July 16, 2024

The Silicon Valley-Pulpit Fusion

The Silicon Valley-Pulpit Fusion

Embark on a journey of wisdom and inspiration with Divya Parekh as she hosts the dynamic duo—Rusty Rueff, the tech titan, and Terry Brisbane, the spiritual guide. Picture this: a bustling coffee shop in the heart of San Francisco, where these two...

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Embark on a journey of wisdom and inspiration with Divya Parekh as she hosts the dynamic duo—Rusty Rueff, the tech titan, and Terry Brisbane, the spiritual guide. Picture this: a bustling coffee shop in the heart of San Francisco, where these two extraordinary individuals meet weekly to exchange insights on leadership, ethics, and personal growth. Listen to unravel the secrets to a life of impact and meaning, blending entrepreneurship and spirituality like never before.

Beyond Confidence is broadcast live Tuesdays at 10AM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Beyond Confidence TV Show is viewed on Talk 4 TV (www.talk4tv.com).

Beyond Confidence Podcast is also available on Talk 4 Media (www.talk4media.com), Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.

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WEBVTT

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The topics and opinions expressed on the
following show are solely those of the hosts

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and their guests, and not those
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affiliates. We make no recommendations or
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or products mentioned on air or on
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implied shall be extended to W four
WN Radio It's employees or affiliates. Any

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questions or common should be directed to
those show hosts. Thank you for choosing

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W four WN Radio. This is
Beyond Confidence with your host w Park.

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Do you want to live a more
fulfilling life? Do you want to live

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your legacy and achieve your personal,
professional, and financial goals? Well?

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Coming up on voparks Beyond Confidence,
you will hear real stories of leaders,

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entrepreneurs, and achievers who have stepped
into discomfort, shattered their status quo,

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and are living the life they want. You will learn how relationships are the

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key to achieving your aspirations and financial
goals. Moving your career business forward does

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not have to happen at the expense
of your personal or family life, or

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vice versa. Learn more at wwdas
you don't divpark dot com and you can

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connect with div ant contact at divpark
dot com. This is beyond confidence and

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now here's your host, div Park. Good morning, so so thrilled to

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be here with you and just wanted
to share. We had some technical glitch

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and we were able to resolve it
thanks to one. He is amazing and

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that again goes back to sharing that
story about kindness and kindness also means having

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the right people around you because when
you surround yourself with the right people who

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look out for you, who are
not just there to support you, who

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are there to you know, think
through and see what could go wrong and

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help you problem solve. So it
really helps. So thank you one for

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your kindness. And for those of
you who have got a book books Expert

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to Influencer and the Entrepreneur's Garden,
think you think you, thank you because

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of you, we are able to
help entrepreneurs from Kiva dot org. And

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please also like what I want to
share with you is that if you have

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not got a box, please get
the books and let us know. We

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will be sharing with you free course
on a artificial intelligence on how you can

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use it. So reach out to
share with us and without further Ado,

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let's bring on our guest. Hi, good morning, Thanks for having me.

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Good morning. It is just fantastic
that we were able to kind of

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get you because it really is helpful
to have the guest, because I was

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thinking, like you know, it
has happened before where our guests I've had

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emergencies and not show up, and
then I'm scratching my head and thinking,

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Hmm, what am I going to
be talking about today? So I can

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definitely talk about having a conversation is
wonderful. Yes, thanks. So we

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start out usually from childhood. Do
you recall any moments from your childhood that

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stand out for you positively even today? Yeah, I was. I was

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very fortunate as a child to have
parents that believed in the arts and believed

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in my brother and I having a
chance to actually express ourselves through the arts,

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and so as a kid, I
was fortunate enough to have the opportunity

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to learn how to dance. I
spent ten years learning tap in ballet and

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then was able to take that and
I acted that, I sang, I

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did all kinds of things in the
arts, and still to this day I

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support the arts, not as a
performer and or an actor, but as

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one who is a philanthropist that supports
the arts. But I'll tell you a

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little story. It's funny you bring
it up, because it popped into my

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mind the other day. I was
seven years old, seven eight years old,

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and I was the understudy for Fritz
in the Nutcracker, in the Ballet

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of Nutcracker. And I remember being
in a situation where I was practicing doing

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all of the things that you know, if I was ever to step in.

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I never got to step in,
by the way, I never got

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the chance because he was never sick
and he was really great. And I

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was running around the stage and I
dropped the Nutcracker. I broke the Nutcracker.

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Now to everyone else, the adults, that was no big deal.

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They had another Nutcracker. To me, I had done the worst thing,

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Like I had it was the failure
of the failure, right that I had

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broken the broken the Nutcracker. And
I cried, and I thought I'd never

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get a chance. And I remember
the director coming up to me and putting

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his arm around me and said,
if that's the worst thing in light the

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light ever gives you, you're going
to be a lucky and fortunate young man.

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And you know, and that and
that, and that stuck with me,

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and I think it's a little bit
about for me at at that young

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age. There was a couple of
lessons in there. One is, you

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know, I was I was doing
my best. I was trying to prepare

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to get ready in case my moment
ever came, and and I was taking

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you know, I guess my own
little risk by by taking the nutcracker and

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doing the thing that I needed to
do. But you know, those things

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don't always work themselves out, but
they do work themselves out, and then

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we have to take those risks,
and we have to always try to be

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prepared and always try to be ahead
of the situation. And then it was

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also you know, an understanding that
for me that you know, there are

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many many things in life that are
going to run into us, that we're

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going to run into that are a
lot worse. And every time you drop

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the nutcracker or you break the nutcracker, they're probably going to be something else

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that will be worse than that.
And we just get over things and we

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move forward. And you know,
so I hadn't thought about that for years.

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Came up to me the other day, and now you're asked me the

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questions. So that's really funny.
Yeah. Now it's so profound that everybody

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drops the nutcracker, and it's so
symbolic of our failures, and we are

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so hard on ourselves thinking that we
cannot make any mistakes, and that's our

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fust mistake self. That's right,
that's right. So beautiful story. So

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as you grew up, I know
you're in tech. Were you interested in

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technology since you were young or was
there an event in your life that moved

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you towards it? Well, I
what I would say to you is that,

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you know, technology is really anything
that's been invented within our lifetime,

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right, So there are a lot
of things that were invented during my lifetime

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as a child that you know,
I saw and used for the first time.

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And I go back to a little
bit here with my father. My

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father was also an audio file and
so he built his own speakers, his

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own amplifiers, his own results.
Yeah, and the back when you could

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do those things, these days it's
really difficult to you know, we don't.

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I guess we could build our own
computers. I guess people do,

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but why would you anymore? But
but I was always fascinated, you know,

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by watching him, you know,
take these tubes, these cathode ray

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tubes and put them in, you
know, and all and all of a

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sudden, you know, music could
come out of it. And so so

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I was always fascinated by what technology
might have been or might might be.

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And then when I was in college, you know, it was the beginning

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of where you know, these big, huge computers would sit in large rooms

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and only a few people got access
to them, only the database administrators.

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All the rest of us would go
to them and say, here, run

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my four tran cards or you know, this is what you want out of

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it. And and I got a
chance early in college. It was just

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like a part time job at night
where I would shut down the computer.

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I would back up the discs and
these were huge, big discs that you

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would take out and then you would
put in and you would slide back in

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and the and the campus white computer
would go down at ten o'clock every night

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needed to be backed up. And
I got a chance to do that,

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and I thought that was really cool. And I would just sit around and

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I would play on this little really
wasn't a personal computer yet at that time.

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It was basically just a terminal and
you could, you know, play

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around with it and program in little
you know, animations and things like that,

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and I thought that was really awesome. And then I just sort of

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stepped away from all of it.
I was in radio and television and I

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was doing those things, and you
know, I was like looking at technology

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and wondering, you know, where
it was going to go, but I

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was not a particular user of it. And then I really came back to

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it when I was recruited to become
the head of HR for a video game

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company Electronic Arts EA. People would
know it as mostly and that was in

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the late nineties, and boy,
I was thrust into it because all of

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a sudden, I was living in
Silicon Valley and you know, the Internet

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had only shown up about four years
before that we all could get access to

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it, and so yeah, since
then, it's just been an immersion of

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technology. And you know, I
heard you mentioned, you know, in

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the in the prologue here about what
you're going to do with AI, and

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I'm fascinated with that and trying to
stay you know, on the cutting edge

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of where does artificial intelligence go?
And you know, what's our responsibility to

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AI and what's AI's responsibility and those
who build it back to us? And

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so, you know, we live
in a fascinating and amazing time where technology

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moves a lot faster than we can. My friend Kevin Kelly, who was

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the founder of Wired magazine, he
wrote a great book called What Technology Wants,

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and he actually believes technology is its
own kingdom that moves alongside the other

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kingdoms, and that it evolves whether
we like it or not. And yeah,

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so I'm I am fascinated by it. Yeah, absolutely. So it

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is interesting that you were in as
you mentioned that, you know, you

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were on the radio show and TV
you were in the media, and from

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there you made the transition into being
head of HR although it was for a

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00:11:24.559 --> 00:11:31.320
company that was a new field.
How did that transition go? What?

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00:11:31.320 --> 00:11:37.200
What did the change bring? Any
new challenges for you? Yeah? A

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lot. What I what I would
tell you is, so, you know,

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I was hired into the company and
I had been so my my arc

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was I got out of radio and
television media when I really decided that it

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00:11:54.519 --> 00:11:58.120
wasn't it wasn't necessarily what I wanted
to do, but I knew I wanted

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to. I wanted to I didn't
want to be on the radio. I

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00:12:03.879 --> 00:12:05.600
just I learned it didn't turn out
to be what I thought it was going

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to be. But I knew I
wanted to be in entertainment and media,

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but I had to figure out a
way to get back into it. Like

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and so I spent ten years at
PepsiCo in HR, hanging around everybody that

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I could that had anything to do
with marketing, advertising, buying, media

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creation, you know, public relations, getting to know them, trying to

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learn that language because someday I thought
maybe I'd get a chance to find my

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way back to entertainment and media.
And I told every headhunter, don't call

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me unless it's entertainment, air media. And then in the in the mid

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nineties, I started to say,
or a technology company that enables entertainment or

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media, which is why I got
the call for Electronic Arts. And so

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so I'm the head of HR being
recruited for really the first one at the

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company had really ever had. And
it's so funny because here I didn't have

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any of this technology background, but
I was getting recruited into a technology company.

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And my boss, the CEO at
the time, when he was recruiting

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me, was like you know,
I think you're great. I think you

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can do everything we want you to
do. But you know, this company

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is full of software engineers and software
animators, and I've got to stand up

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in front of them and say why
I hired you versus going out to a

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traditional technology company and bringing somebody in, because you're gonna be responsible for hiring

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them, hiring them, developing them, making sure that they reach their full

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potential, helping us organize, figuring
out the culture strategies, all those kind

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of things. And it's just one
missing piece in the jigsaw puzzle for me.

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And I need your I need your
help in figuring out, you know,

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how that all comes together. And
basically he was looking for a story.

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You know, what's the story that
I can tell people? And I

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said to him, well, Larry, you got to think about it this

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way. I went to Purdue and
he goes, yeah, I know it's

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a great engineering school and all that
stuff, but you were you were a

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liberal arts major And I said,
yeah, I know. I said,

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but I David a girl who was
a material science engineer. And he goes,

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all right, you've lost me.
You've lost me. What are you

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what are you talking about? And
I said, well, you have to

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understand. For my most of my
time in college, I hung around engineers,

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and I learned their aspirations, their
fears, their insecurities, the way

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they learn their difficulty and social interactions
when you're so technically minded, their need

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for validation, their their their need
to understand that what they're working on has

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more than just just a task.
It has to feel, it has to

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have purpose and it and for them
to put their their, their entire being

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into it, and just just how
vulnerable it is to be anybody who creates

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anything. And I said, you
take that along with my creative background.

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I said, that's why I think
I could do it. He goes perfect

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perfect. You answered my story,
And so I got hired. And and

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by the way, it was quite
a hiring process. It was fifteen different

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people, three different visits. We
called it the gauntlet. Basically, the

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idea was, you know, back
in the day, people would say,

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you know, oh, you got
to hire really fast, you got to

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hire really fast, and I was
not. It was the higher slow,

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higher slow. Make sure that you
know we're doing the right thing for the

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company, but we're also doing the
right thing for the individual. Because we

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don't want to make a bad hire
because it really hurts people if they come

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here and then they fail, and
then the next thing, you know,

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they got to find a job and
they got to explain it. So the

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company was very responsible that way.
So I went to the gauntlet, I

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get hired, and and I go
there and I'm totally lost. I mean

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I'm totally lost. I mean I
would go left, everybody else would go

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right. I felt like I was. I would stay right and everybody else

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would go left. And I had
come out of PepsiCo, which was known

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for a very hard charging, performance
driven academy kind of company and culture,

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and everybody wanted to hire somebody out
of PepsiCo because you know, that would

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be great to help us bring that
to the culture. But I also knew

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there was this thing called the PepsiCo
bounce where most people who leave PepsiCo and

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then went into another company would be
bounced out or they would quit within eighteen

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months because there just wasn't a cultural
mass match. And people would say they

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want you, but then you would
come there and that's not really what they

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wanted, or you would go there
thinking that they wanted you to move the

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place faster, and they didn't really
want to move faster, so there'd be

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a frustration. I was determined not
to make that happen to me. I

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left PepsiCo. It was one of
the high potentials on my way to the

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top, and I was like,
I'm taking this risk. I'm going from

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this big company this little company.
Everybody, everybody, including the CEO of

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PepsiCo, is telling me I'm making
the dumbest move I could ever make.

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What a stupid thing you're doing.
You're throwing your career away. And I

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said, I'm not going to mess
this up. So I said to myself

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I would start my first six months
with the company only asking questions, that

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everything that came out of my mouth
would be a question mark. Because if

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you go into a place and you
say, well, I think we should

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do it this way, or you
know, I think this is probably better.

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The people on the other end,
they don't hear a period at the

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end of the sentence. They hear
an exclamation point. And when you walk

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out of the room or they walk
out of the room, they get together

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with everybody else and they say,
I can't believe that guy's telling us what

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to do. He has even been
here a second, and he doesn't know

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us, he doesn't know the culture. And I've seen that so many times.

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I was like, Okay, I'm
not gonna let that happen to me.

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So I'm going to end everything with
a question mark, and I'm going

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to ask really hard questions, and
I'm going to say, why do we

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do it this way? Have we
ever thought about doing it any other way?

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Well, when we did it this
way prior what happened, does anybody

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else have any ideas on how we
could do it differently? And I was

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about six months in and the chief
creative officer of the company, I'll never

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forget it, he comes into my
cubicle, all worked in cubicles, and

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he goes, he stands at the
door, a big, tall guy.

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He's got his arms crossed and he's
looking at me like this, and he

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goes, I know what you're doing. And I said, what am I

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doing? And he goes, this
whole question mark thing you just asked?

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Keep asking questions. He keeps asking. He goes, you're afraid that if

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you express your opinion and your point
of view that you don't think that people

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will respect it because you haven't been
here or understand us well enough, and

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I said, that's exactly right,
that's exactly right. You got it.

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He walks into my cubicle, puts
his hand on my shoulder, and he

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says, you've now earned the right
to stop asking questions. And from that

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point on, I began to say
I asked the question, and then I'd

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say, well, I think,
and people would go okay, and all

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of a sudden, when I wanted
to go right, people went right,

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or I wanted to go left,
they went went left. And it was

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almost diva like like something in a
science fiction movie, where like you're behind

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the plasma, you know, and
you're trying to work your way through it,

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you know, and you pull your
way through it, and on the

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other side there it is, or
maybe it's the Chronicles of Narnia in the

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back of the closet, and you
know, you're open it up, and

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all of a sudden, there's a
new world. And from that point on,

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I was one of them, and
it was great. But those first

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six months, you know, and
I would just encourage anybody who's going into

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a new environment, new culture,
changing industries, changing jobs, maybe maybe

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getting promoted up into something that is
you know, where you get up in

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the morning and you're in the shower
going, you know, I'm not sure

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I know what I'm doing yet.
Use the power of the question mark.

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The power of the question mark.
It's a very very very powerful tool,

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and it will give you confidence and
it will it will give you license to

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actually go into places that you probably
shouldn't or couldn't go into when you're new.

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But you'll be able to go into
those places because you'll be able to

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ask questions and people will say,
oh, yeah, come here, let

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me tell you. Let me tell
you. People love to hear themselves talk.

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You're probably saying that right now about
me, probably going he loves to

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hear himself talk. He should shut
up. You're on a podcast, you're

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supposed to talk. Yeah, but
people love to hear themselves talk. So

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and you ask them questions you know
or you or you start with you know,

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tell me about you, and tell
me about your dreams for the company,

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or are personally or professionally. People
love they love to answer your questions.

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So the power of the question mark
is really is really something not not

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not to be not to be walked
over. Yes, no, I completely

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agree with you, because as a
coach and consultant. What has always happened

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is that when you step into any
place with curiosity, and as you mentioned,

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people love to talk about themselves or
do they love to hear their own

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voices, What happens is that you're
understanding, You're getting a deeper sense of

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who they are. And if you
know who they are, then you're going

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back to what you said earlier,
that you know what are their pain points

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and securitys, dreams, desires.
That helps you connect with them at a

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deeper level and get the pulse of
it. Because so many as I've worked

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with so many different executives from different
companies, what happens is that they go

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in as you mentioned, you know, when you're in a new job or

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in a new environment, it's all
about how do I make my mark?

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How do I build my presence,
So rather than focusing on that that I

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need to establish my expertise, as
you mentioned, using that power of question,

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it's powerful in itself. That and
the importance of building relationships. That's

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you know, and that's also what
happens when you talk to people and you

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ask them questions. I think so
many times, you know, people we

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all stumble in new jobs or new
experiences or anything that we're trying new.

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And you know, the question you
have to yourself when you stumble is will

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anybody be there to help pick you
up? Or will they just walk past

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you and let you just lay there? And the difference is the relationships.

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Like if you make a mistake and
you have a lot of great relationships inside

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of a company early on, people
will give you the benefit of the doubt

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and then they'll come and they'll try
to help you not make that mistake again

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or get over it. If you
don't have those relationships, if you've come

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in and it's about you and you
haven't built those and you're trying to prove

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yourself and it's just overly is and
you're not asking questions, you're doing it.

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When you stumble, you know,
there's there's likely a number of people

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are going you know, it's okay, I don't think I don't think he

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or she fits anyway, and you
know, and that's a problem for everybody.

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Yeah, and that's a really good
point. So as you continue through

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your journey, and I know that
you will have been on board of directors

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from President Obama to multiple other prestigious
boards, so share a bit about your

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journey and what are the lessons you
have pulled together from being on board of

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directors that you could share with her
audience. Sure, first of all,

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let me say this, everybody should
sit on a board of some type at

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some point in their life, because
there's an old adage where you sit is

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where you stand. And if you're
in a company and you look at the

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board of directors and you have no
clue why they do what they do,

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how they do what they do,
who they are, what they go through,

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any of those things, you look
at them as if there's some other

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entity, and they are not another
entity. They are part of and very

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important part of the success of the
company and ultimately you as a part of

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the company. So learning how a
board works and what they do and the

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pressures and all the things that they
have under them is an amazing, amazing

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experience. And you don't have to
be on a corporate board to do that.

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You can join a nonprofit board and
get the understanding. And because boards

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are board, they govern, they
govern an entity. It just so happens

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that for profit boards and nonprofit boards
have a different tax code, but they

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do the same thing. They have
a responsibility for fiduciary and governing and hiring

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and firing the leader of the of
the organization, and understanding and setting the

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strategy and supporting the strategy of the
organization, and making sure the organization is

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funded and growing and all those things. Representing shareholders, donors, It doesn't

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matter. And so sitting on a
board. If you want to be a

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CEO someday, or you want to
be a large leader of an entity that

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would have exposure to a board of
directors, go find yourself a board to

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sit on today in your local community, small company reach out. I mean,

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it's crazy the number of people who
like, well, I never would

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never get to be on a corporate
board. Do you have any startups there

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00:27:00.119 --> 00:27:04.599
are out there who are dying to
have somebody who has expertise in sales,

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marketing, operations, technology, human
resources, I mean financial. It's crazy.

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They're all dying for it, but
they won't approach because, oh no,

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nobody would want to be on my
board. I'm just a little company.

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Go find yourself one, Go find
yourself. Okay, So that's that.

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There's some learnings in there too,
hopefully I mentioned. But here's the

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thing that is the best learning.
When you sit on a board, you

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get the broadest vantage point of the
organization. You're not stuck in a functional

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silo. You have to zoom out, be able to see the whole thing,

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and then bring it back into context
and say, all right, where

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is this organization going? And do
I believe from everything that I've seen that

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we're going in the right direction?
If not, what's my point of view.

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So sitting on a board is a
phenomenal thing because you get this,

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because you have this broad range of
it. You have to bring it all

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00:28:15.359 --> 00:28:18.960
inside of you and you have to
develop a point of view. And that

353
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point of view has to be informed. And so you have to get informed

354
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and you have to be educating.
You have to learn. You have to

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know anything everything, And every time
you have to formulate a point of view

356
00:28:30.400 --> 00:28:34.839
about something you know, you've learned
twice. You've now learned not only what

357
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this organization would do, but you
also learned about your next job that you're

358
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going to have, what you would
do if you're in that situation. And

359
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so I've worked many with many entrepreneurs
that like have no respect for their boards,

360
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have no respect for their found for
their funders. I mean crazy enough.

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They don't like they look at them
as their enemy. It's a necessary

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and evil evil until I make them
go sit on a board and then they

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come back and they go, oh, oh, oh, I get it.

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That's why my board wants all of
the board materials for business days in

365
00:29:12.720 --> 00:29:18.519
advance, so that we can have
time to bring it all in and they

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can be better prepared when they come
into my board meeting and they're not sitting

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there going well, I just got
the materials this morning and I haven't don't

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00:29:27.400 --> 00:29:32.920
have a clue, And then you
wonder why the meeting's unproductive. And so

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you learn the responsibilities of what it
takes to get the best out of a

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board when you go sit on a
board. And I would just tell everybody

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you know, go do it.
And again in the nonprofit world, it's

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it's the same, it's the same. The only thing in the nonprofit world

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is they want your money, to
right, You're not just you know,

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they want they want some money.
But I got to tell you, you

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know, find a cause you're passionate
about, find a find a board that

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you can afford to be on.
You know, it can be a few

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00:30:07.640 --> 00:30:11.759
hundred dollars and and the board will
be happy, but they've got your your

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expertise. See, boards are for
a for a CEO or for an executive

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director of an organization. Boards are
like a jigsaw puzzle. And if they

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if they understand the philosophy. So
if you have a jigsaw puzzle on the

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on the front of the box,
top of the box is a picture,

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and that's the picture you're trying to
complete. And in a company, you

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00:30:41.000 --> 00:30:42.880
have a strategy or an organization,
you have a long range plan, and

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that's the picture you're trying to complete. And so you've got board members,

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advisors, staff members, funders,
partners, anybody's got anything involved with the

386
00:30:55.559 --> 00:30:59.240
company. If you're if you're in
charge, you've got to basically take your

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picture, make them excited about your
picture, and then cut up the pieces

388
00:31:04.519 --> 00:31:11.160
and give them one and say this
is your role and this is what you

389
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do to advance this organization. And
when you're given one of those pieces is

390
00:31:19.319 --> 00:31:23.440
organized and done well, you're given
one of those pieces. That pieces is

391
00:31:23.480 --> 00:31:29.359
really important because if you don't fill
in your piece, there's that little blank

392
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cardboard gray area that the picture doesn't
come together. But when you do fill

393
00:31:34.200 --> 00:31:41.519
it in, you've learned something you've
accomplished, something you've made something better,

394
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and sitting on a board can give
you that validation and that fulfillment if you

395
00:31:48.680 --> 00:31:57.039
so choose to go do it.
So what I'm hearing I've had a limited

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00:31:57.039 --> 00:32:05.720
experience with nonproper organization is and it
definitely resonates with me that when you are

397
00:32:05.839 --> 00:32:12.160
sitting over there, you're zooming out
and looking at the entity as a whole,

398
00:32:12.480 --> 00:32:17.440
as an ecosystem, rather than just
as one function, especially if you're

399
00:32:17.440 --> 00:32:22.440
in a functional file or even if
you're a manager, that's right. And

400
00:32:22.920 --> 00:32:31.319
how from the resources to investment to
whatever is being distributed? So tell us

401
00:32:31.960 --> 00:32:37.599
how did you pull all of this
together and bring it in your book with

402
00:32:37.759 --> 00:32:43.839
your partner. Yeah, so my
friend Terry Brisbane and I wrote this book

403
00:32:43.880 --> 00:32:46.359
called the Faith Code. That's what
it looks like, the Faith Code.

404
00:32:47.240 --> 00:32:58.839
And so we wrote this book because
twenty plus years ago, right after the

405
00:32:58.880 --> 00:33:07.319
iPhone came out and Apple decided that
they would open up the app store that

406
00:33:07.359 --> 00:33:13.119
people could build apps on their phones. We'll all remember, if you're if

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00:33:13.160 --> 00:33:21.000
we're old enough, the tagline,
there's an app for that. And Apple

408
00:33:22.519 --> 00:33:30.000
basically invited everybody into use the word
ecosystem into their technology ecosystem to build apps

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00:33:30.240 --> 00:33:36.519
on top of their platform, their
iOS platform. And I gave this talk

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00:33:36.599 --> 00:33:40.400
at Purdue where I went to school, to the business school. Are you

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00:33:40.440 --> 00:33:46.839
building your life as a platform or
an app? And it was very early

412
00:33:46.920 --> 00:33:52.039
days, very early days of this, but I use the metaphor and I

413
00:33:52.079 --> 00:33:57.599
said, you know, a platform, as we know it is dependable,

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00:33:58.000 --> 00:34:02.759
it's consistent. They can be built
upon it. It operates the same way,

415
00:34:04.160 --> 00:34:08.880
It very seldom crashes. It does
need to be updated, but we

416
00:34:08.960 --> 00:34:15.320
count on it. In fact,
when we turn on our laptops or we

417
00:34:15.440 --> 00:34:22.199
power up our phone, it would
be chaos if they boot it up differently

418
00:34:22.320 --> 00:34:28.159
every day. It starts the same
way every single time, and we become

419
00:34:28.599 --> 00:34:31.840
dependent upon it. And that's what
a platform does. And I said,

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00:34:32.519 --> 00:34:37.639
are we building our life as a
platform? And that those platform elements are

421
00:34:37.679 --> 00:34:45.239
things like deep relationships, values and
principles that we believe in and that we

422
00:34:45.360 --> 00:34:52.440
utilize in our life. Do we
have a faith that holds it up,

423
00:34:52.559 --> 00:34:55.880
holds us up? Are we taking
care of our mind? Are we taking

424
00:34:55.920 --> 00:35:01.000
care of our body? The things
the things that you know in faith,

425
00:35:01.320 --> 00:35:05.639
faith being a part of taking care
of your spirit. You know, are

426
00:35:06.119 --> 00:35:12.400
are we building our life on that
or are we building our life as an

427
00:35:12.440 --> 00:35:16.039
app? And an app being things
that seem very important, but they come

428
00:35:16.079 --> 00:35:23.880
and go like apps on our phones, and apps are have a proclivity to

429
00:35:24.400 --> 00:35:29.679
fail quickly, or they crash,
or they change a lot, or they

430
00:35:30.000 --> 00:35:32.559
come and they go and all of
a sudden, Wow, that was the

431
00:35:34.159 --> 00:35:37.320
That was the weather app that I
always depend upon, but now it's gone,

432
00:35:37.440 --> 00:35:40.159
you know. Or in the apps
of our life are things that we

433
00:35:40.199 --> 00:35:45.320
think are really important, and they
are like our jobs, or where we

434
00:35:45.400 --> 00:35:51.039
live, or maybe the friends,
the superficial friends that we have at the

435
00:35:51.079 --> 00:35:55.400
time, or our fashion or our
sports teams, or you know, the

436
00:35:55.519 --> 00:36:00.440
places that we like to travel to. And the question you have to ask

437
00:36:00.559 --> 00:36:07.119
is you say, is my identity
rooted in those apps or is it rooted

438
00:36:07.480 --> 00:36:13.360
in the platform? Because these apps
will crash And anybody who's ever lost their

439
00:36:13.440 --> 00:36:21.039
job or who hasn't lost a relationship, right that we we counted on and

440
00:36:21.079 --> 00:36:23.519
we thought that that was going to
be the love of our life or the

441
00:36:23.719 --> 00:36:29.760
lifelong friend, or the or the
member of our family that we could always

442
00:36:29.840 --> 00:36:35.119
count on. That there's things fracture, and you know, how many people

443
00:36:35.639 --> 00:36:37.440
do we know? And we all
do and you you coach them and counsel

444
00:36:37.519 --> 00:36:43.239
them who when the when the rug
is pulled out from underneath them about with

445
00:36:43.360 --> 00:36:46.159
their job. They feel like they're
lost. Their self esteem is gone,

446
00:36:46.159 --> 00:36:51.039
their ego is gone. They don't
know what is next, what is next?

447
00:36:51.320 --> 00:36:53.480
And I would positive to say that
they're building their life on an app,

448
00:36:53.519 --> 00:36:58.079
not on a platform. M hm. And so I gave the speech.

449
00:36:58.880 --> 00:37:01.039
It resonated every time I'd go back
to Purdue, I'd run into somebody

450
00:37:01.119 --> 00:37:05.199
for years and years and then go, you know, I'm still I'm still

451
00:37:05.199 --> 00:37:07.559
hanging on to that. I'm trying
to build my life as a platform.

452
00:37:07.920 --> 00:37:12.239
And Terry Brisbane and my co author
my book had awesome to be the pastor

453
00:37:12.239 --> 00:37:16.639
of my church. We would get
together once a week and he heard me

454
00:37:16.679 --> 00:37:19.920
talk about this, and years later
he came back and said, you know,

455
00:37:19.960 --> 00:37:22.559
we should do a message series at
church on that, like, you

456
00:37:22.559 --> 00:37:24.480
know, you could do these app
things and the dangers of that and I

457
00:37:24.480 --> 00:37:27.880
could do the platform thing. And
I said, yeah, let's do that.

458
00:37:27.880 --> 00:37:29.760
So we did twelve part series.
It was a lot of fun.

459
00:37:29.760 --> 00:37:34.760
We called it Life Apps. And
then coming out of that a few years

460
00:37:34.760 --> 00:37:37.679
went by, and one day over
coffee, he said, you know,

461
00:37:37.719 --> 00:37:40.360
we should write a book. We
should do a book on that. Now.

462
00:37:40.400 --> 00:37:44.239
I'd written a business book before,
back in two thousand and six,

463
00:37:44.440 --> 00:37:46.960
called Talent Force, and I knew
how hard it was to write a book.

464
00:37:47.840 --> 00:37:52.639
And you know how hard it is
to write a book, and anybody

465
00:37:52.679 --> 00:37:54.760
who aspires to write a book,
let me just tell you it's really hard.

466
00:37:57.559 --> 00:37:59.840
But he wanted to do it,
and I said, well, let's

467
00:37:59.840 --> 00:38:04.239
just do it. Sure, so
it took us eight years, eight years.

468
00:38:05.679 --> 00:38:12.440
But the book is written on with
a metaphor of the technology world understanding,

469
00:38:12.519 --> 00:38:15.559
because we call it the faith code. You know, are you building

470
00:38:15.599 --> 00:38:19.119
your life as on this platform,
on this framework of faith, or are

471
00:38:19.159 --> 00:38:22.440
you building your life with a bunch
of apps that are out there that constantly

472
00:38:22.480 --> 00:38:28.199
are changing and and people are trying
to hang on to but they change on

473
00:38:28.360 --> 00:38:30.960
us and we don't know what to
do. So where do you go?

474
00:38:31.679 --> 00:38:35.440
Where do you go? You go
back to your platform, You update your

475
00:38:35.480 --> 00:38:38.880
platform, you update your operating system. Our belief is the operating system.

476
00:38:38.920 --> 00:38:44.920
We use the Bible, the Biblical
teachings as the operating system. And you

477
00:38:44.960 --> 00:38:47.400
know, those things don't change we
do, so you can go back and

478
00:38:47.440 --> 00:38:54.320
you can update, update yourself.
And yeah, and that's what it is,

479
00:38:54.360 --> 00:39:00.000
having that operating system. Whatever your
faith is, whatever your belief is,

480
00:39:00.119 --> 00:39:04.920
is having that faith that there is
something bigger than you, something that

481
00:39:05.000 --> 00:39:09.199
will sustain in because you're not there
alone, and that's what helps you get

482
00:39:09.280 --> 00:39:17.920
through the challenging times. Rusty,
thank you so much for your insights and

483
00:39:20.039 --> 00:39:24.239
in depth sharing. So where can
people find you and where can they connect

484
00:39:24.280 --> 00:39:30.199
with you? Yeah, so you
can find me on LinkedIn or on on

485
00:39:30.280 --> 00:39:35.559
my own website, which is rustyroof
dot com in the same mcal someplace you'll

486
00:39:35.559 --> 00:39:37.480
see it is are you e f
f dot com? And you can find

487
00:39:37.480 --> 00:39:43.239
the Faith Code, you know,
anywhere that you buy books and uh,

488
00:39:43.599 --> 00:39:45.159
you know, we'd love to would
love to hear from you if somebody reads

489
00:39:45.159 --> 00:39:50.000
the Faith Code as a point of
view or any interest in it. Would

490
00:39:50.039 --> 00:39:53.199
love to hear so. And thank
you so much for what you're doing for

491
00:39:53.360 --> 00:39:59.760
others, because what you're doing and
helping people live beyond confidence is you know,

492
00:40:00.280 --> 00:40:02.960
is noble, but it's also it's
what brings us all together, keeps

493
00:40:04.000 --> 00:40:07.599
us going. We need people who
encourage us and help us and help us

494
00:40:07.679 --> 00:40:10.000
keep moving through this crazy life that
we've been given. So thank you,

495
00:40:10.599 --> 00:40:15.119
thank you Estif for your kind ones
really appreciate that, and thank you for

496
00:40:15.159 --> 00:40:22.000
what you're doing. Just keep sharing
your wisdom because it helps people come out

497
00:40:22.000 --> 00:40:28.639
of the adversities and challenge. Sometimes
just hearing a sentence as you mentioned very

498
00:40:28.679 --> 00:40:34.079
powerful. Are you living your life
as a platform or as an app?

499
00:40:34.119 --> 00:40:37.559
What are you building in your life? So thank you, thank you and

500
00:40:37.320 --> 00:40:40.679
thank you listeners because without you,
the show will not be possible. And

501
00:40:40.719 --> 00:40:45.119
thank you on until next time,
be well and take care. Thank you

502
00:40:45.159 --> 00:40:49.519
for being part of Beyond Confidence.
With your host d V Parik, we

503
00:40:49.639 --> 00:40:52.559
helpe you have learned more about how
to start living the life you want.

504
00:40:52.000 --> 00:40:57.440
Each week on Beyond Confidence, you
hear stories of real people who've experienced growth

505
00:40:57.480 --> 00:41:01.960
by overcoming their fears and building meaningful
life relationships. During Beyond Confidence, Vpark

506
00:41:02.039 --> 00:41:06.519
shares what happened to her when she
stepped out of her comfort zone to work

507
00:41:06.519 --> 00:41:09.599
directly with people across the globe.
She not only coaches people how to form

508
00:41:09.679 --> 00:41:15.360
HERD connections, but also transform relationships
to mutually beneficial partnerships as they strive to

509
00:41:15.400 --> 00:41:19.559
live the life they want. If
you are ready to live the life you

510
00:41:19.599 --> 00:41:24.400
want and leverage your strengths, learn
more at www dot dwpark dot com and

511
00:41:24.480 --> 00:41:30.639
you can connect with vat contact at
dvpark dot com. We look forward to

512
00:41:30.679 --> 00:41:30.960
you joining us next week