April 4, 2025

Unlocking Business Growth & Career Success with Carl J. Cox

Show Notes
Transcript

Success isn’t just about hard work—it’s about strategy. In this episode, Divya Parekh and business strategist Carl J. Cox reveal the frameworks that drive business growth and career success. Discover how strategic planning, alignment, and execution can help you take control of your path and achieve breakthrough results.

Beyond Confidence is broadcast live Tuesdays at 10AM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Beyond Confidence TV Show is viewed on Talk 4 TV (www.talk4tv.com).

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The topics and opinions expressed on the following show are

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solely those of the hosts and their guests, and not

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This is Beyond Confidence with your host w Park. Do

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you want to live a more fulfilling life? Do you

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want to live your legacy and achieve your personal, professional,

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and financial goals?

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Well?

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Coming up on dvparks Beyond Confidence, you will hear real

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stories of leaders, entrepreneurs, and achievers who have stepped into discomfort,

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shattered their status quo, and are living the life they want.

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You will learn how relationships are the key to achieving

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your aspirations and financial goals. Moving your career business forward

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does not have to happen at the expense of your

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personal or family life or vice versa. Learn more www

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dot gwpark dot com and you can connect with vant

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contact at dvpark dot com. This is beyond confidence and

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now here's your host, w Park.

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Good morning everyone. Of course, it is exciting to be

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here with you because I'm with you all, so I

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hope so that you're continuing the kind of circle that

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we always have talked about. And I want to share

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a story about one of our audiences who reached out.

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The gentleman's name is John, and what John shed was

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that they had unexpected snow. Usually he is in Georgia area,

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so like just recently they had i snow. And then

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he knew that an elderly couple lived next to him

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and they had a couple of faults that year. So

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what he did was he had already talked to them

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ahead of time and said, anything that you need, let

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me know, I'll get it for y'all. And even though

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the couple had bought the groceries and everything needed, but

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they needed something to be picked up and John went

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aheadn't picked up and delivered to the door. And it's

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so beautiful to do that because you're just giving that

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time being kind to somebody else with no strings attached.

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So do do that. And I want to thank each

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and every one of you who have got a book,

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because I'll share with you not just because I've written it,

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but our readers have reached out to us that they

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have changed their lives. And also part of the proceeds

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go to keywod dot org. So if you have not

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got a boox, do get a boox. I'm sure you're

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seeing a couple of them in the background. Entrepreneurs got

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in an expert to influencer do that and help us

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help other entrepreneurs. Welcome our guest. Welcome Carl.

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It's wonderful to be here today.

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Great to have you, so, Carl. Usually we start out

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with a childhood or a youthe story. Is there a

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moment or a person that left a positive mark on you.

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More than one for sure. You know, I grew up

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I had a pretty tough actually upbringing, and so I

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didn't actually get these from my mom and dad. There

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was actually typically we're getting that positive resource from somebody

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from the outside. And one of my good friend's dad

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had you know, he had success in his life, and

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he told me two things which really made a huge difference.

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He said, one, as you're thinking about you know, this

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is getting closer to graduating from high school and he said, Carl,

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get a degree and people think they know what you know.

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And that was like, really, are really insightful. And then

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the second big thing he said, get a great first

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job and meaning that you know, really try to go

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somewhere where they're going to train you to be great

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at what you do. And those two things were really

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I actually share that with multiple other people I meet with,

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and especially young people in their careers. And once again

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when there's a lot of different ways to quote unquote

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be successful, but that message to me was really impactful

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for me and my future and being able to provide

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for my family and to help others out as well.

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Absolutely, it is so powerful because it's setting you for

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success right from the get go. So tell us how

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how did that teaching impact you and that did your life?

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Johnny take you.

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So I ended up going I attended the University of Washington,

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and I actually had cam down three different ideas I

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wanted to potentially do. I was like, one to be

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a teacher, that was one of the ideas. Second thing

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was going to engineering, and third on was the thing

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was to go in a county. They all fit within

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the concept of these three degrees or something that I

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thought i'd get hired from, you know, if that makes sense.

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I ended up through going through classes. I had this

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really fun and enjoy who knew that anybody could love accounting?

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And I found out there was a professor Sevzek at

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the University of Washington was an amazing professor, and he

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just this is going to sound interesting to be when

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I found fell in love with numbers, and when I

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found out everything wasn't black and white. It actually required

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judgment in being rational and to think through different ideas

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around it. And that's when I fell in love with

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actually with the profession that because if it was just

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black and white, I was like, well, a computer can

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figure that out. But when you realize there's judgment in

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making decisions, that's when it became very very interesting. So

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that was that was really really impactful of me moving

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forward going to the accounting profession. And then I ultimately

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I you know, good news. I was like, Okay, well

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you want to go hard. The good news with accounting

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is they recruit you if you're doing well with grades,

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and so I did pretty well with grades. To the process.

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I did the process of meeting with other people, and

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I was able to get one of the back then

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Big six now Big four firms. It used to be

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Cooper's Elaborate, now it's Price Waterhouse Coopers. So I was

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able to be with one of the largest global accounting

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firms in the world and one of the best things they.

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You know, Universe Washington is one of the usually typically

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top twenty twenty five business school accounting program, but you know,

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the reality is in a hard term, you're taking fifteen credits,

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right or maybe eighteen credits. That's literally fifteen eighteen hours

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excluding study time. You know, when you go into public accounting,

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you're probably working sixty five hours a week plus in

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the busy season. So I learned more and that first

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six months then I probably learned it in all of

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my four years at the University Washington. And it was hard,

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it was brutal, and I didn't like every minute of it, honestly,

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you know, but it teaches you so quickly how to

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be more effective at what you do. And that's once

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again why I recommend people if they get that opportunity

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to be at one of the best places up front,

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you get trained by some of the smartest people in

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the world. Who've already thought through how to train you

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better than you could train be trained. And once again,

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it just puts you ahead of the game, right head

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of the curve in terms of people just start out

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in a general job opportunity.

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Absolutely, that is so powerful. And as you said that

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you didn't like it, and I can share it you Like,

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one of my initial jobs was very much the same,

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and here's what I'll shared. Like, you know, especially if

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you're working for a startup, you learn in dog years.

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I heard.

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You end up learning so much that it's like, huh,

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I've only worked for a year, and that sets the foundation.

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So it is critical that you get into that first

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rate job. So there's so many professionals right like, Okay,

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you've got a good job. But then sometimes it is

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keeping up with the joneses. It is, so we are

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going to like, you know, let's look at it from

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two different perspectives. One is from an organizational perspective, one

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is from an individual perspective. So let's say we're talking

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about a young employee. You know, they're they're in their

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fantastic job and now they're working so many hours that

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they don't even have time to strategize around their numbers.

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They're focused on their career. What would you tell.

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THEMM, well, this is interesting. It's it's so interesting that

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I literally am dealing with this. I got four kids

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and two of them are officially in the workforce now,

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and and you know they're they're doing great job at

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what they do. But they complain sometimes right of like

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this is hard, right, this is hard, and you know

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the reality is this is really do great things come

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from things not being hard? Now, I think there's a

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long term perspective you have to recognize, is this is

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something I want to do forever? You know, what is

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the minimum expectation of a certain threshold I should be

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learning before I consider leaving. Like I marry my high

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school sweetheart, so I had a different perspective than a

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lot of young people who didn't who aren't married, because

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I had somebody else to think about. And one of

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the problems is that the Ferma is at a lot

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of people didn't have their rings left on their fingers,

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and for me having a hope of having a long

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term marriage, I was like, this is really fun, this

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is really interesting, but I'm not sure if this is

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the best long term place for me to be at.

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And so when a recruiting opportunity came about and after

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I'd earned my CPA, I was open to it because

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I recognized the place I was at was it doesn't

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mean you can't, It doesn't mean people haven't had successful

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marriages going through public accounting and going through that process.

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It's just I saw so many people had lost it

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because of all their life and focus was in the

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sixty five hour weeks of working at a large firm, right,

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And so I made that decision to leave, And it

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was one of the best decisions, but hardest decisions, because

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there's so much pressure when you're working so hard and

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you don't have time to think. And this is where

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I think it comes down to is when you have

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those periods going to your question, when do you stop

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and think, well, you can't do it. When you're working

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sixty five seventy hours a week, you can't. You can't

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think you know it, just you're just surviving. But when

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you do have that break, it's super important to think

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about where do I want to five years from now,

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Where do I want to be three years from now,

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And so you start thinking about making those decisions of switching.

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You know, or staying or going even deeper because you

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really love what you do. And I think that that

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decision making is super important in any person in their

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young career. Once again, and think what is the goal?

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Where is the end? Where? And you have to be

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at some point you have to enjoy the process even

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when it's hard. Yeah, right, Because sometimes we get to

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our destination and we're not happy. Right, We've got there,

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we've arrived, and it's like, well, what happened the past two, three, four,

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five years? And so but I get concerned when I

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am a little bit different. I'm not a big, huge

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believer in what I call work life balance. Well, let

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them explain that for a moment. I think people believe

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that things have to be equal. That's not how life works, right,

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Life is not equal. I mean even the reality is

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if you work a typical forty hour week job, a

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typical quote unquote corporate forty hour week job, that's way

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more time than I'm spending at home by definition, right,

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and so at least waking hours.

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Right.

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And so this concetant of balance I think is wrong.

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I think what's important is you determined where you want

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to be great at and when you start getting a

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place where you could become wonderful and great at a

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position or a role. I think that's when joy starts

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coming in, right, when you actually find success in how

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you do things. And that's for me, is when you

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get to that, it's it's very rewarding because like, wow,

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I'm when you start becoming once again an next what

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I call quote unquote an expert something right, But the

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problem is, you can't become an expert on day one.

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It takes time an effort to get there. So that's

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the hard thing, right is That's why I go back

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to where do I want to be three to five

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years from now? And then being willing to put in

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the hard work and what you hopefully can measure success

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along the way, how you're getting closer to that arrived

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destination where you're joining the journey, but you're really trying

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to get this outcome of expertise success where you feel

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like you quote unquote or where closer where you want

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to be.

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So what I'm hearing is having that vision like Okay,

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what am I working towards? What is my north star?

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And when you're clear about that, then you can it's

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very easy. Well, it's not. It might sound simple, but

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it's not that easy. And yet if you have the roadmap,

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you're able to create a roadmap where you begin with

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the end and then that can be your financial your

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personal health. And I absolutely agree with you and that

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that you cannot balance sit out always. Like when I'm

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talking with my clients saying that find that work life harmony,

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it might be that, especially as you mentioned in accounting,

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you know, there may be seasons, like especially during the

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tech seasons, you're going to be very busy, but then

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during the summertime you can harmonize by like you know,

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taking more downtime during when there is a seasonal downtime.

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And so from that perspective, let's say, so you've talked

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about the work perspective, what about the financial perspective. What

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kind of strategies those young ones can have.

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Well, I think just like your your life of where

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you want to be from a career perspective, that should

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come in line with where you want to be from

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a financial perspective. And this is once again they have

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the data. I don't know we're exactly at VI with

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inflation and everything, but I think it's around eighty five

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thousand or something like that effort or sixty five to

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eighty five thousand is where once you could pay for

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your basic expenses. Getting beyond that, you're not any happier. Okay,

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now this isn't always you know. Once again people argue

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with me, what do you mean by that? What I think,

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what I've appreciated is when I've developed what I really

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love is having freedom, and when I've recognized when I

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get really good at a job and I'm really getting

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things done, it actually creates more freedom because people can

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trust that I'm going to do the work that they do.

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So I do recommend that people have quote unquote, whatever

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their financials or goals are going to be. I'm also

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a believer people should set some stretch goals because it's

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amazing you could push us sometimes harder, five or ten

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percent more. It gets so much more out of that outcome, right,

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just by spending a little bit more time, not a

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lot more time. It's a little bit more time, one

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more call, right, staying five or ten minutes later to

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make sure you finish the project, as opposed to it

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hanging through the entire weekend, right, but to ultimately get

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to this whatever your financial result should be I think

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it's absolutely critical to once again get to where you

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try and rive at. And we also I grew up

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on financial assistance, government financial assistance. As mentioned, I did

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not have the best upbringing. But we've raised all of

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our kids that our goal for them is to contribute

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more to society than they take away from it. And

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since I've graduated from college, I have not taken any

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financial assistance, and I never planned to take any financial

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assistance from the government. And my hope is once again

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is to quote unquote give more than take away from it.

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And that for me is one of those goals I

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think we should be having as people is don't rely

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on the government to save you, so to speak. It

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should be so you should be able to be self reliant.

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And more importantly, if you had the means, the capability,

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you should have being helple to provide for others. And

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that to me is whatever that threshold is for you. Now,

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one more thing, an important aspect is you shouldn't feel

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bad making a lot of money.

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Agreed, because here's the thing, as you mentioned that, and

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what a noble goal and noble values to pass on

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to your children. That I was in a very similar situation.

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You said, don't feel bad about making more money. So initially,

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like you know, when I transitioned from the corporate job

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into my coaching, I would feel bad, like, oh, this

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is something I should be helping people. And one of

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my coaches told me something very powerful, that you've got

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to keep the lights on in your home. And think

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about it. If you know that you can keep your

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lights on for like next ten years, then you can

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go and help out a whole lot more people than

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not because now you have the freedom and not the

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worries to worry about what's my next day going to

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look like?

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That's right, That's right. Yeah, I think that's great advice.

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And and and the other part, which is, you know,

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one of our goals here at forty Strategy and with

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forty Counting is you know, we want to give over

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a million dollars to charity and through the companies, and

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we're in progress of doing that, and well, we can't

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do that without making a lot of money, right, and

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we try to give you know, percentage of our revenues

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to not just the bottom line, but part of our

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revenue to charity. And so that is what drives me

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to earn more to make to make more is to give.

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And so that's the way how I approach it. Once again,

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other people, I have no problem once again with people

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who don't. If they choose not to give, that's that's

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These are personal decisions for people. But for me, I know,

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I feel better, you know, when I can to do that.

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Some people have the gift of doing the things that

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I wish I had the compassion and the empathy for

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which I don't. I'm one of my gifts is to

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be able to create businesses, add value in businesses, and

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to help create wealth and and so that's what I

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love to do. And then I get to then share

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pass along those profits and gifts to others for them

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to do what they're great at, right for the things

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that I'm not best in the world at, if that

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makes sense. And and so that's that's that's where once again,

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that's what rewarding me. And then I also try to

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create a connection with these organizations where it matters right

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where what they're doing, what we're trying to So it's

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not just blind money so to speak, it's like engaged

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relationships right with with the people and connections that what

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we're helping provide for it, and that's for me is

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what helps bring a lot joy.

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Absolutely, and you bring back to the point, like you know,

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you were talking about sixty five eighty five thousand, after that,

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it doesn't bring your joy. At the same time, let's

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say it's not about the money, it's about giving back.

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It's about the impact. And when you are creating impact,

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it automatically brings joys. So everything that you have shared

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does apply to anybody, regardless you know, whether people are

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getting ready to retire or they're in the mid season.

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It's about setting that vision and working towards it and

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narrowing down your values. You know, what is going to

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be the charter for your life. So I've looked at

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from individual's perspective, what about from organizational perspectives? What strategies

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that they can have because I'll tell you one thing,

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when people are laid off. I've been very fortunate. I

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wasn't laid off. I made the choice to transition, but

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I get so many clients who were earning multiple six

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figures and all of a sudden, you know, they are

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let go. So what strategies can organization put into place

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that people are on the first cut?

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Oh, Wow, that's a great question, and and you know,

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I it's it's an interesting question behind that of like

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what you know from an organization protective. Does the owner

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have a duty right for their employees right? And this

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is the weird part. When an employee gets an opportunity

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to go somewhere else, there seems to be no problem

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with that true right, So an employee gets an opportunity

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to go and take somewhere else. There's a difference I

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think between smaller and larger larger companies. But at its core,

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you know, organizations have to successfully generate profits, right otherwise

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they are not for profit and they can actually perform

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and grow and do the things they need to do

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from the employee side behind things, and of course this

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depends on the different type of organizations that there are.

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I do think there's somewhat of a responsibility on the

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employer side that they should be developing and they should

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ideally have an organization where they're trying to develop people

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and to help grow them, but also recognizing that not

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everybody's going to stay through the process, meaning we have

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a duty I think to help grow people and give

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them the best opportunities to help them move through for

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where they're going to accomplish on the flip side is

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the employees have to return that favor. Right, and this

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is going to sound bad, Well that's the truth, right,

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Gallup says about what gosh, I haven't seen. The latest

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data is a thirty percent roughly let's just say, you know,

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roughly thirty percent of employees are engaged, fully engaged your work,

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all right, Right, So does an employer have a duty

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Unlocking Business Growth & Career Success with Carl J. Cox

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