very collaborative process.

408
00:37:50.320 --> 00:37:53.719
So so yeah, So choosing the
right crew, the right cast,

409
00:37:53.880 --> 00:37:58.639
who's going to be in front of
the camera, and where you're going to

410
00:37:58.719 --> 00:38:04.480
shoot the location is very important because
that's a character in itself. It could

411
00:38:04.519 --> 00:38:13.199
be just a blank wall, it
could be outside. Also choosing the type

412
00:38:13.239 --> 00:38:19.079
of equipment that you're using. In
a way, you are making choices about

413
00:38:19.119 --> 00:38:22.239
the type of stories that you want
to tell and how you want to tell

414
00:38:22.280 --> 00:38:25.840
that stories, what kind of framing. So if you're if you're shooting really

415
00:38:27.239 --> 00:38:31.920
tied shots surduali only type of style, or you're shooting very wide shot.

416
00:38:32.039 --> 00:38:36.599
You can do like a very like
an interview for example, with a person,

417
00:38:37.039 --> 00:38:42.199
that person is very very small in
the screen, so that that way

418
00:38:42.719 --> 00:38:49.079
of telling a story is different than
doing like a traditional close up type of

419
00:38:49.119 --> 00:38:55.280
interview for example. So yeah,
so it's complicated to tell stories. So

420
00:38:55.519 --> 00:39:00.400
that's why collaborating with people who know
how to tell stories, I think is

421
00:39:00.639 --> 00:39:04.719
is the best choice you can you
can make or learn how to tell the

422
00:39:04.840 --> 00:39:12.000
stories in a way. It's quite
important I think these days definitely, especially

423
00:39:12.000 --> 00:39:17.239
if you're working with someone who has
walked the walk before and knows the details,

424
00:39:17.280 --> 00:39:21.159
that always goes a long way.
And as you mentioned, you know,

425
00:39:21.199 --> 00:39:24.719
there's so many different elements that are
involved. So if we were to

426
00:39:24.920 --> 00:39:29.880
kind of as we are getting close
to the end of the show, if

427
00:39:30.360 --> 00:39:37.199
you had two to three pointers or
brands and businesses, what would you tell

428
00:39:37.239 --> 00:39:44.960
them how they can go about using
visual storytelling to form meaningful connections with their

429
00:39:45.000 --> 00:39:51.960
audience. I think for me,
what is very important is to really think

430
00:39:52.000 --> 00:40:00.559
about the emotions behind the campaign and
anything that you're really producing, because because

431
00:40:01.920 --> 00:40:09.119
in many ways creating a pretty photo. I mean now also with the artificial

432
00:40:09.159 --> 00:40:14.079
intelligence, you just write a few
prompts and you have a beautiful image.

433
00:40:15.000 --> 00:40:22.519
Um So creating pretty pictures is easy. I wouldn't say everybody can do it,

434
00:40:22.559 --> 00:40:28.679
but it's it's very easy to do
that. By creating images and stories,

435
00:40:29.599 --> 00:40:32.360
they work for your brands. I
really resonate with your with your brand

436
00:40:34.360 --> 00:40:39.880
is important. And I think an
element that a lot of people don't consider

437
00:40:40.079 --> 00:40:46.760
enough is really the emotions behind so. So a lot of people, a

438
00:40:46.800 --> 00:40:55.000
lot of brands are also worried of
like shocking people, inspiring people through emotions,

439
00:40:55.800 --> 00:41:01.559
or like really moving people emotionally,
um in a good or in a

440
00:41:01.800 --> 00:41:06.320
in a bad way. That doesn't
have to be That doesn't mean that we

441
00:41:06.400 --> 00:41:08.199
need to tell more horror stories.
But you know, it could be a

442
00:41:08.280 --> 00:41:15.079
beautiful story to be a comedy.
But it really like think about that,

443
00:41:15.519 --> 00:41:22.000
the emotions are the quickest route to
the heart of the people that you want

444
00:41:22.039 --> 00:41:24.719
to communicate with. So and I
think a lot of a lot of brands,

445
00:41:24.760 --> 00:41:29.360
a lot of companies there are they
don't know how to handle the emotions

446
00:41:29.360 --> 00:41:36.000
because emotionals are they they they are
so volatized and they people are scared of

447
00:41:36.440 --> 00:41:39.280
feelings sometimes, but at the same
time, I think as we need to

448
00:41:39.400 --> 00:41:43.840
use them, we need to learn
how to use them. So yeah,

449
00:41:43.960 --> 00:41:51.480
my takeaway would be there to create
more meaningful and emotional visual stories. It

450
00:41:51.519 --> 00:41:58.679
could be through photos, could be
through moving pictures or even podcast. Um.

451
00:41:59.639 --> 00:42:02.519
I would say. The other takeaway
is also like to dare to be

452
00:42:02.599 --> 00:42:08.000
different as well, because because other
people have been doing those type of films

453
00:42:08.360 --> 00:42:12.400
or those type of photography doesn't mean
that you have to do the same.

454
00:42:12.800 --> 00:42:15.159
If it works for them, it
doesn't mean that it works for you.

455
00:42:15.920 --> 00:42:21.920
And if you feel like you want
to produce a film in a very unusual

456
00:42:21.960 --> 00:42:27.400
scenario or location, why not if
that kind of works with the with the

457
00:42:27.519 --> 00:42:31.760
with the with with your brands,
with your with your values, why not

458
00:42:32.559 --> 00:42:37.920
it's um I think it's a yeah, so they're to be different. I

459
00:42:37.960 --> 00:42:42.960
think that's that's really important. We
talk to radio about authenticity. That's also

460
00:42:43.079 --> 00:42:47.519
very very important, and I think
it's a customers are looking for. For

461
00:42:49.039 --> 00:42:54.960
entrepreneurs and for brands, there really
are there to build values, who are

462
00:42:55.480 --> 00:43:04.239
of course interested in profit, but
who are there to create change and to

463
00:43:04.800 --> 00:43:08.400
have a positive impact on their lives
as well as the rest of the society

464
00:43:08.519 --> 00:43:15.639
and the planet as well. So
I do believe the more interesting brands are

465
00:43:15.679 --> 00:43:22.360
the ones that are already telling their
stories in that way, who are really

466
00:43:22.719 --> 00:43:29.360
using storytelling to transform their inner narrative
in many ways, their purpose. Why

467
00:43:29.360 --> 00:43:31.119
are they're doing what they're doing.
I mean Patagonia is one of the best

468
00:43:31.159 --> 00:43:37.039
examples, of course, But that
way you are unauthentic brands. I think

469
00:43:37.480 --> 00:43:42.440
that way you really connect with the
people because people people's values and the brand

470
00:43:42.639 --> 00:43:50.159
values they align in that way.
So yeah, so really think about what

471
00:43:50.239 --> 00:43:57.159
are your values, and are your
values aligned with your with your audience,

472
00:43:57.760 --> 00:44:05.639
and are your visuals telling that story
because they look beautiful and they show your

473
00:44:05.639 --> 00:44:10.920
products in a fancy way, because
that really anyone can do it. So

474
00:44:12.920 --> 00:44:16.320
yeah, I don't know there's more, but is there enough or more?

475
00:44:16.440 --> 00:44:22.159
Oh? Love that love that dare
to be different, align your values with

476
00:44:22.239 --> 00:44:30.880
your audiences values, be authentic,
and tell the story. So that's very

477
00:44:30.920 --> 00:44:36.320
powerful. A lot of nuggets.
Thank you so much Choicado for sharing with

478
00:44:36.400 --> 00:44:40.000
an open heart, and I know
you've already shared, but I would love

479
00:44:40.000 --> 00:44:45.079
for you to share where can you
be found so that our audience can connect

480
00:44:45.079 --> 00:44:52.239
with you and folks, I'm sure, like I have observed today, Ricardo

481
00:44:52.360 --> 00:44:58.840
is a master at visual storytelling.
If you're looking to create that wonderful narrative,

482
00:44:59.039 --> 00:45:04.159
connect with him. So where can
they find you? Thank you,

483
00:45:04.239 --> 00:45:07.320
Diva, it was it was a
real pleasure to be here, so thank

484
00:45:07.360 --> 00:45:12.320
you so much. So they people
can find me on LinkedIn as a Ricardo

485
00:45:12.400 --> 00:45:19.079
SAI with w C. I'm quite
active on LinkedIn. They can find my

486
00:45:19.079 --> 00:45:24.679
my visual storytelling agency details on my
website soon to be live, not yet

487
00:45:24.760 --> 00:45:30.280
live, so at the moment they
can only find me on on Instagram,

488
00:45:30.320 --> 00:45:35.760
Facebook, and on LinkedIn as well. As My agency is called the store

489
00:45:35.800 --> 00:45:43.159
of and the handles are the dot
store of and I also have my own

490
00:45:43.199 --> 00:45:46.280
podcast and everything, so they can
that people can listen to my conversations about

491
00:45:46.320 --> 00:45:53.880
storytelling's purpose and values and images with
other people as well. Yeah, I'll

492
00:45:53.920 --> 00:46:00.119
be very happy to collaborate with any
brands who are interested in creating visuals in

493
00:46:00.159 --> 00:46:07.440
a different way, agencies who are
looking to disrupt and create a different type

494
00:46:07.440 --> 00:46:15.280
of narratives. I'm also part of
our sustainability collective, so together we work

495
00:46:15.440 --> 00:46:23.360
with companies and brands who are looking
to to communicate in a communicated sustainability in

496
00:46:23.400 --> 00:46:29.679
a different way, so we help
them with a range of services from branding

497
00:46:29.760 --> 00:46:36.880
to marketing, through contents and storytelling
and sustainability of course. So yeah,

498
00:46:36.960 --> 00:46:38.840
if any of these resonates with you, just get in touch with me.

499
00:46:38.920 --> 00:46:45.639
Let's have a chat. I work
remotely or in person as well. So

500
00:46:45.880 --> 00:46:49.440
thank you so much. Well,
thank you for joining us, Riccardo,

501
00:46:49.480 --> 00:46:54.000
it was a pleasure. And thank
you listeners for joining us, because without

502
00:46:54.039 --> 00:47:02.360
you, the show would not be
possible. You are the life blood of

503
00:47:02.599 --> 00:47:07.760
our show, so please reach out
to us as you always reach out.

504
00:47:07.800 --> 00:47:10.639
I'm so thankful to you for reaching
out to me and sharing what kind of

505
00:47:10.679 --> 00:47:15.119
stories you would like to learn,
how we can support you, how we

506
00:47:15.199 --> 00:47:20.400
can serve you so that you can
live the life you want and that you

507
00:47:20.480 --> 00:47:24.119
deserve. So also, thank you
one for making this show technically possible.

508
00:47:25.039 --> 00:47:30.800
Be well and take care until next
time. Thank you for being part of

509
00:47:30.840 --> 00:47:34.360
Beyond Confidence. With your host Divia
Park, we hope you have learned more

510
00:47:34.400 --> 00:47:37.400
about how to start living the life
you want. Each week on Beyond Confidence,

511
00:47:37.519 --> 00:47:42.719
you hear stories of real people who've
experienced growth by overcoming their fears and

512
00:47:42.840 --> 00:47:47.079
building meaningful relationships. During Beyond Confidence, Diva Park shares what happened to her

513
00:47:47.199 --> 00:47:51.880
when she stepped out of her comfort
zone to work directly with people across the

514
00:47:51.880 --> 00:47:55.000
globe. She not only coaches people
how to form hard connections, but also

515
00:47:55.079 --> 00:48:00.400
transform relationships to mutually beneficial partnerships as
they strive to live the life they want.

516
00:48:00.800 --> 00:48:05.039
If you are ready to live the
life you want and leverage your strengths,

517
00:48:05.239 --> 00:48:09.480
learn more at www dot dvapark dot
com and you can connect with Diva

518
00:48:09.519 --> 00:48:15.440
at contact at dvapark dot com.
We look forward to you joining us next week