Voice of Influence: Turning Speech into Success

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Radio. This is Beyond Confidence with
your host Dvaparnk. Do you want to

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live a more fulfilling life? Do
you want to live your legacy and achieve

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your personal, professional, and financial
goals? Well? Coming up on Diva

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Park's Beyond Confidence, you will hear
real stories of leaders, entrepreneurs, and

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achievers who have stepped into discomfort,
shanner their status quo, and are living

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the life they want. You will
learn how relationships are the key to achieving

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your aspirations and financial goals. Moving
your career business forward does not have to

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happen at the expense of your personal
or family life, or vice versa.

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Learn more www dot dvapark dot com
and you can connect with div Ed contact

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dvapark dot com. This is Beyond
Confidence and now here's your host, Via

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Park. Hello, this is Devia
and it's Tuesday morning, and I'm so

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thrilled to be here with you all
because this is one of the favorite times

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of the day for me. So
I want to thank each and every one

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of you who have got our books
because we could not do without your support,

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and also thank you for leaving us
reviews. And I want to share

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that we were able to help another
entrepreneur across the globe through Kiva dot org

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because you've helped us and the partial
profits from our books go to Kiva dot

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org. And of course I'm really
passionate about entrepreneurs because entrepreneurs are the agents

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of change. And for those of
you who have not gotten books, please

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grab a copy, because not only
it's going to help you in your life,

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it's also going to help another global
entrepreneur because of your contribution. And

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as always I'm inviting it to spend
that hour of your time every month with

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no strings attached, help somebody.
Let's keep the kindness storcle going so important,

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and I want to share story about
Ivannah. So Ivana reached out and

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she shared how did she help out? So her neighbors were out of town

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and she took care of their dog
and she didn't charge them anything. Usually

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the dog goes in the kennel,
and she decided, like, you know

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what, let me spend some time
the dogs. So that of course went

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maybe on one hour. But I
want to share her kindness story with you.

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Also, thank Evannah for running that
and without further ado, I'm going

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to bring on our guest. We've
got a specially guest in store for you.

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Welcolm, Sarah, thank you for
having me on. It's a lovely

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story. I appreciated you sharing that. I love what you said about kindness

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a circle of kindness and continuing that
on very important to me too. Lovely,

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lovely, Oh, thank you for
that. And because without kindness,

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life can be very very hard,
and it's just amazing that we have lost

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that art of kindness. It's just
a simple thing we can do for someone

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without investment, without spending that much
time or energy, and it can become

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such a beautiful thing. And one
thing I do want to share is that

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kindness is more for ourselves than for
anybody else because it makes us feel good,

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does it does? Yeah? We
have you know, every company has

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their company values and our number one. Number one is kindness. And I've

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had people look at me funny when
I said number one is kindness. If

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you are you know, people will
forgive anything. You could make a mistake,

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miss a meeting, mess up a
delivery date. But if they don't,

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they will not forgive the experience.
And if they don't feel like they

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were dealt with with respect and kindness, they're going to go away mad and

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and it's just bad karma. I'm
with you. I think that's lovely.

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Yeah. Oh, it's wonderful to
have you on the show. So Sarah,

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tell us if you remember any moment
from your childhood or you that still

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stands out for you today. My
childhood, that's a while back. Lots

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of things stand out. I'm trying
to think of something in particular. That's

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a question I've never been asked.
I've done hundreds of radio shows, TV

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shows and podcast You are the just
ask me about something that stands up in

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my childhood. Um. I remember
that I was never very good at sports,

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but I loved Um, I love
dance and I loved to play dress

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up. So I got a hold
of some old dresses that the ladies in

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the neighborhood all we're going to donate, and I put them in a a

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in a trunk and my my brother
found some things and we just we just

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played. I got all the other
kids in the neighborhood involved, and we

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were we would played dress up incessantly, and then finally we decided to know

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what, We're going to turn this
into a show, and we're going to

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charge admission. I'm an entrepreneur,
like eight, right, so it was

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okay, we're going to charge admission, and so I think it was a

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quarter. I'm pretty sure it was
like twenty five cents and um. And

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so we got like all everybody in
the neighborhood came to this thing and we

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put we put we literally put on
a show in a garage and it was

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it was It was a lot of
fun. And I remember thinking to myself,

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I like running things. I really
like this is this is this is

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working for me. And there's a
photo of we also had we also had

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a kool Aid stand, not lemonate, but kool Aid because that was all

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we had now and my brother was
standing next to me. He was a

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couple of years younger than I was. And there's this great, great photo

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I think it might even still be
on the website of me at seven or

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something and my brother at about five, and we put on the website and

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it says, here's Sarah with her
first employee training her first employee. So

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I love feeling I was always supposed
to supposed to run a company. What

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a beautiful memory, because think about
it then, so many times, you

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know, people look at these ventures
like, oh, kids want to do

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it. But if it is something
that we can encourage in children or adults,

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doesn't matter whenever you are. What
I'm seeing is that everybody came together.

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The whole neighborhood came together. It
was fond, they were supportive,

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and that's what builds a community and
which is so important, especially in today's

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day and age of social media and
so much disconnet going on. So you

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definitely showed the making are I had
to make it, and I really do

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believe in creating a tribe. My
brother and I. Something is sort of

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interesting about my life as we moved
I think sixteen times as kids. My

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dad was a professor so we were
going from city to city as he was

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opening up different university programs, and
so I started to feel like, oh

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wow, we keep moving, keep
losing all these friends, and all of

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a sudden I thought, no,
one day, these people will be my

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tribe. From all these cities around
the world. The whole world is just

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a small town. And I think
that as the years have gone by,

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and we now have social media and
we have which kids good and bad,

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but we have ways to connect with
that tribe that we've had maybe from grade

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school, maybe from high school,
of college if you went to college,

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or what other kind of adventures you
have been on, first job, second

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job. And it's lovely now that
you can collect those special human beings and

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have them in that tribe and be
able to encourage each other along the way.

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Very important and change my life quite
a bit. Yeah. No,

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And I like how you said the
world is a small town, just like

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they say, no world is my
oyster. And having that tribe, so

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it's using that different perspective. So
as you grow, what would you say

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was your biggest experience getting to new
towns. I mean, of course,

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on one hand, there is that
sense of adventure at the same time losing

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your friends and you did mention that
you were up for it. It was

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it was definitely difficult. I think
it sounds more than it is. Um

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it may be very good at adapting
into different places. So as a speaker,

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it's come in handy because I could
pick up I could literally pick up

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a Southern accent in two or three
days. My brother's really my brother's even

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better that than I am. I
could go to England and I could you

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pick up whatever dialect was in that
region to a point where people didn't know

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we were foreigners, because when you're
a kid, being foreign is not good.

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That is, that isn't bad the
bad column. So it's come in

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handy. When I've been speaking in
places where I didn't necessarily have a lot

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in common with people, I've been
able to find out what's important to them,

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what are the big sports teams,
what are the big issues of the

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area. How do they say Do
they call something coke or pepsi, you

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know, pop or soda, or
do they call them trainers or sneakers or

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tennis shoes or you know. It's
just those little things that allow you to

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bond with people and have as much
in common as as possible, so it's

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be helpful for a shy kid.
It was. It was difficult, but

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it also made me less shy,
and also, you know, it forced

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me to be a more outgoing person. And then that part of me that

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was good on stage, that part
of me that was a good director,

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that part of me that was a
good entrepreneur, did come out. And

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I think that as difficult as it
was for us as kids, as my

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childhood was very difficult, I wouldn't
give it up because I like who I

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became because of it, and I
think we bring honor and dignity to any

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suffering we have, small or large
when we use it to help other people.

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And I feel like I use all
the things I've experienced my whole entire

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life to help other people every day, and that's what matters at the end

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of the day. And you said
it very nicely that it was difficult,

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and then we are talking about having
the difficult things as you grow up.

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Where did your interest take you?
I went to New York University and I

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studied theater. Eventually started a theater
company with a couple of my pals and

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um, we had a Broadway theater
company for about a decade, I got

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to a lot of directing, some
acting. Um start, we had Off

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Off Off Off Broadway Way downtown in
New York City, went to Off,

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went to you know, it was
just it was a Broadway theater company.

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Eventually did larger New York Times,
you know, reviewed shows and stuff.

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So it was it was very interesting, and it was a background that you

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wouldn't think would feed into what I
do. But by the time I was

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twenty something, I had a multimillion
dollar business I was running with my two

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partners, and um, I didn't
know. I didn't know. You weren't

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supposed to just go to big corporations
or go to heads of things and say

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you were supposed to say, hey, give us some money for this theater

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company. You know it'll be great. We throw wonderful parties. So it's

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like that was my life, you
know, but I didn't you know it.

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There's a great thing about being naive
and not knowing the rules. Yet

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if you don't know what the rules
are, it's okay to break them,

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and everybody just sort of laughs and
goes, okay, kid, we'll give

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you whatever you want. So I
think the fact that I've always been a

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very determined and passionate person has paid
off, as some might say a bit

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stubborn, but overall that's not always
a bad thing. I think the fact

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that you just chip away at whatever
the goal is, even when I was

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fairly young, and it doesn't mean
that I didn't have terribly hard times coming

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along, you know, And that
was my first business. We had shows,

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It did not do well, we
had chose it did very well.

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Surviving all that was difficult. One
of my best friends died of AIDS and

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it just he was my north star. It was very difficult. So there

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were a lot of things. There
are a lot of things that were have

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been trying. But the fact that
you have some sense of a goal of

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helping other people or entertaining other people, or just making some sort of difference,

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that is what's kept me going during
any dark times. That that I

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yeah, yeah, I know.
Sounds like you definitely had your fair share

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of experiences, difficult, challenging,
adversities, whatever we want to call them.

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So now you mentioned about directing a
lot of shows at such a tender

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young age. I did a fair
amount on stage. I did I did

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Katon, Taming of the Shrew,
We did it set in the nineteen fifties

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with a live motorcycle on stage.
That was interesting. We had Elvis Presley

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in nineteen fifties music going and it
was it was really, it was really

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something. We get these, you
know, one of the ways you pay

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for a Broadway show is you get
bus loads of kids and bustles of elderly

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people that come in on Wednesdays.
And the elderly people all talk very loudly

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and because they some of them can't
hear too well, BLUs their hearts and

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you know, crinkly candies and and
give it like it was just it was

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very, very interesting, and yet
they were the most lovely, generous with

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their praise, kind people. Um
and the teenagers. You always thought,

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oh gosh, here comes to teenagers. What are we going to do.

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They're not going to get this,
They're not going to like this. I'm

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not sure I would have liked this
ten years ago or whatever. And they

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were the most enthusiastic. They were
absolutely We had teenagers that came back and

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wanted to pay for the show.
Half a dozen more. We wouldn't let

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any of them pay for it.
But you know, over and over and

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over again, they would like,
you know, be in line trying to

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trying to get to see the show, and so it was it was really

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interesting to me that they would walk
in like, ah, you know,

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my teachers make me do this,
and then you know, twenty minutes in

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they were they were really riveted and
laughing and having a good time. So

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but we had a great theater company. A bunch of the people that I

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got to we had the theater company
have gone on to do a movie and

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TV and write, you know,
write movies and an act and and so

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yeah, we really had fun doing
it. I hit a day one day

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where I thought, I really want
to make more of a difference than I

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don't know what that looks like,
and so um, so I got this,

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I got this book. I'm very
dyslexic, so I got an audio

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as I got a lot of things
on audio these days too. But it

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was called wish Craft and was like, what do you wish for? And

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how are you going to craft?
What is it you wish for? I

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didn't know what it was going to
be, but I sort of had this

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image of me standing on stage talking
as myself and I was like, I

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don't know what that would be and
so because I didn't know anything about speaking

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industry. And then I had this
girlfriend of mine that had been our stage

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manager for years and she took this
big, fancy corporate job. Was so

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proud of her, and she's out
in California and she said, you've got

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to come. I have a budget
for a speaker to come in. And

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I said what, I literally said, what is a speaker? Well,

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we pay you money, and we
fly you in airplane, and you stay

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in a beautiful hotel, not those
drafty hotels, but not those drafty theaters

217
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you're used to, but we can
like, I'm a nice hotel overlooking the

218
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ocean this time. And I was
like, oh ocean. I like,

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She's like yes, and we pay
you money and then you stand up and

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you talk about stuff, and I
thought, I think my parents would have

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paid me to stop talking as a
child. This is some sort of joke,

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because no, no, no,
I want you to tell, like,

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how did you build a theater company
and how did you take it from

224
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zero to millions of dollars with you
know, lots of help from the whole

225
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team, wasn't just me and uh, you know, And she said,

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what did you how did you do
that? What did it work? Really?

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Because yeah, you're really funny.
Tell all those funny stories you tell,

228
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you'll be fine. I'm like,
what funny stories? I don't know

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how funny barely she thinks I'm funny. So I get on the plane,

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I go out there, and I
think, oh, this is gonna be

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great. And I was. I
was so new at this that I didn't

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know to ask all the questions you're
supposed to ask, and you're supposed to

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say, you know, how many
people will be there was the male female

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ratio? What do you people sell? Would be kind of a good question

235
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to ask. None of that stuff. Am I going to be translated into

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other languages? I have learned that's
an extremely important question to ask. So

237
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yeah, So I get there and
I'm standing there and I'm looking around,

238
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and I'm looking around and there's all
these people wearing these T shirts and they

239
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all look the same, and there's
hundreds of them, and I'm thinking,

240
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that's an awful lot of people with
the same T shirt. I think that's

241
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the name of her company. And
so there there I see her. There's

242
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Margaret, and I said, oh, Margaret, um, I have to

243
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ask you a question. How many
people are at this conferences? Shecause,

244
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I've got about a thousand, and
I went and I think my face just

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blanched. She's like, you've entertained
people more than thousands of people all the

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time. You're going to be fine. And I'm like, not ask myself

247
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with my own script. I had
Shakespeare lean on or or Sam Shepherd or

248
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somebody else that is me. So
she says, oh, you'll be fine.

249
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So I don't know what to do
with myself. And again I didn't

250
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know what I didn't know. So
I started walking around and grabbing people and

251
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going, tell me what you sell, how do you sell it? What

252
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does it look like? And so
so people were taking me into their like

253
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hotel rooms and conference rooms and showing
me their products and how they're demonstrating how

254
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they promote them. Everything was done
by by presentation, and they were like,

255
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well does that actually work? No, No, we hate we hate

256
00:18:17.680 --> 00:18:18.960
the presentation, Like, well,
why don't you just do it this way?

257
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Well, I'm a director, direct
direct, direct direct? And they

258
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go, this is the greatest thing. I said, Well, and you

259
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have to sit up front, because
I don't know anybody here. You need

260
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to sit up front, please,
cheer when I come in, like,

261
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be nice, it'll be good.
Sure, sure, sure, we'll bring

262
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our friends. So I've got like
one hundred people now. When I get

263
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up to speak in front of me, thank the Lord, and they were.

264
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They cheered their little hearts out.
Thank Evan's right. So I get

265
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up there. I don't know what
I'm doing. So I tell the funny

266
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story because you told me to,
and they laughed, and I thought,

267
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okay, I'm not going to die. And then I start telling another story

268
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and the laugh again. If it's
still not going to die. And then

269
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I thought, you know, that
presentation stuff seems to you really important to

270
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these people. I'm customizing. This
is called customizing before I knew what customized

271
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it was. And I said,
you know, let me grab that nice

272
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gal who was so good at this. And I dragged this one, whoping

273
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up, staying the poor thing,
what's happening? And I say, hey,

274
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I tell me about your presentation the
way you were doing it yesterday.

275
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And she goes, oh, we
all hate this presentation. Everybody in the

276
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whole audience moans about their power point
and everything, and she goes, but

277
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Sarah showed me something different. So
she showed how she was doing it,

278
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and then she showed how I told
her how to do it, and people

279
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went nuts. They're cheering and all
this kind of stuff, and I said,

280
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okay, well does anybody else want
to try it? So I drag

281
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a couple more people on and I
don't know, this is a keynote.

282
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You don't do that, but I
do. I did, why not?

283
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So so they're all coming up.
And then I told a real LEAs add

284
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story and everybody cried, and I
thought, at least I have emotion of

285
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these people. I don't know how
helpful I was. Probably wasn't that great,

286
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but I was trying really hard.
And at the end, yeah,

287
00:19:52.799 --> 00:19:56.240
everybody's in tears and people and then
at the end, people stood. I

288
00:19:56.319 --> 00:19:57.720
knew, Sandy ovation. I knew
that was good. Everybody stood up,

289
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I mean everybody, and they're like
people were standing on their trails and chairs

290
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and twirling napkins. And I thought, oh, this is what I meant

291
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to do next, because if restless, like, oh, this is what

292
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I kind of had some vague inkling
in my mind. And it tells you

293
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the power of having some idea of
a direction that God, the universe,

294
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trees, what everyone believes um fills
in the rest for you in a really

295
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love The next next thing, I
know, of course, I ended up.

296
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They said, you know, can
you come back and can you coach?

297
00:20:32.200 --> 00:20:34.480
And I was like literally and no, no, can you coach all

298
00:20:34.519 --> 00:20:37.640
these people that you were coaching like
in the hallway, can you do the

299
00:20:37.640 --> 00:20:38.680
same, Yeah, yeah, we'll
give you all they talk people. So

300
00:20:38.720 --> 00:20:42.359
their division was fifty two out of
fifty three divisions. About a year and

301
00:20:42.359 --> 00:20:47.319
a half later they went to division
number two and started talking, aboudy how

302
00:20:47.359 --> 00:20:48.319
great I was. So I got
to speak at all, you know,

303
00:20:48.359 --> 00:20:52.839
the whole every single division, all
of them, and coach a lot of

304
00:20:52.839 --> 00:20:55.880
those people. Eventually sold my company
to my two partners. They still have

305
00:20:55.960 --> 00:21:00.160
it to this day. They're amazing. I'm so proud of them. And

306
00:21:00.200 --> 00:21:03.200
then yeah, next thing, I
know, you know, things really started

307
00:21:03.200 --> 00:21:07.160
to take off. They got bought
out by another big or really really big

308
00:21:07.160 --> 00:21:11.039
company, and I was out of
a job. This is what teach how

309
00:21:11.079 --> 00:21:15.319
you learn do not have all of
your your business in one spot. That

310
00:21:15.920 --> 00:21:18.599
is not smart. So it was
in one company and I had this girlfriend,

311
00:21:18.640 --> 00:21:22.119
she goes, you just know nothing
about the industry. You should could

312
00:21:22.160 --> 00:21:25.359
work with one of the big guys
and learned something. So I found Jim

313
00:21:25.440 --> 00:21:27.480
Roane who had taught tone rom zones
all these other people. Oh, he

314
00:21:27.559 --> 00:21:30.359
was amazing and I got to work
for him for two and a half years

315
00:21:30.440 --> 00:21:33.720
until I started getting you know,
tons of business, and he was so

316
00:21:33.839 --> 00:21:37.119
encouraging. He was like, oh, go, are you sure, I

317
00:21:37.160 --> 00:21:38.119
hate don't want to leave you in
No, no, no. So it

318
00:21:38.160 --> 00:21:41.759
was so I learned a lot about
sales and a lot about marketing, a

319
00:21:41.759 --> 00:21:45.200
lot about the business from him.
Very helpful for big mentors. So supportive.

320
00:21:45.519 --> 00:21:49.200
He used to say, read thirty
minutes a day because in three to

321
00:21:49.279 --> 00:21:52.240
five years you will be a nationally
known expert. Doesn't matter the color of

322
00:21:52.240 --> 00:21:56.240
your skin, doesn't matter what gender
you are. He looked at me,

323
00:21:56.319 --> 00:21:59.799
very pointedly. Unknown. Doesn't matter
if you're tall, short, Beth,

324
00:22:00.000 --> 00:22:03.160
And that doesn't matter. Does it
matter, You'll be a nationally non expert

325
00:22:03.160 --> 00:22:06.519
because nobody does that. The average
person does not read an entire book a

326
00:22:06.599 --> 00:22:11.200
year, not one. I don't
know, like I read three quarters of

327
00:22:11.200 --> 00:22:12.200
the book and give up. I
don't know how this works. But less

328
00:22:12.319 --> 00:22:17.359
less than a book a year on
average. So I have dyslexia. So

329
00:22:17.400 --> 00:22:22.000
I took speed reading because I'm such
an overachiever, and and then I the

330
00:22:22.079 --> 00:22:25.160
next thing, I know, Yeah, I read, I read. I

331
00:22:25.200 --> 00:22:27.920
read a book a day for seven
years. I went back to Jim Ran

332
00:22:27.960 --> 00:22:33.839
to tell him what I was up
to, and he said, you're overcompensating,

333
00:22:34.839 --> 00:22:38.599
and he literally said, that's enough. That's it. I'm like,

334
00:22:38.599 --> 00:22:47.400
oh, okay, yeah, a
couple of books a day is enough.

335
00:22:47.440 --> 00:22:51.160
But at that point he was right. At that point, I was getting

336
00:22:51.480 --> 00:22:56.079
you know, pretty pretty healthy speaking
engagements and kofees and doing quite a bit

337
00:22:56.079 --> 00:23:00.400
better. And then I started getting
falling into consulting after that. But yeah,

338
00:23:00.400 --> 00:23:04.839
I ended up speaking to about almost
three thousand groups now and about three

339
00:23:04.839 --> 00:23:10.400
and a half million participants, and
you know, it's it's all thanks to

340
00:23:10.440 --> 00:23:15.440
the support I've had from my tribe
exactly. So let's say somebody's thinking about

341
00:23:15.480 --> 00:23:22.559
becoming a speaker, So what are
the initial steps they can take? Well,

342
00:23:22.599 --> 00:23:25.559
people always ask me, how did
you get started? And then I

343
00:23:25.640 --> 00:23:29.160
say, you don't know. You
don't really want to know that because the

344
00:23:29.240 --> 00:23:33.559
way I started it doesn't exist in
what's twenty years ago, It doesn't exist.

345
00:23:33.400 --> 00:23:40.559
The way that it works to start
now is different. Now in order

346
00:23:40.880 --> 00:23:44.480
to grow your business. In general, speaking is just such a fabulous way

347
00:23:44.480 --> 00:23:47.799
to do it, whether you want
to be a professional speaker like you are

348
00:23:47.799 --> 00:23:52.119
and like I am and so many
people we know, or whether you want

349
00:23:52.160 --> 00:23:56.359
to be a professional speaker seen as
a professional speaker as a way to build

350
00:23:56.400 --> 00:23:57.839
something. On the others, if
you're on the other side of what you've

351
00:23:57.880 --> 00:24:00.559
got, if you're profitable and you're
happy, you know, clap your hands,

352
00:24:00.559 --> 00:24:04.119
and if you're helping people, that's
really all that matters. So now

353
00:24:04.160 --> 00:24:08.400
what I would say is it's the
industry has squished a lot. Used to

354
00:24:08.400 --> 00:24:11.680
be when I started, you could
do a lot of freebee speaking, and

355
00:24:11.720 --> 00:24:15.799
you can still do that for good
platform time and practice, and then there'd

356
00:24:15.799 --> 00:24:18.000
be some people who'd see you and
go, hey, can we give you,

357
00:24:18.000 --> 00:24:21.880
you know, five hundred bucks,
a thousand bucks, two thousand bucks

358
00:24:21.920 --> 00:24:25.160
to come in and speak, which
doesn't sound too bad until you realize it

359
00:24:25.160 --> 00:24:27.720
takes forty hours at least to get
every speech, and then it takes forty

360
00:24:27.720 --> 00:24:32.160
hours of prep and you're from you
and your team forever. So we were

361
00:24:32.160 --> 00:24:34.680
talking eighty hours of time every time
you stand on stage. So when people

362
00:24:34.720 --> 00:24:37.400
were like, oh my gosh,
you get like thousands and thousands of dollars

363
00:24:37.400 --> 00:24:41.160
to speak, I get, and
then a lot of people don't even realize

364
00:24:41.400 --> 00:24:45.359
if you're happy, then from the
minute you leave the door, yeah,

365
00:24:45.519 --> 00:24:51.680
I don't think I'm coming back.
Gone. It's a lot of time,

366
00:24:51.720 --> 00:24:53.680
and it's a huge amount of customizing
and going, you know, listening to

367
00:24:53.720 --> 00:25:00.880
the CEO cry on your shoulder and
solving everybody's problems and yeah, but yeah,

368
00:25:00.960 --> 00:25:03.160
no, I don't get to take
you know, that many thousands of

369
00:25:03.160 --> 00:25:07.559
dollars and just go to Aruba.
I really don't so um so. But

370
00:25:07.880 --> 00:25:10.920
it flattened out. What happened was
a lot of those people, a lot

371
00:25:11.000 --> 00:25:15.559
a lot of the people that were
getting we're paying small amounts disappeared because they

372
00:25:15.599 --> 00:25:19.599
realized that people that had something to
sell, we're also sometimes very good speakers.

373
00:25:19.599 --> 00:25:22.640
So they'd say, hey, come
in and speak for free, which

374
00:25:22.640 --> 00:25:25.119
is a great way to go if
you are trying to sell something. You

375
00:25:25.119 --> 00:25:27.720
can speak for free all over town
and you can you know, if you're

376
00:25:27.720 --> 00:25:30.839
making it up on the back end, that's you're still being of service.

377
00:25:30.880 --> 00:25:34.440
You're still helping people. And if
you can make you know, a thousand

378
00:25:34.480 --> 00:25:38.480
and ten thousand and fifty tho a
million dollars on the back end. All

379
00:25:38.960 --> 00:25:41.640
all the better, So it doesn't
really matter how it works. But what's

380
00:25:41.680 --> 00:25:48.640
happened is that that path of starting
from speaking for free and then working your

381
00:25:48.640 --> 00:25:51.599
way up to fee has become very, very difficult. There's this sort of

382
00:25:51.680 --> 00:25:55.640
squished where you have to kind of
come in fairly high. You have to

383
00:25:55.640 --> 00:25:59.680
come in as a thought leader,
as an expert, and as somewhat of

384
00:25:59.759 --> 00:26:04.480
a celebrity now to be able to
get some of the higher level positions that

385
00:26:04.519 --> 00:26:08.160
are you know, that's all that's
left there isn't there. There aren't any

386
00:26:08.160 --> 00:26:11.480
of those little you know, so
people say, well, I'm just getting

387
00:26:11.519 --> 00:26:14.480
started. I'm just going to charge
a thousand dollars a speech, and I

388
00:26:14.559 --> 00:26:17.960
go, well, you'll never work, and they think, what it's because

389
00:26:18.000 --> 00:26:21.039
there aren't any thousand dollars people.
Not none. I mean, I'm sure

390
00:26:21.079 --> 00:26:22.720
someone somewhere, we'll find one is
out. I found the one, But

391
00:26:22.759 --> 00:26:27.640
there are very very few of those. Most of them are. They are

392
00:26:27.720 --> 00:26:32.920
going to take you seriously until you're
at a certain financial level. And a

393
00:26:32.960 --> 00:26:36.079
speaker's bureau. You know what a
speaker's bureau is. It's like an agent,

394
00:26:36.119 --> 00:26:38.880
but you can have multiples of them. They're not going to take somebody

395
00:26:38.880 --> 00:26:42.640
where they're only going to make a
few pennies on them. They need to

396
00:26:42.680 --> 00:26:45.720
make a fairly big jump. Not
that most speakers are going to have speakers

397
00:26:45.759 --> 00:26:48.799
bureaus knocking down their door at the
beginning, unless they are a big celebrity.

398
00:26:49.400 --> 00:26:53.640
So what's happened is is there's more
Niching happening. You know, people

399
00:26:53.640 --> 00:26:57.920
are like they're looking for somebody that's
specific to that industry, and there's fewer

400
00:26:59.000 --> 00:27:02.279
things that they're looking for, but
they're looking for more of them. So

401
00:27:02.400 --> 00:27:07.160
like in in the realm of corporations, when you're talking about large corporations,

402
00:27:07.359 --> 00:27:14.279
they're looking four out of five dollars
in that arena is going to to help

403
00:27:14.279 --> 00:27:18.599
the salespeople. So they're looking for
make my salespeople sell better, and they're

404
00:27:18.640 --> 00:27:22.680
looking for make my leaders better leaders. With that last dollar out of the

405
00:27:22.720 --> 00:27:26.160
five dollars, maybe seventy five cents, and then there's always twenty cents of

406
00:27:26.200 --> 00:27:32.039
something strange, you know, like
AI or chat GBT right now, which

407
00:27:32.440 --> 00:27:36.000
you know, maybe that'll be around
forever. Probably it'll be sick of talking

408
00:27:36.000 --> 00:27:40.880
about in six months. So finding
something that fits into the two major categories

409
00:27:40.880 --> 00:27:45.000
they're they're looking for israelly helpful in
that industry, in that part of the

410
00:27:45.039 --> 00:27:48.400
industry. And then even within corporations, there are big segments. There's financial,

411
00:27:48.519 --> 00:27:52.559
there's there's real estate, which they
pay totally in a totally different way.

412
00:27:53.000 --> 00:27:56.640
Um, and you know, so
there's all you know, there's all

413
00:27:56.680 --> 00:28:00.480
these different segments and then there's just
the big Fortune five spoken for IBM,

414
00:28:00.599 --> 00:28:07.319
for redkin, Opi nails, Toyota. So you know, some of those

415
00:28:07.359 --> 00:28:11.480
bigger companies are they think differently,
They're looking for different things. They're not

416
00:28:11.680 --> 00:28:17.799
looking to grow necessarily there Sometimes those
middle managers are looking to make sure that

417
00:28:18.039 --> 00:28:21.440
they look good to the people above
them and they aren't totally making the people

418
00:28:21.440 --> 00:28:25.759
below them unhappy. And then in
the entrepreneurial space, if you're looking at

419
00:28:25.799 --> 00:28:29.079
small to medium sized businesses, which
is where I've spent most of my time

420
00:28:29.160 --> 00:28:37.480
speaking direct sales and in medium sized
business associations, those organizations they're looking for

421
00:28:37.599 --> 00:28:41.160
somebody that can help them grow their
business, which is why my double year

422
00:28:41.200 --> 00:28:45.960
business in one year or lass has
been really really popular all over the years.

423
00:28:45.000 --> 00:28:49.359
And then they're looking for people help
them control the beast that is their

424
00:28:49.359 --> 00:28:53.240
company once it gets a little bit
bigger and they're looking for some free time,

425
00:28:53.839 --> 00:28:59.119
So you have to tie into Really
the first one will always get your

426
00:28:59.119 --> 00:29:02.799
business, or the second one will
get you some business in certain places if

427
00:29:02.799 --> 00:29:04.599
that's what you do, especially on
the back end. And the third one,

428
00:29:04.640 --> 00:29:07.680
if you can throw in something about
how this is going to save you

429
00:29:07.720 --> 00:29:11.559
a bunch of time, that will
that will make that part of the part

430
00:29:11.599 --> 00:29:15.240
of the part of the market happy. And then there are other other parts

431
00:29:15.240 --> 00:29:18.720
of the indus. There's self help. There's not a lot of money there

432
00:29:18.720 --> 00:29:21.000
on the front end, but they
tend to buy everything on the back end

433
00:29:21.359 --> 00:29:25.319
that's tied to the women's market.
If you are a woman, that doesn't

434
00:29:25.359 --> 00:29:27.960
necessarily mean that you belong in the
women's market. I always say, the

435
00:29:29.039 --> 00:29:30.599
day that a man comes to me
and says, you know, I want

436
00:29:30.599 --> 00:29:34.720
to speak in the men's market,
then every woman should speak in the women's

437
00:29:34.759 --> 00:29:38.359
market. I had a CEO that
came to me, TEO of a fortune

438
00:29:38.400 --> 00:29:41.920
one thousand company, and she said, well, everyone around around me has

439
00:29:41.960 --> 00:29:45.640
told me I should be speaking in
the women's market. Well, it's the

440
00:29:45.759 --> 00:29:51.799
second lowest paying part of the industry
that exists after high schools and churches,

441
00:29:52.400 --> 00:29:55.880
it's like really low. And I
said, you know, we can make

442
00:29:55.920 --> 00:29:59.400
it up on the back end,
but do you really want to just speak

443
00:29:59.440 --> 00:30:02.839
to women's organizations? Not there's anything
wrong with it, but is that I

444
00:30:02.839 --> 00:30:06.079
could tell she didn't want to do
that, but everybody was pointing her that

445
00:30:06.119 --> 00:30:10.160
way just because she was female,
which really annoys me. And I said,

446
00:30:10.200 --> 00:30:14.440
if we put you over there,
that's fine if that's where your heart

447
00:30:14.519 --> 00:30:15.960
is, but you have to find
a way to speak about something you love,

448
00:30:15.960 --> 00:30:19.160
you're passionate about, you care about, say it in a way that

449
00:30:19.400 --> 00:30:23.960
other people actually want to buy though, and then make sure you're fitting yourself

450
00:30:25.000 --> 00:30:30.279
into the right market. Because I've
seen women get stuck in the women's market

451
00:30:30.680 --> 00:30:33.279
that didn't want to be. I've
seen women that love being in that market.

452
00:30:33.319 --> 00:30:36.680
That's great. I've seen women get
sort of stuck over there where even

453
00:30:36.720 --> 00:30:40.599
the large corporations like let's say Tropicana
is during a women's conference, they're not

454
00:30:40.640 --> 00:30:44.400
over there looking at any of the
women's conference speakers. They're only looking at

455
00:30:45.160 --> 00:30:48.480
you know, I'll be the one
woman and nine men and they'll go,

456
00:30:48.519 --> 00:30:52.359
oh, yeah, she should be
at our women's conference, because I'm who

457
00:30:52.440 --> 00:30:57.759
they saw on their main stage.
So if you're not, and they have

458
00:30:57.839 --> 00:31:02.519
a concern of if we pick up
somebody who speaks to the women's market,

459
00:31:02.920 --> 00:31:07.880
do we have to send all the
men away when they come on this thing

460
00:31:07.880 --> 00:31:11.680
in the world. But you have
to realize not everybody has imagination. They

461
00:31:11.720 --> 00:31:18.680
just don't very true. Sometimes it's
also thinking. So what I'm hearing from

462
00:31:18.720 --> 00:31:26.440
you is that it's important to establish
your expertise, experience and build that online

463
00:31:26.519 --> 00:31:33.039
presence so that as people are bringing
in speakers, you have a fair chance

464
00:31:33.079 --> 00:31:37.319
because as you mentioned, like initially, I mean that's how I started out

465
00:31:37.359 --> 00:31:42.319
speaking, it was more for honorariums
rather than getting paid. And then of

466
00:31:42.359 --> 00:31:45.279
course at the end, like you
know, if you have a book,

467
00:31:45.799 --> 00:31:49.680
they would say like, yeah,
please feel free to share your books,

468
00:31:49.680 --> 00:31:52.240
and like in so many times it
would happen. It's like, you know,

469
00:31:52.240 --> 00:31:56.680
they would buy my books for their
audience, and then that brought a

470
00:31:56.680 --> 00:32:00.519
good chunk of change. So then
a lot of different ways like people can

471
00:32:00.559 --> 00:32:07.319
get started out and nowadays of course
the whole new different areas, like people

472
00:32:07.359 --> 00:32:13.279
are becoming influencers on TikTok and social
media and YouTube where like they don't even

473
00:32:13.319 --> 00:32:16.920
have to get out of their homes. So the multiple ways to get started

474
00:32:17.599 --> 00:32:21.640
that you just have to make sure
it matches the market you want to go

475
00:32:21.720 --> 00:32:25.480
after. Exactly here on TikTok.
I do do videos on TikTok and we

476
00:32:25.559 --> 00:32:29.960
actually got a referral from TikTok the
other day. I just fell over.

477
00:32:30.319 --> 00:32:32.839
But it's certainly not our main you
know. Mainly we're on you know,

478
00:32:34.039 --> 00:32:37.400
LinkedIn. We've actually got nine thousand
people on Facebook and something similar on you

479
00:32:37.440 --> 00:32:40.599
know, we've got an Instagram and
in some a little bit on Twitter.

480
00:32:40.640 --> 00:32:44.839
But anyway, we you know,
but you have to LinkedIn is the main

481
00:32:44.880 --> 00:32:49.759
one because that's a that's a business
platform where we where we fit and because

482
00:32:49.799 --> 00:32:52.880
we do have a lot of entrepreneurs, you know, Facebook of a certain

483
00:32:52.920 --> 00:32:58.599
generation fits there too. But it's
if you start with social media that can

484
00:32:58.640 --> 00:33:01.359
be a bit tricky because because if
you're just putting out like an you know,

485
00:33:01.480 --> 00:33:06.039
if you're just being on Instagram all
the time, I'm okay. I

486
00:33:06.039 --> 00:33:08.440
had this gal that came to me
and said I need to grow my business,

487
00:33:08.480 --> 00:33:15.079
and she had well over a million
followers and zero speaking business and almost

488
00:33:15.079 --> 00:33:21.119
no business business because you're monetizing any
of that. So you can, you

489
00:33:21.160 --> 00:33:25.200
know you can. You can have
a lot of followers but not be leading

490
00:33:25.240 --> 00:33:30.559
them anywhere that also helps you,
or you have to sure that it's always

491
00:33:30.559 --> 00:33:32.319
a win win. What do you
want to be noble? And that comes

492
00:33:32.319 --> 00:33:37.680
down to branding and titling. The
way you title your speech. You will

493
00:33:37.720 --> 00:33:40.440
live and die by the way you
title that speech. If you yeah,

494
00:33:40.480 --> 00:33:45.319
if you title your speech as something
that you know, those corporations are going

495
00:33:45.319 --> 00:33:49.200
to be looking for on you know, on sales how you know, how

496
00:33:49.240 --> 00:33:52.920
do you make our sales people sell
more? They'll always pay for that doesn't

497
00:33:52.920 --> 00:33:55.440
matter. It can be a recession, it can be great economy, it

498
00:33:55.440 --> 00:33:59.400
doesn't matter. They're always going to
say, huh, things are bad.

499
00:33:59.440 --> 00:34:02.319
Better get the salespeople out there selling
more. Kea, get mean sales speaker.

500
00:34:02.519 --> 00:34:05.799
And then the other way, Hey
business is good, Hey give them

501
00:34:05.799 --> 00:34:08.400
five sales speakers. Yeah, that's
even even better. So it's but and

502
00:34:08.400 --> 00:34:12.920
then leaders. If the leaders aren't
leading the whole company in an efficient way,

503
00:34:12.920 --> 00:34:17.000
and if they aren't leading those salespeople
to sell more than that company is

504
00:34:17.039 --> 00:34:22.719
going to die. So it's really
really important for them, so understanding how

505
00:34:22.719 --> 00:34:27.239
each market buys and then writing a
title that matches that but also matches your

506
00:34:27.280 --> 00:34:30.679
expertise. You're not saying, You're
not saying I'm going to write on underwater

507
00:34:30.719 --> 00:34:36.800
basket weaving just because you think that's
fascinating. I had this guy had this

508
00:34:36.840 --> 00:34:38.079
guy comes up to me as speak
as a speech, and he said,

509
00:34:38.440 --> 00:34:42.119
I want to be you someday when
I grow up, which I hear.

510
00:34:42.159 --> 00:34:44.559
I hear that a lot, which
always makes me laugh because I think,

511
00:34:44.880 --> 00:34:47.000
I'm not sure you want every every
problem I have in my real life,

512
00:34:47.039 --> 00:34:50.599
you know, because I'm human and
I'm not, you know, superhuman like

513
00:34:50.599 --> 00:34:52.159
they seem to think I am.
On stage. But I said, oh,

514
00:34:52.159 --> 00:34:54.039
that's great. You should. You
should definitely do it because oh,

515
00:34:54.079 --> 00:34:57.679
yeah, I know what I want
to speak on. It's great. What

516
00:34:57.719 --> 00:35:00.239
do you want to speak on?
Well, I want to speak on solar

517
00:35:00.320 --> 00:35:06.199
eclipses. I know what. Okay, And you want to do this for

518
00:35:06.280 --> 00:35:08.760
money? And I didn't know how
else. I was like, not my

519
00:35:08.800 --> 00:35:12.199
most tactful, but I was like
just just I'm just trying to figure out

520
00:35:12.199 --> 00:35:15.679
what's going on here. He'd been
a CEO of Fortune Fortune of five thousand

521
00:35:15.719 --> 00:35:20.519
company. Really well known, And
I said, well, have you ever

522
00:35:20.559 --> 00:35:22.719
thought maybe about speaking about, Oh, I don't know, how to lead,

523
00:35:22.800 --> 00:35:25.519
how to get your team to do
what what you want them to do,

524
00:35:25.599 --> 00:35:29.599
how to be more successful in business, the things you are an expert

525
00:35:29.639 --> 00:35:31.480
in, naturally because no, no, solar eclipses are just my passion.

526
00:35:31.679 --> 00:35:37.840
I said, well, what if
we had you speak about leadership and getting

527
00:35:37.840 --> 00:35:40.519
your team to do things either you
were hoping that they will do, and

528
00:35:40.719 --> 00:35:45.320
at the end you could tell one
fabulous story about standing at you know,

529
00:35:45.360 --> 00:35:49.119
Mattsu Pichu and watching these solar eclipse
and how it changed your life, and

530
00:35:49.159 --> 00:35:52.400
we'd all go, oh, he's
human, isn't that nice? But you

531
00:35:52.400 --> 00:35:55.039
know, you don't want to throw
up all your past experiences and all your

532
00:35:55.079 --> 00:36:00.000
expertise as you're talking about the latest
thing that you have found to be interesting.

533
00:36:00.400 --> 00:36:06.039
So if he had called his speech
solar eclipses are awesome, I don't

534
00:36:06.079 --> 00:36:07.840
think he would. I'm not going
to give away with it, but I

535
00:36:07.880 --> 00:36:13.360
don't think he'd be in the Speaker's
Hall of fame right now. So absolutely

536
00:36:13.800 --> 00:36:16.320
so, what I'm hearing is first
to call match the market. If you're

537
00:36:16.320 --> 00:36:21.559
not getting speaking gigs, you can
start out a little bit with social media

538
00:36:21.679 --> 00:36:27.519
and if you're on social media,
how you're monetizing it, bring you back

539
00:36:27.559 --> 00:36:31.880
the people to you, and then
create a title. The title. Yeah,

540
00:36:31.920 --> 00:36:35.920
the social the social media part of
it is great for reaching out to

541
00:36:35.960 --> 00:36:38.880
people you already know, because most
people don't realize that people you already know

542
00:36:39.119 --> 00:36:44.079
are in associations or they may know
people in associations you know, So starting

543
00:36:44.079 --> 00:36:46.280
it that way rather than just trying
to, like I said earlier, have

544
00:36:46.440 --> 00:36:51.519
a million people following you. So
yes, you're right, it can be

545
00:36:51.519 --> 00:36:55.119
really really helpful. But if you
use your social media to reach out to

546
00:36:55.199 --> 00:37:00.280
people you already actually know and take
advantage of who they know. The average

547
00:37:00.280 --> 00:37:05.760
person on social media knows two or
three two hundred and eighty three I think

548
00:37:05.840 --> 00:37:10.360
people on Facebook and at least two
hundred and twenty on LinkedIn. That's a

549
00:37:10.400 --> 00:37:14.440
lot of people. So even if
you only know two hundred people, they

550
00:37:14.480 --> 00:37:16.760
know people who can that you can
talk to. You can say, hey,

551
00:37:16.800 --> 00:37:20.840
I'm expanding my business and I need
your help. Who do you know

552
00:37:21.159 --> 00:37:25.599
who brings in outside professional speakers at
your company or at that association that you

553
00:37:25.800 --> 00:37:30.239
that you belong to. But if
you start small it grows a lot faster

554
00:37:30.599 --> 00:37:34.360
than if you try to just have
a zillion people. So yes, you're

555
00:37:34.440 --> 00:37:37.159
right, okay, and there's a
way, and there's a way to do

556
00:37:37.199 --> 00:37:40.280
it that is smart. Yeah,
and then the title part, yes,

557
00:37:40.320 --> 00:37:47.800
thank you for letting the interrupt.
I appreciate it. It's a second degree

558
00:37:47.800 --> 00:37:52.239
of connections. As they say that
you know, everybody is within your six

559
00:37:52.280 --> 00:37:53.679
degrees of connection, So like if
you go like, you know, one

560
00:37:53.719 --> 00:37:58.480
degree, asking people and you can
connect with it. So the key is

561
00:37:58.639 --> 00:38:02.559
bringing back people to you because if
you're just kind of going out there and

562
00:38:04.840 --> 00:38:08.079
throwing or thinking like okay, let
me take spaghetti and throw it on the

563
00:38:08.119 --> 00:38:14.119
wall and see if it sticks or
not, it doesn't work. So it's

564
00:38:14.159 --> 00:38:16.880
important to strategize. And one of
the key things, as you were mentioning,

565
00:38:17.119 --> 00:38:22.719
is definitely speak to your expertise.
And it's not just the expertise,

566
00:38:22.840 --> 00:38:28.239
but what does the market want?
Because you could be the best speaker in

567
00:38:28.360 --> 00:38:31.000
town, and yet if the market
doesn't want, you're not going to get

568
00:38:31.079 --> 00:38:34.760
paid for it. And this is
of course especially like if you're going for

569
00:38:35.000 --> 00:38:40.000
speaking engagements, paid speaking engagements,
so that different ways some people allow you

570
00:38:40.079 --> 00:38:46.559
to pitch your products, some people
don't and as so what would you say,

571
00:38:46.599 --> 00:38:53.239
like, okay, people have the
title now in terms of presentation itself,

572
00:38:53.920 --> 00:38:59.639
any tips that you might have for
our listeners. Sure, sure,

573
00:39:00.639 --> 00:39:05.480
once you have a title that you
know people actually want and not like all

574
00:39:05.599 --> 00:39:09.079
your mom and all your friends say
that is beautiful, but actually if you

575
00:39:09.239 --> 00:39:13.599
can if you say it to a
group of business people and you don't have

576
00:39:13.679 --> 00:39:15.480
at least ten percent of the people
in the room say you know, I

577
00:39:15.480 --> 00:39:19.280
belong to an association, you should
speak about that there, or you know,

578
00:39:19.320 --> 00:39:21.719
you should come and speak to my
company. They be on any budget,

579
00:39:21.880 --> 00:39:24.599
but if they aren't immediately saying,
oh my gosh, we need that.

580
00:39:24.760 --> 00:39:29.320
Not everybody needs that. That's so
important, that's so valuable. And

581
00:39:29.360 --> 00:39:30.760
then you say do you want to
buy that? And they go no,

582
00:39:30.760 --> 00:39:34.119
no, no, but other people
should. You're in trouble. I don't

583
00:39:34.119 --> 00:39:37.679
care how pretty it is. So
yeah. So that whole idea of find

584
00:39:37.760 --> 00:39:42.840
something that people are excited about and
not just that you're you have to be

585
00:39:42.840 --> 00:39:45.800
excited about and passionate about it on
one side, and on the other side,

586
00:39:45.960 --> 00:39:49.360
people have to want to pay you
good, healthy amounts of money so

587
00:39:49.360 --> 00:39:52.199
that you can be a professional adit. If that's what you want to do,

588
00:39:52.440 --> 00:39:54.079
and if what you're really looking for
is business on the other end,

589
00:39:54.119 --> 00:39:57.880
which is what I tend to do
with clients to help them do that,

590
00:39:58.800 --> 00:40:00.920
then it doesn't matter. So then
it's about getting in front of the right

591
00:40:01.000 --> 00:40:07.119
audiences and niging down into an audience
that into a market that is going to

592
00:40:07.159 --> 00:40:12.599
be the most excited about you.
I know that engineers for me, I

593
00:40:12.639 --> 00:40:15.039
can do it. They're going to
think I'm okay, but I'm not the

594
00:40:15.079 --> 00:40:17.960
best speaker for them. I refer
that out to other people that enjoy speaking

595
00:40:19.000 --> 00:40:23.079
to that market. So so once
you have that, then you can hang

596
00:40:23.199 --> 00:40:27.840
things off of it. You can
make it the seven secrets of something or

597
00:40:27.880 --> 00:40:31.119
other. So if it's you know, seven secrets to double your business and

598
00:40:31.119 --> 00:40:35.480
one year or less. The beauty
of that is transitions or where speakers tend

599
00:40:35.480 --> 00:40:38.320
to look a little fuzzy. I
know I did in the beginning, but

600
00:40:38.360 --> 00:40:42.000
it's nice to be able to say. And the second secret to double in

601
00:40:42.039 --> 00:40:45.440
your business in one year or less
is and the fifth secret is it just

602
00:40:45.480 --> 00:40:50.400
allows you automatic transitions. And it's
lovely and there's a nice formula you can

603
00:40:50.559 --> 00:40:54.719
use of opening up with whatever you're
best at. You know, ask three

604
00:40:54.840 --> 00:40:58.719
questions. You know. The first
one something everybody can see say yes too,

605
00:40:58.760 --> 00:41:00.639
but not a stupid question, who
wants to make more money? Oh?

606
00:41:00.719 --> 00:41:04.760
Good lord? You know it's something
interesting, but that everyone can say

607
00:41:04.840 --> 00:41:08.360
yes too. We can all bond
over. A second question where people can

608
00:41:09.400 --> 00:41:13.000
shout something out, hey, and
one or two words. Who can tell

609
00:41:13.039 --> 00:41:15.320
me the best thing that could happen
to them this year? Maybe they'll give

610
00:41:15.360 --> 00:41:17.480
you a word or two. Even
with a thousand people, you can have

611
00:41:17.760 --> 00:41:22.840
showrunners with microphones from running out to
get words out of people. It's interesting

612
00:41:22.159 --> 00:41:25.639
and then great, you know.
Third, a third one might might be,

613
00:41:25.960 --> 00:41:28.719
you know, if we could imagine, what would you what do you?

614
00:41:28.760 --> 00:41:30.679
What would you want? What would
we get? You know, something

615
00:41:30.719 --> 00:41:34.440
like that. But three questions up
front might works really well because it gets

616
00:41:34.440 --> 00:41:37.360
you out of your head and into
that audience. I tend to get nervous

617
00:41:37.559 --> 00:41:39.559
before I speak. Even after three
thousand of them or three and a half

618
00:41:39.599 --> 00:41:43.639
million people in those you know,
in the audiences, I still get nervous.

619
00:41:44.679 --> 00:41:46.440
So it helps with that. If
you're that kind of person, if

620
00:41:46.480 --> 00:41:52.320
you're a great storyteller, you can
start with that if you're if you want

621
00:41:52.360 --> 00:41:54.039
to do something interacted with people,
turn to a partner, get them,

622
00:41:54.079 --> 00:41:58.679
you know, giving each other backrupts, whatever is appropriate in your market and

623
00:41:58.880 --> 00:42:01.480
for you. And then after that
start start each secret. Let's say,

624
00:42:01.480 --> 00:42:07.000
if seven secrets are five depending upon
the group. If you want to be

625
00:42:07.000 --> 00:42:09.880
thought of as a high content speaker, have more secrets. If you want

626
00:42:09.960 --> 00:42:14.880
to be thought as more of a
motivational person, that's not as popular right

627
00:42:14.920 --> 00:42:19.000
now, candidly, so I don't
necessarily recommend that, but that's when you

628
00:42:19.079 --> 00:42:22.239
use like three or something like that. And then each one can be make

629
00:42:22.320 --> 00:42:27.960
a point, tell a story that
ties into it. One story, one

630
00:42:27.960 --> 00:42:30.719
point, so you get one point
one story. And then something interactive,

631
00:42:30.760 --> 00:42:35.280
you know, raise a hand,
nod, write something down, turn to

632
00:42:35.320 --> 00:42:38.360
a partner. It's just something to
keep them actively involved with you, shout

633
00:42:38.400 --> 00:42:42.039
out a word something like that.
And you can do that, you know,

634
00:42:42.159 --> 00:42:44.559
one, two, three, five, six, seven times. You

635
00:42:44.599 --> 00:42:47.079
don't have to do it every all
seven, especially if you don't have enough

636
00:42:47.119 --> 00:42:52.519
time. But it makes a really
easy formula for creating a speech really fast.

637
00:42:52.599 --> 00:42:57.039
That's pretty good. And then the
very end you can use what I

638
00:42:57.039 --> 00:43:00.360
call circular construction, which is go
back at the end, go back to

639
00:43:00.480 --> 00:43:05.360
Hey, we were talking about how
you could double your business in one year

640
00:43:05.599 --> 00:43:07.559
or less, and you now have
all the secret you need to be able

641
00:43:07.559 --> 00:43:10.920
to do that. What's one thing
that you guys are actually going to do?

642
00:43:12.039 --> 00:43:14.679
Shout it out and okay, great, write that down, you know,

643
00:43:14.719 --> 00:43:16.800
tell a partner I five of them
or whatever, and then be able

644
00:43:16.800 --> 00:43:20.320
to say, you know, I
believe in you and I know you can.

645
00:43:20.880 --> 00:43:23.000
You're going to do something brave every
day and you're you're going to be

646
00:43:23.039 --> 00:43:29.400
a person that accomplishes that goal.
If doubling your business is what you want

647
00:43:29.440 --> 00:43:31.119
to do this year, I know
you will do it. And people send

648
00:43:31.159 --> 00:43:37.679
me letters I know they do.
Just no a lot of value packed in

649
00:43:37.800 --> 00:43:45.480
there. So thank you Sarah for
sharing all these really cool nuggets that people

650
00:43:45.519 --> 00:43:49.119
can take them and implement them straight
away. And I'm a fan of action.

651
00:43:50.039 --> 00:43:54.159
So based on what you have shared, and I know that you help

652
00:43:54.320 --> 00:44:00.159
speakers, You finess them and you
support them and you will help them shine.

653
00:44:00.800 --> 00:44:06.199
So share with us a little bit
about that and how can people connect

654
00:44:06.199 --> 00:44:10.159
with to you. I you know, we work with a lot of different

655
00:44:10.239 --> 00:44:15.360
kinds of people, mainly people who
sell services, and also are professional speakers

656
00:44:15.440 --> 00:44:19.320
or want to be professional speakers,
but people who are celebrities or want to

657
00:44:19.360 --> 00:44:23.159
be celebrities within their industry, either
as a speaker or I have companies that

658
00:44:23.199 --> 00:44:28.960
are twenty forty fifty seventy five million
dollars companies that we come into double.

659
00:44:29.320 --> 00:44:32.519
Now, a lot of the way
you double a company is by coming in

660
00:44:32.559 --> 00:44:37.960
and working with that CEO and making
them a celebrity so that they can draw

661
00:44:37.039 --> 00:44:42.599
all the things that they need to
draw into that company. So it depends

662
00:44:42.639 --> 00:44:45.480
on what they're looking for. Do
they you know, do they need to

663
00:44:45.480 --> 00:44:50.199
write a book so they have an
excuse to talk to people and quote them

664
00:44:50.239 --> 00:44:55.000
in their book. Do they need
to develop a speech so they can be

665
00:44:55.079 --> 00:45:02.960
that that Broadway star on the stage
but also have really authentic content. Do

666
00:45:02.239 --> 00:45:06.480
they do they need to be a
panelist? Do they need to be on

667
00:45:06.760 --> 00:45:10.559
all the best podcasts in the world? And you know, so my contacts

668
00:45:10.559 --> 00:45:15.199
over the years and that tribe that
I've built allows me to connect people to

669
00:45:15.320 --> 00:45:17.239
what is they want to do.
But my main job is to double every

670
00:45:17.239 --> 00:45:21.920
business that I taught. And I
can grow pretty much anything but a houseplant.

671
00:45:22.320 --> 00:45:25.880
So that is that is kide of
my job and our company has we

672
00:45:27.000 --> 00:45:30.599
have divisions now that can get people
those you know, they don't work on

673
00:45:30.599 --> 00:45:34.239
the staff. Okay, you can
borrow ours for a while, but literally

674
00:45:34.280 --> 00:45:37.880
we will lend you our staff.
You can have people handling your calendar and

675
00:45:37.199 --> 00:45:43.159
doing your email like tuesday. Yeah, and then we'll hire you some overseas

676
00:45:43.199 --> 00:45:46.000
people and for under ten dollars,
you can have them for yourself ten hours

677
00:45:46.039 --> 00:45:50.639
a week. And you know what
you know, So every time I see

678
00:45:50.679 --> 00:45:52.679
something that's getting in the way from
a company. We have a twenty million

679
00:45:52.679 --> 00:45:58.599
dollar company in New York that just
couldn't get enough people. And the talent

680
00:45:58.639 --> 00:46:01.000
war is really really tough. So
so it comes down to how do you

681
00:46:01.000 --> 00:46:06.360
know? So we brought in dozens
of overseas vas that love working there and

682
00:46:06.440 --> 00:46:09.480
having a great time, and now
we're bringing them in live talent to come

683
00:46:09.480 --> 00:46:14.679
from other countries because they just can't. It's very niche and specific, so

684
00:46:15.000 --> 00:46:20.159
you know, whether it's growing their
speaking or growing their business. I just

685
00:46:20.239 --> 00:46:22.280
love to help people grow and succeed, and my whole company, we are

686
00:46:22.400 --> 00:46:25.760
really passionate about that. And the
way that they reach us is we are

687
00:46:25.760 --> 00:46:31.360
on every social media platform. You
can find me at Sarah Victory on Facebook

688
00:46:31.400 --> 00:46:37.519
and Sarah Victory on LinkedIn and the
real Sarah Victory on everything else, and

689
00:46:37.880 --> 00:46:42.519
Sarah at the Victory Company dot Com
gets you directly to us. So and

690
00:46:42.559 --> 00:46:45.800
we are the Victory Company dot com. If you're looking for us, that's

691
00:46:45.880 --> 00:46:52.079
us. Well, that's beautiful,
and I'm sure that so many of our

692
00:46:52.119 --> 00:46:57.159
listeners will be reaching out to you, and especially if you want to become

693
00:46:57.639 --> 00:47:02.679
a professional speaker or finesse or shine, Sarah is the person for you.

694
00:47:04.159 --> 00:47:07.519
So thank you so much for joining
us. Today's share Sarah and sharing so

695
00:47:07.599 --> 00:47:12.760
openly. Thank you as my pleasure
and my honor. You're doing such wonderful

696
00:47:12.800 --> 00:47:15.599
things in the world. It's lovely
to be a part of your tribe,

697
00:47:15.599 --> 00:47:19.719
and I'm honored to be asked and
hope it's helpful to people. They deserve

698
00:47:19.760 --> 00:47:22.760
it. And you're very very kind
to have me on. Thank you,

699
00:47:22.719 --> 00:47:27.920
Oh it was a pleasure, And
thank you listeners for being with us,

700
00:47:27.960 --> 00:47:30.719
because without you, the show would
not be possible. You are the soul

701
00:47:30.760 --> 00:47:35.360
of the show, so reach out
to us. You know what you're looking

702
00:47:35.400 --> 00:47:39.440
for, and we will bring you
the experts that can help you achieve those

703
00:47:39.480 --> 00:47:45.000
goals and realize those dreams. And
thank you one for making this show possible

704
00:47:45.719 --> 00:47:52.519
technically, because without the technical support, show cannot go on. So I

705
00:47:52.559 --> 00:47:58.119
will see you next time. Be
well and take care. Thank you for

706
00:47:58.199 --> 00:48:00.719
being part of Beyond Confidence. With
your host, Divia Park, we hope

707
00:48:00.719 --> 00:48:05.119
you have learned more about how to
start living the life you want. Each

708
00:48:05.119 --> 00:48:08.480
week on Beyond Confidence, you hear
stories of real people who've experienced growth by

709
00:48:08.480 --> 00:48:15.239
overcoming their fears and building meaningful relationships. During Beyond Confidence, Divia Park shares

710
00:48:15.280 --> 00:48:17.840
what happened to her when she stepped
out of her comfort zone to work directly

711
00:48:17.880 --> 00:48:22.760
with people across the globe. She
not only coaches people how to form heart

712
00:48:22.800 --> 00:48:28.440
connections, but also transform relationships to
mutually beneficial partnerships as they strive to live

713
00:48:28.519 --> 00:48:30.760
the life they want. If you
are ready to live the life you want

714
00:48:30.880 --> 00:48:37.440
and leverage your strengths, learn more
at www dot dvapark dot com and you

715
00:48:37.480 --> 00:48:42.519
can connect with Diva at contact at
dvapark dot com. We look forward to

716
00:48:42.559 --> 00:48:43.719
you joining us next week.