May 6, 2025

Trust First, Win Always: The Secret to Market Leadership

Trust First, Win Always: The Secret to Market Leadership

Are you struggling to stand out and earn the trust of today’s savvy buyers? Join Divya Parekh and Marcus Sheridan as they dive into the proven system behind Endless Customers, revealing why trust is the ultimate currency for growth in an AI-driven...

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Are you struggling to stand out and earn the trust of today’s savvy buyers? Join Divya Parekh and Marcus Sheridan as they dive into the proven system behind Endless Customers, revealing why trust is the ultimate currency for growth in an AI-driven world. Discover how you can adjust your mindset, build a brand that buyers believe in, and create a business that never runs out of customers. It’s imperative to tune in—you won’t want to miss these game-changing insights!

Beyond Confidence is broadcast live Tuesdays at 10AM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Beyond Confidence TV Show is viewed on Talk 4 TV (www.talk4tv.com).

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WEBVTT

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The topics and opinions expressed on the following show are

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solely those of the hosts and their guests, and not

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those of W four WN Radio It's employees or affiliates.

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We make no recommendations or endorsement for radio show programs, services,

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or products mentioned on air or on our web. No liability,

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explicit or implied shall be extended to W four WN

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Radio It's employees or affiliates. Any questions or common should

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be directed to those show hosts. Thank you for choosing

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W four WN Radio.

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This is Beyond Confidence with your host d W. Park.

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Do you want to live a more fulfilling life? Do

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you want to live your legacy and achieve your personal, professional,

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and financial goals? Well? Coming up on ZVO parks Beyond Confidence,

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you will hear real stories of leaders, entrepreneurs, and achievers

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who have steps into discomfort, shattered their status quo, and

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are living the life they want. You will learn how

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relationships are the key to achieving your aspirations and financial goals.

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Moving your career business forward does not have to happen

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at the expense of your personal or family life or

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vice versa. Learn more at www dot Gvpork dot com

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and you can connect with tv ants contact dants gvpark

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dot com. This is beyond confidence and now here's your host,

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g w Park.

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Good morning listeners. It's Tuesday morning, and.

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Of course I'm excited to be here.

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Especially more excited because I was traveling. I was in

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New York for some business travel and then I'm back

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and it's always.

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Wonderful to connect with you.

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So I want to share the kind of story. I

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was visiting friends and family and a few clients. So like,

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I was at a friend's place and this gardner came

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in and you know, he's been working at the place

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for quite some time, but he knocked the door and tells,

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my friend, listen, somebody has broken your lives in your driveway.

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So so just taking that moment and sharing it with her,

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you know, as to what it was going. You know,

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he could have moved the lawn been down and gone

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and she wouldn't have known. I mean, it's not a

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big deal, but still that tiny little thing paying attention

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and helping someone out is so important. So keep the

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kind of circle going. Take out time from your busy life,

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whether it is five seconds or five minutes, help someone

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out with no strings attached, and also thank you to

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each and every one of you who have got her

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books Entrepreneurs, got an Expert, to Influencer, or any of

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the other books that I've written, And I want to

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encourage you and invite you to get the books if

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you have not, because I can share with you based

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on our readers reaching out to you.

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They will be a huge help spread the message.

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And also the partial profits from the book go to

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Kiwa dot org to be helping all around.

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So let's welcome our guest.

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Did you good to see him?

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Good to see you? Welcome Marcus.

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So we start out from a moment in your childhood

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or youth. Do you have a moment or a person

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who left a positive mark on you from that time?

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I certainly think there's there's been a few I would

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point out here, though probably my mom had a big

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influence just because we you know, she grew up. She

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her and my dad were separated early, so I watched

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her have multiple jobs early on in the effect that

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that had on her, I mean talk about grinding. She

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was probably doing sixty five hours a week legitimately for

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much of my childhood, just running herself in the ground

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and trying to pay off whole debts really taught me

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a lot about the debilitating effect of debt on a family.

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As one of the reasons my parents divorce was because

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of the financial arguments that they had, right and then

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watching my mom try to raise two sons without really

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much financial support at all and working multiple jobs physically

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exhausting herself, but that's all she knew right how to

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do and just had had a lasting impact on me

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to this day. But I would say I'm very adverse

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to debt today just by watching how it affected my

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parents early on.

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Yeah, I know, and it's hard because money can be

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a divider, especially in family. So thank you for sharing that,

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and kudos to your mom. You know, would like to

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recognize her for all the efforts she put in and

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got you going, and you know.

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She made it work. She made it work, and you know,

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she's got two sons today that have done really well. Right,

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So it's just one of those things where she didn't

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you know, at least she's able to see the fruit

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of her labor. And I'm sure in the moment it

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felt quite difficult, but that's oftentimes you know, how it

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works anyway, just in business, too. Is like the old phrase,

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we often overestimate what we can do in a year

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and underestimate what we can do in ten. And I

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think the same thing applies to its parents. We don't

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always realize the impact that we've made in the short

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period of time, but you look at them in terms

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of what they become and it's like, wow, eat it

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pretty well.

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Yeah, it's congratulations on your success, because especially for a

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mom who went through all that to see her sons

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thrive and be successful, there's nothing more powerful than that

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for a mom, or for an impairent for that matter.

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So as you grew up, you did have this i'm

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a zooming that you had the desire to succeed. And

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how did that drive you in your youth?

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I will you know what benefitted with me is I

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was very involved with sports as a kid, and just

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partly because my mom she was the uh she was

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the leader of the local recreational department, right, so so

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she was doing that, which meant I was in all

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the sports, or I was refereeing the sports, or I

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was just I was involved somehow, and or I was

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working with some of the kids. As I got older

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with it, but by the time I was in high school,

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I was playing three sports. I was the captain of

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all three of those sports. And it's funny how you

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really learned to lead a team early on within the

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athletics arena. The same principles apply later on in life.

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You know, you can have, you know, a company with

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fifty employees. It's really not much different than than leading

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a you know, a baseball or football team back in

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the day's just saying concepts, right. You got to learn

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how to talk to people. You got to learn that

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each person is individual in the way that they are

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moved and motivated. Got to speak to them in their

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language right, and you just got to find creative ways

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to keep everybody on their feet. But that was really

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that was the big I think catalyst for my life

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in many ways to become what I am is the

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athletics background.

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I'm a strong proponent of sports not only brings that camaraderie,

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not only builds that spirit of being a sports person

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and learning early in life that life is not fair,

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you know, not every time things are going to go

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your way.

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Well to your point, I think we protect our kids

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too much from failure at this point as a society,

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and you know, the great thing about sport, especially if

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the parents don't intercede too aggressively, is that they are

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going to They're going to fail, oftentimes more often than

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they succeed, especially if you're you think about baseball. You know,

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the greatest baseball players in the world hit the ball

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three out of ten times at that right, three out

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of ten times, So that means seven times you fail,

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three times you succeed. That makes you a Hall of Famer.

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Absolutely, And it's like, you know, like you're talking about baseball,

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I'm a Yankees fan and Don Mattingly and it's long

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time back and all that, but still you see them practicing.

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And that's the beauty of athletics that it's a journey.

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That glory is short lived, and we work towards that.

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So it's important to also pay attention and enjoy the

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journey rather than just be in that moment of destination

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and find that it's gone.

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Yeah, it's yeah, because there's seasons of life, right, they're

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leading and the older I get today, I'm forty seven,

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and you start to see, you know what those seasons

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are like. And I've got four kids, myself, got a

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grandson now, Also it's like, you know, and it's just

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wild how time does pass by. What's weird though, and

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I'm sure listeners can relate to this. You don't feel

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like your mind is really getting older. I mean, it

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might get wiser, your body might feel older, but your

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mind feels essentially like it did when it was twenty

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years old. You're like, I don't know, understand, how's this

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all happening. This is the way, that's the way it

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was all designed, which is pretty beautiful and fascinating at

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the same time.

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You're absolutely right. Like my dad in his eighties, he learned,

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you know, I think so he was in seventies or eighties,

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I don't remember. He learned to use the computers. And

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he always said, like I feel like, you know, I

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was in college, and so we definitely feel from inside

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that eternal youth. It may not show, but it's there.

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So as you kind of like, you know, grew up.

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Which direction did your career take?

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Well, it's funny and I when I graduated college, I

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was working in the DC area. Didn't like my job,

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came back home to what is a rural part of

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Virginia called the Northern Neck of Virginia. And my two

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buddies had just started a swimming pool company called River Pools,

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and they asked me to run the retail store. They

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had a little retail store while they were installing pools

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out in the field. And so I said, okay, until,

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you know, until I figure out what I'm going to

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do with my life, I'll go ahead and do that.

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And what was interesting is within a couple of months

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they said, would you want to become a business partner?

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And I never dreamt growing up that I would be

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a pool guy growing up, but that's exactly what I

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became in my twenties. And by the time two thousands,

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those two thousand and one, two thousand and eight, we

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you know, we're fighting to grow the business. Two thousand

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and eight comes around, the market collapses and we have

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pretty big crash, and a lot of people remember this

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that we're in business at the time, and it looked

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like we were going to file bankruptcy. But the good

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thing about pain and suffering is it forces us outside

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of our comfort zones, right, and then we have essentially,

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you know, it's that yolo mindset of you know, you've

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got nothing to lose and you only live once, so

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might as well just send it. And that's when I

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started to really learn about today's buyer and things like

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the Internet and marketing and just looking at the world differently.

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And as I learned all these new fancy phrases like

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inbound marketing, content marketing, social media, stuff like that, what

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I heard in my simple pool guy mind was, you know, Marcus,

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if you just obsess of your customers questions, worries, fears, issues, concerns,

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and you're willing to address those online on your website,

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you might save your business. So I said to my

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two business partners at the time, I said, we're going

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to become the best teachers in the world when it

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comes to in our case, fiberglass whining pools. And so

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that's exactly what we did through text and video. Every

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single day I was addressing through articles and videos on

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our website and online the questions that I was getting.

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And to make a long story short, we became the

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most traffic swimming pool website in the world within the

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next two years, and it exploded so much that I

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started to write about what we were doing. And as

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I wrote about what we were doing online, I started

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getting companies say, hey, can you teach me how to

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do that, and then folks said, can you can you

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speak about that at our conference? And it led to

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this crazy, crazy life as full time speaker. I have

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an agency now today, but I still have the pool company,

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And it's amazing how how I never dreamt of being

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a pool guy, but being a pool guy is the

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thing was the catalyst to have all these other wonderful

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components of my life. Today. I'll go to you know,

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I'll be speaking in Europe or something like that. Somebody

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will come up to me and they're like, you're that

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pool guy right that I read about online? Yeah, that's

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exactly that's exactly right. What's funny though about that? Dibya

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is kind of like a powerful thing, I think in

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terms of identity. When I started as a pool guy,

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and I was in my early twenties, I had a

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family member at some family event come up to me

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and they said, hey, Marcus, I heard you're going to

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be a pool guy. And I said, yeah, yeah, yeah,

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that's what it looks like. And she said, wow, what

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a waste. And I thought, oh, geez, really is that

241
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what this is about? And I learned how people put

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a value on positions and titles. And what's really fascinating

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is some of my most successful and most fulfilled friends

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and acquaintances today might not have a title that is

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really like revered in society, but yet they've got.

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All the things.

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They check every box in terms of you know, maybe

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it's a very successful business and you know, financial peace

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and wellness, they've got their health. But yet they might

250
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you know, own some septic tank company. Yet they're just

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doing incredibly, incredibly well. That's why I'm pretty passionate about

252
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the trades today, is is because the perception out there

253
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is is oftentimes it's it's off track, you know, for

254
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variety of reasons.

255
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Yeah, and actually trades is going to be the people now,

256
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especially artificial intelligence.

257
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Oh they're going to see your renaissance, no question, no,

258
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no question, it's going to see you know. For It's

259
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isn't a while that four years ago the number one,

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like most safe in demand job in the world was

261
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software engineer. And today if you listen to any of

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the AI experts are saying that, you know, you're not

263
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going to for the most part need the majority of

264
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software engineers in the future because of the fact that

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you know, because of things like no code, and because

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of AI and the fact that most code is going

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to be written by AI, over thirty five percent of

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all code right now is written by AI. That number

269
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is only going to grow, So things change very very quickly.

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My son is an electrician. He's twenty one years old

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and he did not go to college. But he's obsessed

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with learning. That's all I really care about, right. Mark

273
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Twain once said, never let your school and get in

274
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the way of your education. And I think education comes

275
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in a multiplicity of forms. There's certainly not one road

276
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for everybody. But you know, he's twenty one, he's got

277
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no debt, he's making about six figures a year right now,

278
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and he's off to the races, and how is that

279
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not a beautiful thing? And he's going to be quite

280
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secure in his job for a long long time and

281
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very much in demand. I taught him. I was like,

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the world can say what the world says, but you

283
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need to follow where you feel like you can become

284
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the best version of yourself, whatever that is. And you know,

285
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he found a lot of joy with building things as

286
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a kid. That wasn't my but that was his thing.

287
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And I didn't try to make his thing my thing

288
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or my thing his thing, and he started working as

289
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an electrician part time at fourteen years old and full

290
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time by sixteen, and you know that's where he used

291
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Today he runs a crew twenty one years old.

292
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Oh that's amazing because as you were talking about, you know,

293
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thirty five percent of the code being written by AI.

294
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And also there are companies like Shopify. Shopify CEO said

295
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that you want I think so Tobya. I don't know

296
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how to pronounce his last name, but his internet.

297
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Memo was leaked out on Yeah, you're required that.

298
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You know before you ask for more headcount and these

299
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were his approximately the similar words that before you ask

300
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for more headcount, the teams must demonstrate why AI cannot

301
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do the work that they're asking for them. I think

302
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so warmly said that I expect thirty percent growth in

303
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every employee using AI.

304
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So that's leadership, right, That's that's leadership, and that's you know,

305
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there's a lot of leaders right now when they look

306
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at AI, they're baring their head in the sand and

307
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they're saying, well, I don't like it, or you know,

308
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what about this? What about that? And I think they've

309
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forgotten why they signed up to be a business because

310
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you signed up. When you become an entrepreneur, you're essentially

311
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saying I'm going to meet the market where the market is.

312
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I'm not going to say, well, that's not my thing,

313
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and so I'm not going to do it. It's no

314
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different than like a really simple example. And I talk

315
00:17:36.720 --> 00:17:39.799
a lot about like video on some of my content

316
00:17:39.839 --> 00:17:43.440
alge in my books. Nobody has ever gone to a

317
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website before and said, boy, I really wish I could

318
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watch a video about this, but there's none here. But

319
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I'm sure that the owner of this company is just

320
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nervous on camera. So I'm going to give them a pass.

321
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I'll call them on the phone instead. It's just not

322
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how it works. They want to see the thing. The

323
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buyer cares about the buyer. The market cares about the market,

324
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and they certainly don't care about our opinions. So I

325
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learned a long time ago as a business owner to

326
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not allow my personal opinions to screw up really smart

327
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business decisions. I don't personally like Facebook and Instagram personally.

328
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Do I use them for my businesses? Yes? Do I

329
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teach other businesses how to do them?

330
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Yes?

331
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Why because that's where the market is, or at least

332
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some of the market or LinkedIn or YouTube or whatever,

333
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the thing is right, and so we have to be

334
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very very careful about that. I'm sure you've seen this

335
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yourself as well. Do because like you constantly see these

336
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folks saying, well, that's just not really my thing. Oh,

337
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your thing needs to be meeting the market where the

338
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market is, that's business one on one.

339
00:18:44.759 --> 00:18:47.799
Well, you're absolutely right on the mark. Most people are like,

340
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I'm not comfortable with this, I'm not doing it, and

341
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here's the thing. Market is not going to wait for you.

342
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Nope.

343
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As we were talking about AI two and a half

344
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years back, I don't an early adopter for most of

345
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the things, and I jumped into it.

346
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So now I'm not terrified of it.

347
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I mean, did I go through resistance and fear and

348
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all that.

349
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We all do.

350
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So now you talked about Facebook and Instagram and people

351
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being afraid, so we can talk about businesses. But businesses

352
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are run by people. So you talk about that. There

353
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are some crucial signals for businesses. Can you share what

354
00:19:24.759 --> 00:19:27.279
are those and how can companies create those?

355
00:19:28.519 --> 00:19:30.839
Yeah, So if you look at what's happening today, it's

356
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really interesting for the better part of the last twenty

357
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five years. As organizations, the way we generated business, we

358
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had to essentially be recommended by two parties. Number One,

359
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we had to be recommended by customers by people. Number two,

360
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we had to be recommended by search engines. And that

361
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manifested itself through either SEO or through paid ads. That's

362
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been the last twenty five plus years, right, And you

363
00:19:54.920 --> 00:19:58.319
could build a wonderful business on that. But suddenly, as

364
00:19:58.480 --> 00:20:01.480
most listening to this no Oh November twenty twenty two,

365
00:20:01.720 --> 00:20:04.400
we see chatch Gypt, everything starts to change. And I

366
00:20:04.440 --> 00:20:06.119
know you saw this quickly divida but I saw it

367
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as well, which was okay. So you're going to give

368
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me a great answer to my question and I don't

369
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have to click on a blue link to get that answer.

370
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And if you think about what's happening today, so many

371
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companies and organizations right now are saying, I'm spending more

372
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on Google Ads than I've ever spent, I'm getting less results.

373
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I'm seeing less traffic to my website from let's say,

374
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SEO than I saw before. And I'm concerned. I'm worried, Well,

375
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that trend line is going to continue because you're going

376
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to see more people that are shifting over from using

377
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Google as their traditional means of researching companies and reaching

378
00:20:40.960 --> 00:20:44.160
out to businesses to going to AI. Why because if

379
00:20:44.200 --> 00:20:46.440
you go to AI today, if you're using chatch Gypt,

380
00:20:46.640 --> 00:20:49.119
they're not going to show you show you sponsored searches.

381
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You don't see a single sponsored search. So there's there's

382
00:20:52.359 --> 00:20:55.119
there's literally it's a straight line to the answer that

383
00:20:55.160 --> 00:20:57.559
you're looking for. And what do we want as buyers consumers?

384
00:20:57.799 --> 00:20:59.680
We want to get the best, most specific, relevant answer

385
00:20:59.720 --> 00:21:02.519
to our question as quickly as possible, whereas Google is

386
00:21:02.519 --> 00:21:05.119
going to show you a bunch of stuff and also

387
00:21:05.400 --> 00:21:08.079
some search results. And so this is why you're seeing

388
00:21:08.079 --> 00:21:09.960
so many people shift over. And so if you build

389
00:21:10.000 --> 00:21:12.680
your house on Google today, there's a very good chance

390
00:21:12.680 --> 00:21:15.000
that you're going to be in trouble tomorrow. And listen,

391
00:21:15.039 --> 00:21:16.799
I wrote, they ask you answer a book that is

392
00:21:16.839 --> 00:21:19.480
all about how to dominate on Google. And I'm the

393
00:21:19.480 --> 00:21:22.200
guy that's like saying, one of the people that's saying, hey,

394
00:21:22.359 --> 00:21:25.000
this is not your future. And so if that's the case,

395
00:21:25.279 --> 00:21:27.759
and you need to be recommended now by AI, because

396
00:21:28.160 --> 00:21:30.799
you know when AI started for you and I, it's

397
00:21:30.839 --> 00:21:32.240
like a couple of years ago it was mainly a

398
00:21:32.279 --> 00:21:35.400
creation tool, but now it's very much a recommendation tool

399
00:21:35.440 --> 00:21:39.559
as well. We're vetting companies and businesses and whatever brands

400
00:21:39.880 --> 00:21:43.759
by using AI. And so what makes AI say, hey,

401
00:21:43.920 --> 00:21:46.359
you should talk to this company. Well, they're trust signals,

402
00:21:46.799 --> 00:21:50.000
trust signals that are essentially sent out by two parties,

403
00:21:50.240 --> 00:21:54.839
either by your company or by people that they're discussing

404
00:21:55.039 --> 00:21:58.799
your company. So you have to create trust signals. What's

405
00:21:58.799 --> 00:22:00.920
a trust single? Any piece of comment that's out there

406
00:22:01.920 --> 00:22:05.720
about your organization is a trust signal. So if it's videos,

407
00:22:05.720 --> 00:22:09.039
if it's articles, if it's social media, if it's reviews

408
00:22:09.640 --> 00:22:13.279
by other people, rights, if it's statements about you, whatever

409
00:22:13.279 --> 00:22:15.839
that thing is, that is a trust signal. And there's

410
00:22:15.839 --> 00:22:18.480
certain ways that you can drive more trust. There's certain

411
00:22:18.519 --> 00:22:23.839
types of signals that search engines love, AI loves, and

412
00:22:24.160 --> 00:22:27.039
unfortunately most businesses don't want to talk about. And so

413
00:22:27.880 --> 00:22:31.839
in my newest book, Endless Customers, I lean hard into

414
00:22:31.920 --> 00:22:35.880
these signals and how can you become the most known

415
00:22:36.039 --> 00:22:40.920
and trusted brand in your market? Because the one thing

416
00:22:40.960 --> 00:22:45.319
I'm sure of is that Facebook is going to come

417
00:22:45.319 --> 00:22:49.039
and go, Instagram's going to come and go. YouTube, is

418
00:22:49.039 --> 00:22:51.200
going to come and go. Google's going to come and go, Chat,

419
00:22:51.240 --> 00:22:53.200
GBT is going to come and go. They're all platforms.

420
00:22:53.359 --> 00:22:56.400
What's not going to come and go is the importance

421
00:22:56.759 --> 00:23:00.920
of trust and its impact on your business. And if

422
00:23:00.920 --> 00:23:04.720
you always build your strategy around how you can become

423
00:23:04.720 --> 00:23:07.519
that most trusted brand, well then there's a very good

424
00:23:07.559 --> 00:23:10.440
chance you're gonna be able to last, regardless of whether

425
00:23:10.480 --> 00:23:12.279
it's five years or ten years or twenty years down

426
00:23:12.319 --> 00:23:14.799
the road. And so if you're not doing things today

427
00:23:15.279 --> 00:23:19.880
that make you that choice trusted voice with humans, with

428
00:23:20.119 --> 00:23:23.359
a guy with search engines, well then there's a very

429
00:23:23.400 --> 00:23:24.799
good chance that you're being left behind.

430
00:23:25.960 --> 00:23:29.480
Yeah, that's a very good advice because, as you said,

431
00:23:30.400 --> 00:23:33.279
a lot of people are being an Ostrich because Ostrich

432
00:23:33.359 --> 00:23:36.720
is known to marry its head. Yeah.

433
00:23:36.799 --> 00:23:39.119
Yeah, yeah, we talk about that, you know, I talk

434
00:23:39.240 --> 00:23:41.960
a lot about the Ostrich and how we're afraid to

435
00:23:42.000 --> 00:23:45.559
address certain things. And in the book I mentioned four

436
00:23:45.599 --> 00:23:48.200
pillars of a known and trusted brand, and they're essentially

437
00:23:48.240 --> 00:23:50.759
the antithesis of the Ostrich. Right, So the Ostrich one

438
00:23:50.799 --> 00:23:52.640
has a problem, it buries its head in the sand

439
00:23:52.799 --> 00:23:54.440
because it thinks the problem is going to go away, which,

440
00:23:54.480 --> 00:23:56.680
by the way, it's a total myth, but it's visually

441
00:23:56.920 --> 00:24:00.000
very very effective, right because oftentimes I'll say to company,

442
00:24:00.119 --> 00:24:03.279
are you being the ostrich right now? Or are we

443
00:24:03.640 --> 00:24:05.200
going to do what it takes to become that voice

444
00:24:05.240 --> 00:24:07.279
of trust? Like we have to make a choice right now.

445
00:24:07.640 --> 00:24:08.000
And so.

446
00:24:09.960 --> 00:24:13.119
One of the pillars, one of the core pillars of

447
00:24:13.160 --> 00:24:15.359
a known and trust a brand is saying online what

448
00:24:15.440 --> 00:24:18.519
others aren't willing to say. In your space, say what

449
00:24:18.559 --> 00:24:21.279
others aren't willing to say. And if you think about

450
00:24:21.279 --> 00:24:23.279
that one somebode might say, well, what do you mean

451
00:24:23.279 --> 00:24:26.279
by like say okay? And this is also the second

452
00:24:26.279 --> 00:24:28.680
pillar too, very much related to it, which is show

453
00:24:28.720 --> 00:24:32.960
what others aren't willing to show with video. But there's

454
00:24:33.279 --> 00:24:35.759
essentially when it comes to the way people buy stuff,

455
00:24:36.359 --> 00:24:40.039
the way we research, there's five subjects in particular that

456
00:24:40.119 --> 00:24:42.759
we always tend to research when we're looking to make

457
00:24:42.799 --> 00:24:45.000
a buying decision. This is B to B, B two C.

458
00:24:45.720 --> 00:24:48.400
It's a small business, this is enterprise. It doesn't really matter.

459
00:24:48.839 --> 00:24:50.680
So what are the five things that we always research

460
00:24:50.759 --> 00:24:53.799
as buyers as consumers. Number one, we want to understand cost.

461
00:24:54.160 --> 00:24:56.960
We just really want to feel like very clearly. We

462
00:24:57.079 --> 00:25:00.000
understand pricing and that we're not going to get ripped off.

463
00:25:00.200 --> 00:25:02.720
Cost is number one. Number two we want to understand

464
00:25:02.759 --> 00:25:06.000
problems slash objections. We want to know what could go wrong?

465
00:25:06.240 --> 00:25:07.640
How could this blow up in my face?

466
00:25:08.160 --> 00:25:08.279
Right?

467
00:25:08.440 --> 00:25:12.440
So it sicially fears Number three. Number three comparisons. We

468
00:25:12.519 --> 00:25:14.960
love to compare stuff online. I mean, think about how

469
00:25:14.960 --> 00:25:17.920
many times you've compared one thing versus another thing online?

470
00:25:18.039 --> 00:25:20.880
We love to do that. Number four reviews. We're like

471
00:25:20.960 --> 00:25:23.319
obsessed with reviews. The thing about reviews, you guys, we

472
00:25:23.359 --> 00:25:24.960
just don't want the good reviews. We want the good,

473
00:25:24.960 --> 00:25:27.400
the bad, ind the ugly. If somebody doesn't have any

474
00:25:27.400 --> 00:25:30.599
one star reviews or negative reviews, it actually makes us

475
00:25:30.839 --> 00:25:33.240
a little bit worried, like something's wrong here. And then

476
00:25:33.279 --> 00:25:36.799
finally number five best, best, most, top, Like, how many

477
00:25:36.799 --> 00:25:40.000
times have you searched best plus another phrase online? I

478
00:25:40.000 --> 00:25:43.640
mean that happens time. So cost, problem, comparisons, reviews, and best.

479
00:25:43.640 --> 00:25:47.920
Here's what's crazy. Those subjects run the economy of search.

480
00:25:48.440 --> 00:25:50.880
Those are the subjects that are dictating whether you get

481
00:25:50.920 --> 00:25:53.000
leads or not. Those are the things that people are

482
00:25:53.000 --> 00:25:55.319
searching in Google, The things that they're searching in AI,

483
00:25:55.880 --> 00:25:57.880
and those are the things that most businesses don't want

484
00:25:57.920 --> 00:26:00.000
to talk about online. And if you want to become

485
00:26:00.079 --> 00:26:02.160
the voice of trusting your market, you have to be

486
00:26:02.200 --> 00:26:04.119
willing to talk about those five things. And obviously in

487
00:26:04.160 --> 00:26:06.279
the book, you know, I teach you how to talk

488
00:26:06.319 --> 00:26:08.359
about those five things, and everybody, of course wants to say,

489
00:26:08.359 --> 00:26:09.759
there's no way I can talk about that. I can't

490
00:26:09.799 --> 00:26:13.279
talk about costs, Marcus, because every job is different and

491
00:26:13.400 --> 00:26:15.920
it depends, and we tend to be more expensive, and

492
00:26:15.960 --> 00:26:17.319
we're going to scare them away. I mean, there's all

493
00:26:17.359 --> 00:26:20.000
these things that people say. I'm telling you, we've got

494
00:26:20.000 --> 00:26:22.160
the data on this, and you do not want to

495
00:26:22.200 --> 00:26:25.119
ignore the most fundamental questions that people have when it

496
00:26:25.119 --> 00:26:28.559
comes to your product or service, one of which is roughly,

497
00:26:28.599 --> 00:26:29.680
what's this going to cost me?

498
00:26:30.319 --> 00:26:30.759
Mm hmm.

499
00:26:31.920 --> 00:26:35.799
Yeah, that's such a powerful question. And you also talked

500
00:26:35.799 --> 00:26:40.119
to recently just now about like, you know, showing your

501
00:26:40.160 --> 00:26:42.960
audience what others are not willing to show with videos,

502
00:26:43.000 --> 00:26:45.519
and there's you know, YouTube shorts, there are like long

503
00:26:45.599 --> 00:26:49.079
videos like it keeps on changing. So what would your

504
00:26:49.119 --> 00:26:52.440
advice be to the companies or to entrepreneurs.

505
00:26:52.799 --> 00:26:55.720
Yeah, this is one of those things. Video is such

506
00:26:55.759 --> 00:26:59.160
a massive, massive deal. I'll say something here that I

507
00:26:59.160 --> 00:27:01.160
think will scare people to death, but I feel like

508
00:27:01.200 --> 00:27:03.720
it's my responsibility to be honest always, and that is

509
00:27:03.960 --> 00:27:06.200
there's a pretty solid chance within the next five to

510
00:27:06.200 --> 00:27:08.480
ten years that your YouTube page is much more important

511
00:27:08.480 --> 00:27:11.759
than your web page, your website, and a lot of

512
00:27:11.759 --> 00:27:14.400
companies can't even fathom that right now. But if you

513
00:27:14.400 --> 00:27:16.799
look at where the world is headed, it's very much

514
00:27:16.839 --> 00:27:21.240
headed in a videocentric direction. I actually believe the rise

515
00:27:21.359 --> 00:27:24.759
of chat, GBT and some of these other AI based

516
00:27:24.799 --> 00:27:29.279
search engines are going to lead to also a rise

517
00:27:29.519 --> 00:27:33.279
in YouTube. YouTube could be Google's number one revenue generator

518
00:27:33.559 --> 00:27:36.920
within a few years, just based on just based on

519
00:27:36.960 --> 00:27:39.519
where the market is headed. And so if that's the case,

520
00:27:40.000 --> 00:27:43.079
are you really putting emphasis on video? Because this is

521
00:27:43.279 --> 00:27:45.680
what people want to see it to believe it, and

522
00:27:45.720 --> 00:27:48.279
they want to feel like they have fully vetted it.

523
00:27:48.920 --> 00:27:51.119
More and more people are visual learners. This is just

524
00:27:51.240 --> 00:27:54.119
where a brain is going. And it's one of those

525
00:27:54.119 --> 00:27:57.680
things where you have to start thinking as an organization

526
00:27:57.799 --> 00:28:00.640
like a media company. And that's one of those statements

527
00:28:00.759 --> 00:28:02.759
folks are like, really, I didn't sign up for this.

528
00:28:02.920 --> 00:28:04.640
I know, I know, you didn't sign up to become

529
00:28:04.640 --> 00:28:07.160
a media company, but that's where the world is now

530
00:28:07.680 --> 00:28:10.279
headed and you need to go with them, or again,

531
00:28:10.720 --> 00:28:13.759
you're going to be left behind. Right. You can't expect

532
00:28:13.759 --> 00:28:17.279
to be sending, you know, faxes from your fax machine

533
00:28:17.319 --> 00:28:19.559
to your customer base and get the reach that the

534
00:28:19.599 --> 00:28:21.200
person that's sending email is going to have. It's just

535
00:28:21.240 --> 00:28:23.319
doesn't work like that, and so we're gonna have to

536
00:28:23.319 --> 00:28:26.240
evolve and video is a place to do it. Most

537
00:28:26.279 --> 00:28:28.680
companies at this point that are doing at least a

538
00:28:28.680 --> 00:28:31.039
couple of million dollars in sales should have a full

539
00:28:31.039 --> 00:28:33.920
time videographer that works on staff. I mean, that's the

540
00:28:33.920 --> 00:28:36.240
way that you should be thinking. Now some of you are,

541
00:28:36.319 --> 00:28:38.519
you know, like, well, Marcus, I'm much smaller than that. Okay,

542
00:28:38.559 --> 00:28:41.640
well now you're the videographer. But yeah, you have to

543
00:28:41.640 --> 00:28:44.359
be doing video because people buy from those they know,

544
00:28:44.559 --> 00:28:46.759
like and trust. They want to see your face. It

545
00:28:46.799 --> 00:28:50.000
makes you much much more human. And that's where we're going.

546
00:28:50.119 --> 00:28:52.759
And there's a difference, a very big difference between just

547
00:28:52.839 --> 00:28:56.599
stating something in text online versus showing it improving it

548
00:28:56.759 --> 00:28:59.680
in video. They are just nine and day difference. That's

549
00:28:59.720 --> 00:29:03.079
what makes you much much more believable and certainly more

550
00:29:03.160 --> 00:29:05.759
transparent as well, and that's what causes people to say

551
00:29:05.799 --> 00:29:07.000
I trust you enough to buy from you.

552
00:29:08.839 --> 00:29:13.319
That definitely makes sense because all right, let's say you

553
00:29:13.720 --> 00:29:18.119
even whether you're a CEO or a small entrepreneur, your

554
00:29:18.160 --> 00:29:20.519
product could be the best. But as you talk about,

555
00:29:20.599 --> 00:29:23.839
like you know, being willing to be more human than others,

556
00:29:23.960 --> 00:29:25.640
especially in the world of AI, like you know, so

557
00:29:25.720 --> 00:29:29.720
many people are putting in avatar videos, even ads created

558
00:29:29.759 --> 00:29:33.559
by AI, so in that showing a little piece of

559
00:29:33.640 --> 00:29:36.039
you know, who are you as a human being? Why

560
00:29:36.039 --> 00:29:38.599
would they like you? And a lot of people are

561
00:29:38.640 --> 00:29:43.039
hesitant about putting in those kind of videos. So do

562
00:29:43.119 --> 00:29:45.359
you think, like in terms of products, also, like you said,

563
00:29:45.359 --> 00:29:48.759
like you know, showing that proof that explainer videos work really.

564
00:29:48.599 --> 00:29:52.480
Well, Oh my goodness, yes, I mean anything that you

565
00:29:52.519 --> 00:29:55.000
can do. Listen, if you're a CEO, if you're a

566
00:29:55.000 --> 00:29:57.039
business leader, right now you've got to get from behind

567
00:29:57.079 --> 00:29:59.000
the desk and from behind the camera. You got in

568
00:29:59.039 --> 00:30:01.880
front of the camera. Because one thing that isn't going

569
00:30:01.960 --> 00:30:04.160
to change, that is clearly a principle of truth at

570
00:30:04.240 --> 00:30:06.440
this point is people buy from those they know like

571
00:30:06.480 --> 00:30:09.440
and trust and yeah, it's like, you know, look at

572
00:30:09.440 --> 00:30:11.319
this like pod that you're doing diivious Like a lot

573
00:30:11.319 --> 00:30:13.200
of people do business with you because they heard about

574
00:30:13.240 --> 00:30:15.960
you here. They develop a relationship with you on here.

575
00:30:16.240 --> 00:30:19.359
They like your energy, they like your vibe, and they're like,

576
00:30:19.440 --> 00:30:22.039
I want to I want to work with her. If

577
00:30:22.079 --> 00:30:25.440
this was you know, if this was if you didn't

578
00:30:25.440 --> 00:30:29.319
do any video, or if people couldn't hear your voice

579
00:30:29.680 --> 00:30:32.440
and they were just just reading your words, the relationship

580
00:30:32.720 --> 00:30:35.519
would be different. So you have a very human element

581
00:30:35.559 --> 00:30:38.319
about you with your brand that resonates with the market,

582
00:30:38.440 --> 00:30:40.920
and because of that, the market has responded and allows

583
00:30:40.960 --> 00:30:44.279
you to have successful business. This is all of us.

584
00:30:44.400 --> 00:30:47.039
And so if you, as a business leader, aren't thinking

585
00:30:47.079 --> 00:30:50.960
of ways to show your face more. And by the way,

586
00:30:51.039 --> 00:30:54.160
this doesn't mean that you're posting photos of your family.

587
00:30:54.599 --> 00:30:57.160
You don't have to do that. I mean one of

588
00:30:57.160 --> 00:30:58.880
the biggest advocates of social media in the world is

589
00:30:58.880 --> 00:31:02.240
Gary Vaynerchuk. I don't know as kids look like. I

590
00:31:02.279 --> 00:31:04.559
don't know anything about his family because he doesn't show

591
00:31:04.559 --> 00:31:07.680
his family, but he shows himself a lot and that

592
00:31:07.720 --> 00:31:11.039
benefits his brands, right and so the moral of the

593
00:31:11.079 --> 00:31:14.599
story is he had to Once again, there's common theme here.

594
00:31:14.640 --> 00:31:17.640
We got to get over some of our personal opinions.

595
00:31:17.799 --> 00:31:20.079
We've got to put ourselves out there. Another simple example

596
00:31:20.119 --> 00:31:22.319
of this, I talk about this in Endless Customers is

597
00:31:22.400 --> 00:31:27.599
like listen, one to one video with email is so simple,

598
00:31:27.839 --> 00:31:31.920
so easy, it costs literally nothing, and most salespeople are

599
00:31:31.920 --> 00:31:36.000
sending just tech tech space email today. It doesn't make

600
00:31:36.000 --> 00:31:38.400
any sense to me, Like if I've got an appointment,

601
00:31:38.519 --> 00:31:40.880
If you talk to any of my sales team and

602
00:31:40.920 --> 00:31:43.519
they have an appointment sales appointment with you, beforehand, they're

603
00:31:43.519 --> 00:31:45.519
going to send you a video. They're gonna introduce themselves.

604
00:31:45.519 --> 00:31:47.599
You're gonna see their face, you're gonna hear their voice.

605
00:31:47.759 --> 00:31:49.359
You're going to get to know them on a personal

606
00:31:49.440 --> 00:31:51.680
level before you ever talk to them on the phone,

607
00:31:51.839 --> 00:31:54.960
before you ever see them on camera, before they ever

608
00:31:55.119 --> 00:31:57.640
walk up your driveway to you know, selling your home

609
00:31:57.759 --> 00:32:00.119
or whatever that thing is. That's the way to do it.

610
00:32:00.559 --> 00:32:03.279
Yet most companies aren't thinking like this. I mean, it's

611
00:32:03.319 --> 00:32:07.119
amazing to me how backwards we are in terms of

612
00:32:07.240 --> 00:32:12.319
humanizing the sales process. And listen, I'm all about using technology,

613
00:32:12.799 --> 00:32:17.759
but you can use technology and humanize your business, your brand,

614
00:32:17.799 --> 00:32:20.960
your people even more so. But you gotta get in

615
00:32:21.000 --> 00:32:23.720
front of the camera. It's not going to happen otherwise.

616
00:32:24.079 --> 00:32:25.880
And you don't want to be using just a dang

617
00:32:25.920 --> 00:32:31.000
digital avatar, which I mean, I'm I've written about them,

618
00:32:31.119 --> 00:32:34.000
I wrote about them in the book, but you need

619
00:32:34.039 --> 00:32:36.319
to be showing your face out there as well.

620
00:32:37.319 --> 00:32:39.119
Absolutely, I totally agree with you.

621
00:32:39.880 --> 00:32:41.519
Now, there are a lot of questions in a lot

622
00:32:41.559 --> 00:32:43.400
of my clients will ask me, I'm not in this

623
00:32:44.359 --> 00:32:48.519
video person or anything like that. So the question I

624
00:32:48.599 --> 00:32:51.079
get from several of my clients is that, like, oh,

625
00:32:51.359 --> 00:32:53.519
you know, people say that you know, you've got to

626
00:32:53.559 --> 00:32:55.640
be personal, but you give a very good example of

627
00:32:55.680 --> 00:33:00.440
Gary Vee. So sometimes you know, they say, go, I

628
00:33:00.480 --> 00:33:02.759
could just be walking down the street and taking a.

629
00:33:02.759 --> 00:33:04.519
Video and I'm.

630
00:33:03.960 --> 00:33:07.599
Putting it on LinkedIn, Like is that unprofessional? So if

631
00:33:07.599 --> 00:33:10.960
you can answer that question, you know, that would be

632
00:33:10.960 --> 00:33:13.759
great because when you're showing your personal side, don't have

633
00:33:13.799 --> 00:33:16.440
to show your family, don't have to show you're going

634
00:33:16.480 --> 00:33:19.200
for many patty or you're going for like this best

635
00:33:19.319 --> 00:33:23.480
barber or haircut, but showing some of your personal element.

636
00:33:23.519 --> 00:33:24.519
What are your thoughts on that.

637
00:33:27.400 --> 00:33:35.039
It's very fascinating to me whenever I post something, how

638
00:33:36.119 --> 00:33:39.680
just like what people notice if you follow me on LinkedIn.

639
00:33:39.839 --> 00:33:43.079
I'm a pretty good follow on LinkedIn. I'm very active

640
00:33:43.079 --> 00:33:46.519
over there, four to five posts a week. I put

641
00:33:46.559 --> 00:33:50.240
my best stuff on LinkedIn. I do a mix of

642
00:33:50.319 --> 00:33:53.200
photo plus video plus text. I mean, I do a

643
00:33:53.240 --> 00:34:01.160
full mix, and I don't hesitate to do a video

644
00:34:01.279 --> 00:34:05.319
spur the moment. If I'm just outside and I've got

645
00:34:05.319 --> 00:34:09.599
a thought, I share it with my audience. You have

646
00:34:09.639 --> 00:34:11.800
to the thing about it. You got to understand about

647
00:34:11.800 --> 00:34:15.599
all this stuff. It's kind of like learning to walk.

648
00:34:16.679 --> 00:34:20.400
You don't get it the first time. It's clunky, and

649
00:34:20.440 --> 00:34:22.559
you have to embrace the messy that comes with it.

650
00:34:23.039 --> 00:34:25.719
A lot of people just don't want to embrace the

651
00:34:25.800 --> 00:34:31.800
messy that comes with developing a brand voice. You want

652
00:34:31.800 --> 00:34:35.440
a personal brand and you want a company brand. But

653
00:34:35.480 --> 00:34:38.920
I can tell you personal brands are much stronger than

654
00:34:38.960 --> 00:34:42.199
company brands. If I said to this audience right now,

655
00:34:42.239 --> 00:34:44.840
do you know who Kylie Jenner is? Everybody would say, yes,

656
00:34:44.880 --> 00:34:46.679
I know who Kylie Jenner is. I've heard of her.

657
00:34:46.920 --> 00:34:50.000
If I said, do you know the name of her?

658
00:34:50.119 --> 00:34:54.679
Makeup line. Many people would say, I have no idea

659
00:34:54.920 --> 00:34:59.039
it's a billion dollar makeup line, and they don't know.

660
00:34:59.400 --> 00:35:01.320
And I say that because I don't even know what

661
00:35:01.400 --> 00:35:04.480
it is. But I know Kylie Jenner. You see what

662
00:35:04.480 --> 00:35:08.440
I'm saying. Now, somebody might say, well, that's that's Kylie.

663
00:35:08.679 --> 00:35:11.400
No no, no, no no. That is the psychology of

664
00:35:11.440 --> 00:35:14.039
the way that it works. You can go down the

665
00:35:14.119 --> 00:35:20.000
list of companies. Richard Branson is much more known than

666
00:35:20.360 --> 00:35:25.119
his brands, and this is possible. You know, It's like

667
00:35:25.280 --> 00:35:29.159
Steve Jobs was bigger as a as a, as a

668
00:35:29.559 --> 00:35:32.760
like a from a social perspective than was Apple at

669
00:35:32.800 --> 00:35:34.920
the time. And people want to know what does Steve

670
00:35:35.039 --> 00:35:37.320
Job say? Not what does Apple say? What does Steve

671
00:35:37.440 --> 00:35:42.400
Job say? And so we're entering an era where thought leadership,

672
00:35:42.440 --> 00:35:47.000
individual thought leadership matters a lot. And this is especially

673
00:35:47.000 --> 00:35:51.599
true with leaders of companies. And again I know a

674
00:35:51.639 --> 00:35:53.559
lot of folks that I just didn't sign up for that. Well,

675
00:35:54.199 --> 00:35:57.000
meet the market where the market is. And you've got

676
00:35:57.000 --> 00:35:59.320
something to say, learn how to say it in your

677
00:35:59.360 --> 00:36:03.039
own way. Maybe it's driving down that. Maybe you know

678
00:36:03.079 --> 00:36:05.800
you're shooting a video in the cars you're driving, whatever,

679
00:36:05.920 --> 00:36:08.079
the video. You know, maybe you're in your bedroom or

680
00:36:08.199 --> 00:36:10.639
maybe you're in your office or whatever it is, but

681
00:36:11.119 --> 00:36:13.719
there's a style that would work for you. You just

682
00:36:13.760 --> 00:36:15.440
have to be willing to get from point A to

683
00:36:15.480 --> 00:36:18.440
point B and in between. There there's this bridge of

684
00:36:18.519 --> 00:36:21.320
clunkiness that you got to figure out. You're going to

685
00:36:21.320 --> 00:36:23.599
figure it out. It's so different than if you look

686
00:36:23.599 --> 00:36:26.599
at the content that I wrote on my swing pool

687
00:36:26.599 --> 00:36:28.840
site in two thousand and nine. The first the first

688
00:36:28.960 --> 00:36:32.679
articles let's say that I produced. You just said, dibia like, dude, Marcus,

689
00:36:32.679 --> 00:36:34.719
you're just not a very good writer. This is probably

690
00:36:34.760 --> 00:36:37.239
not your thing. And then if somebody reads my books today,

691
00:36:37.280 --> 00:36:39.920
they might say, Wow, you've got a nice style about

692
00:36:39.920 --> 00:36:41.639
the way that you writer. Oh, you seem like such

693
00:36:41.639 --> 00:36:43.719
a natural writer. Yeah, we're a couple of million words

694
00:36:43.719 --> 00:36:45.679
into it by this point, y'all. This is like if

695
00:36:45.719 --> 00:36:48.159
you watch my early videos, just I'm sure it's the

696
00:36:48.159 --> 00:36:49.599
same with you do. It's like, if you watch my

697
00:36:49.880 --> 00:36:52.639
earlier VIDs, you're like, man, video is probably not your thing.

698
00:36:53.000 --> 00:36:54.840
And today people are like, wow, you're really really great

699
00:36:54.880 --> 00:36:56.719
on video. I bet it just comes natural for you.

700
00:36:56.760 --> 00:36:59.639
It's like you forget this, like it's learning to walk

701
00:36:59.760 --> 00:37:02.239
and learning to run, you fall a bunch of times,

702
00:37:02.400 --> 00:37:04.039
you figure it out, and then all of a sudden

703
00:37:04.199 --> 00:37:07.119
one day you realize, holy cow, I'm actually pretty decent

704
00:37:07.119 --> 00:37:08.760
at this thing. That's how it works.

705
00:37:10.000 --> 00:37:13.400
Yeah, and I really love what you said, embrace the messy,

706
00:37:13.840 --> 00:37:15.840
because I'll tell you, like you know, I've got some

707
00:37:15.920 --> 00:37:19.559
of my books written, several books, my earlier books. Not

708
00:37:19.559 --> 00:37:22.119
proud of it. But have I taken that down? No,

709
00:37:22.239 --> 00:37:25.000
I've not taken that down because it shows the journey

710
00:37:25.079 --> 00:37:28.800
that and of course this is all pre chpt so

711
00:37:28.840 --> 00:37:32.960
I can clean. So I love what you said. It's

712
00:37:33.000 --> 00:37:35.639
about falling and the way I see this. You know,

713
00:37:35.679 --> 00:37:38.000
we're all work in progress. So what even if you

714
00:37:38.360 --> 00:37:38.920
mess it up?

715
00:37:38.960 --> 00:37:40.559
Now you me up.

716
00:37:40.920 --> 00:37:46.039
We mess it up, well, we drastically overestimate how much

717
00:37:46.039 --> 00:37:49.280
people think about us, you know.

718
00:37:50.119 --> 00:37:53.280
About themselves and not thinking about you. I can tell you.

719
00:37:53.239 --> 00:37:57.239
That's right, that's right, and I tell you it is

720
00:37:57.320 --> 00:38:02.079
powerful though. It's like the moment you just let go

721
00:38:02.119 --> 00:38:03.840
of the need to please one hundred percent of your

722
00:38:03.880 --> 00:38:10.079
audience and say, listen, I'm not for everybody but my tribe.

723
00:38:10.199 --> 00:38:12.840
They're gonna find me just like as I've been doing

724
00:38:12.880 --> 00:38:16.519
this pod today. There's literally been a certain percentage of

725
00:38:16.519 --> 00:38:18.840
people that are like, I really love this guy, and

726
00:38:18.880 --> 00:38:20.920
then there's a certain percentage that you're like, uh, don't

727
00:38:21.000 --> 00:38:25.320
like him. I'm out. I know that that. Like literally

728
00:38:25.440 --> 00:38:28.760
that has happened over the course of this episode. Some

729
00:38:28.800 --> 00:38:30.800
people start off they didn't like me, and now they

730
00:38:30.920 --> 00:38:34.320
like me, all of which I am completely okay with.

731
00:38:34.559 --> 00:38:37.000
See that just say that makes some people say, Oh,

732
00:38:37.079 --> 00:38:39.920
that almost feels uncomfortable. No, it's totally comfortable to me

733
00:38:40.440 --> 00:38:44.960
because I have accepted this is how we work as humans,

734
00:38:45.880 --> 00:38:49.599
and I'm constantly putting myself in front of audiences knowing

735
00:38:49.840 --> 00:38:52.559
that a certain percentage isn't going to like me or

736
00:38:52.559 --> 00:38:55.599
I'm not going to resonate with them. I'm okay with

737
00:38:55.639 --> 00:38:59.480
that because I also know that there's another percentage that

738
00:38:59.519 --> 00:39:02.800
I'm going to your life, and that's what I'm here.

739
00:39:02.719 --> 00:39:08.440
For, absolutely, And that's what makes a brand trustworthy, and

740
00:39:08.480 --> 00:39:11.400
that's what makes the brand authentic because a lot of

741
00:39:11.440 --> 00:39:15.840
people talk about authenticity. So tell us, you know, you

742
00:39:16.000 --> 00:39:19.519
have given us some very valuable nuggets. So thank you, Marcus.

743
00:39:19.960 --> 00:39:24.400
Tell us how people can connect with you and how

744
00:39:24.400 --> 00:39:26.679
can they reach you? Tell us about your books.

745
00:39:27.320 --> 00:39:31.079
Yeah, well, I appreciate you asking that, Diviya. So I

746
00:39:31.239 --> 00:39:35.199
a couple of things. If I would start with Endless Customers,

747
00:39:35.199 --> 00:39:38.199
which is the new book. That's if if you want

748
00:39:38.199 --> 00:39:40.320
to become the most known and trusted brand in your market,

749
00:39:40.559 --> 00:39:43.719
wherever your market is, whatever it is, that book was

750
00:39:43.760 --> 00:39:46.039
written for you. I think it's going to really resonate

751
00:39:46.079 --> 00:39:47.760
with you. I think you're going to love it. You

752
00:39:47.800 --> 00:39:51.119
can also find me on LinkedIn. I'm a really good

753
00:39:51.880 --> 00:39:56.079
follow over there, and I've got a company called Impact

754
00:39:56.239 --> 00:39:57.880
and you can find us at impact plus dot com.

755
00:39:57.920 --> 00:40:02.880
We help organizations implement this system of Endless Customers, and

756
00:40:02.960 --> 00:40:05.639
so if you're looking for a coach to guide you

757
00:40:06.119 --> 00:40:08.719
on that journey, and go to impact plus dot com.

758
00:40:08.960 --> 00:40:11.159
And we've got a bunch of free content there as well.

759
00:40:11.559 --> 00:40:15.400
In factors there is for the book. There's a five

760
00:40:15.519 --> 00:40:18.000
hour course that I created on Endless Customers. It's a

761
00:40:18.039 --> 00:40:20.639
video course. It's free, and you can find it over

762
00:40:20.639 --> 00:40:22.639
there at impact plus dot com, which is pretty cool.

763
00:40:22.920 --> 00:40:25.000
If you just want to want to watch me, you know,

764
00:40:25.079 --> 00:40:27.599
give the whole book, not read it, but like just

765
00:40:27.679 --> 00:40:31.079
riff on it for five hours in different sections, different chapters.

766
00:40:31.679 --> 00:40:34.840
I hope you'll check it out because it took a

767
00:40:34.880 --> 00:40:38.360
little at time, but it's helpful to people very much.

768
00:40:39.760 --> 00:40:42.159
I'm sure our audience is going to find a lot

769
00:40:42.239 --> 00:40:45.800
of value in what you're sharing, and just based on

770
00:40:45.840 --> 00:40:49.880
the nuggets you have given us, I'm sure that you

771
00:40:49.880 --> 00:40:52.599
know you all will enjoy Marcus's books, so check it

772
00:40:52.679 --> 00:40:57.360
out and see how it can help you, because we

773
00:40:57.400 --> 00:41:03.280
are all selling something, entrepreneur or not. So thank you

774
00:41:03.320 --> 00:41:04.440
Marcus for joining us.

775
00:41:06.360 --> 00:41:10.079
JABE is my pleasure and appreciate you, appreciate your audience

776
00:41:10.840 --> 00:41:14.480
and you know, love love your subject matter, and so

777
00:41:14.599 --> 00:41:17.199
hopefully this was you know, a positive for those that

778
00:41:17.239 --> 00:41:18.039
were listening today.

779
00:41:18.960 --> 00:41:23.599
I'm sure, so thank you Marcus. Thank you wonderful audience,

780
00:41:23.639 --> 00:41:26.119
because the show would not be possible without you.

781
00:41:26.440 --> 00:41:27.360
So reach out to us.

782
00:41:27.480 --> 00:41:31.280
Let us know what experts you're looking for, what strategies

783
00:41:31.320 --> 00:41:33.760
you're looking for. We're here to serve and support you

784
00:41:33.840 --> 00:41:37.079
and help you live the life you want and you deserve.

785
00:41:37.559 --> 00:41:40.400
And thank you one for making the show technically possible.

786
00:41:41.119 --> 00:41:42.960
Be well taken and I'll see you next time.

787
00:41:44.159 --> 00:41:46.559
Thank you for being part of Beyond Confidence with your

788
00:41:46.599 --> 00:41:48.920
host d V Park. We hope you have learned more

789
00:41:48.920 --> 00:41:51.599
about how to start living the life you want. Each

790
00:41:51.639 --> 00:41:54.559
week on Beyond Confidence, you hear stories of real people

791
00:41:54.639 --> 00:41:59.159
who've experienced growth by overcoming their fears and building meaningful relationships.

792
00:41:59.480 --> 00:42:02.920
During Beyond Confidence, Vpark shares what happened to her when

793
00:42:02.920 --> 00:42:05.360
she stepped out of her comfort zone to work directly

794
00:42:05.400 --> 00:42:08.440
with people across the globe. She not only coaches people

795
00:42:08.480 --> 00:42:11.960
how to form hard connections, but also transform relationships to

796
00:42:12.039 --> 00:42:15.400
mutually beneficial partnerships as they strive to live the life

797
00:42:15.440 --> 00:42:17.840
they want. If you are ready to live the life

798
00:42:17.840 --> 00:42:21.559
you want and leverage your strengths, learn more at www

799
00:42:21.639 --> 00:42:25.280
dot dwpark dot com and you can connect with vat

800
00:42:25.599 --> 00:42:29.199
contact at dvpark dot com. We look forward to you're

801
00:42:29.239 --> 00:42:30.320
joining us next week.